4.0

Bruce Robertson

Marketing - San Francisco State University

4.0
Quality
2.5
Difficulty
72%
Would Retake
248
Reviews
4.0
Quality
2.5
Difficulty
3.8
Helpful
4.1
Clarity

72%

Would Retake

248

Reviews

Rating Distribution
Official

5

116

4

71

3

35

2

14

1

12

What Students Say

50% Final Exam (50/1100 random questions from quizzes)

MKTG431 - 5.0 rating

I think whole class is freaking lottery

MARKETING431 - 1.0 rating
Class Info

Online Classes

100%

Attendance Mandatory

3%

Textbook Required

64%

Grade Predictor

Your expected effort level

LowHigh

Predicted Grade

B+

95% confidence
Based on 67 grades
Most common grades:
A (23)
B+ (9)
B (8)
Grade Distribution
A(28)B(11)C(8)D(3)F(1)A-/B+(16)
Based on 74 reported grades
A: 23
B+: 9
B: 8
A-: 7
Common Tags
Clear grading criteria (20)
Test heavy (17)
TEST HEAVY (15)
Hilarious (14)
EXTRA CREDIT (11)
Get ready to read (10)
Amazing lectures (9)
GRADED BY FEW THINGS (8)
Rating Trend

Stable

-0.17 avg change
Jun
Nov
Dec
Mar
May
Jul
Last 6 months
Ratings by Course

MRKT405

5.0

(2)

MRTG431

5.0

(1)

MKTNG431

5.0

(1)

MKT433

5.0

(1)

MAKT431

4.5

(8)
+14 more courses
Difficulty by Course

BUSINESS

5.0

MRKTG431

4.0

MKTG431ONL

4.0

431

3.5

MARK431

3.3

Reviews (248)
5.0
1.0
MKT431
Dec 3, 2003

Super Easy!Dont have to go to class!NO midterms, 13 mini quizzes you do online. Can take quiz as many times as possible till u get best score. 10 qs, 10 min to do.Lectures available online, final is 50 qs from pool of qs in mini quizzes.

4.0
2.0
MKTG431
Grade: A
Mar 2, 2004

No need to go to class and do mini test online. However, the final you need to take in school and it worth 50% of your grade need to do well on final.

5.0
1.0
MKTG431
Apr 26, 2004

The class consists of mini quizzes (that you can take over and over until you get a perfect score) and a final. View the lectures and read most of the book, and you'll do ok. Not a hard class at all.

5.0
2.0
MKTG431
Jun 15, 2004

Take this class. If you do attend lecture, he's quirky and funny. Do well on mini-tests (mulitple attempts okay!). Review mini-tests for final and you'll do fine. Ask him if you need help, he's very friendly!

5.0
1.0
MARKETING431
Dec 17, 2004

He is a great teacher! If you read the book and do well on the mini tests an A is easy to achieve. Plus he makes class very interesting and fun!

4.0
1.0
MRKT431
Jan 20, 2005

Great class you just have to do everything on your own so you need discipline. He is very willing to help you out though if you ever had any questions. You should take this class for sure!

5.0
1.0
MKTG431
Feb 1, 2005

Very EASY AND interesting class!I love his jokes, he looks like jim carrey!you can score A easily in this class. I learn alot from his class!very useful!!HIGHLY recommended!

4.0
2.0
MKTG431
Mar 19, 2005

Hilarious teacher. Reminds me of Major Nelson in "I love Jeannie." If he's not entertaining ... I don't think I'll bother going to class since its available online too.

3.0
1.0
MKTG431
May 25, 2005

I got a grade of "A-" without attending his class except the first meeting, but thanks to the online quizzes included 50% of the grade, I learned about marketing strategy. So I'd say if you don't have time to go to class but want a good gread, take him !

5.0
1.0
MKTG431
May 25, 2005

Online class, great teacher.

5.0
1.0
MKTG431
May 30, 2005

Entire class is online, but it's worth it to watch the lectures online because he's very interesting and entertaining.

3.0
2.0
MKTG431
Jun 15, 2005

No Comments

3.0
2.0
MKTG431
Jul 18, 2005

I got an A- in this class with relative ease. He appears nice on the web cast, but in person he can be a jerk (dont ask him about his secret extra credit grading decoding system to help find out your final grade). You have to get 130/130 on the mini test and can only miss ten questions drawn from 1300 randomly to get an A-

5.0
1.0
MKTG431
Jul 25, 2005

He is a great teacher. I'm sorry but I disagree with the two comments below me. The class is pretty easy and simple.There are 13 tests. Tests can be taken as many times before the expiry date( a week). Dont buy the book.Print the power point slides.Over all I recommend him. Its real easy. Good Luck.

5.0
5.0
MARKETING431
Grade: B
Aug 30, 2005

His character is similar to that of Jim Carey, only when he tries to tell a joke!

3.0
1.0
MKTG431
Aug 31, 2005

Easy A. Just copy and paste all the questions from the mini-tests...they will be on the final. Memorize them all and you will get an A.

5.0
1.0
MKTG431
Oct 5, 2005

EASY class! I went to class once... did all the mini tests multiple times, copying and pasting the questions. Crammed for the final... and got an A! The funny thing is, by memorizing all the questions... you get a really good grasp on the information!

5.0
3.0
MKTG431
Oct 13, 2005

Bruce Robertson Rocks!!!!

4.0
1.0
MKTG431
Grade: A-
Nov 10, 2005

Did everything online except for the first and last class. Get your stuff done on time, ace all the quizzes, and you're good to go. Funny guy too

5.0
1.0
MKTG431
Dec 12, 2005

This class is a piece of cake! Very easy for the business core! Just keep on top of your quizzes! Robertson is funny and jooks like Jim Carrey!

5.0
2.0
MARKETING431
Dec 14, 2005

Great professor. Basically an online class and you need to come in for the final. Keep on top of the online quizzes, read your book, listen to the lectures, and you're good!

1.0
5.0
BUSINESS
Dec 16, 2005

No Comments

5.0
2.0
MKTG431
Dec 17, 2005

Best Professor in SFSU I met so far, He clearly knows how to sell himself like he described in his class, and I was 100% sold by his teaching style. 99 out of 100 students were satisfied after taking this professor!~ fine print: estimate is based on students who paid attention to his lectures and took time taking the practice test.

5.0
1.0
MKGT431
Dec 19, 2005

Easy, online class, don't need book, watch online lectures, download notes, get perfect scores of quizes, BUT on the final you atleast have to know some material from the lectures. Final has 50 same question out of a possible 1300 quiz qeustions with answers. Recommended and Very Easy.

5.0
1.0
MKTG431
Dec 19, 2005

easy.

5.0
2.0
MRKT405
Feb 2, 2006

Good online class...good teacher , very nice

5.0
1.0
MKTG431
May 23, 2006

This class is great. You don't have to go to class, but I enjoyed going anyway. I have my Final tomorrow and I know already that I'll do well. If you take the time you can't go wrong. I wish there were more classes like this one. Robertson did a grat job.

5.0
2.0
MKTG431
Jul 12, 2006

He's funny and entertaining. Really nice guy!! 10 or so mini quizes online at home 50% of grade. and then final 50%. Not that bad...just print out the mini quiz answers and study them for final. Easy!! If you need someone to nag you, dont take this class!!!

5.0
1.0
MKTG431
Aug 7, 2006

online class, but u can attend live as well. fun and informative. 2 of the lectures are on careers, not required but very helpful. u can keep doing the online quizzes (random q's each time) till u get a perfect 10. the q's from the final comes from the exact same q's as the online quizzes! so study those... didn't read the textbook. got an easy A

5.0
1.0
MKTG431
Dec 8, 2006

great teacher & very easy class. Helped me when i went to class everyday. Remember the due dates for quizzes or you're screwed. I missed first 3 quizzes cuz i forgot and got 7/10 on another. but the Final i got 46/50 so i passed w/B.

5.0
1.0
MKTG431
Dec 23, 2006

Okay, all I can say is WOW! I managed to not go to class not even once and I bought the book but its still BRAND NEW since I only glanced at it once. I did do the Mini Tests myself & did "ok" on the final & got a B+. He's really into Marketing because I did listen to some lectures on my ipod and its convenient. Good memory is recommended to do good

3.0
1.0
MKT431
Dec 25, 2006

Never attend to class. ONly once, for the final. I never listen to his lectures.. just do the mini tests..and remember those questions because they will show up on the final exact the SAME..then you will be fine.. I got a B+ without efforts. To be honest, if you want to learn sth and major in marketing.. I suggest not to take his class.

4.0
3.0
MKTG431
Dec 30, 2006

Lecture and online assignments. The online quizzes were easy, but final is tough because it is all the material. Quizzes are 50% of grade, so is the final. I wish there were a mid term and a final because there were so much material accumulated for the final. Overall an interesting experience. Tip:do the practice test for final as many time u can.

4.0
1.0
MKTG431
Jan 2, 2007

Same as below. Wish there's Midterm and Final to cut down on what I have to memorize for the final. Cumulative final was VERY difficult. Easy to get B+, since all the quizzes (50% of grade) will be 100, and the final is what determines C or B or an A. Though it would be difficult to get an A with all the things to memorize. Haven't learned anything

5.0
1.0
MKTG431
Jan 2, 2007

Easy Class. Very convenient online class. For the final i recomend takig all 13 mini quizes until you feel condifent with each mini quiz. You will get a easy B if you re-take the parctice mini quiz and if you try harder you will get a A. I got an A-. Take him for marketing if you don't have a lot time and need something convenient.

4.0
2.0
MKTG431
Jan 4, 2007

This class is pretty simple... you do the 13 mini open book quizzes online and then take the final. Attending class is not mandatory but it is in your best interest to go. Watching the lectures online is SO boring. Overall he is a really good teacher and the class was easy

4.0
1.0
MKTG431
Jan 22, 2007

Pretty damn easy class if you read the study guides and watch the videos. I only really read the study guides and did all the quizes. class is only hard if you choose to keep pushing it aside untill the last min. 13 quizes online, and a final taken at school. good class though and he knows his stuff and is pretty much online.

4.0
3.0
MKTG431
May 16, 2007

He is the funniest professor ever! If you take him in the morning- he makes your day! Very funny. Easy as long as u do ur part. U learn alot. He knows his stuff.

4.0
1.0
MKTG431
Jun 3, 2007

Very good class. Attendance is not mandatory as you can treat it as an online class. Quiz very week.

2.0
1.0
MKTG431
Jul 2, 2007

Just do the quiz over and over again until you get a perfect score. Final Exam may be hard because you need to memorize more than 1000 questions. You won't see this prof except on the orientation and in-class final exam.

5.0
2.0
MRKG431
Oct 30, 2007

I took this class online, and I wasn't able to attend any lectures in person still I found, watching them online was relatively painless (as far as lectures go). Clear, well organized, fair grading, totally do-able.

3.0
4.0
MKTG431
Dec 10, 2007

Interesting content! Online class you don't have to attend and you have a week to do the online quizzes! I highly recommend you to not wait until the end to do them!! The final is pretty hard as you only have 50min for 50questions with no help! But if you worked all along the semester you can manage to have an A!

5.0
3.0
MKT431
Dec 16, 2007

This class is mostly online. Funny professor who can make you laugh. You have to be on it though for this class. Easy to fall behind in the first few weeks. Mini tests are doable but the final is brutal. Do the practice tests! All in all, info was relevant & I liked the class.

5.0
5.0
MKTG431
Dec 19, 2007

Good class. Even though its online, you still feel the strong influence of the instructor. Great comm. Lot of material. Definitely read the book and view/attend lectures. Don't fall behind on the Mini-Quizzes. Make sure you read the syllabus word for word and understand it. A lot of people asked questions that were easily answered in that document.

5.0
1.0
MKTG431
Dec 30, 2007

This god is made of gold! I bet he's the solid and only reason our business department "thrives." One day, if he teaches a Business Communication course, I wouldn't be surprised to see he trumps every other professor in likability. Fun fact: Matthew Horrigan finally has formidable competition!!!

3.0
5.0
MKTG431
Jan 14, 2008

Overall the class was alright. There was a big confusion though about some quiz due dates though. A lot of people were pissed because he was not flexible even though many people had the same issue.

5.0
3.0
MKTG431
Jan 15, 2008

Took the online version of the class. You don't need to even use the textbook. You have to take these mini quizzes which are based on the video lectures, and you get to take them as many times as you want. Make sure you get perfect scores on them all because that way you can fail the final and still get a b. Thats what I did.

4.0
1.0
MAKT431
Jan 16, 2008

MEnn!! I loved this class, it was easy. Just one complain , I miss one due date on the mini test , and that messed me up. I got a C , which I did not diserve it because there was a problem with the due date! Anyways , I still recommend him , just be aware of the due dates for the mini tests. :):):) totally recommend this class!

4.0
2.0
MKGT431
Jan 22, 2008

This class was easy. You have unlimited attempts for two weeks a quiz is posted. The quizzes overall are worth 50% of your grade and the final exam that you take in the computer lab is 50%. He gives some extra credit near the end, but it only helps a little. The book is useless, never had to buy it. Just remember all the answers to the quizzes.

5.0
2.0
MKTG431
Mar 18, 2008

Take this class with this professor, he is interesting, the lectures are easy and informative to watch, and the tests are direct and to the point. The final was closed book and notes, but as long as you do well on all the previous work, you should easily pass.

5.0
4.0
MKTG431
May 22, 2008

Definitely recommended! He really knows what he's talking about and draws from his vast experiences in the field in order to teach. He kept the material interesting and I actually wish I could've attended in person. Make sure you watch the lectures and do the practice quizzes; you'll get that A

2.0
3.0
MKTG431
May 27, 2008

This guy really doesnt know anything,I just dont understand why I see so many good comments about him? Did you guys actually learn something in class or you just like him because he made you memorize the quizzes, in which you really didnt learn anything. or is it because you did NOT have to go to class. my question is DID U really learn something?

4.0
3.0
MKRT431
May 27, 2008

Interesting class, I took it online and viewed the lectures from home. He is a great lecturer which made it possible to sit through it at home. Even though I got an A in the class, I still think the final is unfair. I would have liked to have had a midterm worth 25% and a final worth the other 25%, rather than ONE test worth half your grade.

4.0
3.0
MKRT431
May 27, 2008

Interesting class, I took it online and viewed the lectures from home. He is a great lecturer which made it possible to sit through it at home. Even though I got an A in the class, I still think the final is unfair. I would have liked to have had a midterm worth 25% and a final worth the other 25%, rather than ONE test worth half your grade.

4.0
4.0
MKTG431
Jun 8, 2008

This class is a really interesting but you really need to pay attention you should definitely go to class and do the mini tests all the time. The final is extremely hard and also very hard to prepare for you need to study your best. its 50% mini quiz and 50% final

5.0
3.0
MKTG431
Jun 10, 2008

Exceptionally knowledgeable, witty, a total cornball, but in a way that engages while teaching.

5.0
2.0
MKTG431
Jun 20, 2008

Study really hard for the final!!!

2.0
4.0
MRKT431
Dec 19, 2008

WOW...Terrible Class. Walked away from this class and did not learn anything. SFSU should be ashamed to offer this class. I took a mrkt class at ccsf, and I learned 1000 times more and it was 1000 times less stressful. Why would anyone want to be a marketing major if this is the first class you take? Do yourself a favor,do not major in marketing!

3.0
1.0
MKTG431
Apr 10, 2009

Funny teacher, pretty easy class, weekly quiz, wish I could take it in person but I have another class but you can watch the lectures online.

5.0
2.0
MKTG431
May 25, 2009

dude, this teacher is awesome. He is so witty. What really made this class interesting was how he acted and what he said, and his inside knowledge about the industry. AND if you want to pass this class with a good grade, study hard for the final!

4.0
1.0
MKTG431
May 28, 2009

I felt this class was very easy, just watch or go to the lectures and you'll do fine. I messed up in this class because I did poorly on the final. The final is 50% of the grade and so I went from a 94% to a 79%. Be smarter then me and ensure you ace the final

5.0
3.0
MRTG431
Jun 4, 2009

Really helpful, funny professor. Grear class!

3.0
4.0
MKTG431
Jun 10, 2009

I took online, I loved it. Quiz for each 13 chapters = 50% and final = 50% of grade. Did met him during final, very charming guy! If you study you will be ok. I am not top student but got B+

3.0
4.0
MKTG431
Jul 13, 2009

summer session: 4 cumulative exams and a final. you get to choose what % you want each exam to be worth: 30% 30% 20% 10% 0%. says he is going to do this huge curve when the class begins and ends up raising everyones grade about 2.1% tests are hard, just memorize each test you take and ask some1 who took the class if they saved any old test.

3.0
4.0
MKTG431
Jul 13, 2009

(comment contd) makes it seem like he really wants you to pass, but I think he enjoys giving out Ds. Here is how I got a B: never read the book, studied my old exams and other students' old quizzes, went to class and studied instead of listening to his lectures. the key factor to success is in this class is: learn how to take his tests!

5.0
1.0
MKTNG431
Jul 31, 2009

I took the 431 class online, it is easy as pissing on your finger. No attendance, no text book no nothing. 50% of your grade are quizzes and you can take them unlimited # of times to get them perfect. If you got them all perfect you need....20/50 questions right on the final to pass. Final test is based solely on the quizzes. Easy as hell!

5.0
2.0
MRKG431
Nov 7, 2009

He is very knowledgeable about the subject and a good teacher. Online class or you can attend lectures in class. Very organized class. :)

5.0
2.0
MRKT431
Nov 19, 2009

His lectures are fun to go to. he is a really funny and enetertaining guy. the lectures are interesting and he applies the examples to our recent times so we can understand better. i def recommend his class.

3.0
4.0
MGKT431
Dec 12, 2009

Over 1,200 questions to study from 13 hw, 1 final with 50 questions. Half common sense & half tricky. I found some of his questions are very annoying because his grammatical problem. Easy C if you study, B if you really study, A if you sleep with... the text book.

4.0
1.0
MKTG431
Dec 15, 2009

Very easy class. Took the online section and didn't watch one lecture. Make sure you get 100% on every mini test (you can take them multiple times) because the final pools from 1,300 questions and is totally the luck of the draw.

5.0
1.0
MKTG431
Dec 16, 2009

the class trains ur memory skill..easy if u can remember stuff.

4.0
4.0
MKTG431
Dec 17, 2009

the final was 50% of the grade and it was HARD

5.0
4.0
MKTG431
Dec 19, 2009

great helpful techer, book is required but not necessary. took class online, but has inclass lecture if you want to show up and learn or video suffices. 12 assignments= 12 tests. infinite tries (takes last score as your score and not highest). assignments and 1 FINAL= your grade!!! final is comprehensive.

4.0
2.0
MKTG431
Dec 20, 2009

You must train yourself to memorize all the mini test questions for the final. That's what I did 3 days before the final. Scored 10's on my mini tests and a 82% on my final. Overall grade A-

5.0
2.0
MKTG431
Dec 23, 2009

Professor Robertson seems passionate about teaching and he has a lot of industry experience that he is willing to share. He relates well to students. His lectures are dynamic and interesting. In the end it is difficult to get an A in his class, but he gives all students every opportunity to earn it if they want it. I highly recommend him.

4.0
3.0
MKTG431
Dec 30, 2009

this class was pretty easy i think i only watched like 5 of the lectures out of the whole semester and still got a B+ lol going over the study guides and taking the review tests over and over will really help you in the end for the final the more times you take the quizzes and reviews the easier the final will be for you

4.0
1.0
MKTG431
Jan 7, 2010

easiest class ever! unlimited tries on quizzes then a 50% final. just keep reviewing your quizzes when you have the time. all u gotta do is memorize to like about 1200 quiz questions! dont wait til the last minute to practice..

5.0
1.0
MKTG431
Jan 21, 2010

I love this professor! He is SO easy to listen to (and funny!). Before this class I knew nothing about marketing and now I have decided to add on a marketing minor to my major. The weekly quizzes have unlimited tries, so you are REALLY able to learn the material. Great teaching approach, very organized. And the final exam is 50% of your grade.

3.0
5.0
MKTG431
Feb 2, 2010

Worst game ever: final is 50% of the grade, get a D on final and you are effed twice, not just for failing but for having to take it again. Material is ok, the guy is very funny and passionate but that in itself doesn't help you pass right? Take it CR/NC if you can. Final is brutal, 50 questions, get 21 wrong and game over.

5.0
2.0
MKTG431
Feb 7, 2010

Great class. No need to buy the book, just watch/attend the lectures and take some notes. He's quirky, funny and obviously loves marketing. Some mini-tests are tricky, but it's easy enough to get full credit on all of them. Final is 50%, exact same questions as mini-tests. Got an A, great class.

4.0
4.0
MKT431
Apr 16, 2010

TOOK THIS CLASS ONLINE. LISTEN TO THE LECTURES AND PRINT OUT THE STUDY GUIDES THEY HELP ALOT FOR THE TESTS. THE GRADE IS 50% OF THE FINAL AND THE OTHER 50% IS ON THE TEST, THEY ARE A TEST FOR EBERY ABOUT TWO CHAPTERS YOU CAN TAKE THEM AS MANY TIMES SO IF YOU GET ALL A'S AND THEN FAIL THE FINAL YOU GET A C+ SO THE CLASS IS EASY BUT THE FINAL IS HARD

4.0
1.0
MKTG431
May 16, 2010

This class is easy if you watch all the lectures and get full scores on the mini test. After that, for the final, do review your notes and mini tests because that will help a lot. If you dont, then you'd fail.

5.0
1.0
MKGT431
May 20, 2010

Prof Robertson doesn't just teaches us but he is funny and clever, which is why I like watching his lectures online. Get all perfects on the mini tests, it will help a lot (considering they have unlimited tries). The finals is 50% so it can destroy your grade if you slack off. Definitely practice with the review mini tests, it saved me.

4.0
3.0
MKTG431
May 29, 2010

Easy, but prepare for the final its worth 50% of your grade and its w/o notes or book. Online students must take at SFSU. Your grade is determined by the final and 12 or 13 mini test which can be taken multiple times in order to get 10 pts.

4.0
1.0
MKTG431
Jun 3, 2010

Mini quizzes each week. 2 weeks to take each. Take it as many times as you want until you get a 10. Mini quizzes worth 50% and Final is worth 50%. I'd advise you go over all the mini quizzes a week before the final to memorize all the questions. I got an A and it took me 6 minutes to take the final. Put time into memorization. This class is a joke.

3.0
4.0
MKTG431
Oct 1, 2010

If you have an issue with timed test, don't take this class. 10 minutes for 10 questioned mini tests. You really have to focus in this class. It's not an easy A in my opinion.

5.0
2.0
MKTG431
Dec 10, 2010

Cool teacher based on just watching the first 5 streamed lectures. Buying the textbook isn't necessary and neither are the lectures. Just print out study guides, get 10's on all the quizzes within their 2-week spans (unlimited attempts but timed). Dedicate an entire week to study the mini tests prior to the final and it'll be a breeze.

2.0
1.0
MRKT431
Dec 13, 2010

This guy is an airhead, if you dont know a lot of stuff a week before the final you are screwed if you are in the online section. He removed all practice tests a week before my final scheduled date so i cant even practice. It takes about 6-7 tries to get a good score on one of the minitests. DO NOT RECCOMEND!!! get anyone else

4.0
5.0
MKTG431
Dec 13, 2010

The homework is not so much a set of quizzes as some sort of Pavlovian-conditioning experiment gone bad... seems to be an unlimited number of test questions so no matter how many times you try the quiz, you'll be sure to find new & more poorly-written questions on the final. Just keep pecking away at the quizzes & don't expect equality here.

3.0
2.0
MKTG431
Dec 13, 2010

If your idea of a great prof is one who assumes you're a cheat & need all the test questions in advance, then you'll love the arrogance of this professor. He constantly belittles himself and the students & does bad Steve Martin. so sad a prof grovelling for acceptance this way. Prozac might help, Pr. B. knows his stuff & could be so much better...

1.0
5.0
MKGT431
Dec 13, 2010

The class is 100% unfair, 50% in final, final=fail=game over. Waste time and money, and learn nothing.

5.0
1.0
MKTG431
Dec 14, 2010

Very easy. Take quizzes every 2 weeks that you can take until you get a 10. For the final just spend a few days memorizing all the multiple choice questions and you will do fine!

3.0
2.0
MKTG431
Dec 14, 2010

Easy class you get as many tries to get a perfect score on the mini tests. Dont buy the book you really dont need it save some money. Take advantage of the practice tests. The final is not bad its worth 50% of your grade. If you get all 10's on the mini test and a 20/50 on the final you get a 70% in the class. Straight forward class!!

5.0
3.0
MKTG431
Dec 17, 2010

Traditional live lecture or watch it streamed. Dr Robertson provides Word text outline from his slides, so you can reformat or reduce to only include specific material found in mini-tests. Then take the mini-tests over and over until you have been exposed to every potential question - of which 50 will be on the final - and which I aced.

4.0
2.0
MKTG431
Dec 18, 2010

This class is easy. I would advise that you should get 100% in all mini tests so that you've 50% overall before the final. And then for another 50%, just memorize hard from each mini tests and get atleast 20/50 to pass the class. Spend a whole week memorizing all the quesiotns because he's gonna ask 50 questions out of 1300 pool of questions

5.0
4.0
MKTG431
Dec 22, 2010

I knew nothing about marketing going into the class... he made things very easy to understand using lots of relevant examples, really nice guy. The class was graded on 50% online mini quizzes (unlimited amount of attempts) 50% final, which is easy but very hard if you don't do the mini quizzes. I recommend this course with Bruce!

5.0
4.0
MKTG431
Dec 23, 2010

He's smart, he's witty, he knows his stuff, I thought he was crazy at first, but really my favorite online class this semester. I slacked off for the first 3 weeks and thought I missed a bunch of quizzes and have to drop it. Turns out that nothing expires until a month into the semester, so i caught up and got an A. keep taking the minitests!!!

5.0
1.0
MKTG431
Dec 27, 2010

Don't be scared by the weight of the final exam. Your final grade is comprised of 50% minitests (which you can take as many times as you want until the deadline)and 50% the final. Really easy class. I didn't even touch the book. Just take the minitests as many times as you can! Utilize the review minitests too =)

4.0
2.0
MKTG431
Dec 29, 2010

His lectures are really interesting and the class is pretty easy to keep up with. My only criticism would be that the class lacks depth. I think that since all you do is memorize answers in the class, it drains any critical thought from the course work. Anyways, easy mini tests and a comprehensive final that you should study a week ahead for.

3.0
2.0
MKTG431
Jan 8, 2011

Overall easy class! Grade is 50% minitest & 50% comprehensive final. Minitest are timed but you can take it over and over until you get a perfect 10/10-very time consuming. Prepare to study/memorize for the final as the questions are drawn from a pool of over 1300 questions all from the minitest. Hardly ever used textbook.

4.0
2.0
MKTG431
Jan 25, 2011

EASY CLASS!! Just study the chapter study guides. I didn't even buy the book. Save your $$. I STRESS...like the others do...GET ALL 10's on EACH wkly QUIZ!!! Esp if you're not gonna buy the book. Final is just like the practice final on iLearn. Take the practice quizzes and practice final + get all 10's on wkly quizzes = EASY A! =)

2.0
5.0
MRKT431
May 17, 2011

I spend the entire week before the final cramming the lectures and studying, too bad the practice final was removed a week before my actual test, and I couldn't practice anything, horrible.

5.0
2.0
MKTG431
May 22, 2011

Easy class! Grade is 50% minitest & 50% comprehensive final. IF you get an A on all the mini tests you should be fine (I was lazy and still got a B+). After reviewing all the tests, taking the practice final exam a few times, this class is an easy A.

5.0
1.0
MKTG431
May 22, 2011

Enjoyed his lectures immensely. Can't take the reviews tests 5 days before the final but you can see the ones that you've taken before.I didn't have time to study until 2 days before the final, so I made sure to have at least 8 review tests for each mini-test to review later.Brain hurt a bit from memorizing 1000 questions in 2 days but I got an A.

5.0
1.0
MKTG431
May 28, 2011

He is a very entertaining and instructive teacher that presents the material very clearly. The 12 quizzes (50%) were designed to help the students best understand the material. One can take each quiz of 10 questions out of a pool of 100 questions as many times as possible. The final exam (50%) is drawn from the pool of 1200 quiz questions. Easy A.

5.0
1.0
MKTG431
May 28, 2011

This class is kind of a joke. I watched the first couple lectures and the professor seems pretty cool. However, I didn't study all semester and condensed the whole thing into one day of studying. I got an A in the class without getting the book. DO NOT buy the book. Pretty easy, just memorize the quiz questions for the final.

5.0
1.0
MKTG431
Jun 1, 2011

This guy's awesome! Stay on top of when quizzes are due and spend a good amount review the quizzes for the final. I got an A!

4.0
4.0
MKTG431
Jul 25, 2011

Easy class, open book weekly quiz and comprehensive final based on weekly quizzes. Make a cheat sheet of the quizzes as you go to make study easier on final, as it is not an open book final.Don't take the quizzes for granted, try to score as high as possible each week.Really nice guy who knows marketing and teaches well.

4.0
1.0
MKTG431
Sep 11, 2011

Not only does he know what he is lecturing about, but his lectures are funny as hell! He has quite a few "jokes" throughout each hour long lecture that make watching these things so entertaining.

4.0
3.0
MKT431
Oct 26, 2011

Very dry sense of humor, he is very knowledgeable in business.

5.0
3.0
MRKTG431
Dec 7, 2011

Really interesting and funny teacher. I watched all his lectures online and they were entertaining. I would have actually attended the lectures but I had another class at the same time. Very knowledgeable about marketing and open to discussion. Definitely take marketing with him!!!

5.0
1.0
MKT433
Dec 7, 2011

Funny and nice. Perhaps too nice, as he lets too many goons ask unnecessary questions or add unnecessary "facts" about irrelevant stuff too often, which slows down the pace of the class.

4.0
3.0
MRKT431
Dec 7, 2011

Material is sometimes dull, but he tries to make it fun with his humor (half the time it's funny just b/c it's so cheesy). I agree with the complaint about the goons "adding" to the discussion. So tiresome. Maybe he's just too friendly & approachable. Class organization is also a bit weird - 50% of grade is final exam from pool of 1000+ questions.

3.0
1.0
MRKT431
Dec 10, 2011

DONT forget to do the practice examination. It is due on last day of class. He won't announce it or remind you on the forum. Very interesting class but remember to DO the practice exam.

5.0
1.0
MKTG431
Dec 12, 2011

Robertson is a laid-back funny guy; makes a boring topic interesting. As long as you check iLearn once a week, and watch most of the podcast lectures, you will get a good grade. Make sure to take the practice tests, as they are the exact same questions used on the online mini-tests and final.

2.0
2.0
MKTG431
Dec 13, 2011

Online class. 13 Mini test are easy. Just make sure to keep taking the review tests, which are not graded to keep material fresh in mind. The final of 50 multiple choice questions is chosen from a pool of 1300 questions. Material is interesting.

2.0
3.0
MKTG431
Dec 18, 2011

I took this as an online class. Pretty easy to get a good grade. Go onto iLearn often, do all the mini tests, and practice final exam. I didn't know he closed it early & didn't get to do it but trust, it'll help! The final is worth 50% of your grade & is 50 Qs out of the pool of 1300..crazy in my opinion. I'm a mktg major so I needed this. Got a B+

4.0
1.0
MKTG431
Dec 18, 2011

Pretty easy class. You dont have to attend class, or not really watch videos. Just get 10s on your 13 MiniTests, even if it means retaking it over and over until you get it perfect. Finals is 50questions of those Minitests. just review all your minitests and you'll be fine on the finals.

5.0
2.0
MARK431
Dec 18, 2011

Took this class online. Really easy. Professor is helpful and funny. 50% of grade are the minitests that you can take for illimited times during a 2weeks period.Other 50% is the final (same questions drawn from the minitests). I learned a lot and liked this class even though marketing is not my major.

3.0
3.0
MKTG431
Jan 4, 2012

This online class is an INTRO class and so much is left out because its online. The lectures are SO boring. 50% is online quizzes 50% is the final. thats it. DO NOT BE LAZY and get 10/10 on EVERY quiz! it will help later on trust me. you get unlimited attempts just don't wait until the last day to work on a quiz. you teach yourself unfortunately

5.0
2.0
MKTG431
Jan 9, 2012

Robertson is passionate and makes the online lectures enjoyable to watch. Quizzes can be retaken until you get a perfect score in a 2-week window. Reading the book isn't necessary; all the answers to quizzes are on his PPs. 50 M/C question final is worth 50% of your grade which means that each question is worth 1% of your grade! Study hard for it .

5.0
1.0
MKTG431
Jan 24, 2012

This was my first Marketing class. Professor made it really interesting. Took it online and probably the only lectures I didn't dread watching. Almost looked forward to them as a break from the others. Take mini tests until you get 10's. I crammed 1300+ questions days before the final. Wouldn't recommend it. Keep up with the review tests instead.

5.0
1.0
MKTG431
Jan 25, 2012

Finally! A teacher that isn't bitter about teaching! He is funny, classes are fun to listen to. Helpful and wants people to pass. Take quizzes until you get 100%! and make a recollection of them, it'll be useful for final. Don't need book, just listen to classes...or learn quiz questions(but that's the hard way!)

5.0
1.0
MKGT431
Mar 5, 2012

I loved this guy. Very funny, very clear. I'm not a business major or anything close, but the class was an easy A. As others mentioned, just make sure you compile a list of the quiz questions as you take them. You'll need to study them extensively for the final.

3.0
3.0
MKT431
May 20, 2012

If you want to memorize questions and not learn anything than this is your guy!

5.0
1.0
MKTG431
May 20, 2012

13 mini quizes, you can take them as many times as you want with a 2-week period. Make sure you spend time and get a 10/10 on each. They are worth 50% of your grade. The final is 50 question from a pool of all the mini quizzes. Really interesting class and an easy A if you spend time on the Mini quizes

5.0
1.0
MKTG431
Jun 3, 2012

13 mini-quizzes which consists of 50% of your grade (you can take these as much as you want in a 2 week time frame) the other 50% of your grade relies on a final exam which consists of 50 questions you take in a computer lab..final exam is cumulative and it'd be wise to study for it..dont wait till the last day before exam to study like i did :(

5.0
2.0
MKTG431
Dec 7, 2012

Robertson is a GREAT teacher. He really is very passionate about Marketing and does everything in his power to help you understand the material thoroughly. You don't really have to buy the book, his quizzes are all based on the lectures. Only thing I would change, I would have 2 tests instead of one

4.0
3.0
MKTG431
Dec 10, 2012

Cracks lame jokes that you have to like him for. Knows his stuff, entertaining. The online class was pretty cool I'd recommend it.

5.0
2.0
MKTG431
Dec 18, 2012

Great online Prof compared to other online courses (looking at you iBus330. 13 quizzes, and one cumulative final. Final is 50 pct of your grade, so get 10/10 on all 13 quizzes to make it easier on yourself. Don't need the book, just use study guides provided, and maybe watch lecture.

5.0
2.0
MRKT405
Dec 21, 2012

ok this guy is funny and cool unlike ibus330 i respect him for caring about his students easy class get all 10s on 13 mini quiz. watch lecture is really interesting learn a lot got a B- for this class should of done better.50% final so get a 20/50 on final and a perfect score on mini test and you will pass grantee. btw joel nicholson u suck ibus330

5.0
3.0
MRKT431
Dec 23, 2012

Great teacher. Knows his stuff, and u can tell he loves to teach. Not a hard class if you do the work. Get all 10's on mini quizzes, view lectures, and practice, practice the review quizzes and you will do well.

5.0
3.0
MKTG431
Jan 18, 2013

Great class and professor. He's funny but clear on the subject.

4.0
2.0
MKTG431
Jan 18, 2013

great class and professor. he's very funny but clear on what he teaches.

5.0
4.0
MKTG431
Apr 11, 2013

I am taking this class online but the teacher is great! His lectures a very fun yet educational. If you watch it, you don't even need to read the book much. It is not an easy A, but it is very possible to get an A if you are serious about your education. I'd take this teacher again. Follow his advice and it's impossible to fail the course.

5.0
3.0
MKTG431
May 20, 2013

Great professor! He knows his stuff, and the lectures aren't boring at all. Cracks corny jokes during lectures which makes him even more likeable. The final is 50% of the grade, but if you put in the work you will do fine. Highly recommend taking his class!

5.0
3.0
MKTG431
May 20, 2013

Great teacher! Funny and knowledgeable, his lectures turned out to be fun, which I didn't anticipate. Cracks corny jokes, which makes him even more likeable. The final is 50% of your grade, but if you put in the work you won't have any problems.

4.0
2.0
MKTG431
May 23, 2013

teacher is nice, class is easy BUT 13 quizes -50%, final exam-50% of ur grade. Over 1,300 questions total, and only 50 random questions will be on the final, so have to memorize a lot! make sure to sign up for the final, otherwise u will fail!he will not let u take final if there is no space left in the room, dont even bother! Overall funny,easy.

4.0
3.0
MKTG431
Jun 11, 2013

Just keep taking those mini tests and review tests until you get 10s. You could probably get by with the lecture notes and skip the textbooks. I wish I had watched more lectures because they are actually really helpful and not boring. I don't know if I was just lucky, but the questions I got on the final were easier than expected.

4.0
2.0
MRKT431
Jun 13, 2013

This class was pretty easy. The weekly quizzes were easy because you had unlimited time to get them all right within two weeks. The final is 50% and is the only thing you have to study for

3.0
2.0
MKTG431
Sep 4, 2013

Don't bother getting the textbook. The lectures are useful but they are not necessary. All you need to do is practice the mini tests over and over until you memorize, maybe, 800+ questions. This sounds hard but it is absolutely doable. It just takes effort and a lot of it. I was able to get 57/60 on the final using this method.

5.0
2.0
MKTG431
Nov 12, 2013

This course is like a walk in the park. Just practice the mini tests until you get 10/10 after 10/10, and you will do just fine on your final. No memorizing is necessary, because after getting 10's continuously, you are bound to grasp the material. Don't sweat it, but do A's those mini tests! The course is interesting and the instructor is funny :)

5.0
3.0
MKTG0431
Dec 9, 2013

AMAZING teacher, every online lecture was like a comedy show that made sure you would remember his material. Really funny guy who is super helpful and wants his students to achieve the best grade they can. Would pick his class any day, seriously made my Semester abroad at SFSU and showed me the fun side of Marketing unlike my previous lecturer.

4.0
3.0
MKTG431
Dec 9, 2013

Online class is optional. Mini tests are worth 50% of your grade and there are 13 of them, timed online. Final is worth 50% of your grade and commutative with 50 questions and 60min. I don't recommend this class if you want to learn anything.

3.0
2.0
MKTG431
Grade: Not_Sure_Yet
Dec 17, 2013

If you take it online, watch the lectures. There are 13 weekly mini quizzes that are half based on lecture, half on the book. The final had a lot to do with lecture. Use the review tests!

5.0
4.0
MARKETING431
Dec 17, 2013

Good class. Very important to keep up with the mini tests as they are 50% of your grade. Review the review tests, read the book and you will do well. Professor Robertson was clear and efficient with class guidelines as well as how to succeed.

5.0
5.0
MKTG431
Dec 18, 2013

The.hardest.class.ever!!! I ended up getting a decent grade in class and on the 50% final, but the final being 50% was crazy. I would study morning, noon, and night. I had no interest in marketing prior to the class, but he made it fun and interesting. Life changing - you market yourself all the time. Take it with him if you want to really learn.

4.0
5.0
MRKTG431
Grade: D
Dec 20, 2013

FINAL WORTH HALF YOUR GRADE! went into the final with an A and ended up getting a D-. if finals aren't your thing i wouldnt reccomend this course! good teacher but should have let us know the final was worth 50%!

4.0
1.0
MRKT431
Dec 29, 2013

Easy, stress free class. Grasping the concepts will make you memorize. It is only hard if you decide to cram in all the studying right before the final. Textbooks not necessary, never even touched mine. Watch the lectures and keep retaking those minitests.

5.0
1.0
MKTG431
Grade: C
Jan 14, 2014

SUCH AN EASY CLASS!!! I don't know why people stress over this class. You just have to do the weekly mini quizzes over and over until you get 10's on them. If you do that for each mini quiz then you are set for the final. I did pretty bad on the final but still got an A-.

4.0
3.0
MKT431
Feb 8, 2014

This lectures are extremely hilarious. I laugh everytime I tune in. I swear, it's like comedy hour. Other than that, he provides all the information to you. The tests are a bit tricky. It's not a hard class per say, but the grading system can make it that way (50% grade = quizzes, 50% grade = final).

5.0
2.0
431
Mar 19, 2014

This is one of my favorite classes I've ever taken. He is so incredibly knowledgable but not arrogant at all! Bruce is funny and quick, and obviously loves what he is doing. TAKE THIS CLASS!! Best teacher

5.0
2.0
MKTG431
May 9, 2014

Awesome professor, he is hilarious and grabs your attention. As long as you do your quizzes over and over again until you get perfect scores, and memorize most of the questions, you should get a good grade in class!

5.0
2.0
MKTG431
Grade: B+
May 16, 2014

Teacher was awesome and funny. All you gotta do is take the review tests until you know them all and you will definitely get a good grade. The final is the EXACT same questions from the review tests.

5.0
2.0
MKTG431
Grade: B+
May 17, 2014

Just like most of the reviews say..... Take the mini tests over and over and over and over and over until you get a 10 on all of them. This will give you a great advantage come final time. You will only need a 20/50 on the final to pass with a c- which isn't hard. Never watched a lecture or read the book. Memorize the questions in review tests!!!

5.0
3.0
MRKT431
Grade: A
May 22, 2014

Robertson is a fair and reasonable man. He can also be humorous sometimes in his own way.

5.0
1.0
MKTG431
Jul 10, 2014

Weekly quizes with unlimited attempts. All multiplechoice. Basically, you have 100% going into final but final is 50% so you need 20/50 on final to get a C. Very doable. I got a 42/50 on my final and received an A. All questions on final are from test bank from quizes. Very interesting online lectures and despite not a lot of work, learned a lot

4.0
3.0
MKTG431
Grade: A-
Dec 8, 2014

I wish final wasnt 50% of the grade. It's such a gamble...

5.0
2.0
MKRT431
Grade: B
Dec 19, 2014

he is by far my most favorite prof, easiest, kindest and just a great teacher, study guides always online go over exactly what you need to know practice test and finals semester round. you pretty much can't fail unless you want to. This man is truly an incredible teacher and i'd take another class with him if the opportunity shows. TAKE HIM!!!

5.0
2.0
MKTG431
Dec 24, 2014

Quite an easy class. Make sure to keep retaking the weekly mini-quizzes over and over until you get a perfect score. The final was pretty tough but manageable. I didn't study at all and passed the final using common sense and materials that I retained from other classes. Weekly mini-quizzes are worth 50% of your grade, so you'll need a 50% on final

4.0
2.0
MKTG431
Dec 29, 2014

Never ever used text book. 13 Mini Tests (50%) and Final (50%). Each mini test has unlimited attempts, so you can take them as many time as you can. Just keep take mini tests until you remember almost everything, and you will be okay for the Final.

5.0
1.0
MKTG431
Grade: A
Jan 2, 2015

You have the option to take in class or online. Keep doing the review quizzes throughout the semester to refresh your memory cause cramming at the end will just stress you out. I didn't even open the textbook, you can do without it.

5.0
1.0
MKTG431
Grade: B-
Jan 6, 2015

He gives you a 10 question mini test which you can retake. so it's ridiculous if you do not get 100% on them. Having an option of going to the lecture or just doing everything online was a great option! Never had a need for the text book, so I wouldn't buy one.

5.0
4.0
MKTG431
Grade: B+
Jan 7, 2015

Grades are based on mini tests & his final. The final is 50 questions from any of the mini tests. Take each mini test at least 5-7 times so you really see all the questions. I really started studying a week before my final test & got 3950 an 89 in the course. I recommend get plenty of sleep and remain calm the day of the final! DO NOT CRAM.

5.0
1.0
MKTG431
Grade: A
Jan 20, 2015

Bruce is an amazing professor. Fun lectures. No need for the book, just take the online quizes over and over and over and... you get it, easy A. Grade 50% online quizes (which you can take as many times as you want to get 100%) 50% final (which is a random assortment of 50 quiz questions.

4.0
2.0
MKTG431
Feb 5, 2015

13 mini quizzes 50% of your grade and a final for another 50%. The questions are all multiple choice and you have UNLIMITED attempts to take the quizzes, which stay open for at least 2 weeks from the lecture date. The most RECENT attempt is the one that counts not the highest score so be careful. He also sets up review tests so you can study

5.0
1.0
MKTG431
Feb 26, 2015

Great Prof

3.0
4.0
MKTG0431
Mar 10, 2015

I like the simplicity of the course (mktg 0431), however some of his questions are confusing and vague. It takes me about 2 hours just to get a perfect score with a quiz, as it is often hard to get answers even after reading the book and listening to lectures. Some terminology were actually different from the book which throws me off.

4.0
4.0
MKTG431ONL
Grade: A-
May 15, 2015

The class wasn't too difficult during the semester. There were 13 mini tests with unlimited tries. The final was 50% of the class grade and you had about 1300 questions to study (from the mini tests). If you learn all of those you will get an easy A.

3.0
5.0
MKTG431
Grade: D+
May 18, 2015

For an online class, this was seriously difficult. I honestly don't know how anyone gets anything better than a C, because all you do it weekly 10 question quizzes, and then you have to actually come in for a final. No Bueno.

3.0
4.0
MKTG431
Grade: A-
May 19, 2015

50% of the grade is based on final exam that consist of 50 multiple choice questions. questions are randomly selected from the test bank which has 1300 questions. amazing lectures if u wanna learn but if u wanna get good grade, u gotta memorize the mini quizzes and review quizzes. would have been amazing class, if only the final is not this way :(

3.0
3.0
MKGT431
May 20, 2015

Ok, I wouldn't say this class is hard, but the final is such a gamble. 50% of your grade based on the mini test and the other 50% is the FINAL EXAM, which means that 1 question equals 1 percent of your grade. Keep doing the review test and you will be fine, and make sure you remember all of them because it is exactly the same thing on final.

1.0
5.0
431
Sep 28, 2015

This class is ridiculously time-consuming. His quiz questions are not consistent. His lectures are not aligned with the book or reading schedule. We don't think critically or do case studies. The class is nothing but definition after definition after definition.

4.0
3.0
MGKT431
Grade: A-
Dec 11, 2015

13 mini tests, 10 questions per mini test, 2 week timeframe to complete each mini test, 10 minutes max time allowed per mini test attempt. You can take them as many times as you would like, the last attempt is graded, not neccessarily the highest score!! Mini tests are worth 50% of grade, other 50% of grade is FINAL EXAM. NO HW, no projects!

2.0
4.0
MKGT431
Dec 12, 2015

This class is BEYOND pointless. If you're okay with a C or a B, you'll be fine. Otherwise, you're stuck taking mindless practice quizzes hoping to remember enough to pass your final. No matter how much you do throughout the semester, you'll probably get screwed. He doesn't help and he doesn't care. Take something else!

3.0
2.0
MAKT431
Grade: Not sure yet
Dec 16, 2015

It felt like a I was only taking 3 courses this semester. The only thing i did for this course was retaining answers for the mini-quizzes and final exam.

4.0
3.0
MKTG431
Grade: B-
Dec 17, 2015

I wasn't very fond of the way he set up the class. Weekly mini quizzes which account for 50% of your grade. In-class final, which you would only need to get a 50% on (if you got 100% on all your mini quizzes) to get a C. Final is comprised of 50 questions from the 1300 question bank from mini quizzes. Study those, and you'll pass.

3.0
2.0
MGKT431
Grade: A-
Dec 19, 2015

Bruce Robertson is a nice professor. The class is one the easiest ones I've ever taken in term of work. However, becuz of that, it's easy to ignore the readings and lectures until you are hit with the final. So to have good grade, you should definitely listen to him by redo the quizzes until you have the perfect scores and be sure to read the book.

4.0
3.0
MKTG431
Grade: B
Dec 22, 2015

Professor Robertson's class is an easy B. Don't plan on learning anything. All mini quiz answers are online. The final, which is 50% of your grade, is pretty difficult. Study the practice final exam!!! It's easy to forget you even have this class. I recommend taking when you have a heavy load. Zero homework, 13 mini quizzes and a final.

4.0
1.0
MKGT431
Grade: A
Jan 5, 2016

Easiest class ever. If you're not a mktg major, don't buy the books/don't watch lectures. Grade is based 50% on 13 mini tests (10 questions each with unlimited attempts) and 50% final (50 questions from the mini tests). There's over 1000 questions from the mini tests so take each mini test 30-40 times to see all the questions. Cram 2 days before.

3.0
5.0
MARKETING431
Grade: D+
Jan 26, 2016

I have taken this class TWICE! And guess what? I've failed both times. If you do not have a good memory- DO NOT take this class! Even though I followed all the class materials, lectures and never received lower than an 8 on a quiz. Unfortunately, I couldn't possibly remember the 1000 terms he asks us too. So I failed the final.

2.0
3.0
MARK431
May 18, 2016

Do not buy the book. It is absolutely NOT necessary. Get 100% on ALL mini tests. I can't stress this enough. Don't worry about how you get the answers, just get the points. Anything lower than 100% will only hurt you in the long-run. Class is NOT traditional, don't worry about fully understanding the material, just memorize questions for the final.

5.0
3.0
MAKT431
Grade: B+
May 22, 2016

This teacher isn't hard. The first video lecture, he explains exactly what you need to do to pass. Take the quizzes until you've gotten 100%. For the final, I made flash cards of all of the questions on each quiz and I did just fine. NOT a hard class. Just actually do the lecture.

3.0
4.0
MKTG431
Grade: C
May 26, 2016
Wouldn't take again

Do your Quizzes on time. Which have no apparent schedule. Posts them anytime with random closing dates. Good thing is you can give them as many times as you like. Get 100% on these. You have to. The final is in class and tough. If you get a 100 on quizzes you'll get an easy B. I missed 2 quizzes and managed a C. Final is 50 Questions from 1K

4.0
2.0
MKTG431
Grade: C
Jun 8, 2016
Would take again

Seriously DO NOT buy the book, it's not necessary. Grade is dependent on 13 online quizzes (50%) and a Final (50%). Retake quizzes as many times as you want until you get 100%. Final is tough... I walked into the final with straight A's on the quizzes and ended up barely passing the class (honestly didn't study). Should be an EASY A.

4.0
1.0
MKTG431
Dec 6, 2016
Would take again

No need to buy the book - he uploads his in class lectures & powerpoints every week for the following test that is due that Friday night. You have unlimited amounts to retake quizzes, but the last score is graded. You do have to take the final in class though, but he lets you choose the day and time. Small extra credit is offered (1-2 points)

4.0
1.0
MKTG431
Dec 8, 2016
Would take again

super easy class! everything is online, no need to buy the book. Class is 50% mini tests every week and 50% the final. unlimited attempts on the weekly tests.

4.0
2.0
MGKT431
Grade: A+
Dec 15, 2016
Would take again

Make sure you get 100% on all of the mini tests. Two weeks before the final, I spent hours on end trying to memorize all of the terms. Makes you crazy but hard work definitely pays off. I got 100% on the final. IT'S DOABLE, YOU JUST HAVE TO INVEST TIME IN DOING IT.

TEST HEAVY
Amazing lectures
EXTRA CREDIT
3.0
3.0
MRKG431
Grade: A
Dec 19, 2016
Would take again

Just finished the final for this class and got a 48/50. This class is not your conventional class, you really need to put a lot of time into learning and remembering the questions. I found the book to be extremely helpful! some of the questions use these random terms that can't be found or correctly translated online and the book helped me out alot

Clear grading criteria
GRADED BY FEW THINGS
4.0
3.0
MKTG431
Grade: A+
Dec 21, 2016
Wouldn't take again

Study the for the finals a month or couple of weeks ahead. Each Mini Quiz has 100 problems, so the total 13 Mini Quiz translates into 1300 questions. Study one or two Mini Quiz per day (keep reading until you memorize). Don't even waste your money on the book. I received an A without ever opening a chapter. Do the extra credits.

Respected
TEST HEAVY
EXTRA CREDIT
4.0
2.0
MKGT431
Grade: A
Dec 24, 2016
Would take again

all you have to do is memorize every single mini quiz each week! It is a ton of questions to memorize, but it's super easy and doable. The reason why you have to memorize them is because the final consists of these exact questions and answers. Super easy. Just time consuming to sit down and memorize a pool of about 1000 questions.

Clear grading criteria
TEST HEAVY
GRADED BY FEW THINGS
5.0
3.0
MKT431
Grade: A-
Dec 24, 2016
Would take again

The mini quizzes are 50% of your grade, and you get unlimited attempts with most of the answers on quizlet. Make sure to get 10's on them all and do all the extra credit given to boost your grade before the final which is 50% and a repeat of the quiz question pool (1000+). Be sure to take the time to flash memorize the questions. no excuse to fail

GRADED BY FEW THINGS
EXTRA CREDIT
4.0
3.0
MGKT431
Grade: B+
Jan 2, 2017
Would take again

Do all the MINI tests getting 100% on each one. There's really no excuse to not achieve that. The MINI tests are worth 50% of your grade and the final is a combination of all the tests in 50 questions, also worth 50% of your grade. Don't stress out about the final. Just read over your MINI/Review tests and you should be fine.

Clear grading criteria
TEST HEAVY
EXTRA CREDIT
4.0
4.0
MKTG431
Grade: C-
Jan 7, 2017
Would take again

Make sure you do every mini test and get 100% in every one! This is very important. I missed 2 and got some 8-9/10's, I could've gotten a way higher grade than what I got.

TEST HEAVY
EXTRA CREDIT
5.0
2.0
MKGT431
Jan 25, 2017
Would take again

ONLINE CLASS: One quiz every week. He uploads a lecture each week which is roughly the length of a 80 min class. All the of the answers for the quizzes are in the lectures but it is a good idea to read the text. Plenty of extra credit. Be sure to get 10/10 on all quizzes, you only have quizzes and one in-person final. Pretty easy class overall.

Clear grading criteria
Hilarious
EXTRA CREDIT
2.0
4.0
MGKT431
Grade: A+
Feb 7, 2017
Wouldn't take again

This class is all about memorization. I managed to get an A because I knew what the final was 50% of the final grade. Make sure to do your weekly quizzes on time & ALWAYS STUDY!

3.0
4.0
MGKT431
Apr 10, 2017
Would take again

Read the whole book 3 days before the 50% final & got a B+. READ THE BOOK. If I could go back, I would've definitely read each specific chapter before taking each mini quiz. Just try to do at least 10 attempts on every quiz so you get a majority of the answers to memorize/prepare for the test. Recommend to start studying a month before the final.

4.0
3.0
MKTG431
Grade: B
May 29, 2017
Would take again

Grading is 50% weekly quizzes, 50% final. Live Lectures are uploaded online for Online students. Didnt read the book, I would recommend getting all perfect scores on weekly quizzes(Unlimited attempts),TAKING ALL EXTRA CREDIT GIVEN, taking the practice final over and over till you memorize. BEWARE, if you fail final you fail the class since its 50%

Clear grading criteria
TEST HEAVY
EXTRA CREDIT
5.0
1.0
MKTG431
Grade: A
Jun 1, 2017
Would take again

50% Final Exam (50/1100 random questions from quizzes). Memorizing is easier if you attend; his lectures are fun & entertaining. Took me literally 5 minutes to finish exam. Advice: memorize 1 full quiz/day and review everyday if you want an A. Take picture of your student ID in case you forget or YOU CAN'T TAKE THE FINAL EXAM. Seen ppl failed...

Hilarious
TEST HEAVY
Amazing lectures
1.0
1.0
MARKETING431
Grade: C+
Jun 18, 2017
Wouldn't take again

I have got 10 for all of the mini tests and I have really prepared for the final but it must have been my unlucky semester because I got the questions that i have never seen in my entire life! I took the mini tests at least dozen times to prepare for my final and that still wasn't enough! I think whole class is freaking lottery!

Tough Grader
Get ready to read
TEST HEAVY
4.0
4.0
MARKETING431
Jul 3, 2017
Would take again

Make sure to get 100% on the Mini quizzes, retake until you get a perfect score.

Clear grading criteria
GRADED BY FEW THINGS
TEST HEAVY
4.0
3.0
MKGT431
Grade: A
Oct 27, 2017
Would take again

What I did for midterm: Studied 2-3 hours on each mini-test day before midterm. Wrote down all the questions I got as if they were notes (didn't copy word by word, I personalized it in a way I understood). I got a 96% on the midterm, but this may not work for you. Don't procrastinate to the last day. Earn consistent, MULTIPLE 10s on each mini-test.

Clear grading criteria
Hilarious
TEST HEAVY
5.0
1.0
MKT431
Grade: A
Oct 30, 2017
Would take again

Easiest class Ive ever taken! Make sure to ace all the mini quizzes (unlimited attempts for two weeks from opening); 50% total. Choice of midterm and final and the higher grade will be kept and contribute to 50% of total. I only took the midterm. Quizlet is your friend! Find cummulative multiple choice there! I only cram 3 days before midterm :)

Clear grading criteria
TEST HEAVY
5.0
3.0
MAKT431
Nov 10, 2017
Would take again

Just a very very good professor

Respected
Inspirational
Hilarious
5.0
2.0
MARKETING431
Grade: A
Dec 2, 2017
Would take again

The best and easiest professor at SFSU. Make sure you get 100% on all mini-tests, it's unlimited attempts so there should be no reason why to fail!. A tip from me is that take each mini-test minimum ten times and keep the question bank. The midterm/final will have the SAME questions. Prepare from the beginning! Easy A.

Clear grading criteria
Amazing lectures
EXTRA CREDIT
1.0
4.0
MKTG0431
Grade: B-
Dec 18, 2017
Wouldn't take again

Hated this class but literally no one else offers it. You have to cheat to get through this class, so google all the answers and make sure you get 10s. The book won't help you (I read it cover to cover), and listening to his lectures still won't help you (because he forgets to mention things).

5.0
4.0
MKTG0431
Grade: B+
Dec 20, 2017
Would take again

Make sure you view all the online lectures and have some basic understanding of the concept. Make sure you get 10s for all the mini quizzes (unlimited attempts for the mini quizzes) since it accounts for 50% of your grade and as for the final ( also, 50% of your grade), do the practice examination a lot of times.

Get ready to read
LOTS OF HOMEWORK
5.0
3.0
MKTG431
Grade: B
Jan 8, 2018
Would take again

50% mini test & 50% midterm or final (he drops lower grade) make sure you get 10 on ALL MINI TEST. not easy A class, but easy B

5.0
2.0
MKGT431
May 9, 2018
Would take again

Funny guy with a real grasp of his subject. Unfortunately, he doesn't teach anything else or I would take him again. He is very passionate about the course and makes listening to online lectures so much easier. There's just quizzes once a week BUT you can take them an unlimited amount of times.

Hilarious
Amazing lectures
Caring
4.0
4.0
MARKETING431
Grade: B+
May 19, 2018
Would take again

First off, the material is difficult. The key to passing is to pass the midterm because unless you have an A or B before the final, you won't pass. There are 13 quizzes and 2 or 3 EC. This professor was always available for students and answered all emails promptly. Although it was an online class I felt that he was attentive to all his students.

Get ready to read
ACCESSIBLE OUTSIDE CLASS
TEST HEAVY
5.0
3.0
MARKETING431
Grade: B+
Jun 2, 2018
Would take again

Great teacher. Midterm and final will be heavy, so you should study ahead. Make sure you get all good grades on the mini tests, because you have unlimited chances to do them before the due dates. If you get a high score on the midterm, you don't need to do the final. Take his class!

Respected
Clear grading criteria
TEST HEAVY
4.0
3.0
MKGT431
Grade: A
Oct 29, 2018
Would take again

Easy class! I bought the book but never ended up using it. I basically watched all his lectures and took notes. For the midterm, I studied all his mini quizzes (that's basically the midterm) and got an A so I don't have to take the final. He uses the same bank as his quizzes for his tests so keep taking those mini quizzes and study those! Easy A.

Respected
GRADED BY FEW THINGS
Amazing lectures
5.0
3.0
MAKT431
Grade: A
Dec 12, 2018
Would take again

My favorite professor this semester (Fall 2018). Professor Robertson lectures were funny and I was learning at the same time. He uses real-life examples and is open to new ideas. He shows interesting quotes at the beginning of each class which I found inspirational. Attendance was not mandatory, but I went anyway because I enjoy his lectures.

Inspirational
Hilarious
Amazing lectures
2.0
4.0
MRKT431
Dec 13, 2018
Wouldn't take again

Robertson makes this class so much more difficult than it needs to be. He lets you take the mini tests an unlimited number of times, but the questions change each time, and they're worded ambiguously. He doesn't allow you to use notes on exams, yet you're supposed to be able to retrieve 23 chapters worth of material at the drop of a hat.

1.0
1.0
MKTG0431
Grade: F
Dec 23, 2018
Wouldn't take again

I like one of this class's book provided, it is useful, and the professor is a robotic decision maker (systematic mindset). He does not like to make a discussion with him especially with the grades and do not even spend the time to explain your life challenging because he will eventually end up the discussion with words you do not like to hear.

Tough Grader
LOTS OF HOMEWORK
TEST HEAVY
4.0
1.0
MKGT431
Grade: C+
Dec 23, 2018
Would take again

This is an easy class. There is no way you can fail to be honest, just pass the mini quizzes. If you pass all the mini quizzes or pass at least 90% of them and get a 50-58% on the exams- you will pass with a C. He tells you this during the first day of class as well. Quizzes are on quizlet. Just do that

Clear grading criteria
Hilarious
Caring
4.0
3.0
MKGT431
Grade: B
Jan 1, 2019
Would take again

Get a 100% on EVERY mini test is a must and theres no excuse because you have unlimited attempts. The exam is random mini test questions you may or may not seen, depending if you do practice quizzes. Just study the mini test and youll pass. I got Ds on my exam and manage to pass with a B. Watching lectures & going to class isnt necessary.

Respected
GRADED BY FEW THINGS
EXTRA CREDIT
5.0
1.0
MARKETING431
Grade: B
Jan 4, 2019
Would take again

No need to buy the book, I wasted money buying it lol. No need to go to lectures or watch lectures online. Do your quizzes get 100% on All of them. Quizlet them if you need. Pass the midterm and final with a good 50%-64% and youll pass with a B or C. Easy Professor just get it over with. You cant fail his class if you pass all quizzes.

3.0
5.0
MKTG431
Jan 9, 2019
Would take again

boring lectures. graded on two tests and quizzes after every chapter. Guaranteed a C but if you want a good grade youre gonna have to hope you get lucky on the test bank questions

Tough Grader
GRADED BY FEW THINGS
TEST HEAVY
4.0
4.0
MKTG431
Grade: A
Jan 19, 2019
Would take again

Like everyone else said, no reason not to get 100% on the quizzes. The book isn't needed. Lots of material to be covered on the randomized questions in the midterm and final so quizlet it up. If you're lucky, you'll get questions you've seen before. Although his online lectures are good, I really wish he'd switch up the random question bank system

3.0
4.0
MKTG431
Grade: A
Jan 24, 2019
Would take again

sweet professor, always tries to make people laugh which makes class less serious when needed. lots of info but easy to get down with repetition.

Clear grading criteria
GRADED BY FEW THINGS
LECTURE HEAVY
2.0
5.0
MKTG431
Grade: Not sure yet
Apr 4, 2019
Wouldn't take again

This whole class is basically a lottery! The exams are 50 questions taken from the professor's 1000+ questions test bank so good luck remembering them all.

Test heavy
Lecture heavy
5.0
4.0
MKTG431
Grade: A
Apr 5, 2019
Wouldn't take again

Prof Robertson changed the way the cumulative exams are done. If you get an A on the midterm exam that only covers the first 12 chapters, you don't have to take the final exam that covers all 23 chapters. That should be motivation enough to study hard for the midterm. Cram the week before and you'll be fine! Robertson is strict, but supportive.

Get ready to read
Graded by few things
Test heavy
1.0
4.0
MKTG431
Grade: Not sure yet
Apr 14, 2019
Wouldn't take again

Rote memorization after rote memorization... That's all you do in this class. Memorize the professor's 1000+ test bank to prepare you for the midterm and the final, which are 50 random questions picked from the test bank: each student has different questions. You have to be lucky to get the questions that you've memorized.

Get ready to read
Test heavy
Tough grader
2.0
4.0
MKTG431
Grade: Not sure yet
Apr 25, 2019
Wouldn't take again

Tends to go on a tangent in (video) lectures. Rote memorization for the exams - 50 random questions from 1000+ test bank.

Get ready to read
Test heavy
Tough grader
2.0
4.0
MGKT431
Grade: Not sure yet
May 8, 2019
Wouldn't take again

Quizzes are easy as you can search answers and can do it multiple times. However, test are heavy. The final is cumulative (23 chapters). If you pass the midterm with 88% you don't have to take the final but it is difficult to get 88% unless you attend to class and read every chapter carefully. Take another one if you don't want to mess your GPA

Lots of homework
Get ready to read
Test heavy
5.0
1.0
MKTG431
Grade: A
May 13, 2019
Would take again

Professor is very funny and easygoing. 50% quiz and 50% midterm/final. Unlimited tries on quizzes. Questions are random from a test bank. Take the quiz repeatedly until you get 100%. Study quizzes are available for practice and question exposure. If you pass the midterm with +88%, that counts as your grade for the final. No reason not to get an A.

Graded by few things
Test heavy
Clear grading criteria
4.0
2.0
MAKT431
Grade: A+
May 15, 2019
Would take again

so many people didn't study for the midterm and ended up failing and end up coming here and blaming the prof for their 2 brain cells--its an easy class and he tells u how to get an A. U don't use the book so do't waste money on it, quizlet the quizzes, and memorize the questions for the final. if you can't do that, then just drop out.

Test heavy
Clear grading criteria
Tough grader
1.0
4.0
MKTG431
May 17, 2019
Wouldn't take again

Exams are heavily weighted so it's easy to mess up your GPA. Take something else.

Test heavy
Tough grader
1.0
5.0
MKTG431
May 18, 2019
Wouldn't take again

This class in a nutshell a lottery

Test heavy
Tough grader
1.0
5.0
MKTG431
May 19, 2019
Wouldn't take again

Exams are heavily weighted and difficult because of its ambiguity and it's 50 random questions from the professor's 1000+ questions test bank.

Test heavy
Tough grader
4.0
3.0
MKGT431
May 25, 2019
Would take again

This class is structured so u can pass with a C getting 100% on quizzes (UNLIMITED RETAKES for 2 weeks) , & a 50% on both the midterm & final. Scoring above a 50% on one test will allow you to pass even if you score lower than 50% on the other test since the highest score counts more. The higher the highest score is the lower the second score can b

Graded by few things
Clear grading criteria
Hilarious
5.0
2.0
MKTG431
Grade: A
May 30, 2019
Would take again

Easy A but still reqs WORK. graded by 2 things: 50% mini and 50% midterm/final. with UNLIMITED mini retakes with 10 min breaks, there is no reason for <100%. if you take it enough, youll memorize the q&a's. During the midterm, itll be a walk in the park. dont complain about the test bank. this is still a class, not an A handout.

Graded by few things
Test heavy
Hilarious
1.0
5.0
MKTG431
Jun 1, 2019
Wouldn't take again

This class is like gambling and you will mostly lose. In order to succeed in this class, you have to remember 23 chapters worth of materials and 1000+ test bank questions from the top of your head to be able to do 2 random 50 questions exams that are heavily weighted. Getting a C is easy but a B or an A is another story.

Test heavy
Tough grader
5.0
3.0
MAKT431
Grade: B+
Jun 9, 2019
Would take again

This professor is plane awesome. The best of the best. Very funny, coherent, articulate, creative, great showmanship, and many more! You don't need to attend the class to get a good grade, what you need is a good memory for the quizzes and the exams. But I go there anyway because he provides massive amount of insights that are genuinely useful.

Inspirational
Hilarious
Amazing lectures
5.0
2.0
MKTG431
Nov 10, 2019
Would take again

MKTG 431: He uploads video lectures online so you don't need to attend in person. After each lecture, theres a mini test each week with unlimited attempts. You won't need the book. If you score above 88% on the midterm, you don't have to take the final. This class is a pretty easy A to me although you still need to put effort.

Clear grading criteria
Hilarious
Amazing lectures
5.0
2.0
MKTG431
Nov 21, 2019
Would take again

he has a weird set up for quizzes but other than that a super easy class. one midterm and final but if you get over an 88% on the midterm you don't have to take the final. we just had 1 quiz every week that was 10 questions. offers extra credit. I would definetly take him again.

5.0
3.0
MKGT431
Grade: A
Dec 6, 2019
Would take again

If you get an A- or above in the mid-term, you don't need to take the final.

Graded by few things
Clear grading criteria
EXTRA CREDIT
5.0
2.0
MAKT431
Grade: A
Dec 22, 2019
Would take again

I took his class online so very easy. The lectures are alright. He tries to make the lectures fun but not really fun for me. Study hard for midterm so you don't need to take the final.

Accessible outside class
Get ready to read
Test heavy
5.0
3.0
MKTG431
Grade: C+
Dec 29, 2019
Would take again

This professor is very passionate about the subject matter and gives good lectures. Need to also read the textbook, but he actually wrote it and It's one of the few professors I'm not mad that they're using their own textbook. Keep up with assignments and you'll get an A (I was missing some of the weekly quizzes). Would definitely have him again!

Graded by few things
Hilarious
Amazing lectures
4.0
3.0
MKTG431
Grade: A
Mar 16, 2020
Wouldn't take again

His class is a hybrid so you can take it in class or online as his lectures in class are recorded. He has a lot of quizzes but they are all 10 questions. Questions are completely random from a bank he pulls from. Allows you to skip the final if you get 88 on the midterm.

Graded by few things
Test heavy
Hilarious
5.0
2.0
MKGT431
Grade: Not sure yet
May 2, 2020
Would take again

He provided prompt feedback after each weekly quiz (just try and you'll get credit) He also clearly defined each course objective as well as made each assignment requirement very clear. The test are based on the quiz questions so studying wasn't difficult at all. Super funny and easy to approach professor.

Gives good feedback
Clear grading criteria
Hilarious
5.0
2.0
MKTG431
May 22, 2020
Would take again

For marketing 431 , he is only option. 50% are from Mini Test which is around 13 with Unlimited attempt and 2 exam consist of 50%. Its easy to get at least Bs but if you study good from his avg of 1000 questions , which you can find on mini quiz or quizlet you can end up getting solid A. Study and dont miss any mini quiz bcoz its very important

Get ready to read
Test heavy
Graded by few things
5.0
2.0
MKTG431
Grade: A+
May 25, 2020
Would take again

He wrote a book which is used for the class, he explains concepts are easy to understand and there not a lot to read, very straight forward. Unlimited test attempts and the last attempt grade counts. Just read and do well on the mini tests and you will get an A!

4.0
3.0
MKGT431
Grade: B
May 28, 2020
Would take again

Sad this is professor Robertsons last semester at state! Hes funny guy. The tests are graded heavily but if you get 100% on the mini tests youll pass. Thank you prof for always making me laugh!

5.0
2.0
MGKT431
Grade: A
May 30, 2020
Would take again

I loved Bruce's class. I took it online & it's really easy. One quiz a week and a midterm and final. If you get a 88%+ on the midterm, the final is optional. The midterm and final questions are basically the quiz questions, so I'd recommend saving them. He posts recordings of his in class lectures, enjoyable to watch. Would recommend his class.

Test heavy
Clear grading criteria
EXTRA CREDIT
1.0
5.0
MARK431
Grade: C+
May 31, 2020
Wouldn't take again

Be Carfull taking his class, if you messed up in Mid or Final Exam, you will be Fail, he dont trust his students, he let you take his Exams, with ProctorU, its really unconfertable experince when they watching you online, i recived C+ i was missing 3 points, to bumb up my grade to B-and he refused to give me these 3 points. No good Manner.

Tough grader
3.0
2.0
MKTG431
Grade: A
Jul 24, 2020
Would take again

Quiz everyweek unlimited attempt 10 min time limit. His exam can be taken in person or online for $15 and proctored meaning someone watches you and your screen while you take it. Covid19 caused him to make it entirely online for free multiple choice. Quizlet has it all. He wrote his own book, each chapter is about 10 page read very informative.

Get ready to read
Test heavy
Clear grading criteria
Class Info

Online Classes

100%

Attendance Mandatory

3%

Textbook Required

64%

Grade Predictor

Your expected effort level

LowHigh

Predicted Grade

B+

95% confidence
Based on 67 grades
Most common grades:
A (23)
B+ (9)
B (8)
Grade Distribution
A(28)B(11)C(8)D(3)F(1)A-/B+(16)
Based on 74 reported grades
A: 23
B+: 9
B: 8
A-: 7
Common Tags
Clear grading criteria (20)
Test heavy (17)
TEST HEAVY (15)
Hilarious (14)
EXTRA CREDIT (11)
Get ready to read (10)
Amazing lectures (9)
GRADED BY FEW THINGS (8)
Rating Trend

Stable

-0.17 avg change
Jun
Nov
Dec
Mar
May
Jul
Last 6 months
Ratings by Course

MRKT405

5.0

(2)

MRTG431

5.0

(1)

MKTNG431

5.0

(1)

MKT433

5.0

(1)

MAKT431

4.5

(8)
+14 more courses
Difficulty by Course

BUSINESS

5.0

MRKTG431

4.0

MKTG431ONL

4.0

431

3.5

MARK431

3.3

Similar Professors