If you are interested in Brand Management, I recommend Ashley Konson's MBA course. His enthusiasm for the subject comes across in his lectures and he incorporates current issues in brand management into his class lectures. He does encourage student participation so you need to be prepared. Assignments are relevant -overall a great class!

Ashley's commitment to the science and art of brand management is prevalent from the first class. His experience in marketing gives him the expertise to offer credible processes for analyzing brands and making actionable recommendations. He was always available for additional help or if you just wanted to go out for a beer. Thanks, Ashley!

Ashley is one of Schulich’s greatest assets & a “teacher” in every sense of the word.His depth of knowledge & expertise in marketing & brand management are incredible. He is dedicated to his students’ success & makes it a point to give us feedback & help.He is demanding, enthusiastic & inspiring; the hallmarks of a good professor. A VALUABLE course

Excellent prof. Very passionate. Very helpful. Great lectures. A hard, but fair marker. I wish he was teaching more courses!

Amazing prof. Goes out of his way to help students. He expects a lot but is very fair and you will definitely get a lot more from his class than just marketing knowledge.

My interest in branding and marketing were heightened in this course and through A. Konson's teaching. His passion for the subject matter and his manner with which he engages the class made for a great learning environment. His students were a priority and he was always willing to help and answer any questions. Read your cases and engage in class!

One of the best profs I've ever had. Explains really well, has a great structure and flow in his lectures. Expects a lot, but rewards accordingly. I learned a lot and looked forward to the class each week. Too bad he is taking some time off - Schulich needs more professors like him.

Really hard marker! My way or the highway.... If you're not the teacher's pet you will suffer.

Amazing Prof.. amazingly passionate, makes you look forward to every class. Expect a lot of work if you are coming here though.

Passionate and engaging! Truly amazing prof!

He is certainly the best professor at Schulich. With his experience and passion for the subject, nobody in the class can go wrong. Very realistic in approach and knows exactly what he is saying. Does not use his personal life examples but explains with real life industry example. For a strategy subject, he does full justice. 5/5

Professional and crystal clear lecture. One of the most practical and useful marketing course.

Ashley is an absolute asset to Schulich, and anyone who is lucky enough to take his course. In addition to caring more about his students than anyone I have ever learned from, Ashley is a remarkably effective instructor, and is capable of imparting complex concepts in an entertaining and efficient manner. He pushes you, and you're better for it.

Ashley is the best professor I have ever encountered. He creates an engaging learning environment for the students. He pushes the students hard with his high expectations which results in the most rewarding learning experience. He brings tremendous value to the all of his students and to Schulich School of Business.

I took Ashley's course a few years ago and at the time I had very little interest in Brands as I was always in direct marketing. However, his class had a big contribution to my career as I got to think outside the box and even managed to bring some brand relevance to database marketing! If that?s not a good professor I do not know who is!!!

Ashley was a great professor, his teaching style was excellent. His book recommendations have relevance not only in the classroom but also in the Industry.

If you are interested in learning about business strategy and brand management this is a class for you!

Ashley is one of the best marketing professors and an amazing teacher of strategy. His brand management classes at Schulich are must attend for every student. His teacher method is very challenging and forces students to work on the big picture. My experience in his class has helped develop a better understanding and get ready for a career at P&G.

The topics are as diverse as the methods in which they are conveyed.Ashley's passion and determination to get the most out of his students makes for a highly motivating and enthralling teaching experience. Ashley brings a wealth of knowledge to the course, and his synopsis and understanding of Brand Management is unparalleled. This is a must-take!

Highly passionate and dedicated to help students understand Brand Management!

Fantastic professor. Highly recommend even if you have no interest in marketing. Every word is like gold. Wish there were more prof's like him. Truly wanted to attend every class.

Most enthusiastic prof ever. Thought I already had a solid understanding of brand management...until I entered his class. Currently applying the fundamental core principles I learned in his class to my job. I recommend taking this class even if you have no marketing experience. More profs should apply his method of teaching.

Passionate, Knowledgeable and caring.

Forget about those who get high grades. Even those get Bs listen to his class right to the very end and take away huge learning. His passion for teaching is simply unmatched as far as I see and his concern for students simply amazing. He's the kind of Marketing prof you need if you are serious about Marketing or Strategy. Go for him!!!

His assignments are brutal but make a lot of practical sense especially for those who want to make it big in Marketing. He gives career guidance and ample off class time to help students dwell nicely in the amazing world of brands. Brand Management with Ashley is a class apart.

Highly recommended class. The prof is amazing and he will make you learn a lot but only if you pay attention and attend his lectures. I learned a lot from the class and he is one of the best teachers at Schulich.

He's great - very enthusiastic prof. Great insights, interactive and effective. Won two teaching excellence awards at Schulich.

A great asset for the Schulich faculty! A very insightful and knowledgeable professor with a great deal of experience and passion for marketing. Easily the best professor I've had thus far

Excellent course and very enthusiastic and knowledgable prof! Thanks for a great course.

Brand Management is a tough course and Ashley makes you work a lot. It has 2 individual projects and 1 group projects which are very demanding. A lot of reading is required to succeed in this class. Ashley makes the course really interesting which motivated me to put lot of efforts in it. Will enjoy the class but you should be ready to put efforts.

This course is tough, easily the most demanding course at Schulich. Be prepared to work hard as Ashley expects a lot from his students. In return, you'll learn a great deal. Ashley has a passion for teaching and it shows in the quality of the class. Branding with Ashley should be a mandatory course at Schulich.

Really a must course and must prof if you're doing MBA at Schulich. The relevance of this course came through in the lectures involving Guest Speakers. These CMOs and VP Marketing from large companies would come in and talk about the exact same things we learned in the course. His real-world experience as VP and CMO really makes a huge difference.

Oh what a professor. Must take class at Schulich. You get a lot of practical learnings from his class. He is an asset to Schulich. Make him tenure :)

While Ashley's Brand Management course is overrated, there is a lot of value for those interested in pursuing a career in marketing. To the detriment of the course, participation is de-emphasized, and the course is highly theoretical. Yet, the speakers are essential and the final lecture inspirational. The assignments are full of learning.

As a marketing manager , I'd like to urge experienced professionals in brand management & marketing fields to take this course to revisit & validate what they've learned through their work experience & previous degrees. The course is a perfect combination of both theories & their applications in real world. I wish I could record all his lectures!

Make no bones about it; this professor's expectations are high, but he genuinely cares about your success if you are willing to put in the work.

Every student will grasp the curriculum. I have taken tough classes - both at Queens and York, but Ash demands your best performance. He is a no laptopno cell phone prof- but I can honestly say that isn't an issue. Going to his lectures was like watching a show - 100% worth it, and you will learn something every time. My FAVOURITE prof @ Schulich

Fantastic teacher. He has won two Schulich teaching awards and you can tell why. He is a great communicator and an expert in his field. He links theory with practice and provides a strategic perspective on marketing that will make you a better business professional. Essential course regardless of your field of study.

Rarely will you come across such a professor of Ashley's calibre. He has been the VP of several top notch companies and he brings his experience to the core. Its heartening to see so much of passion and energy into a course. His last lecture on Personal Branding should is unparalleled. Always ready to walk the extra mile for his students.

By far the best professor at schulich. If you enjoy learning and want to be taught by someone who loves to teach, his classes are mandatory. He sets a gold standard for teaching, and he makes you work for a good grade. He's not afraid to give you a low mark and is brutally honest when giving feedback.

Ashley's course is one of the finest ones @Schulich. His contagiously passionate teaching will evolve your brain to a whole new level when it comes to brand management & marketing concepts in general. It's a privilege to be able to even get in his class given how fast it fills. You will get worth your time & money with Ashley. Just amazing !

If marketing, then Ashley Konson is a must. Dream course on Brand Management, must take at Schulich, even if you're not interested in marketing, must take this course, Cheers!

In your MBA journey, the top 10% classes teach you lessons for life. Then there's the top 2% where you have an ROI; that is what you get from Ashleys class. Within two weeks, a Fintech startup made me a partner because I wrote a brand strategy based on class assignments. You dont know it yet, but you need to take this class for your MBA journey!

Take this course even if you're not into marketing. There's a lot to be learned, especially with regards to strategy. Ashley truly cares about making this course a valuable experience for you, and it shows. His assignments are tough, but that's really the best way to learn the concepts being taught. Great course, awesome prof.

Ashleys class is very engaging. His assignments allow you to understand the concepts and are fair. Follow the assignment instructions carefully. Be serious about the course and put in your effort and you will do well.

Ashley Konson is an amazing professor. The course is very interesting and applicable, to the real world. He will push you to the next level of thinking when it comes to concepts in the brand management. At first, course material is not difficult, but the application of it is DIFFICULT. Prepare to work really hard!

Simply put, I loved the class! There is so much to learn in Prof. Konson's lectures. For the person that gave him a 1 rating, I think they are misleading. At the end of the course you'll come out with a deep understanding about brand management. The classes are engaging and fun at the same time. Truly one of the best professors at Schulich.

Best prof I had in my MBA class. This class is a must take. The first assignment is a killer, but he walks you through all the steps to complete it in class based on a example. Very knowledgeable about marketing and up to date on his content. Very passionate about what he teaches, not in it for the money. Very willing to help students as well.

I love Ashley. He is one of the best profs I ever had. He is so friendly, accommodating, and caring.

I am an exchange student and have taken classes in different countries until now. Ashley is the best professor I have ever had. He is always available for questions, is happy to help and makes you feel comfortable in class. He is very enthusiastic about everything he teaches and wants you to get the best value out of the class.

I have taken the course as an exchange student and I have to say that I could have not made a better choice than taking this course. He always made time to speak to him even outside of class hours if you had questions. He really wants you to take the most out of this course and conveys the material. Ashley is the best and I learned a lot!

I took Brand Management as an elective on an overseas exchange, and I am delighted that I did. We were introduced to new concepts in marketing and managing your brand, based on empirical evidence. Not only new concepts, the manner in which the course was delivered: with knowledge, empathy & understanding. Couldn't recommend highly enough!

Prof. Konson has been one of the most impactful professors I've ever encountered in my academic career. Always very clear and inspirational in its lectures, gives awesome feedbacks on the assignments - feedbacks that actually allow you to learn something. His grading has always been fair and he encouraged a lot class participation.

Prof. Ashley simplified complex concepts, inspired me with his passion for the subject, and was always ready to help whenever I needed. I'm honored to have learned from the best in the field, and the skills gained will positively impact my career for years. This is THE BEST and I recommend his course to all professionals, regardless of their field.

He is a great professor! The course content is interesting and helpful.

The first few lectures might feel content heavy but everything starts to come together when we do the assignments! He gives a clear grading rubric so students aren't left in the dark. He is a tough grader but genuinely cares about students. Truly an inspirational figure!

Honestly, Ashley is the most dedicated prof in the MMKG program and he takes teaching seriously unlike other charlatans who are just there for salary. Lectures are very detailed and organised to the point that you can review everything easily. Always recommend marketing books for people who wanna go extra miles. But he talks for 3 hrs, bit too long

He is an amazing professor with no hints of racism at all. He has been inspirational and always wants his students to succeed. He puts in a lot of effort in his class and really cares about his students.

One of the best Professors I've ever had. His lectures are very engaging and he his very knowledgeable. Always available for his students, even on his days off! I would definitely take another class with him!

Ashley is a delight! Definitely take his class. I am surprised to see some comments calling him racist. This is so far from the truth. He is absolutely fair and ethical. He treats everyone as a favorite in the class.

DO NOT LISTEN TO 1 STAR REVIEWS. Professor Konson was amazing. In an extremely diverse classroom, he has never hinted towards racism or negativity. Professor Konson was always supportive, ready to help and listen to any of questions we had. Lectures were amazing and useful to real life. He shares insider tips and tricks as well as life advice.

I read a lot of inappropriate comments for this professor and they're not true. He shows big passion in every lecture, always supportive, spends a lot of time in revising our assignments and is open and nice to us students. I think he is one of the best professor that I've ever had in my life both from the academic and personal point of view.

Ashley Konson is the best professor!

Professor Ashley's class on brand management is really good and stands out in our courses. He mixes real work experience with what we learn in books in a way that's exciting and easy to understand. He really loves the topic and teaching, and you can see it in every class.His classes are more than just lessons; they inspire us.

As a second-year MBA student at Schulich, I've had the opportunity to take Professor Ashley's Brand Management course. I feel compelled to share that he is the most caring and dedicated professor I've encountered during my academic journey.What truly sets him apart is his genuine concern for students' learning and well-being.

One of the most amazing lecture that I ever attended. He's a tough grader but the feedback that he has given have been very helpful and has been an amazing contributor to our knowledge in Brand marketing. He has been very respectful and friendly to all his students. If given a chance I would love to attend his lecture again.

One of the best classes I've taken at Schulich! He deeply cares about your learning and teaches a rather challenging subject really well! I see some comments here calling him racist, saying using old assignments would get you an 'A'. This is so unbelievably far from the truth. I feel bad for the vindictive person who would write such falsehoods!

Prof Ashley is the best professor in Schulich. He is very experienced in Marketing. The materials of course are diversified with different industries, fitting into the academic and practical perspectives. Taking his precious private time, he really cares if his students really learn from his teaching and guides students. Passionate & good Prof!

He is the best professor I have ever met at the Schulich. Even I got B+ for now, I do admit he really cares his students. If you have any questions about him, he ask a lot of times on the class you can talk with him. Take this class, you wouldn't be disappointed.

The course starts with a bold statement that everything you've learned in marketing is wrong. The professor immediately invites us into rethinking every aspect and concept understood in marketing to apply it properly in the real-world and current professional environment. That's my definition of an ideal MBA course.

Someone went on a smear campaign in November 2023 calling Ashley a racist. This is UNTRUE . He is very conscious of inclusivity. For example at the start of the term, He purposely diversified groups for the final project because he wanted domestic and international students to support each other . He's also kind and his lectures are relevant!

Professor Konson has been one of the most nicest professors that I have had the privilege to have at Schulich. His method of combining humour, creative exercises and insightful assignments to deliver the knowledge of Brand Management is nothing short of a praise. He respects your feelings and will always ensure that you understand the concepts.

I am taking his classes this term and he is amazing professor. He is very passionate about brand management and works really hard in lecture delivery part. He is accessible in class/outside and provides thorough feedback and equal opportunity to all for participation.

One of the best at Schulich. Professor Ashley makes a genuine effort to make the subject fun and engaging for the students. He is very cognizant of time and always makes sure that students have enough for class and submissions. Never seen a professor make such an effort to discuss the assignments in detail after releasing grades for improvement.

Professor Ashley Konson is an outstanding educator. Their lectures are clear, engaging, and well-organized, making complex topics easy to understand. They are always willing to help and provide fair, constructive feedback. Highly recommend for anyone looking to deeply understand the subject and enjoy the learning process.

Fantastic teacher with a bottomless depth of practical experience coupled with strong advocacy for emerging, research-based marketing trends.

Professor Konson is one of the best professors I've ever had across multiple universities. He is incredibly knowledgeable and committed to teaching the most up to date and relevant marketing materials to his students. He truly cares about his students and makes an incredible effort to teach students how to apply marketing in a practical way.

The course provides the fundamental knowledge of Brand management and brand building and cases to apply and reinforce this knowledge. Ashley has a strong passion for Marketing and Brand Management, he loves what he is doing and he transmits that spirit to our classroom. Ashley has both corporate & academic experience, making the course practical.