The best teacher in the whole school....Made life as a senior a wole lot easier!!! God Bless

Taught the class loosely based on the book. Allowed us to discuss issues and cases and only intervening to make a point. Class was fun to go to and you got out of it what you put in.

Went to his class only on review days and got an A.He is the best made my last year a great one.

The best professor ever. Very inteligent, funny and easy going. He makes the class very interesting and easy to pass with A ( hard to get a lower grade). I hope all professors could be like him. I strongly recommand him!!!!!!!!!

Consumer Behavior. This class is a joke - no attendence, come the day before the tests cause he GIVES YOU THE TESTS - no number changing, no bull - STRAIGHT UP - the exact test. You have to try to get less than an A in this class. Easiest teacher ever!

Easy professor, doesn't take attendance, but notes are important his entire exams are based on his lectures, you really don't need to buy a book, if you want use a cheaper/older edition. Great Guy.

Great Professor. Class could be more rigorous though. Great understanding of all aspects of marketing, but you may have to ask to get the information.

Very considerate. Funny

easy A just show up for the review and exam. he make you do a project but just get in touch with someone who had him b4 to get the project and but change to fit your product. he isn't very interesting but who cares cuz no attendance required. Cab't mess this up even if u tried.

Teaches very loosely, relying more on real-world cases. Very easy grader on written cases. No exams, no group work. Lectures sometimes drag because of lack of structure.

He is one of the best people to be around. Show up to class everyday and you are assured an A

Who cares, if he isboring, he makes your life easy when others make it hell. Trully a great professor, he doesnt take cr*p from anyone and doesnt give you a hard time. Take this guy, you wont be disappointed.

No attendance, no exams. Only 4 2-page memos, the last of which was made optional. Doesn't get much easier than this.

Really boring class, but it's an easy one as well. It complements the workload of other heavier classes. Don't take him if you really want to learn anything, but he's an easy grader.

Great teacher, encourages participation. Cares more about real life strategic marketing, than being able to take a multiple choice exams

He enjoys teaching, but he does not seem interested in the "technical" stuff...like testing you on your knowledge. The class is really easy, and it should be no sweat to pass. You'll learn something if you want to but you don't really have to in order to do well.

He is all that and a box of chocolates. 2 MC tests and a so-called project.

Easy going professor that i ever meet in Baruch, funny, focus on real life case studies, give you exactly all the questions b4 final, don't take attendant.

easiest class you will ever take in graduate school and you learn something - easy and fun

extreamly easy, like you wouldn't believe. I really sat with my group in five minutes and finished the group project. He wants it to be under 5 pages and perfers it to be an outline rather than in paragraph form. MUST TAKE THIS CLASS It was such a breeze

Very easy and intellectually stimulating. Interesting discussions and clear, straight-forward assignments. A must-take!

HE"S THE MAN!!!!!!!!!!!!

Easy A!!! Great class.

VERY EASY but you wont learn a lot.

Very nice guy. You don't realize how much you've actually learned until later. Be glad he's easy. AND helpful and friendly too. Questions? Comments? Public complaints?

Gives case studies, which is much more useful than learning textbook definitions. And actually knows what he's talking about. He just totally wreaks of Awesomeness!

Brilliant Professor, doesn't burden you with BS work. You must know your stuff and participate.

Easy A. He's a very cool professor. Knowledgeable. Gives exam questions before test, MC. Don't buy the book. Not needed. Take him.

This class is not structured like a typical college course. His expectations are that you gain a basic knowledge of concepts, not definitions, models, etc. That's not what marketing is. The best thing that you will walk away with is a new way of thinking about business. Being an experienced marketer, that's what marketing is, not textbook stuff.

Really easy professor. No tests, just have to write 3-4 memos (3 pages max) and submit them on due dates. No attendence is taken. He does not give any definitions at all, so if you are a marketing major and might need to know those definitions in the future, you will need to study on your own. Otherwise- highly recommend taking him.

He is very knowledgable about marketing and keeps class interesting. It is an easy A, but you feel like you learned something while you're in the course. Discussions are great and usually a lot of fun. He's a funny guy and the class is as good as the students make it.

easy A! awesome professor.. attendance not required, book not needed. go to class, sip ur coffee, relax and enjoy. great class!

Easy A. Write 3 out of 5 papers. Class Attendance Not mandatory. Class is like a discussion group. While the textbook isnt needed, I'd read it if you're a marketing major plus it makes writing up the case studies easier. My only suggestion, write the 1st paper, which is the easiet, and dont leave them all to the last moment.

Take him if you have a chance! Pr.Heath is great. He has extensive knowlege of the subject and plenty of real life experience in marketing. He makes going to Baruch worth it. If he decides to teach another class, I will definitely take it. His lectures are more like discussions, everybody gets involved. He seems to know everything about everything.

A must take for every guy doing MBA.Not just because he grades easily and has no finals..but because his style of teaching is apt for a marketing class.He gets the best out of u.A very practical professor and always available for any help.very informal in his style of teaching and Marketing is not just teaching but a way of life for him. Take him!

HE IS THE EASIEST A.

prof. heath is the bomb! he is so layed back and chilled. easy A - lectures a little boring but he so cool.

Prof Heath is great! You will enjoy this class-workload very fair-Good, Funny, Enjoyable professor.I have taken him a few times.

One of the easiest classes I have ever taken in my life, but I didn't learn a THING this entire semester. If you're looking for a GPA-booster, take him. If you're looking to actually get anything out of the class that's useful, don't take this class.

He's awesome! =) you need to keep contact with him and do what you're supposed to do and you'll get an A. The class is not a textbook lesson, its more hands on experience in making an ad campaign. I'm taking him again! =)

I thought the class was fine, many don't agree. I learned and did well, it was easy.

Prof Heath is great, he's always there when you need him and i thought he taught really well.

I enjoyed taking Prof. Heath?s class and found him to be a very good professor. He very straight forward and makes class interesting. There were 2 papers 1 group project 1 presentation and a final. Overall I thought he was a fair grader and would take him again.

Helpful and straightforward professor. He has a good sense of humor too. I can only speak for myself, but I enjoy not having to work too hard for an A.

Great professor for intro MBA course. Definitely knows his stuff but can be a bit dry at times. 3 case studies and a group project. Should have no problem doing well in the course if you do your work.

Super experienced Marketing dinosaur who is not the fastest guy anymore due to his age. Very basic class, in which he goes into detail on the most basic marketing principles.

He is very knowledgeable but class can be a bit boring at times. 2 case studies and 1 group presentation. No tests.

Professor Heath is not as bad as everyone claims. He's clear about the material and he only gives you what you actually need to know. He provides study guides, and the questions are identical to the tests. Yes he is boring to listen to, but he's old and he tries. Would recommend.

He's very knowledgable and has a lot to share. But he's boring. Assignments are straight forward. Pretty much an easy A. Perfect for non-marketing majors.

Easy A. As a non-marketing major, Bill is amazing. One short essay (500 words), one midterm (tells you everything on it), and one group project (very clear and simple). Don't have to attend class or buy the textbook. Don't even have to pay attention, just show up to the midterm review session and he tells you everything on it (33 T/F). Take him!

Great professor easy A!

Baruch Bill is an old man with a great sense of humor. He keeps it real and tells you to just pay attention and you will pass. pretty easy A

I would only say this class is solid because attendance is not mandatory and there aren't many requirements. Just a group project, midterm, and a short paper. The project may be annoying to some because you have to find your own partners but overall it's an easy A.

He is a very nice old man and doesn't require attendance. As long as you work hard on the group project and the one exam given, you will get a good grade.

Do well on the few assignments given, which isn't hard to do, and you should get an A. Professor Heath is easy going and although lectures can be a bit dry, if you can take good notes this course will be a breeze.

No attendance, no textbook. Theres only 3 things to do in this class:paper, midterm, and project. The paper is super easy, you cant get less than an A. He reviews the midterm with you the class before and he uses the same exam every year. The group project is the only thing he grades seriously, but get a good group like I did and its an easy A.