There are no exams but there are three papers related to the chapter. I highly recommend her.

Highly recommmend her. Papers are not difficult. Participate and come to class. The Participation can sometime bump your grade.

Heisley's great! She uses alot of visual aids to illustrate her points, even commercial clips! Tests are a bit on the hard side though and the group project's very demanding!

She is one of my favorite professors at CSUN! She's sweet and her lectures are not boring at all. All her lectures are very interesting. She brings in real life examples of ads.There are no exams! Recommended!

One of the BEST teachers I ever had!!! For the presentations and papers try to base them on the topics in the book. Guaranteed A!!!

She is wonderful..........she is a scholar but is a very caring and giving person. Do well on the papers and you'll get an A. She gave me one!!! WAF the Unicorn

She is just the best! Keeps you interested in everything, and is contempory in every way. Partipation counts so be there and be active.

She's really into teaching marketing, really friendly, and helpful. There's 2 papers and a 5 minute presentation graded on content not speaking skills. Just use all the topics from class and the book and you'll do great. Would definitely take her if she was teaching any other classes besides 348.

Easy A, grades fairly, gives a grade for participation too. No tests, only 2 short papers (must be less than 4 pgs) and 1 presentation (under 5 minutes). Really cool, nice lady. However, class is boring and there's no motivation to go other than participation grade. Shows lots of commercial clips.

Awesome teacher…dynamic and interesting. Projects are straight forward NO TESTS….easy A if you like marketing.

seriously the best..You learn what you need and no exams. 2 four page papers and 1 powerpoint presentation.

Great Teacher! One of the best I've had at CSUN. Great class. Gets you involved in marketing and consumer behavior.

Best professor in the mkt department.At first the class looks intimidating but its easy and fun.Participation counts alot so make sure you add your 'two cents.'I learned alot in this class.Highly recommended.

WOW...the best MKT teacher ever...the best MKT class ever...the easiest MKT class ever...it's one of those classes where you do pretty much nothing and you learn a lot...I was hoping she will teach MKT 440, but she won't...oh, and if you don't believe me, see how fast the seats in her class go...TOTALLY RECOMMEND

THis is by far the best teacher at CSUN!!! She has a lot of knowledege on marketing and makes it VERY interesting....She speaks very well and just has a great personality!!! I would take her again 4sure!

Great teacher. She is very knowledgable about the topic and tries to combine the topic with current issues. Very easy class. Sometime, the content got redundent, but overall, great class and highly recomended.

Great professor! Very knowledgeable and helpful! Best professor in marketing department, and CSUN! I learned a lot. Highly recommended!

very engaging class - my favorite. discussion is welcomed. she is enthusiastic about the topic. no tests just 2 group papers and 1 group presentation - u choose the topics. must be in class for participation points (15% of grade). i loved this class. do your work and show up to class u will get an A no problem. she's really cool

THe BEST prof. I ever had! Lectures are discussion based, lots of commercial, product discussions. Very interesting. One of those classes I looked forward going to. She was always in a good mood, funny, lively, interested in what students had to say, encouraging etc. If you want a good MKT experience, take HER! Simply amazing.

Best Marketing Teacher at CSUN. Unlike her peers, she makes the class fun. They should fire the chair, and replace the chair with Prof. Heisley. She will make your time in class enjoyable. You would rather stay awake then go to sleep anyday.

She is ok.Class was interesting at the beginning then got boring..it takes her forever to give the papers back.Overall it is an easy class, no exams, just three papers.I would recommend her

Her class and her tests are annoying and harder than they should beThe project(INCLUSION) was very time consuming and uneccessay, especially when u have other classes to deal with. She is very impatient and unorganized. However...she has great legs and she loves to show them off...Would not recommend her, but a grade of B or C is very possible.

She is a great professor!!! The class is really straight forward and lectures are also fun. There is only a paper, presentation, and final exam. Both paper and presentation done with a group. And final exam is only based on the last 6 chaps of the class. Take her!!!

Great professor. Loves the subject, loves teaching and is good at it too. very interesting class. watch commercials a lot. 1 paper, 1 pres and 1 test. For presentation, doesnt grade on style, only content. do the class participation, its worth 10%

I don't know about how she teaches the MKT 304 class, but for MKT 348, she was easily one of the best professors I've ever had at CSUN. (The other best one being Mike Gardner from psychology).This lady is awesome and her class rocks everyone's socks off. You have not had a real marketing class until you take THIS one. Don't miss out, take it!

Loved her MKT348 & took her for an indpt study. Incredibly busy prof, but will take time to help you. MKT499 was unscripted & depends on what you want to research. Be motivated, responsible, and start your project early. Learning from a professional. The 304 students got a dose of what a real 300 level class is like. Most are 50 pgs and hard tests.

This was her first semester teaching Gateway and she did pretty good. The class itself is really annoying but she made it less painful. She's really nice and genuine. The only downfall is that she's so busy that it takes FOREVER to get back your papers. I recommend taking her for 302 since I've heard horrible things about other teachers.

Very nice, intelligent, clear on what she expects, understanding, but extremely busy. It was her first time teaching bus 302 so she wasn't hard on us. One of the best professors at CSUN in the four years that I've been there!

Fun class. watch commercials all the time. 2 team projects(1prestation, 1paper), 1 quiz, 1 test. Learned a lot. She's a bit of a feminist control freak(name tags and seating chart) but it's a great class. Got a B with minimal effort, an A was very possible. Attendance is a big deal.

You need to take Heisley! She IS the smartest woman in the mkting department. So much info to pass onto her students, its amazing! I learned so much & in the many years I've suffered at CSUN, she made my senior semester a LOT more interesting! She's resourceful, intelligent, & had an amazing sense of fashion TOO! :) TAKE HER you won't regret it!!!

Heisley's not as bad as people are making her out to be. She gives 4 tests and drops the one with the lowest grade. Her tests are not difficult if you read and pay attention in class. And get this her class lectures are CLEAR and make complete sense. Be sure to stay on top of the course schedule to avoid cramming for tests while working on the mark

This class was very easy in retrospect, provided you pick a good team to work with on the project. She gives 4 exams and drops one of them. Is helpful and her lectures are interesting, but they are not directly related to the exam. However, if you study the definitions (for every single term) you will get an A on every exam. Recommended!

I really liked her. Her lectures are good, if you listen in there's lots of interesting stuff. She's nice & dresses nice too. Her lectures may not be directly related to the exams, but her exams are very easy if u just study the definitions in the book. The term paper was pretty taxing, but just go exactly off of the prompt and you'll be fine.

Mrs Heisley has great real world experience and her classes are fun and useful. She is, however, an unorganized professor with very subjective grading. The grade was made of 5 cases, she finally went over how to properly write a case in her last lecture (after we turned in everything).Her grading lacks clarity logic. Avoid her if you can.

She's pretty nice and an interesting lecturer. That said, the marketing plan is GIANT and it's group work to make it worse. Doing well on the tests requires that you actually read each chapter and show up to and pay attention in class. Her grading on the marketing plan didn't make much sense and wasn't very clear to me. Overall, I'd take her again.

This class is pretty easy ! The tests are not that hard... The only thing to worry about is to have a good group.

This was not an easy class. The class average must be a "C" required by the department. In order to do well on the exams you must read the text book carefully and take good notes, especially on the definitions! Also make sure to get a good group for the MKT Plan otherwise you'll be screwed

Make sure to get a good group for the paper. She is very specific in what she wants in the paper. It is a lot of work & go to her TA for help, b/c they are the one grading it! Not her since she's lazy. Our ended up 50+ pages. She gives too many exams too close together.. it's crazy. Tip: study the definitions in the book! Got an A.

Those lazy students always waited until the last minute to study & got bad grades. They always blamed on the Professor & her TA. If no body could get A in this class, they might be able to say that, but the fact is many people get A. Except the MKT plan since people didn't knoe how to do group work efficently.

Everything is laid out for you in the syllabus. The marketing plan is due in sections weekly but at the end, if you have done everything correctly, is just a matter of editing, aesthetics, and turning it in. Midterms are hard but manageable. Take her, you learn a lot but be prepared to put in the time.

I really liked Professor Heisley!! Her tests are kind of hard, so you do have to study for them and read the book or get notes from someone who has the book. You do have a Marketing Plan to do which is a semester long project so make sure you have a good group and stay on top of your tasks. I would definitely take her again. Oh wait, I already am!

Test is mostly from book. you must read it. little bit of test from lecture. the project is HARD and you must get a good team or else you'll fail. Good teacher, although she rushes through class and is out of breath. She is very passionate about her work.

I believe she is the best professor in MKT department. I had a lot of fun in her summer class. She is smart and helpful. One presentation, one paper and one final exam.Try to meet some people in the class. This is not an easy A class but it's easy to get a B from her. Love this class.

Prof. Heisley was very helpful. she was passionately about the subject and genuinely cares for her students. Loved her. very interesting class. she really turns you into a marketing guru.

I would recommend. Its a tough class but if you follow her instructions for the group assignment and actually work at the pace shes has set up, I don't get why or how you could fall behind. Her lectures are bad, Ill agree with the students on that, but her exams were easy if you studied the book. Introduce yourself at one point in the semester!

I got great grades in other marketing class because of this class. I took her class over the summer. she is very knowledgeable , n will teach you consumer behavior in marketing at its best. one of my fave class, felt very fortunately to have her as a professor. After her class you will see the " in-between the lines " on mkt ads. gr8 Prof.

This class was very time consuming. We spent 2 months on "situation analysis" for a real startup client and it came out to 20 pages. 4 tests, get to drop 1 (even the final) and mostly straight from the book so you have to READ to pass this class. The tests also contained some questions from guest lectures.

She is such a sweet professor! She has helped me become more comfortable in front of the class. She is very smart and caring and I really enjoyed her lectures. There is a lot of material to cover and her test is difficult so have to put in the time to get a good grade.