Very good English skills!

Grad advertising elective. Content was clear and interesting. Be warned, he writes a test that must be studied for! (laid back course format might see to indicate otherwise, don't be tempted) Don't buy the book,slides combined with mandatory attendance eliminate the need for it. Fantastic course, if interested in adagency work you want to take this

Great teacher - knows marketing and makes it interesting. For his online classes he requires a proctored final which is costly and inconvenient.

Outstanding teacher--one of the best I've had at UT-Dallas. His tests are not easy, and rely much upon memorization of the lecture notes. I found his class to be very engaging and interesting, as he tied everything that we were learning to examples and the "real world." I would go out of my way to take a class from him again.

Takes attendance everyday. Does not use textbook at all so don't buy it. Just study powerpoint slides and attend class and you'll make an A. 3 test and two group projects. Easy class.

His advertising class was my favorite class at UTD! He is an awesome teacher! Very interesting class with great lectures. Cares for students and takes attendance. 2 exams that are a little tricky, must attend class to pass test. He says a lot of information that is not in slides. 2 major group projects. Easy class and very interesting!

Excellent class, I enjoyed it thoroughly and learned a lot. The class comprise of theory, case studies, mini case studies and loads of fun. Every class comprise of a session where we watched commercials and discussed them. The theory we learned was applied in practice through examples and discussion.

Dr. Biswas was an excellent professor. His classes are well thought out and organized.

Professor Biswas is one of the most knowledgeable professors at UTD. I would definetely recommend all JSOM/and non-JSOM students to take his class. You never want to miss his a day, because his lectures are very informational and useful for preparing for exams. Furthermore, the commercials at the end of lecture are hilarious!

Really helpful professor with interesting lectures. I highly recommend taking his class, he is so knowledgeable on the subject matter and makes class fun.

Really good class with online lectures that you can listen to. The weekly quizzes are good to use for studying and to help you the material. Great professor, I strongly encourage you to take one of his many classes!

Advertising and Marketing courses with Dr. Biswas is the most I look forward to during my week. I had a passion for Marketing courses and it was an icing on the cake to find Dr. Biswas courses with his flamboyant and patient and fun methods. I would strongly recommend this course to anyone interested in advertising and marketing

I loved the class. Professor is very knowledgeable, who made the lectures very interesting, and he rewarded participation in the class and made somewhat boring topics sound fun and interesting. I wish he would teach more classes. Professors like Abhi are true asset to any school and utd is very fortunate to have him as their professor.

I had Dr. Biswas for both Marketing Management and Advertising. He was my favorite professor. His classes are interesting and entertaining. His teaching style is active and interactive with students. I highly recommend him.

Dr. Biswas knows pretty much everything there is to know about Marketing and Advertising. I found his class to be highly informative and interactive. I enjoyed the high-level of discussion, the frequent use of and references to modern and classic media, and Dr. Biswas ability to clearly explain concepts and demonstrate them in practical ways.

One of the best professors at JSOM.

Best Marketing class/Professor at UTD! Prof. Biswas is very knowledgeable about his subject and his classes are very interactive. Best class I took at UTD.

One of the best professors in JSOM. Materials covered in class is always so interesting. But there are alot of small things he talks about in class which will come on the tests in the form of bonus questions. His slides are more usuful than the book. Tests can be tough because there's so much material covered. But you learn alot from his class.

Thoroughly enjoyed this class.

Without a doubt the BEST prof at the JSOM - maybe at whole UTD. Humorous, great real life examples, cares about students and very savvy.

My favorite Professor throughout my MBA- took as many of his courses as I could.

One of the most valuable course in my MBA program. Dr.Biswas sustained our level of interest with his unparalleled passion and love for the subject.HIGHLY RECOMMENDED !!

Excellent Professor. One of the few classes for where you always want to go and attend

The best class I have attended. Period. Amazing professor

Amazing Class. Very insightful. Extremely interactive. Amazing Professor. Must course to take

Awesome

Tests were multiple choice based on the textbook reading. There was a group project(marketing plan of a new product). I felt like it was straight forward, follow the syllabus, read the chapters and you should make an A.

Awesome professor. You wont feel like you are attending a class. Its so much fun, very informative and very engaging. True learning happens and you don' even feel the pressure like you feel during other classes.

Fun class. After all other classes I always used to look forward to this class. It is relaxing and at the same time very useful. Awesome professor.

The best professor. He has won best teacher awards so many times. Makes learning feel like a breeze. Take a class under him and I bet you, you would wish all the professors were like him.

Dr. Biswas is a great professor.He is very knowledgeable and enthusiastic about advertising, brand management, and marketing in general. If you want to learn a lot and take one of the best professors at utd, take Dr. Biswas. He is always accessible outside of class and is very helpful.

I highly recommend you to take Dr. Biswas if you would like to learn about advertising and possibly further your career. If you want to take blowoff class, this class is not for you. If you want to learn about advertising and use your time wisely, take this prof.

Excellent class to attend and a lot to learn from Prof. One of the best classes I've attended in my entire studies so far.Final exam was a bit tough though. :)

One of the best professors at UTD! Professor Biswas is very knowledgeable and always connects his lectures with relevant advertising examples. This may not be the easiest class you take, but it will be one of the most interesting and entertaining.

Professor Biswas is hands down one of the best professors to take. He's passionate about advertising, and this really shines through when taking the class. There's a decent amount of material to learn, but he's so comprehensive with it, it makes learning easy. Definitely recommend taking this course and any others he teaches.

Brand Management with Biswas was my first foray into an online course. Every week, the lectures are put up in full. This helped break my schedule up (half a class on Monday, other half of lecture on Wed, for example). You're tested over all the info, and I found the course very insightful. He is always available to help if you need to contact him.

Professor Biswas is easy to talk to. Very knowledgeable in what he teaches. Explains well. Very clear and concise. Approachable outside the class. Response to emails right away. Its one of the most value add classes I have ever taken in my MBA. Its a pleasure to take his class!

Biswas is an outstanding professor-- very enthusiastic, knowledgeable, talented lecturer. Class is not an "easy A" but very possible to get an A by following along... and he makes things interesting, so you will want to!

Prof. Biswas always brings a unique perspective and interesting examples to each class session. He does keep you the full class period, but he opens it up for discussion. He's genuinely interested in his students' point of view and overall success in the course. Highly recommend taking any of his classes if you're able!

The Best Professor at UTD-NJSOM. You will never get bored in Prof. Biswas' class.

Prof Biswas' classes are better in-class than online. But if your schedule for other classes do clash, this is a very good option.

Prof.Biswas makes every class a different experience. He has a very cool approach and makes every class very interactive, interesting and extremely enjoyable. Enjoy the group presentations in this class and learn new things about every famous brand.

Very good introductory class. Sets you up well for more in depth marketing classes. Professor biswas responded to emails really quickly and was genuinely interested in teaching students.

Prof Biswas is one of the best at UTD. He definitely knows his field and is very current on all that is happening in the world of advertising.Taking his class during super bowl period is just an icing on the cake.His exams are easy to score if you pay attention in the class and his grading is absolutely fair.Highly recommended!!

This class was interesting and actually very fun. Prof. Biswas taught marketing concepts by walking us through cases and company mistakes and successes. There was nothing on the tests that he did not cover in class. Much of the class was discussion based, so attendance, participation, and good note-taking were important. I highly recommend MKT 6301

Excellent Professor

Professor Biswas is one of my favorite teachers. I go out of my way to have him as my professor if I can.

Solid overview of the many aspects of marketing management enlightening marketing majors of which part of the field they may want to focus on and providing all class participants an idea of the capabilities of marketing as a function of a business. Class is structured to encourage ample class discussion of issues covered.

Professor Biswas is a strong lecturer and always provides real life examples. His exams can be challenging, but if you pay attention in class and study you will do fine.

Excellent course! Professor Biswas is passionate about advertising and it shows. He’s an engaging speaker, pulling in relevant topics from today’s advertising environment related to course material. Very interesting and highly recommended!

This was an excellent class, the professor was very experienced and proficient in his subject. Every concept was accompanied with real life examples and projects.

Abhijit brings the current trends in Marketing and give away the basic Business models with real time examples. He would test you in what he teaches and examples shared in the class. If you find any question outside his notes, he would give you a credit. NOTE: I took this class to see how marketing affects me and others in day to day world.

Professor Biswas is an excellent teacher with a wealth of knowledge. While he does cover a good amount of material, he manages to keep the class engaged and interested. His test are straightforward as long as you pay attention to his lectures.

Very Knowledgeable. Lectures were quite interesting but did not prepare us well for exam. Exam covered a lot of material that was not covered in class or that was touched on lightly

He's awesome

One of the most useful Brand Management classes I've ever taken. The depth that this course provides is useful for any career in Marketing.

Dr. Biswas is a PHENOMINAL professor! His knowledge is vast and his willingness to impart it is second to none.

One of best professors I have had at UT Dallas and definitely the best marketing professor. He makes the subject immensely interesting, talks a lot about what is happening currently in the marketing scenarios.

More than just marketing, I learned to look at the world around me with a totally new perspective. Rather than finding myself swept away by hype and trends, I am now able to recognize and appreciate clever marketing tactics and methods. I believe this knowledge is definitely worth the cost. Show up, listen, participate, understand - great class.

The quality of the material covered in this course is absolutely brilliant. I got to learn a lot and feel that it will be very useful in my career.

Class seems deceptively easy - the questions on the exams can surprise you if haven't read the chapters. Knowledge of terms backwards and forwards is advised. Material was immediately useful for my internship.

I took Prof. Biswas for 3 classes. He is NOT the easiest and is the owner to both B+ grades in my MBA. However, he is the one Prof. I truly respect and encourage taking. He will help your professional career more the 3 letters MBA! He is one of two professors I remain in contact with.

I took Prof. Biswas for 3 classes. He is NOT the easiest and is the owner to both B+ grades in my MBA. However, he is the one Prof. I truly respect and encourage taking. He will help your professional career more the 3 letters MBA! He is one of two professors I remain in contact with.

This professor provides immense value in relating theory to practice. Many interesting topics and real world examples makes this a great class.

Professor Biswas is very engaging during lecture and discusses many real-world topics. The class format is pretty standard, 2 tests, a group case study and a group project. He does require attendance and will not catch you up or provide any notes for you if you miss class. However, if you come to class and pay attention the tests are not that hard.

The lesson was very organized and clear. Exams and tasks are challenging but not overwhelming. The lecturing is funny and full with examples.

Prof. Biswas is without a doubt one of UTD's greatest assets. He is a masterful lecturer, who makes the time fly with laid-back discussions of brand management and its relationship to pop-culture, current events/trends, and cultural differences. The textbook is not required, but can be useful for definitions. There are 2 Exams/Group Work

The Professor was genuinely passionate about the course. He made an extra effort to engage the international students. There were a number of advertising campaigns shown in class and the Professor did a great job of walking us through the significance of these ads. Overall the class is engaging and the professor is very good.

Advertising & Promotional Strategy was a highly enjoyable course. The in-class discussions added value and made me rethink advertising outside of the classroom. Tips for success: Go to class and pay attention. Exams include a bit of trivia you learn from presentations and discussions, so if you aren't there, you'll miss it. Overall, a great class.

Very organized class, very good flow and tone of lecturing of the professor, enjoyed everyone of his class. Though I would like the material to be more useful, such as how to analyze good ads.

prof used lots of example in class and made this class interesting, and student can easy to understand the theory.

The learning module are clarify both in sound-record and slides. The examples are closed to our live and are easy to understand.

By far the best professor I have had in my Graduation here at UTD. Don't think twice, if you plan on taking marketing management, this is the professor you want to be with.

He is an amazing teacher in UTD, you can learn a lot of things in class. But the tests are a little tough. attendance is mandatory

The Prof has successfully made me interested in Marketing world. I'm systems engineering major and I took 3 classes from him, all satisfying and valuable. The finals are quite challenging, but it helps us really understand the overall materials.

One of my favorite professors. He truly cares about his students, gives a chance for everyone to participate and give their opinion. I had an issue with my group and he was very understanding and told me he'll account for that when grading.

Great lectures, easy to follow.

The course content, lectures, examples given all made it very interesting to learn. The online course was easy to follow and was well organised similar to a face to face session.

Overall, a great professor. Made marketing management so much interesting. His lectures are engaging. The class is not easy. You need to really study hard for his exams and do well in the projects and never skip class. I did really well and would definitely take another class with him.

MKT 6301 under Prof Biswas was one of the best classes that I took at UTD. Although I opted for a late evening class which usually are boring, I always stayed active and attentive in this class. Professor Biswas never made his lectures boring! His lectures are interesting and he uses many real time examples. He also adds little bit of humor! :)

4/5 easiness is "Easy A". There are weekly self-quizzes, group projects, and class discussions required. I would recommend taking him in-class because he keeps lectures interesting. But online is good too! Lectures are easy to understand. One of the best profs!! Exams are easy but cover a lot of material so do NOT cram at the end of the semester.

I love Professor Biswas; I took three of his online classes during my MBA career and did relatively well for the effort put in. His lectures are interesting (if not a bit long) but he provides great information you can really learn from. You have weekly quizzes online and discussions; midterm is online but the final exam is on campus and VERY TOUGH

He get distracted easily with group discussions, but that's ok cause they're good discussions! 2 group projects which were pretty easy, and tests are based on power point slides so you don't need a book.

Great professor and great class. I would warn anyone who takes this professor online that is final is TOUGH. Don't cram for it, don't think you know enough because you don't. Final has fill in the blank sections, so it is not all multiple choice or T/F.

Awesome professor and great lectures. I enjoyed the in-class discussions and got to know alot more about advertising. You can tell he def loves teaching and know a great deal about the materials. If you need an elective, I highly recommend taking this class. 2 tests and 2 group projects. Tests are based off of powerpoint slides.

The lectures for this class were engaging. Professor Biswas made the topics fun, while also being very informative. I learned things that I believe I will be able to take with me and refer back to in my future career.

Biswas approaches his way of teaching through exciting, interactive, and relevant methods. He makes sure to find advertising techniques and examples that reflect current times, in addition to showing the origins and timeline of how advertising grew to become what it is in this day in age. (Fun Super Bowl ad discussions during spring semesters!)

Very interesting class with tons of wonderful ad examples. The professor is expert at elaborating definitions of ad means and vehicles and the like.

Professor Biswas is what you'd wish for in a Professor. His lectures and course methods are clearly defined in the beginning. There are no pop quizzes or long hidden assignments. You have two exams, lectures, a weekly quiz (multiple attempts), and a group project. His online classes are THE BEST. UTD is lucky to have him.

It's the best class I have ever had. The class was very good and useful. The professor used plenty of examples to support his theory to make his class more interesting and clear.

Having taken my first MArketing course ever, Prof. Biswas, made it seem easy, his lectures were engaging, with a lot of real world examples so as to relate each concept. The lectures were more of discussions. The course also made us understand marketing aspects at a deeper level while having fun.

For students new to the Marketing program or have no previous background in Marketing, the Consumer Behavior Course under Professor Biswas serves as a foundation. Very simple and crisp grading format. The assignments are interesting to work on and he encourages a lot of discussions. Extremely approachable!

Professor Biswas is one of the best UTD has in JSOM. He is passionate for subject and that is what makes him/course a must. If you are unsure about Marketing take this course and it will definitely help understand the basics and may even indulge in doing your masters in Marketing. Fantastic course great class participation and learning experience.

Biswas is one of the best profs I have ever meet. He has the power to explite complex model to easy words and make thick text book content to some slight without losing any point. The group project is a fair game and not so that difficult. The exam is little bit hard because I have to try my best to remember not only the concept but also examples in the lectures to get a high grade. Hope you guys enjoy this course.

One of the best courses that I have taken. Professor Biswas is very engaging, uses a lot of examples, shows things in a new light, and encourages the students to voice their thoughts. The class discussions are probably the best part of this course. You will come away with a lot from this class and this professor.

Amazing Teacher! Content, voice, volume, tone, delivery style is just amazing. I enjoyed every single of the 11 lectures in the course. Feedback in 24 hours and always positive. Grading criteria were clear and precise. Online lectures set in 2005 and desperately need updating, desperately! Will make A if you work sincerely! Very Fair Grader!

Easygoing professor that really cares about the students and the topics he is covering. In regards to assignments, he's not so concerned with formality as much as he is with quality. So show up to class, engage (which is super easy in this class), give some thought out responses, and you should have yourself an A.

The stuff presented in class was very interesting. I got to learn a lot about advertising in USA. The ads that were shown and discussed in class were brilliant, and the commentary on them by the Professor was very good. I highly enjoyed this course and recommend it to every student.

As an international student, sometimes it is really hard to understand the concepts or meanings behind an advertising in United States. However, Professor Biswas always kindly explain everything and encourage discussions in the class. He is not only knowledgeable but also know how to teach students.

Professor Abhijit is an AMAZING professor! I could his MKT 6310 course with him too and will also be taking Brand Management with the professor. His lectures are informative, clear, have real-life examples, and definitely very engaging! I recommend everyone to take at least one class with the professor. You will not regret it!

Professor Abhijit's online lectures are very engaging and informative. He provides video lectures and provides real-life examples in them. I would recommend everyone at UTD to take his course! Great professor!

There are a lot of valuable discussions in class on current topics regarding advertising and promotions.

Well organized lectures.

His class is actually pretty interesting, a lot of real-world examples open for discussion. If you attend lecture, material is really easy to grasp and exams will seem super straight forward. But if you don't attend class, you miss alot of the small details that were discussed.

Professor Abhijit Biswas is an amazing, caring, and awesome professor! I have learned a lot from his classes than I expected. Try to attend classes, and prepare well for the exams, you will be good! You won't regret taking his classes! Highly recommended!

This professor can keep you engaged for the whole 2.5 hrs of the class, but dont worry theres a break. He uses current/relatable examples that goes with the learning, which makes the thick content more memorable in studying for the 2 exams. Highly recommend this class to anyone who really wants to learn, but it will take work/effort on your part.

Having taken a variety of courses from Professors across all fields in Business I must say Prof. Biswas genuinely does care about his students. He helped me understand the importance of brand management which I can utilize in my current role as a Marketing Manager. If you really want to learn take him! You will learn a lot and thank him later!

Dr. Biswas is why UT-Dallas is growing as a prestigious business school! The source of his instructional material included the book, academic research articles, and current news companies were facing. His teaching style resonated with me because he showed how companies were being punished for not studying consumer behavior.

I will recommend students to take a course under professor Biswas. He is amazing at teaching consumer behavior concepts and his knowledge of Consumer Behavior is vast and useful. The case studies, group assignments are as important as the two exams. Easy A if you read his material and listen to the lectures

Great Learning

Professor Abhi always made time for us to see him, whether it be before class or in his office. He has a passion for advertising, and he always wanted to see us do the best that we could do. His lectures are so interesting, and he made sure that we were prepared for every exam and assignment. Plus, the ads he would choose for class were always fun!

This was a wonderful course that I really enjoyed. Professor Biswas is very engaging and I always enjoyed his lectures. He always had interesting examples to share with the class that led to stimulating discussions.

He's a fantastic Prof- one of the best you will find anywhere.

Prof Biswas' online courses are some of the best at UTD. Of course being online courses that are pre-recorded the actual lectures cannot realistically be as current as in-class courses. However, he regularly posts current branding concepts, caselets and news which makes the case current and topical and up to date. Excellent course!

Professor make his point clear and logically. It's easy to understand. Make sure you study his PowerPoint, even the detailed part, and you will be fine.

This was the first class I have taken at UTD and while I was not sure about the quality of professors at the institution, my fears were put to rest by this professor. He will really teach you and is available for questions. If you are taking any marketing courses this professor is a must.

Great Professor, very knowledgeable about the topics discussed in class. He makes the class interesting and engaging. Tests are difficult if you do not study.

I have taken 2 classes from this professor and have thoroughly enjoyed both of them. The curriculum is easy to follow, and I find his online lectures very interesting and packed with real life examples of the subject matter. There are a couple of group presentations which aren't bad. Don't waltz into the final without studying - it can be tough.

Excellent professor to understand Advertising and Promotions

Very good professor with good subject knowledge and delivery.

He's one of the best at UTD. Well versed with the subject matter and a real gem.

Dr. Biswas is an excellent professor who sets clear expectations and provides you with all the tools and information needed to meet those expectations. Recorded lectures, powerpoints, and supplemental readings are all provided to ensure that all students can be successful, regardless of learning style. One of my favorite professors at UTD.

Professor Biswas was a pleasure to take. Has a clear grading process and the online class was very cleanly laid out. There is no reason where a little bit of effort won't leave you with an A. Also, you'll definitely learn a thing or two from this class, especially if marketing is your passion. Definitely would recommend this professor!

He talks about real-world scenarios, how marketers think, what goes into making the right products for the customers etc. As someone who is not from the marketing background, my approach to the subject matter was molded by his immense experience in the field and brought back the joy of learning. Personally, he is very humble and accommodating.

Professor biswas, takes time to explain the things in detail. Takes time to provide you extra information. Responds to the mails in less than a day, when you comeup with any question or problem. Weekly take home quizzes(multiple attempts) and should be ready to ask question to each group( I missed on this and lost 7.5% and got a poor grade)

If you are interested in advertising, I would definitely recommend this class! You will learn much about the history and the industry of advertising world. Tests are detailed and based solely on the presentation the professor provides (no book), so be ready to study.

Professor Biswas lays out the entire course very clearly! He also had a lenient grading scale. Overall success is truly dependent on your level of effort. Put in about 1-2 hours of work a week and 6 hours for a test youll do fine.

One of the best and most sincere Profs at UTD.

amazing professor

Professor Biswas made the class engaging and interesting, bringing in pop-culture references to nearly every example and spurring lively discussion and class involvement throughout.

Prof. Biswas has great examples on marketing concepts and makes the lecturing very interesting and engaging. I highly recommend this class and the professor.

concepts were well covered and very useful

Excellent course and great Prof!

I loved this advertising class. Professor Biswas made the lectures interesting and encouraged class debate. I would definitely recommend taking him if you get the chance. I did poorly on the first test and was able to make it up from the group projects & last test and end up with an A-. Just make sure to study and attending class is helpful.

This course is one of the most engaging and comprehensive courses. Covers a very wide range of marketing topics. The Prof is very knowledegable and uses real life examples and cases to reinforce many interesting concepts.

Great lectures. Go to class, listen, participate and you will learn a lot and everything you will be graded on is in those lectures. Tests are harder than you'd think.

One of the best Profs at UTD and JSOM - excellent dedication and passion for teaching. This course is not easy but very useful and informative.

Clear cut course objectives - clearly met. No-nonsense Professor who is sincere about teaching and takes great care to update his lessons. One of the best!

Professor Biswas is a great lecturer and always take time to answer questions. I thought this was a very interesting class taught by a great professor!

This is a very thorough and organized course taught by a superb teacher. Prof. B is a sincere teacher who is knowledgable and fair. Well structured online course

Of all my online courses this was one of the best - so clearly laid out with specific instructions and great structure. The Prof. has excellent recorded lectures and has developed many interesting assignments and engaging content.

Honestly a very good course- not easy but very well organized and very useful in many ways. The Professor is not only an expert but uses many real life examples to teach his concepts.

One of the best online courses at UTD and at JSOM - so well laid out. You have to hear his lectures once a week - does not allow you to do multiple lectures all together at the end- which is good. Keeps us on track and on top of things throughout. Fair but tough exams. Very solid material and great examples used.

This Prof is clearly one of the best at the School of Management. I have taken 4 of his courses! Would take more if he taught any more courses.

Prof Biswas is very articulate and is a very good at explaining concepts and uses examples. His online course is one of the best- not easy but well worth it.

This class focuses on the history and various methods of advertising, it's more informative and less hands on. It was one of my favorite marketing courses, professor is knowledgeable and made all the lectures interesting. The things he emphasizes on will certainly be on the exam, so pay attention. If you attend class you won't need the book.

Heavily weighs participation on group projects. Class consists of weekly modules, 2 exams, 2 group projects. Group projects were fine but he makes every group do week long discussions on elearning. Midterm is taken online at home and final exam is taken on campus. Both require thorough knowledge of material. Study hard and you can make an A.

Dr. Biswas is really good. His lectures are really clear and easy to understand. Textbook not necessary but useful for reference. There are about 2 hour lectures for each module broken down between 2 lectures. Two huge project, quizzes after each module (? Repeat on both exams), open notes midterm, and closed book/notes final. Great Class.

So full of content and solid material - at the same time very fast moving and interesting discussions at many levels. Very informative!

Took the online class. The course structure is well planned and clear grading criteria is given. There is a group case study and a group assignment.

Awesome course !!

Inarguably, the best professor in the Marketing department and my best class-experience so far at UTD. He made the class engaging and welcomed student participation. I found myself catching him in the hallways to discuss concepts and he always came across excited & friendly. The class is a mix of tests, presentation, and case write-up. Recommended!

This Prof has won many teaching award and you can see why and how. One of the best teachers at UTD. He is really passionate about his teaching and goes above and beyond.

AMAZING PROFESSOR!! no argument or doubt about it. take him if you can at all costs. His lectures are amazing and engaging. it was hard NOT TO pay attention. I loved his teaching style and I'll take him again if I can. He has no accent, he's funny and very knowledgeable. His class made me want to go into advertising! midterm, final, group project.

He's a great professor! His lectures are always engaging. Be ready to watch lots of ads.

Online. Biswas just won the Online/Blended Instruction award at UTD for a reason. His structure for online courses is great. It's paced so you can't wait to do all at the end, nor get it done all right away. He requires online discussion. There are 2 big group projects but should take you about 5-8 hours each w/ a good group. Fair grader. Love him!

Professor Biswas was an inspiration to me. Without even trying, he is such a respectable guy. Everyone kept quiet for his lectures and were so engaged the entire time. You can see that he is really passionate about advertising and it made me more passionate. As long as you do the work and come to class, you'll enjoy it.

Most amazing professor

Prof. Biswas is a great professor. Every class was very inspiring and educational, which we all enjoyed so much. You get to work with your groups on a case and an idea, and he grades very fairly. Before you know it, you get to learn a lot about Marketing. Exams are not easy, but you will do well if you attend the class and pay attention.

Class is super engaging. When the conversation is really good hell allow a few minutes to go on tangents and then pull everyone back to the lecture material.

This course was helpful in getting to understand marketing concepts and also cleared lots of misconceptions that I had abt marketing. I learnt alot from this course primarily because of prof. Biswas and his teaching style. He is very knowledgeable and has great way of explaining the concepts with real world examples.

Was a great interactive class with focus on thorough real world examples. I always enjoy prof Abhi's lectures. Can guarantee an engaging content with lots of practical examples to theoretical concepts. Fair grader.

I HIGHLY recommend Professor Biswas! He is one of the best, most dedicated, knowledgeable and caring professors I have ever come across. He makes everything so clear in class and gives many examples. The classes are never boring and his material is so up to date. He also responds quickly to emails. Definitely a fair grader too!

Prof Biswas is a passionate teacher who is amazingly knowledgable. As you can see from his very high ratings here - he has one of highest teacher ratings and has won many awards - including the most prestigious UTD President's award. Take his course if you really want to learn.

He is the best Prof at UTD- seriously. If you look on this site - Prof Biswas has the HIGHEST rating in all of UTD among Profs rated by more than 100 students. He teaches with genuine caring, encourages students to participate, respects their opinions and always tries to 'teach' in creative ways, My best course at JSOM.

I took the online version of this course and unlike most online courses, the lectures were long but pretty amazing. Honestly most of what you get on the quizzes and exams comes from the lecture. Participation is very important be sure to comment on group projects. This class isn't an easy A but if you put in the work you will easily pass.

An excellent course - with interesting lectures and interesting group projects. He is a really good teacher who cares about teaching and cares about students learning. Exams are not easy but fair and unbiased. Attendance is not required but you won't feel like missing lectures.

Award winning Prof. who is one of the best at JSOM - and at UTD. One of the most well structured online courses- rigorous and thorough.

Excellent professor. Clearly passionate about the subject matter. Large part of grade dependent on group work. Be a good teammate, pay attention to lectures and quizzes and be thorough and you should be able to achieve an A in this course.

Lectures are long. Close to 2 hrs weekly. I found the lectures quite long-winded, but you'll get an A as long as you go through them. Weekly modules are helpful. Print them out and go through the subjects prior to midterm and final exams. Final exam was challenging (proctored, no notes). Group projects (2 of them) were fun and enlightening.

Professor Biswas is energetic and cares about engaging with his students. The content is clearly laid out and success is possible for any student who elects to participate and pay attention. The marketing plan project - report and presentation, were the most valuable part of this course.

Such a great prof! Ive taken now three classes with him at UTD. His lectures are dense but full of good information. The tests are true to lecture and straight forward. Tests are MC, T/F, and fill in the blank. He often includes a few bonus questions too. Ask questionshe gives great answers!!!

Great prof for Mkt intro. Study slides and you will be fine.

The best course that I've taken so far at UTD. Informative, interesting and made me think a lot. Great learning experience.

Very well organized course. Prof. is very thorough and really cares about teaching and is all about getting students to learn. As engaging as any online course can be.

Prof Biswas has won many teaching awards - including the most prestigiuous UTD President's Award among all UTD teachers- he really knows a lot about the subjects and is also fair to the students. the best class I have taken so far at UTD.

I've taken 3 courses with him - there are many students who take as many of his courses as they can. Really terrific teacher with great track record. Good at explaining things clearly.

Take this Prof - if you really want to learn about Advertising. He is recognized as an industry expert and is regularly interviewed by media - so he knows his stuff. Free and easy class discussions and questions answered carefully.

I'm a fast track student - so had Prof Biswas for my undergrad Advertising course and then for grad level Brand Management - online course. Very well organized and structured online course. Not that easy but a lot of useful content and very useful group projects.

This Professor is easily one of the best UTD has to offer. In every way he is a complete teacher who will try his best to make sure you understand, work and learn.

Prof Biswas' MKT6301 course made me realize the importance and complexities of marketing - I always thought it was an easy area - but his course showed me how interesting and complex it can be at the same time.

Absolutely loved this professor. Very well prepared lecturer- even at the start of online class due to COVID. I like how the 2 exams are based only on lectures and ppts (not textbook reading). Not a blow off class but not overly time consuming or unfairly challenging either. I would without a doubt choose this professor again and again.

Professor Biswas is very enthusiastic about marketing. His lecture style is very interesting and he includes lots of fun examples to keep the class engaged. The case studies were interesting and the exams are not difficult if you pay attention in class and review the slides. I really enjoyed this class and I highly recommend it.

Prof. Biswas is an exceptional professor who made classes engaging even as we moved to online classes this semester. I had heard so much about him, and he totally lived up to it. He explained concepts through many relevant examples and tried to make learning a fun experience. Never did I feel like I wasn't in a physical class.

One of the BEST professors I have ever taken. Ensures you understand the contents of the lectures, and youll be fine. He is really caring about his students. Take his class!!!

Do yourself a favor and TAKE THIS CLASS! Great elective, actually interesting, relatively easy to get an A. 2 group projects, peer eval, and 2 exams. Exams are mainly from LECTURES not textbooks. Pay attention in class, study the lectures (videos) for the exams and you will do great! He cares about students and will respond quickly. Take him!

One of the best organized online courses that you will find at any University - certainly at UTD.

Prof Biswas is thorough, fair and sincere about making sure that his students learn the content - plenty of it.

This Prof is one of the best that the University has - many awards and it clearly shows in his dedication and throroughness

Very interesting and current lectures. Has a nice sense of humor and keeps students engaged. One of the best courses - especially under Covid conditions and remote platform.

Great professor. His course is very straight forward on grading and expectations.

Professor Biswas lectures are really entertaining, he is easy to follow and understand. The lectures go by fast, his slides plus his teaching style give you a good understanding of the class material. The professor welcomes participation and answers all questions. The only downfall are the tests since they require a lot of memorization.

2 major group projects, make sure you get a good group. Group projects are PPTs (no video presentation). 2 tests on Honorlock. Weekly module "quizzes" (not graded) to help prep you for the test. Super organized, great lectures, overall easy if you pay attention and do everything on time. I would recommend this prof!

Professor Biswas is an outstanding instructor who made class incredibly engaging. The course itself was very interesting and very clearly defined. His explanations for various concepts were always clear and he also provided examples for specific topics. I really enjoyed this class and I highly recommend it.

Great Marketing professor! He teaches alot of the courses i need for credit and have taken him twice now. Once you know his teaching style, you see how easy going and informative he is. His lectures are impressive and he is a charm. I take him for online classes and love his recordings. Great guy overall!

I would highly recommend taking this professor for MKT 4350. He cares about his students and wants them to succeed. As long as you listen to the lectures and take notes, you should be fine for the tests. His lectures are very engaging and he uses many real-life examples to make his points clear.

Professor Biswas is an amazing lecturer. He makes concepts easy to understand & entertaining as well. He only grades attendance, a group project, & 2 tests, so if you mess up on the tests, it will be sort of difficult to pass. The group project was easy & enjoyable. The tests were a little difficult for me and gave me anxiety due to honorlock.

Biswas is a great prof. with engaging lectures. Use Quizlets to make notes, his tests are literally straight from his lectures (MEMORIZE all you can & pay attention to the people). 2 presentations, 2 tests, weekly discussions. Do the weekly discussions EVERY week, they matter. Spend extra time preparing for the final, it is harder than the midterm.

Great lecturer, test heavy with a couple group projects. For the final exam he requires either a testing center or (covid) a narrow window for online testing, both are tough for working professionals. Overall though he's a great professor.

He actually made advertising pretty interesting, provides good examples and shows commercials in class for "breaks" Tests sometimes has very specific info on it that you won't know to study. Had 2 group projects and 2 exams. Overall pretty easy and fun class. Professor is nice and funny, take this class!

I enjoyed his class. He was very interesting/fun to listen to. You do have to read quite a bit for a good grade but learn a lot about marketing. He comes across as a teach that loves to teach, and those are the professors I prefer. Side note, I also took him for MKT 6330 and it had old lectures and wasn't as interesting so not the same as 6310.

Prof Biswas is just about the best professor in the entire UTD. He goes above and beyond to make the class interactive, fun, and a great learning experience. I recommend taking as many classes as you can from Prof. Biswas.

Prof. Biswas is one of the best professors at JSOM and at UTD. Very knowledgeable, thorough and epathetic. Has a great sense of humor and is engaging in every way.

Professor Biswas' teaching style is engaging, effective, and well-structured. He is approachable, friendly, and always willing to help his students. He also encourages his students to ask questions and seek clarification when they are unsure about something. I highly recommend taking a class with him if you have the opportunity.

Professor Biswas is an excellent teacher with exceptional professional abilities. He simplifies complex concepts using real-world examples and encourages students to ask questions. He is engaging, approachable, and passionate about teaching. Highly recommend taking his class!

He is amazing in their teaching and presentation of the course material. The content they taught was not only super amazing but also very necessary for international students like myself to understand the behavior and workings of advertisements in the United States. The class was both fun and engaging,

The content that was covered in the course was not only super amazing, but also incredibly relevant for understanding the behavior and decision-making of consumers in today's market. The Professor's approach to teaching the course was thoughtful and well-organized, which made it easy to follow and understand.

Professor Biswas was an excellent professor who came off as very well-seasoned. The class was graded off 2 tests 1 presentation, and a group report. He is a fairly generous grader and the group assignments are self-explanatory with ample time. The class is long, but there is a good amount of discussion and watching famous ads.

Professor Biswas was a great professor, mkt6332 should be an easy A since his material is so clear. The course consists of 13 quizzes, 2 group projects & 2 exams.

Amazing professor and amazing class. Very accomodating. His lectures included real world examples and videos. His tests are a little more on the difficult side but because the content is engaging, it sometimes can be easy. The tests do have short answer and fill in the blank questions so be mindful of those. Group project is pretty easy as well.

I really enjoyed his class. Goes off slides for lectures, but does interact with the class for participation. He's funny and the tests aren't super hard. As long as you take notes of the slides and the examples he gives, you will most likely pass. Genuine guy and I understand how he could be boring but I liked the material.

One of the best courses I have taken at UTD. Professor Biswas is genuinely passionate about teaching and has a deep understanding of advertising. His candidness was refreshing and class discussions were thought-provoking. The exams are somewhat difficult, but as long as you take pay attention during class, you can easily pass.

I really enjoyed this professor and how he taught the class. The final exam was more difficult than the midterm which threw me off but the rest of the semester was great. He really loves teaching and it makes it easy to learn from him.

Prof is a magician. Love taking his lectures.