4.0
Quality2.7
Difficulty68%
Would Retake107
Reviews68%
Would Retake
107
Reviews
Rating DistributionOfficial
5
70
4
9
3
4
2
14
1
10
What Students Say
“Really great guy, not the best professor”
MKTG3433 - 2.0 rating“Ashton is a great guy”
MKTG3433 - 5.0 ratingClass Info
Attendance Mandatory
93%
Textbook Required
40%
Grade Predictor
Your expected effort level
Predicted Grade
B+
Grade Distribution
Common Tags
Rating Trend
Stable
+0.02 avg changeRatings by Course
3499
5.0
(1)BUSINESSC
5.0
(1)MKTTT
5.0
(1)MKTTPRIN
5.0
(1)PRINCIPLESMKTT
5.0
(1)Difficulty by Course
MBAD522V
5.0
MMBA522V
5.0
PRINOFMARKET
4.0
MKTTOPICS
4.0
MKTG3003
3.3
Reviews (107)
Really knowledgable, knows just about every aspect of marketing. Make sure you go to class(he will give pop quizzes)! Test aren't too bad, but do go to his review sessions and study.
He could sell a pair of binoculars to a blind person. Very enthusiatic and care about his students.
Curved big time. Quite a few people got A's. My class was once a week - he missed it several times. A very interesting speaker. Tells a lot of stories. To prepare for tests, go to the study sessions and read his powerpoints.
Love him! Wants all his students to pass! Gotten in trouble by MKTT department for giving too many A's, but he does not care! Really cares for his students!
I'll be graduating this December and can tell you this: you will not find a professor better than Dub Ashton. Dub is a brilliant man who knows marketing inside and out and, above all, has a genuine interest in seeing his students learn and succeed.
He is one of the best teachers I have ever had.
Great man who would do anything to help anyone.
One if best teachers ever taken, kinda goofy and cheesy at times, but makes class fun and interesting. Tests are kinda hard. must take his class
One of the Greatest teachers I have ever had. Explains everything clearly and cares alot about his students. Gotta take him. What a guy!
Awesome teacher.
He is a great teacher that is willing to help you whenever you have a problem. His tests are fair and if you go to the review sessions then you should be able to at least get a B if you put a little extra effort after the review is given.
One of the best professors that I've had at the University. Highly recommend him. His class was always interesting.
Does a good job teaching. He likes to talk and loves his job.
Not one of the best, the best. take his class.
Wow, I don't know what these people are thinking? Class is definitely easy but his lectures a wear-out. He does genuinely like himself more than anything on earth, and prepare to hear about all his great accomplishments. Overall, take his class but don't expect what all these other tools have written about the BEST EVER.
GO to class and will get an A or B. Teacher loves his class and also loves to help students.
No Comments
No Comments
I have Dub for an 8AM FBC class and to put it simply, he is probably the only instructor Ive had that early who didnt make me want to go back to sleep.
Easy class, tells lots of stories (although repeats most of them weekly).
Dub's a blast! Unfortunately, the class is terribly repetitive when he is not telling jokes or talking about his wife spending all his money. I think Dub is a great professor, and would take him again in a heartbeat... I just didn't like the class; it was too easy, and like taking M&C all over again. But if you have to take the class, take Dub!
This guy isn't as tight as they say he is. He might be the best one to take for the class, but have fun sitting through his 51 minute complaining session about his wife and mother. If you listen carefully, you'll see that about 99.99% of everything he says is complete bs. Also, make sure he talks about how he invented the business school.
I liked him at first, but every day I like him less and less. I don't learn anything during the class period. If he didn't give out attendence quizzes, I would never show up to class. Make sure and go to the review sessions. This is the only time I learned anything. He makes the class interesting, but it doesn't help my grade.
On the first day, I thought this won't be that bad, but I was oh so wrong. It does get worse every day. If you can find another teacher to take, take them; if not, wait til he retires. Dub has lost it throughout the course of this semester. He takes credit for everything he mentions. I'm just waiting for him to say "I invented the internet."
Dr. Ashton for the most part is a pretty good professor. He is very knowledgable about marketing and has had a lot of experience. The lectures tend to be pretty boring though. Go to the test review sessions! He is very helpful if you go to his office to talk to him. Somehow he learns almost everybody's name in the class.
If you want to waste your time and money, then take this Dub. He spends the entire class time complaining about his wife, mother, etc. The only time I learned anything remotely close to marekting was at the review session. The only reason to go to class is to get your participation grade. I would definitely try to get into someone else's class.
He made the class very interesting. When the semester was over, I really knew the material.
This is a new class...it's not a blow off class, the stuff you do is kind of stupid, and you have to go to it if you don't want an F. If you are someone who always goes to class then this is the class for you but if you like to skip about once a week don't take for your GPAs sake.
Poor old Dub. I am sure he is losing his mind. This class was a great idea but Dub did not deliver. In order to get a good grade, you HAVE to come to class everyday...but not to learn..to listen to him talk about his family, all his money, and how AWESOME he is and how STUPID you are. He means well but I am sure I will see him in a loony bin.
Ole' Dub is a character- he is organized and always on time- he has a lot of experience in the business world. If you are the type that is just worried about getting a good grade and not learning a thing- DON'T TAKE DUB- I think he is the best teacher I have had in 4 years.
He's the kind of professor that tries just a little bit too hard to be funny. Can spend an entire class period talking about his wife and encouraging students not to get married. It's not the best class ever, but I can bear him.
Worst teacher I ever had.
Dub is the worst professor I've had in the UA MMBA program. As a marketer, I find he has very little applicable knowledge in the field. He is vague in his assignments and provides very little actual instruction, instead relying on the book to teach the class for him. I am very disappointed; this class is a major weakness in the MMBA program.
Terrible, terrible, terrible. Should not be allowed to teach in the MBA program, and probably won't again.
PRIN Of MKTG. TERRIBLE!! DON"T TAKE HIM. Tells useless stories and the material he does teach seems easy then you get your test and you haven't seen half of the stuff on it. Says you don't need to read the book and then after a bad test grades ask why you didn't read. Says he won't grade attendances quizzes and then does.Treats you like an idiot
Principles of Marketing. Thinks he's a god amongst men. Claimed he invented the Maytag Repairman. Every story he tells, he's assisting in the development of some of the twentieth century's greatest marketing plans. The most self-absorbed person I have ever come into contact with on a regular basis.
Like Dwight on The Office. He's done everything and he wants you to know it. Today he mentioned that his wife owned a Hummer, that he used to race automobiles, and that he was "very successful" when he re-invented the Wal-Mart corporation. An egomaniac.
All I learned in this class was how much money he could make, his rantings about is family, and how AWESOME he is. It's an easy class, but he's pretty full of himself and says nothing worthwhile.
No Comments
Dub is extremely funny and tells good stories. He has review sessions on sundays before his tests and everything he says in those is on the test. Take the class. you won't regret it.
Dub is not that bad. If you can sit through his ongoing stories about himself and his family then you will be fine. He gives great reviews the day before the test where he tells you everything that will be on test plus he gives attendance points every once in a while. Very easy and helpful teacher if you go to class and pay somewhat of attention.
He repeats stories often but they are true. I know this because he was my dad's grad student at the U. of Ga. and recently my prof. He promotes himself quite alot but, that's just good marketing. Don't mis-understand me, I'm not sold on him. We don't even get along anymore, but he is a great teacher who helps both in and out of class.
Everyone says that Dub talks about himself too much, but it's relevant to what he's teaching. The guy is a very good teacher and he wants students to do well. Don't buy the textbook...I never used it.
Greatest teacher. He makes a point to remember everyones names and tries to get to know you and help you succeed. He loves to talk about his family but defiantly made it interesting. Test are fairly easy, know the vocab no matter how much he says he doesn't use the book. Take Dub, won't regret it.
Take this class if you have the chance. He is amazing and you will want him to teach all of your classes. Gives great reviews and will do anything for you.
Dub is very helpful. He offers a study session before the test that is very helpful along with other helpful tools. If you don't want to attend the class then don't sign up for it. You won't pass.
Dub is one of the best professors I have had in the WCOB. He is very involved with the class and is willing to help you in anyway possible. He does tell stories but they are relevant to the topics you study in the class. I am definitely taking him for another Marketing class! Loved HIM!!
he is a very nice professor and give out easy exams! the grade he curves on exams is based on the highest grade in class, so easy to make an A even though the % of the actuall grade is not an A. He is also helpful. However, the exam contines 80 questions which is too long for me at 730am in the morning.
very nice! and helpful
The best professor at the WCOB. He understands things from the perspective of the students. He goes out of his way to help you pass. You have to go to class but he is so fun in his teaching that you want to. AMAZING TEACHER
Dub is absolutely awsome and helpful. His class is interesting. He explain the materieals well. His tests are easy even though I don't like cross word pazzles. He dropped one of the lowest grades for the whole class and therefore the class grade were increasing! Take his class to get an easy A!
Great teacher! Is very involved with his students!
Dub Ashton has been one of the best teachers I have ever had in walton. He has made me interested in Marketing and truly makes me want to go to class. GREAT CLASS! Dub is awesome
Dub is one of the easiest teachers I've ever had. With that said, this class is pointless. You learn nothing you hadn't learned in Markets & Consumers the year before & all Dub cares about is bragging about how he's the god of marketing. If you can put up with being bored and annoyed take this class for an A.
Dub is one of my favorite marketing teachers. His class is reasonable and not meant to trick you. If you attend class and the study reviews you will have all of the answers. He suggests two hours of extra studying in addition to the review sessions in order to get a good grade. Overall, great teacher, I would take anything he offers. Don't buy book
I took a couple of mktg classes from Dub in the late 80's. He had a knack for relating mktg principles to real world experiences. He also imparted in me the importance of being creative and unorthodox in your approach to solving mktg problems. In retrospect, I learned a lot from Dub, and I've been very successful in business to date. Thanks Dub!
Dub is the best teacher in the business college! You must go to class but he gives you everything you need to make an A in his class. He says you need the book but I have had him 3 times and I've never bought the book. If he is still here you have to take his classes! He's very passionate for his students!
Dub is the best teacher I EVER had in my live! He made my college experience totally different! TAKE HIM! He is amazing! his classes are so interesting and interactive! extremely FUN! he will inspire you! I am so LUCKy I was able to take him! PLEASE take him he will change your life!! Great person!Any of his classes are perfect!
He is super helpful! he always try to help students not only with his subject but also with other subjects. Whenever you can, try to go and talk with him. He will always help you
Hands down the best teacher I've ever had. If you get the chance to take from him, don't pass it up. You won't regret it!!
Prof. Ashton is a great guy. BUT the very first day he promised the class this would be one of our favorite courses we've ever taken and I definitely disagree. While he's very helpful and always attempts to get to know his students, his class is simply boring (especially if you aren't a marketing major). Plus he loves to call people out.
If you miss more than 5 class periods you fail. End of story he won't budge on this. His graphs in his powerpoint are confusing and not concise. He can be cranky but tries to get to know everyone in the class. Don't buy the book I would take someone else.
Very inspirational man and professor. After looking at all of the negative reviews I've come to the conclusion that these people are just lazy, complaining that they have to "go to class" and "pay attention." I'm not even an marketing major but his lectures are very interesting and thought provoking. Take him if you can.
Dub is a great teacher and a nice person. He has a ton of experience which you'll learn about in class and he really wants to see his students succeed. He knows what he is talking about. The book doesn't seem necessary. He also provides with all the study material that you could possibly need. There's no excuse for getting a poor grade in his class
Dub is one of my favorite teachers. He goes out of his way to help his students and I feel like he actually cared about us. The study sessions and review powerpoints are a lot of help. just don't argue test questions because he will make you look like an idiot in front of the class
YOY ARR LUCKY IF YOU GET TO TAKE HIS CLASS! It's a life changer but he is so so popular that his classes are the first ones in filling out. Please take him and you will never regret it, the most inspirational teacher you will ever have! He changed my college experience for ever and will always be thankful
Dub is the man. So glad I got the opportunity to take him before he gives it up, and I would recommend him to anyone and everyone else. Even if you aren't a marketing major.
If you are given the opportunity to take his class, TAKE IT! He is so kind and one of the most caring professors I have encountered in my college career. He really wants his students to learn the material and will do anything to help out. Dub made the class relevant and interesting. His outlook on life is inspirational! He's pretty funny too.
Dub may be a nice guy, but lectures are not very organized. Get used to confusing powerpoint slides (the same ones everyday), and test questions that could be any one of the four answers. If you think like he does, you will do great, but if not it will be difficult for you.
He is very helpful and always there for you
The best teacher I have had at the U of A.
Dub is the nicest professor I have ever had. He truly cares about his students and wants them to do well. He tries to provide all the necessary materials to make an A but he isn't just going to hand you an A. I strongly recommend his class to everyone. He is a phenomenal professor and human being.
He's the best professor in the world! He is a great human being and he is always there for you! His lectures are so interesting, fun, and well tought. If you study from the flashcards and the practices it's not that hard, but you need to study and pay attention. If you have the opportunity take his class, you won't regret it.
While Dub is a great person, this class I struggled with. If you're not in the exact same mindset as Dub, you will not do well on his tests. He gives random pop quizzes and if you miss 4, he will give you an automatic F. Lectures can be long and repetitive. Study the quizlet file and flashcards for tests.
I love Dub so much. He is by far the most inspirational professor I've ever had. I likely had him for the last semester he'll be teaching, and if so I'd call myself lucky. Although I love Dub, his class is very difficult. I thought marketing would be an easy A, but think again. Definitely go to his office hours and he will help you though.
Great professor easy to understand and funny, his tests are hard and tricky
DUB IS THE BEST TEACHER I HAVE EVER HAD. He truly cares about his students and has real life experiences to apply in the classroom. Took this class during intercession. Would definitely take again.
He is a good professor , just make the class hard. If you want to get A dont take his class, never take his class. But If you want to challenge, Just do it.
Hands down the best professor at the University of Arkansas. He truly cares about his students and makes an effort to learn everyone's name. He's also very knowledgeable and respected. I took his class during the intercession and I learned more in 10 days than I ever did in any of my other classes. Great guy and teacher 10/10 would recommend.
Dub is the best professor I've ever had. He is also one of the best people you will encounter in your lifetime. He honestly cares about each student and does everything in his power to help them suceed. While his class was not the easiest I've ever taken, still being fairly easy, it was the most rewarding and will definitely help me career-wise.
Dub is absolutely one of my favorite professors, he is incredibly knowledgeable and gives you all the tools you need to succeed. This class is not a blow off class but if you pay attention and use the resources he gives you, you'll do fine.
No one else compares to Dub! He's the best professor I've ever taken. Mention his name to someone in the business world and they know him and have only good things to say. You have to pay attention and you have to go to class, do that and you should be fine. I passed with an A and it wasn't too hard. Take his class, I promise you'll be thankful!
I had him this semester, and I personally struggled with his class because his lectures contained a lot of material very quickly. He's very personal and gets to know everyone, and name calls throughout the whole class. Attendance is taken by random pop quizzes, and he does them very randomly, so go to class. Overall what you would expect at college
Any chance you get, TAKE DUB!!! Best professor I've ever had. Took his class Summer 1 session and we had 3 test, and 12 quizzes. quizzes where fine and the test as well and he curved all 3 test! Just take him, you won't regret it!
I took him for intro to Marketing and he is AMAZING!!!!! Super helpful and even though there's 100's of students in his class he will still remember your name! Dub is the best teacher I have ever taken! Optional final!
This man has the most confusing power point slides known to mankind. He expects you to be able to interpret his cavemen animations and somehow extract some marketing lesson from them. Do not take unless you are trying to satisfy a foreign language requirement, because that is what this class is.
Dub is hands down my favorite professor! He's passionate, knowledgeable and truly cares about his students. You really will form a friendship with him because he's so personable. The only grades are attendance and 5 tests. You can have 2 absences and he drops a test. He gives a ton of helpful material. You're missing out if you don't take Dub!!
While Dub is very caring, the belittling after tests over "easy" information is annoying and uncalled for. This class was made far more difficult than it should have ever been. Get ready to listen to meaningless stories and wonder why you're missing half the test when material is blatantly left out of lectures.
This class is 90% him just talking about random things or experiences that do not add value. The test are super hard and most questions are subjective. He is self righteous and believes he is the best thing about marketing that has ever happened. His slide shows make no sense and studying is difficult. Don't take his classes ever.
While Dub is a very carrying professor, elements of the tested material in this class will never appear in his lectures. It seems Dub's lectures are primarily used to reminisce about his past instead of focusing on the tested material. As a heads up, Dub does call on people in class randomly to answer his very ambiguous questions.
If I had one thing to say about Dub, it would be that is cares about his students and wants everyone to succeed. Amazing professor
While Dub is a caring professor, his lectures are confusing and boring. He constantly brags about what a great professor he is and it seems like the majority of the class period, he just talks about random things that don't pertain to the class.
Really great guy, not the best professor. He makes something that should be simple (an intro class) extremely complicated. Very strict attendance policy (miss 4 class fail) and his powerpoints make absolutely no sense. Being a straight A student, I found this class to be harder than my upper level business classes. Would not advise taking him.
Dub is, without a doubt, the best professor I have ever head. Changed my whole perspective of the WCOB. His lectures are fantastic and interesting. His tests are difficult, but this should not dissuade you from taking his class. You will learn marketing in this class, and you will understand it to a level that no other class will allow you to.
Going to keep this simple. Dub is a good guys, but he is not a good professor. He thinks he knows everything there is to know about everything. His PowerPoints are super comfusing, and he is not a good test writer. Should be an easy class but he makes it confusing.
While Dub is a good person, his teaching methods are severely out of date. His exams are way more difficult than they need to be, and he openly admits he teaches you more than the required material (for no reason). His study guides are not helpful for his exams, as they are almost impossible to pass. DO NOT TAKE HIM!
Very well-respected professor. Teaches MKTG with a passion and truly cares about his students. You have to work for an A, tests are difficult and class is mandatory. Large amounts of material on every exam which makes studying difficult. Uses prior experience in the business world to relate MKTG3433 to the real world. Tough class, but well worth it
Dub is clearly very passionate about marketing but is not a great professor. I studied for around 10 hours for each test and the highest grade I made was an 84. He tends to cover the same slides every class and doesn't ever seem to cover new matieral until the week before the test. He's a nice guy, but his teaching style doesn't help students learn
"Everyone you meet is fighting a battle you know nothing about. Be kind. Always." That's the kind of person that Dub is. Yes, his tests are hard and he might end up teaching you more about life than actual marketing but he is a gem. Such an amazing human being if you can appreciate his stories instead of rolling your eyes at him.
The thing with Dub is that he actually requires you to learn something and unfortunately some students have a problem with that. Dont let negative reviews on here keep you from taking him. Hes an awesome profesor and an even better person. Youll be missing out if you dont take his class. Promise.
One of the best teachers I've had here. He is so passionate and you can really tell how much he loves what he does. Yes, his tests are more challenging. But, it's not because he's trying to trick you, he is really trying to teach you something and wants you to actually work for it.
Dub Ashton is not only the best professor I've had, but he is the best person I have ever met. Although his lectures are difficult and tests are hard, he truly wants you to understand marketing and if you try, you will. Most caring and down to earth person I've met. Extremely passionate about teaching and his students. Take him if you can, trust me
What an ABSOLUTELY amazing guy. He showed up every day to class early to shake hands with you as you walk through the door and learned everyone's names within a week, despite being older and a cancer patient. All he expected was for us to show up every day. Seriously inspirational, and if I was getting into Marketing, I'd have a solid base.
The best professor at the University of Arkansas. This man changes lives and inspires you to push yourself constantly. An actual learning experience.
I've graduated 10 years ago and he is one of the most memorable professors. He teaches you stuff that will help you in the real world and challenges you to think. I remember the students that would skip and only show up on test days; he would mess with them by introducing himself. That was hilarious.
Without exception, Dub Ashton was the most influential and inspirational professor I had at University of Arkansas. Without his personal interest in my success as a student, I don't think I would have made it to graduation. He is the rare instructor that has the ability to connect with his students on both a personal and professional level.
This is the best professor.
Class Info
Attendance Mandatory
93%
Textbook Required
40%
Grade Predictor
Your expected effort level
Predicted Grade
B+
Grade Distribution
Common Tags
Rating Trend
Stable
+0.02 avg changeRatings by Course
3499
5.0
(1)BUSINESSC
5.0
(1)MKTTT
5.0
(1)MKTTPRIN
5.0
(1)PRINCIPLESMKTT
5.0
(1)Difficulty by Course
MBAD522V
5.0
MMBA522V
5.0
PRINOFMARKET
4.0
MKTTOPICS
4.0
MKTG3003
3.3