I really like Dr. Bodkin. Made class funny. Wished he would teach all semester.

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Funny teacher; made class interesting.

Dr. Bodkin is a Great teacher , Very helpful he sees you are tying to do well.

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Not clear on his expectations re:projects, but interesting class.

Bodkin is fair but is very specific and picky at times..overall a good prof!!

Good teacher, seems to enjoy teaching his field of study

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great prof. funny & interesting. look forward to class.

Requires lots of reading for tests..Don't know what to expect on tests at all..

funny but hard tests, sometimes not even from book, tricky questions 2.

TRICKY TESTS, MUST KNOW MATERIAL WELL, BUT IS A GOOD TEACHER

very good teacher,very interesting. exams r from the book..need lots of reading

Good teacher, seems to enjoy teaching his field of study

Decent Teacher, likes GM ALOT

Great teacher, Tests easy, definately take him!!!!!!!!!

funny guy, interesting, makes class enjoyable...tests kinda tricky, read powerpoint slides and follow along in book.

Test are hard and tricky. Not understanding at all about missing class for a doctors appt or for work. Make sure you are never sick in his class!!

Very nice guy, willing to help, TAKE HIM!

This class is a joke, very easy. Just memorize and regeritate for the tests. Go to 50% of classes and still have an A.

Excellent Prof. Take him for MBAD6171 if you can get him. He makes the course interesting through a variety of assignments that really make you think.

Funny ****, I mean guy. I enjoyed the class, but didn't memorize the book. Too bad, I needed that B.

Buy the study guide book,I got a B and all I read was the study guide. If you don't like going to class or reading a long book..take the short-cut!! he's too boring to go to class

Motivating, even in a night class! Study powerpoints closely for tests. Interesting class.

Good teacher, go to class and will excel. Read chapers and buy the study guide (will help you).

i recommend him but make sure you buy the study guide, because the tests are rather similar.

this guy is funny and class is not boring. he's fair and he has some great examples and his clas is very interactive. take this guy. he's not easy but not hard either.

Useful class. Lots of work, but he is working on paring down the workload. In the fall each week's assignments took over 6 hours to complete excluding projects. Cases were very relevant and interesting.

Great lecturer, never had trouble staying awake, even for a 3 hour class.

I took him about 11 years ago. He is a nice guy and very fair. He also brings real world experience into the classroom (Big Plus). There are no games. Just read the assignments, come to class, and participate.

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He is very funny and energetic, you will definantly stay awake. Book and powerpoint slides are helpful for tests. I had the Bodkin/Amato combo and enjoyed his portion a lot.

Such a great professor. SO funny, energetic and helpful! Keeps you awake all the time. Although, he is a tough guy in terms of exams, quizes, papers, presentations coming left and right, you learn a lot.

Marketing is not a hard class. If you read the book and do the study guide you are promised an "A" in the class.

If you think this is an easy class, think twice. I like Amato, Bodkin as well(they teach together), he is helpfull and clear, but tests can be tricky. Got an A in the class, but have to work realy hard for it! To make your life much easier, get study guide - tests are very much like study guide. I learned a lot, no question. Worth every penny!

Very interesting class. He keeps you interested. Would recommend him!

Funny and easy to listen to. He is fruity but has a good time with the class. His part is a little tough but get and use the study guide and you will have no problem. The class changes to a new teahcer half way through and the test change a little so the study guide wont help as much.

Best professor in the mktg dept. Took another professor for mktg before & failed the class but with this professor I'm making B's! Easy, great examples & stories, fun, & if you read the book & then the study guide, you will do good on his tests. I will miss him the last half of the semester:(

I think he is a great professor...he makes the material very interesting and brings a lot of real-life situations into the lectures. His class initiated my interest in marketing and now I'm majoring in it.

Great professor. Most of the material on the exams (for Bodkin AND Amato, all semester long) comes from the TEXTBOOK so make sure you READ the chapters- people always whine that they did poorly on the tests, but they never READ the chapters. If you read them and know what's in 'em (and pay attention in class) you will do fine.

Seems that you learn a lot from lectures, but apparently not. Got a 68 on first test (though I didn't read the book at all and based it only on his notes). Got a 76 on the second test (studied chapters thoroughly, taking notes along the way). So I guess studying didn't help much. I will not take him again.

I thought his lecture were much more interesting than Amato's lectures. Amato is nicer but will bore you. Bodkin's tests are much tricker. I made sure to show up for class when he was teaching. I read the chapters twice before test time b/c his tests are hard. I could've gotten an A if Amato taught the entire semester. Overall this topic is easy.

Very nice and keeps class interesting. Attendance is not mandatory and all slides are online (but there are some blanks to fill in in class). Take notes on the examples given in class & you will do well. I have a B easy.

Very nice and keeps class interesting. Attendance is not mandatory and all slides are online (but there are some blanks to fill in in class). Take notes on the examples given in class & you will do well. I have a B easy.

The Bod. Keeps class pretty interesting. Tests are hard and he doesn't really prepare you for them in class. Read the book and get the study guide and you should do fine.

We had 4 tests in the class. I never even read the chapters. All you need to do is study the learning objectives in the book. With minimal effort I got a B in this class.

I am in this course right now and I am confused about the two comments before mine. He is very friendly and the tests are not hard. I made a 95 on the first one and a 90 on the second one just by reading the chapters and doing the practice questions online. He also gives a lot of extra credit. Ignore bad reviews..take him!

Great professor. Class can get somewhat boring at times since it is all lecture. Do practice tests online before taking test and will do fine on the test. Has extra credit surveys. Take little time and add 2 points to average.

ughh the lectures barely cover the material needed for the tests. the test questions are hard and tricky. i hate this class. the course content is simple, but the class work is not.

Marketing is easy, he knows it and teaches like it is. Yet, he makes the tests tricky and harder than it needs to be. Wants you to get a good grade, yet does nothing during lecture to accomplish that. Lectures barely cover tests. Puts random questions from random things he says during a lecture. Test 4 was ridiculous, I don't recommend.

Great Professor. Knows his material and expects you to as well. Tests are difficult due to application-type questions. Very approachable and has interesting guest speakers.

Great Lecturer, interesting and engaging. You must purchase your book in order to do well on the test. I have to thoroughly read my chapters at least twice in order to obtain a low B on the test. Great guest speakers and he does give ways to pull up grades from test such as Survey's and guest speaker points.

Pretty good professor. If you want to do good on his tests you have to read the book. You want to do good in his class study the definitions and read the book.

It's really not a bad class at all if you go and do your assignments.

Easy class if you did your work and attended class. Doesn't take attendance, but has guest speakers throughout the semester! Highly recommended!

Great professor! Tests are a little challenging but if you just go listen in class and read then you will do ok! Absolute thrill in class and very helpful in office hours! Take him!

He tries to make it interesting but it is all power points. No need to go to class as long as u read the book! Study guide helps!! Never went to class expect when there was a guest speaker.. even then you sign in and are free to leave right after that! Test are somewhat hard, very similar answers. Must read the book to get A!!

Honesty it was not a class at all but you should be able to get an A if you read the book and study. I used pearson's mymarketinglab and I think it was extremely helpful for the tests. He is a ok professor, willing to let students speak. He offered optional final and extra credit. Overall, I recommend him.

Honestly, it was not an easy class. But you should be able to get an A if you read the book and study. I used pearson's mymarketinglab and it was extremely helpful for the tests. He is a ok professor, willing to let students speak. He offers optional final and extra credit. Overall, I will recommend him.

I would highly recommend Bodkins. Although the tests are difficult, his lectures are enjoyable. I wouldn't recommend skipping class, but you may possibly get away with passing his class without ever attending as long as you read from the textbook.

I would never take it again, hard questions and long exams and homework is a little bit hard. You need to go to class because there is a participation points and you wouldn't like to miss it, great lectures I enjoyed them so much and he is great speaker. Exams are hard and tricky Good luck, I would recommend that you don't wait till last minute :)

Tests are difficult, but I've learned a ton from Dr. Bodkin. He is an excellent lecturer, and I enjoy listening to him talk. Connect and Learnsmart assignments weekly, tests are difficult, but not impossible. Participation points taken daily. Incredible if you want to learn marketing, not so good if you're looking for an Easy A.

Be prepared to read, he goes over almost 2 chapters a week and doesn't cover everything you could expect to see on tests in the lecture. Tests are often but he does add a curve, so the class average is typical for a business course in my experience. His lectures aren't bad but do prepare to be able to recall some out of book material he provides

He's a great lecturer, very nice/cares for his students and does well to put the topics in perspective. Unfortunately, there are in total 20 chapters (almost twice as much as my other classes) that he has to cover so he only goes through like 50% of it in his lectures and expects you to learn the rest from the book (NO BOOK No Chance at passing)

If you pay attention during class you'll do well, the lectures are long and the tests are tough. . He does clicker questions for attendance but you get full credit if you get it wrong, pay attention to them because they're like the test questions. Gives lots of extra credit opportunities so definitely do that because it saved my grade.

His tests are really hard and the power points he gives aren't too useful. The textbook is a must and should be used a lot to study for his tests. His lectures are interesting but they don't help with the tests much. Getting an A is not easy unless you really study the material.

Took him for marketing. All you have to do is READ THE BOOK. You can pay attention to the lectures and power points but reading the book will get you all the material you need. When you're reading the biggest stuff is definitions, there's no real hard concepts to understand. Read the chapters before the test about 3 times and you'll be good.

VERY lecture heavy. I took 3 hour night class, but it went by fast, as he is a great lecturer. No homework!, but his tests are HEAVY, usually 50 mult. choice, with some tricky choices. go to class. in class work counts! Book was never really used in class, but study from it, as test Q's do come from there. I really liked him

Fair teacher, no homework, exams require at least a solid day of studying, and while he says attendance isnt counted toward your grade, there are pop quizzes EVERY SINGLE CLASS. Literally. 3 points of your total grade. Per class. ��

Marketing Concepts is an information overload course. Bodkin expects you to know the material prior to class. His lectures are very rushed and not in depth. Read the book, take notes, show up to class. Grades come from exams (4) and daily attendance.

Show up to class to get participation points, they make a difference. The material isnt hard but there is a lot of it. Be prepared to read, he covers 22 chapters. He chooses details from the textbook to put on the exam- read each chapter thoroughly. Lectures are enjoyable. He has an interesting personality. Optional final. He really likes cookies.

Most challenging class I had this past semester. However, if you work hard, a good grade is achievable. He takes attendance each week, and also gives you points for in-class assignments. Get the textbook, fully read the chapters covered in each respective exam, and take notes from the book. Good stories and discussion every lecture is a plus.