Easily one of the best professors I have ever had at Baruch. It is evident that Professor Soloff is passionate about Marketing and is an excellent teacher who makes the class enjoyable and highly informative.

Good Professor. He has experience of the real world marketing and also quiet interesting in class as well. Take him if you get the opportunity to.

Professor starts simple before expanding into a range of marketing concepts. Some are useful for the group project, others will just be extra info. Guest speakers come sharing real world experiences; challenging group project and frequent case studies keep you learning. No exams. You will only learn if you want to. It's how a grad class should be.

I never liked marketing prior taking Soloff's class but at the end of the semester it was my favorite class of the semester. There are no mid-terms and you don't have to worry about wasting time reading the book..The group project was very interesting I learned so much about marketing from branding to creating a marketing campaign.Take his class

This was my first marketing course and experience with marketing plans/communication campaigns. My background is technical so I?m used to ?textbook-homework problems-exam? classes. Professor Soloff had us learn by doing rather than exams, which provided firsthand exposure to the marketing process, mainly through the extensive group project. Case

His teaching method is really suitable for a MKTG class, he use everything that is out there (case study, MKTG showdown, guest speakers, presentations?), no exam or book but a huge MKTG project , totally time consuming and greatly useful,grading is fare and you can use what you have learned in the class at work which is whatMBA is all about.

Prof. Soloff has a lot of real world experience that he brings to classroom. His teaching style is very interactive (participation is key!)& he focuses on teaching you things that are not only required, but useful beyond the classroom! Finally a teacher that cares. This is my second time taking one of his classes & I would definitely take him again

Prof Soloff brings a ton of real-world marketing experience to his teaching (great insights from working with high profile companies and well-known ad campaigns.) Rather than a textbook and test style, we spent the course working on a group project in order to learn by doing. If you like an interesting, non-traditional course structure, take this!

My favorite professor thus far at Baruch. No tests, Challenging assignments and presentations. I never missed a class because every single class was interesting and interactive. Actually cares about his class and his students unlike most professors here. If you want to learn real world marketing skills take professor Soloff. A+ all around

Professor Soloff teaches both this class and Marketing Communications and he is a great teacher for both! He clearly has a ton of experience and insight into the industry and brings that to the class. The projects help students get a good command of the subject matter. I would highly recommend taking him for either class.

Excellent class taught by a prof that truly cares about the subject. He has real world experience-a big plus; & is willing to amend the curriculum so all the students benefit. If u take this class u will be intellectually stimulated and leave w/a new perspective on marketing & communicating. I took this class on a whim and am glad I did! A+++

Professor Soloff is my favorite teacher at Baruch. He teaches both this class and Global Marketing Communications. He is experienced and knowledgeable. He also focuses on teaching students real-life marketing skills that are useful beyond the classroom. Classes are interesting and interactive. Highly recommend taking his classes!

Professor Soloff is a helpful, caring Professor. The class is interesting and the assignments relevant. Definitely recommend!!

Great professor! Passionate about marketing, has lots of real-world/global marketing experience, helpful and a very fair grader. Really open to course feedback and takes suggestions seriously. No exams, no textbook- just useful case studies. Class is a good mix of group and individual work- Definitely recommend it!

Great Professor, I took 2 of his classes. Former marketing professional for several huge comapanies & brings real world experience to the classroom. Great class project and interesting cases. You have to purchase a course pack which is better & more interesting than an expensive text book. No midterm or final is another bonus ;)

Professor Soloff's Consumer Behavior class (summer session) and Global Marketing Communications are both great classes! This professor has real professional experience from the "real world"! His case studies are all very relevant and interesting. His classes are a lot of work but it is really worth it. I wish he could teach more classes!!

He really knows his material and gives you real-life exposure to mktg. He has great experience & background in the field, so use his knowledge to ur advantage. The hmwk assignments are easy, case studies are interesting make u think, & group prjct will teach u a lot. Put in a genuine effort and ask questions - he'll help you. Overall, great class.

This class was very interesting, and Professor Soloff added a lot of real world knowledge which made the class very educational, as well. Homework assignments aren't too bad, and case studies are actually thought-provoking!

I highly recommend taking MKT 9703 (or any marketing class for that matter) with Soloff. He has tons of real world experience and is extremely enthusiastic about the subject!

Consumer Behvr He???s worked for global firms ie Gillete doing marketing campaigns and strategies so has tons of real world experience. Keeps the class interesting w/ subject material that???s fun, not boring. Always willing to answer your questions and help you out. Assignments: No textbooks but a digital course pack so you don???t break the bank.

The content of the course allows me to understand how advertising and marketing communication campaign strategies ie. public relations, sponsorship, events, market research, segmentation and consumer insight all tie in to the global economy. -4 minor case studies/ 2 major case studies. -Minor assignments -Group project Would def recommend

Prof. Soloff's Consumer Behavior class is a MUST for ANY MAJOR. You want to take this class for yourself and to understand how successful marketing can contribute to ROI. Class material is immediately applicable to REAL life, practical/useful & interesting. Prof. Soloff is a WORLD-CLASS marketer with 20+ years of experience from P&G - a true gem!

Very knowledgeable and experienced Professor, and he makes this evident with his lectures and selection of assignments. Assignments and group project give students exposure to almost every area of the field. Highly Recommended.

Great professor. Gives real world examples, respects students ideas. Gives a lot of marketing tools for students, def. take this class

Very good professor, good communicator and knowledgeable. I liked the fact that he gives the student the project to develop and in this way understand the concept by doing it instead of just memorizing. He is a great person and his class is fun and interesting! recommended.

Great Professor. Exams were not too easy, however, if you study class notes yo can get an A. High curves.

Great professor to take.

Do your work and you won't be disappointed

If you dont like exams this class is for you since they're very small portion of your grade.

Plus: He keep class business relevant and has a great use of guest speakers! The work is interesting and helpful. Not big on tests. Flaw: Organization needs improvement. His excellent on the spot speaking skills sometimes lead to bad information or comments.

Very knowledgeable about the industry. Always open to providing feedback on assignments and presentations.

Do what u suppose to and u good.

Chilled guy, has a fun advertising and marketing background. Always there to help when needed. 2 tests, big project. Do well on the project and you'll get an A. Great guy.

The professor is knowledgeable about marketing, since he had a previous background in it, working on a few projects with duracell (which he shows in class). Pretty fun class, with many videos and a project. the project actually turns out to be fun and it's almost worth half your grade, so getting an A should not be a problem.

Honestly one of THE BEST classes I have taken at Baruch! This class opened my eyes to the vast world of marketing- you get to look at real life case studies, hwk assignments are very clear and Professor Soloff has SO much insight to share. You will not regret this decision! You will learn and take away SO much! Sign up for this class NOW!

He is very knowledgeable and fun.I recommend his as I have taken him twice.

I took global mkt communications grad level class w/ Prof Soloff. This is a case based class focused on applied marketing and strategy, strong international focus - lots of class discussion. Optional conceptual readings, cases are ok in length. One of the best professors I have taken at Baruch. Group project component, no exam. Highly recommend.

A very nice man who has great insight, but the comments about disorganization are correct. Sometimes he's tough to follow. You can't be afraid to nail him down in class and make him explain EXACTLY what he means or wants for the exams. 2 Exams, difficult because they were disorganized, 1 group project which was actually kind of fun.

Great Professor, If you are a mkt major, its obvious that you will be expected to be creative. Prof Soloff brings the fun side of teaching consumer behavior. Yes, there is an exam that you need to study for, but its only 20% of your class grade, everything else is a piece of cake. Just make sure you buy the textbook. YOU WILL NEED IT!

Started off a little skeptical, but he is a very reasonable and fair professor. Class was actually great. Prepare to work in group projects, a mentally tough challenge. Only challenge of the class in my opinion.

Took him for consumer behavior, it was an awesome class, and now I wish I was a marketing major. Homework assignments are easy, and projects are time consuming, make sure you take him with the understanding to do your research.

Finally a professor with real experience! Very helpful, makes class fun, group project and case studies. No exams! You have to work hard and he notices when you do. I have taken him twice and he really cares about students understanding the material. He lets you share drafts of presentations in advance for feedback which is so helpful!

Case studies were helpful in evaluating real situations with relevant analysis. Bullet points were used to convey material with precision, which is exactly what business requires. Key elements that are necessary in advertising were also employed.

Great professor and great learning experience. He knows a lot about the field. I would recommend him to a friend.

He knows all about real world experiences although he does tend to make a lot of generalizations that may come off as ignorant sometimes. Good feedback and a 2 part group project for the semester. Overall interesting and fun class

He is one of the prepared professors in Baruch. He gives many assignments but if you allocate time properly, it won't be hard. He usually shows his own PPT. There are two group presentations, and those require good team work. One more important thing is that you have to participate into the class! Take his class. He will satisfy your WANTs.

I had professor Soloff last semester for MKT Foundations and having taken a class prior to this one at a different school, I was really hoping to get a perspective of someone who had worked in the field. We can all read and memorize terms, but a good lecture is hard to find. Professor Soloff is very helpful and engaging. You will learn a lot!

Great Lectures! Has a lot of experience in the field, so you shall not be bored! Group project is a big chunk of your great, so make sure you put effort into it. I hate group projects, but this was a lot of fun. Learned a lot in his class. Just make sure you hand everything in and participate in class! One midterm, no finals.

Professor Soloff is amazing! His lectures are super interesting, and he doesn't have that boring old-fashion lectured style of teaching! He's big on group presentations. One of the very few professors at Baruch that is highly knowledgable that has a lot of marketing experience. I've taken him for 3 different classes and wish I could take him again!

It was a great chance to learn advertising loutine.

It was a great chance to learn deep level of marketing strategy!!

Prof Soloff is very nice and professional in Marketing Strategy area , I like his personality as well.

PROF. SOLOFF IS AMAZING! He teaches this class in a very easy and interesting way. His cases are very educational. If you would like to summarize all your knowledge about marketing + learn something new, I will recommend this class. But, if you not sure how well you know MKT, his exam will be difficult to you. Don't take it & CHANGE YOUR MAJOR!

Group presentation-heavy course. Only one midterm. He teaches you how to see things like you would as an advertising agency. He even helps you format your resume to the marketing field and goes over the different fields of marketing. Very insightful course! Everything he teaches is hands on so be prepared to actually think things through.

If you don't want a boring marketing professor and actually want to be creative in projects, take him. Very helpful and makes class interesting and diverse.

Best marketing class in Baruch! Prof. Soloff is one of the few marketing professors at Baruch with job experience. He's well educated and has worked in the best companies in the field. His classes are practical and relevant, unlike the usual textbook jargon taught in other classes. He gives better career advice than career services. TAKE THIS CLASS

Prof. Soloff is the best marketing professor at Baruch. He is one of the few professors with relevant job experience so he teaches the mandatory textbook jargon with practical stuff. He gives better career advice in marketing than career services, which primarily focuses on ACC and FIN students. Also, take his ACCOUNT MANAGEMENT class (MKT 4493)!!!

This class is so much fun. It teaches us how the advertising and marketing world works. Only 1 exam and you're divided into groups. Be creative and don't miss deadlines!!!!!! We watched a lot of commercials.

Quite a wonderful teacher. He really knows his stuff. Does not like you to miss classes, since every class is unique.

Professor Soloff has been my fav professor at Baruch so far. Really wish I was an advertising major after taking his class. His guest speakers are really funny too and push you to try your hand at selling yourself. Your grade is super reliant on the group project though. After taking this class, I'm considering working for a creative ad agency now.

The Professor is amazing in class, takes notes from powerpoints, group projects and one midterm (MC). He is an inspirational professor, will help you with resume and majority time in the class we watch advertising video. Take him you won't bored that is guaranteed. Books not necessary but the group project is important in his class.

Prof. Soloff is one of my favorite professors at Baruch. I took his classes 3 times. The campaign assignment with one partner was not easy, but you will learn a lot about advertising account planning. His explanation is always clear, and he loves questions from students. I found what I wanted to do in my life in his class. I will miss his class.

What an amazing professor! Took him for 2 classes and really looked forward to his class. He is very funny and extremely knowledgeable. Unlike most professors, Professor Soloff actually knows how to teach and makes sure you understand the material. Overall he is my number one Baruch professor

Just follow the syllabus and be in class and youll do fine.

I took him for special topics which focused on account management. Prof Soloff made sure his students understood that an account manager maintains the company's existing relationships with a client or group of clients, so that they will continue using the company for business. Fun class overall, no exam, small assignment that are fun + career prep

The class is pretty simple, he places you into a group that you will work with the entire semester. If you complete your assignments on time and follow his instructions you'll do well. Only one test, a midterm, which is not difficult and there is extra credit if you slip up. Lectures can be dull but he shows a lot of fun commercials

This was a special topics class focused on career prep. This was the first time Baruch had a class like this and I'm very happy that I took the class. We just had weekly assignments on our resumes, summary statements, etc. There were no exams. After taking this class, my resume, summary statement, and elevator pitch have improved tremendously.

Prof. Soloff is nice and easy! Layout of class: 1 M/C exam, few quick assignments, teamwork is important and he'll put you into a team he believes works, 2 extra credit opportunities, and up to 3 absences with no grade deduction. Watch a lot of advertising commercials. I recommend taking him, easy, really!

He tries his best to offer you as much extra credit as he can. He only gives one exam that is worth 30%, but if you study his powerpoint slides, you will be fine. His test questions may seem tricky at first, but during the exam, he will tell you the answers are in the questions. As long as you read the questions carefully, you will do well.

Amazing professor. He is a bit disorganized but it works in your favor bc he will give you extensions on due dates if u ask, he's super nice (and funny). The most career prep I've ever had from any class. He really cares ab his students and will sit down with you to help you with your resume. One main project and take home quizzes from tb, easy.

The whole class is based on a two-part project & one exam. The professor has lots of connections in the marketing world and his experience is enough to give a solid education. Some of the assignments are annoying though and the grading criteria aren't the clearest but he's not a bad professor. Participation matters. Solid 8.5/10

Amazing professor! He knows how to inspire his students! lectures have lots of fun, as well as correlate with his fantastic experience in the industry! You will work for the "A", but it worth it! Must take!

I enjoy his class because he gives really good marketing advice and lectures that my Zicklin professors did not give. He adds in a lot of videos to the slides so the class doesnt drag. One test in the middle of the semester and one big group project with little assignments due. Slow talker though and doesnt do well with technology.

Say what you will about him. He is the one professor I've had that truly cares about your future outside of the classroom. He will email blast any opportunity that comes his way and it's up to you to make the best out of it. I was able to go to Atlanta this semester for a Publicus conference because of him. Take him if you truly want guidance.

TAKE HIS CLASSES. I have taken 3 of his classes. Non of them are hard and all of them are worth it. He's an amazing professor. He has gotten me interviews with jobs and referrals. If you don't get an A in the class you are not showing up. He is the only professor who actually cares about your careers after college. take. his. classes.

Very passionate about his profession. My only advice is DON'T MISS ANY OF HIS CLASS. Other than that, there's simply no way to fail this class. He idiot-proof everything. You'll definitely learn a lot about Marketing in general and he offers great hands-on opportunities and experiences.

Professor Soloff is knowledgeable about advertising. However, he comes of discouraging or even offensive at times. Generally, he has a problem working with computers: both in person at Baruch classroom, and when trying to work ZOOM.

This entire class is group work which makes it a lot easier! Professor Solloff has his rudeness at times, but overall he is really sweet. You really learn a lot from the group projects about how to develop a marketing campaign which is super cool!! Only one midterm exam and the projects. Just do your part of the group work and its an easy A

One of my favorite professors. This class is so chill and straightforward. Lectures are spent learning about various companies' marketing strategies. HW is just working on a group project. Prof Soloff is funny, kind, and approachable. He will answer any questions if you need help, so just ASK. Very lenient grading. I finished with a 99. No tests

He's funny

I graduated already, working full time. His class is a big reason on how I was able to start my full time job prepared. I work for an agency, and his projects were exactly how it is in the real world