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Dwight was a very laid back prof and made class interesting. He has stories that relate to the subject and keeps things interesting. Highly recommended. Tests are easy as well.

Good guy! I was interested in what he had to say so i enjoyed his class. His M/C are very hard! Lots of "both 'a' and 'c'" or "all of the above" type! Ya... something like that for every m/c question.. yet i would take another class from him

Dwight used a lot of examples and good movie clips at the start of class. These things made it eiser to relate what we were learning to real life. Multiple choice can be a little tricky but if you know your material and read a bit, you should be set. I would highly recommend this prof.

Dwight is a good prof; uses a lot of personal experience and videos to relate to the course material. M/C exams were tricky, but he's a very approachable prof if help is needed.

He does a good job teaching the material. He gives good examples from his personal career and the movies helped keep me awake. The material is pretty dry it was a challenge to stay awake. His M/C tests were very tricky, lots of "all of the above", "none of the above", "a and b", etc... Basically just memorize the textbook and watch the movies.

Class is generally pretty interesting, and no surprises on exams. Make use of your text and the resources provided on Web CT etc. and you should do quite well.

Dwights a good guy he knows his stuff and we had some good discussions in his class. text book is only for cases sucks you have to buy it. they're not hard classes (310 and 210, segmentation and the 4 Ps is all you gotta know for each of those classes)

I thought he was a good prof, the lectures were interesting and not boring at all. He definitely knows what he's talking about. A lot of group work and a major grop project worth 30% of your final grade. I would absolutely take another class from him.

BUS 210: Heinrichs is a very easy-going prof. Be sure to attend class (especially for the first midterm) as there will be questions on exams from material discussed and videos watched in class. Gives real-world examples in marketing, but sometimes class can be on the boring side.

He knows the information well and had some great guest speakers! Textbook is used for case studies only. He has class layed out well and you know when things are to be done and what he expects!

Fair marker. Interesting guy. The project was a grade booster even though it was tedious and time consuming. Class average was 75

Dwight rocks. He's less about the theory behind and more about the hands on. He's big on discussions. Markstrat sucks but Dwight somehow makes it fun. You learn a lot in Dwight's class but you definitely have to pay attention. He calls on you randomly. Cases are easy. You get a bonus mark just for handing in. Get the man a martini, he deserves it.

All I can say is what a little muffin! He is my favourite! Markstrat was frustrating at first but turns out you learn a ton! He is so helpful and such a funny little man! His expectations are clear and the cases are so easy. Would take this class all over again! 310 is so much better than 210 so make sure you take it!

wen i first saw him i thought he was gonna be awful but after his first class i thought different. he keeps you interested and is a pretty humourous guy. his cases are relevant and videos are good. make sure you study the text book hard before exams but other than that you should be good to go. recomended.

Dwight's the man. Sometimes it seemed as if marking was arbitrary and similar throughout the class, but his classes are always enjoyable. Take classes from him!

Dwight is the best and one of the nicest and most interesting people you will ever meet! Classes seem pointless but you can learn a lot if you pay attention. Class project where you do not pick your groups but he marks easy. Hard midterm but a pretty easy final. He's got a hilarious sense of humor and can teach you a lot if you give him a chance.

Great guy, good class. only downfall is that he provides very little feedback on tests and the group marketing project. i would definitely recommend him!

Dwight's lectures can be a bit dry, but he likes to play a few youtube videos most classes to keep things moving. Most of the class is based on a marketing project and exams, which aren't hard but can hit hard if you haven't studied for them. Would recommend Dwight because he doesn't mark overly hard but he greatly appreciates a strong effort.

Excellent Prof. Highly recommend. Will take any class taught by this professor. Attend class and all is clear.

Dwight is an astounding professor. He knows so much about the marketing world. Highly recommend and advise taking a class from him if you're interested in marketing. Accounting & finance people, stay out!

This class was fairly easy. The textbook hols the concepts and he goes over them being applying them in class. He uses a lot of videos to do this. Presentation and exams were straight forward. Overall, this class is easy although I didn't learn a whole lot.

Looks for reasoning skills over right answer, people who get this ace the class. Cases are marked by TA and so ez to get good marks. Classes are interesting as you watch movies and discuss their relevance. Boring unsocial types find him hard to follow and engage but any one outgoing will thrive in his classes, ps he likes funny stories.

Awesome Prof. I incourage anyone to take any of his classes. He is very easy to get help from or ask any questions. With his project in Bus 210 read the manual it helps alot. Go to class, read the cases, think outside the box and you will do well in his class.

He knows what he is talking about. Most definitely my favourite prof I have had. He does call on you, and he's not very straight forward about markstrat, but he is a fair marker and he's helpful. I would take another class from him in a heartbeat. Very nice man!

Dwight is a really good guy and he means well but I found it exceptionally difficult to get a grade that was higher than an 80. He offers a 3% bonus certificate that you can get if you write a bucket list by the end of the term. The group project is a lot of work. Final was difficult and random as Dwight mostly shows youtube videos in class.

Dwight was an awesome class to take, mostly watched YouTube videos during the lectures but attendance was 10% of the overall grade so show up to class. Majority of mark was group work he picked the groups, might not be your thing but easy to do well. Should be the easiest 70% of your life, and the hardest 90%. 810 would take again.

Helpful professor. Lectures can sometimes lack strategic direction. Prepare for a lot of group work and presentations. Class takes significant amount of time outside of lectures to do well, most of it in group meetings. Quizzes and assignments easy if the time is taken to do everything asked.

Dwight isn't everyone's cup of tea, but he's one of my favourite. He's smart and genuinely loves what he teaches. Markstrat is sooo much fun. You'll have a lot of fun in his classes, and he's always there to help out if you need. Plus he's always open to have a cool chat if you drop in on him.

The midterm was difficult but he curved it up to reach a class average of 70 or 75. His exams are mostly about being able to apply the concepts from the text. Dwight seems like a great guy; marketing just isn't an interest of mine. It seems difficult to do very well in the class, but it also seems hard to fail.

Good professor of all time. Would share the concept from inside out

Awesome Prof. Would like to take another class of his.

Great Prof. I would recommend you to take his class. He always bring creative and innovative ideas which help the students to think out of the box. I took Bus 310 from him. Really enjoyed his class discussion and MarkStart project.

Very chill and relaxed guy. Loves showing videos to his students. One midterm that's very easy; if you don't know the answer to a question he lets you cross it off and create you own. Group project has a decent amount of work involved. Attendance is worth marks. Do not need to pay attention in class to get good marks.

I love Dwight! He is one of my favourite profs at the UofR. He has a genuine interest in marketing and so do I. He drinks diet cola everyday. 10/10 would recommend. I am definitely taking another class from him again. He is AMAZING.

To me Dwight is an unusual prof compared to others in the faculty. His slide are pretty much useless. They contain little to no info about the topic or the textbook. By lots of homework, I mean you have to stay on top of the readings. Overall great class besides all the negative aspects. Would take again but he must change his teaching style.

Dwight is such a nice prof! If you try really hard in this class youre gonna get a good grade. I took this class in spring sem so it wasnt that heavy. We did 1 case summary, midterm, group proj, bucket list asg, and final! For the exams, I read the book and studied the slides! He sometimes gives hint on whats gonna be on the short answer!Great prof

Dwight is a great prof. If you dont understand what hes asking and go talk ask him in person. He will answer any question you might have for the class. Overall a real gem!

Honestly, he is my favorite prof. His lectures are kind of useless because he reads off his slides and posts them later but he marks for attendance so kind of have to show up. Great guy, cares about his students. Take home midterm and final. 100% recommend him for anything marketing

Markstrat was hard to catch on to, you get 70-80 no matter how good you do. midterm&final are open book. Got cases back and all got 4/5 no matter what you wrote, no feedback to explain why. Little info on slides. Dwight is an interesting person and knows a lot of stuff which made this class alright. Offer him a grey goose martini you might get a 90

Dwight is very informal and approachable. You can discuss anything and he cares to get to know you on a personal level. I've signed up for three of his classes and they all follow the same format: case studies, group presentations, one take home midterm and one take home final. You learn a lot but are not overwhelmed with homework. 10/10

Dwight is as great at teaching as he is at listening. Very thorough case studies & course structure large spectrum of marketing experience. Takes his time to get to know students. He is a true gem, a very wise man. If you really want to do great marketing practice, take all of his classes. No textbook or final exam. Group projects are quite fun.

A lot of people complain that it is difficult to get a good mark in this class but I found that if you put effort in your group project and studied the chapter summaries for the midterm and final, you will do great. I should know, I finished with an 85. Dwight is quite the character and honestly taking 210 with him is a rite of passage at U of R

Dwight is a reasonable and helpfup. You just make sure to put effort in his class.

I love Dwight as a professor and have taken him multiple times. He is however not for everyone. He has his own style of lecturing and gets off topic a lot. He does not stay focused when he starts a train of thought. Lots of group work and he marks fairly though. I enjoy his classes as I find them fun, interesting and relevant to my degree.

Dwight's class was always a lot of fun. He is very interesting to listen to, gives reasonable/fair marks and he seems like an all around nice guy. I am definitely going to choose future lectures with him. He seems like the cool, laidback professor from a college movie. Oh and he always starts the day with 70s pop rock.

I took 210 in the Spring semester. The course content is interesting and Dwight made the most of the Zoom program. Expect a group assignment worth a good chunk of your overall grade and case assignments. He spurs creative thinking which I really enjoy. I'd definition take another course from him as the cases are a good way to apply content

Dwight is probably one of the most interesting profs I've ever had, his zoom classes were weirdly professional, he always had good music playing, a can of pop, and visually pleasing PowerPoints. He mostly spends lectures talking about his travels and personal life which forced me to read the textbook but it was really easy so I'm not mad about it.

Awesome prof. Best prof in Marketing.

Attendance is not mandatory, the course is weighted on two case study midterms, a group project, and a final exam. The lectures are just Dwight talking about personal stories, but he's harmless and seems like a genuine guy through zoom. He answers his emails & messages regularly and is approachable. Would recommend overall.

Dwight is a really good prof that emphasizes the importance of application learning as opposed to textbook/memorization. Definitely gives another perspective of what it is like in a real career. His Markstrat project helps you gain so much knowledge for future use. Lectures can be a bit dry at times

Dwight is a good person, must get info from textbook as his powerpoint slides have no info, group project at the end is vague and expects everything to be designed by yourself. Love the hands on exams and no memorization is great if you do not do well with memorization and it is open book to apply theory. Overall great and caring guy.

All exams are take home, so be prepared to write papers. Do not rely solely on the textbook. There are some concepts you will need to apply in the exams that are only taught in class, which aren't in the text. Very caring guy, easy to talk to, plays good music, and brings in very knowledgeable guest lecturers (do not skip those classes!).

Dwight is a pretty interesting guy, really enjoyed his class so far and he is always willing to give guidance on assignments or projects.

Dwight is a great guy and is super understanding. If you have questions or need help he is willing to help if you ask him. Honestly not the best at delivering the information, but its not super complex stuff. Group project is a fun project, but can be very difficult depending on who your group members are. Not a hard class if you put some effort in

Dwight is an excellent marketing professor. If you like opportunities to be creative and brainstorm, you will enjoy his teaching style. He usually has unique assignments in his classes like online simulations and actual consulting projects that will start to prepare you for a creative or strategic marketing role.

Great prof! Class was mostly project based and wasn't too difficult if you are in a decent group. Lectures were fun and entertaining. I would recommend taking a class with Dwight.