Profeesor Dick makes the class kind of boring. I thought the class was relatively easy. Everything is in the book. Read the book for youe exams and you will be okay. Do the extra credit experiments, that's how I got my A.

This teacher is very funny and lectures are interesting to attend. Very nice professor, the only bad thing about the class is that there is only a midterm and a final... so you have to do good on both

This class depends on your interests in business. It is straight forward material, just a lot to remember. There are only two exams (fairly difficult), a group project (pretty easy), and some case studies (also easy). The workload is small, but studying for the exams is tedious. You need to attend lecture since the exam is half on that.

Seriously, Idk what these other people are talking about... This is the easiest class I have taken at UB. I am an accounting major and I thought I would hate marketing but this class made me actually like it a lot. Class was very interesting. Prof. told some corny jokes but they were funny in that dry kind of way. Easiest A I've ever gotten.

There are three tests (including final) for course, in which they get harder as you go. The final is mandatory. You have to do a group project in Recitation classes with a 15 pg paper due. He's a nice guy but kinda hard, 50% of tests are from the lectrue, the rest are from the book. Show up to class and study hard.

[Course Requirements: 1. 3 Exams (Including Final) 2. 2 Case Analysis 3. Group Project] The tests are based on lecture and the text so going to class is definitely helpful, the tests weren't too ridiculously difficult and he gave our class extra credit opportunities. The project isn't hard but get started early. Not too difficult to get good grades

Ya, I also don't know why he has negative reviews, he's very nice and crystal clear and really engaging in his lectures. makes marketing interesting!

Decent professor. Told some very corny jokes, but the class was manageable.

There isn't much to say about Alan. Probably the hardest i've ever worked for an A; even thought I made the cut easily. You have to study for both tests becuase they are worth such a rediculous amount. The man is a hideous seal, but a fair teacher. I reccomend Arup Sen as a TA or as the teacher if you can get him.

He is NOT THAT HARD. I got an A fairly easy. 70% of the test material is from lecture, but 30% is from the textbook and is not mentioned in class. This makes it essential to read the chapters for the exam! recitation is easy, project is easy, exams are fair & manageable (MUST STUDY!), just go to the lectures and stop whining because you don't want

Class isnt as hard as everyone says as long as you go to class pay attention and take good notes. Remember specific examples he goes over because they will be on tests. Not much work outside of class besides studying for the tests which are a bit difficult. READ the text for the tests, at least go over the definitions and main points in the text.

Not as bad as anyone says! He is very interesting in lecture with funny tv ads, material however can get boring on certain days. His test are EXTREMELY fair. Uses examples from the lectures a lot and read the book. Very easy to get an A without much effort. I have an A- so far and i haven't done much work.

He was pretty interesting with many relevant examples and tv ads. Go to his class and take notes of whatever examples he gives because you will need them for tests. Read the book and focus on the bold words' definitions. Get a good group and good luck

Great teacher. Marketing may be one of the least interesting topics but Dick managed to keep me involved. Got to watch a commercial at least once a week which kept me coming to class. The structure of the lectures made it super easy to learn the material.

Trys his best to keep you entertained during class. Attend class and Write every single example he mentions down.A lot of test questions are based on example in class. Recitation...Take Sullivan she is the nicest and easiest teacher. She's awesome.

Tries very hard to keep your mind on the material he is teaching and he does it for a reason because a lot of the stuff he tests you on are on the notes and the other things he mentions while going over that specific note page in class. If you feel like it is important it probably is so write it down. Recitation is mandatory if you want free points

one of the best lecturers i have taken. He turns a dull subject into an almost mildly entertaining one. His tests are challening. Projectd are easy.

Great professor with interesting lectures. Keeps up to date on all technology, etc. Easy to do well, just attend the lectures

Alot easier than the ranking shows. Like other have said, If you go to class and fill in the notes he provides and write down ALL the examples he gives, you will have no problem getting an A or A-.

Very easy class if you actually attend lecture. Take good notes especially the examples given in class. Would highly recommend, actually learned alot.

Very helpful teacher, if you need any help, just bring your notes to his office and he will walk you through it! Nice and interesting guy. Take him!

Very good professor. Pay attention to his in class examples and you will have no problem doing fine.

Overall, he was a fantastic professor. He made some pretty boring material interesting, and it ended up being my favorite class of the semester. Make sure you go to class, study his notes, and read the book because tests have a lot of information on them. You have to work a bit, but its an easy A.

He is a good professor who makes the material interesting. The textbook isn't really needed to pass the class. If you attend lectures regularly, you'll be able to pass. Some of the questions on his exams are based on the videos that he shows in class! Overall, this was my favorite class taken so far.

In an attempt to relate to a younger audience he relates the material with inappropriate examples and video clips, like the faked orgasm scene from When Harry Met Sally to describe customer satisfaction. He seems like a nice enough person but very impersonal when it comes to questions/needing help. The lecture is averagely useful.

Alan has a quirky sense of humor that makes lectures decently entertaining. The material is interesting and relevant and he uses awesome video examples to hammer some concepts in. The tests are somewhat difficult. If you go to lecture and fill in the simple note structure, you will be golden though.

Prof Alan's class was good not great. The material was easy but there is a ton of it. Lots of definitions, each one very similar to one another. Also, the grading scale is weird. The tests are progressively worth more and the group project is only worth 15% of your grade. REC is mandatory. Luckily, marketing is easy.

dont skip class. even though attendance isnt mandatory all his tests are 90% based on his lectures and case studies from recitation. Final was more challenging but doable. you are only allowed to use your laptop in the first 2-3 rows of the room.

Alan isn't nearly as bad as these reviews make him out to be. I found his lectures enjoyable and didn't at all dread having to watch them. Exams are probably harder than they need to be, but it's good to be challenged. Getting an A was tough, but with the EC opportunities available, it is achievable. I did so without ever even opening the textbook.

Not sure why he has such negative reviews, he's really great at illustrating the concepts with examples in his lectures. The group project is hard so getting a great group is key. Exams are also weighted very high but watching his lectures makes you prepared.

He is now my favorite professor in the school of management. He was the only one out of all my classes to create these beautiful self-recorded lecture videos that were engaging and great for learning the material. The TA I had, Michael Krupski, was fantastic. He was friendly and a great educator. I only wish I took it in-person to meet them!

I was very happy with this course this semester. The exams seemed to have gotten easier than they have been in the past. Lectures were pretty interesting and worst scenario just put them on double speed if you are bored. Recitations were kind of useless but I ended up doing fine on the project.

-No use for expensive textbook -Entertaining lectures (long, but easy to understand) -Just watch the lectures and review and its a sure A -Recitation project was a different story, very difficult

He's just not a hard grader

sweetest professor I have ever had

Literally just watch his lectures to do well on the exams. They're really easy if you take notes during them which, admittedly, can be a little tedious. He's a great professor, but beware of Marc Adler if he's you're TA; he has no idea what he's talking about and grades group work pretty harshly.

I don't understand why so many people have been complaining. His exams are very straightforward and cover material from his lecture. Simple and easy, the class doesn't take too much time. My TA Xinghui Chen is the best TA. After talking to everyone else in MGM301 I realized how lucky I am to have the best TA.

This professor is not bad. The virtual lectures are easily digestible and the exams have not been that hard. The TA's are a different story. If you're choosing this class you need to make sure you don't get a TA who grades your obscenely lengthy group project like it's a PhD dissertation. That's the only reason my rating is 4 and not 5.

The professor wasn't bad but omg DO NOT TAKE MURTHA AS YOUR TA. He grades so harshly and makes it tough for no reason. Other than that you should be fine. Make sure you have an active group for the group project.

Alan Dick is a great professor, he is funny and his lectures are easy to follow. He has a low rating because some TAs are harsh graders. The low rating doesn't justify his teaching ability. He makes his lectures straightforward, very easy to get an A. I would recommend taking him!

Loved this class, one of the most enriching classes I've had so far. Alan Dick is the BEST!

Kind and caring professor, well structured class!

Easy class to get an A in if you do the bare minimum. Some people give low ratings because they don't study properly and then get a bad grade!

Alan Dick is my fav professor at UB, his exams are very clear and easy to understand, slightly challenging but if you prepare well it is a great class.

The professor speaks really slow, which is my only complaint. The material itself was interesting and relevant, including his examples. He mentioned a lot of household names and connected class concepts with real life information. If you don't watch the lectures and take notes, you will not pass the exam.

Clear and Concise. I am currently in his MGM 625 class and if you do your work, you will do fine. He is good professor.