2.8

Gad Saad

Marketing - Concordia University

2.8
Quality
2.9
Difficulty
34%
Would Retake
93
Reviews
2.8
Quality
2.9
Difficulty
2.7
Helpful
2.9
Clarity

34%

Would Retake

93

Reviews

Rating Distribution
Official

5

33

4

8

3

6

2

2

1

44

What Students Say

Dropped the class after that

MSCA672 - 1.0 rating

His exams are very difficult and the project even worse

MARK493 - 1.0 rating
Class Info

Online Classes

100%

Attendance Mandatory

40%

Textbook Required

14%

Grade Predictor

Your expected effort level

LowHigh

Predicted Grade

A-

95% confidence
Based on 46 grades
Most common grades:
A (14)
A+ (9)
B+ (8)
Grade Distribution
A(23)B(3)C(2)D(2)F(2)A-/B+(16)
Based on 52 reported grades
A: 14
A+: 9
B+: 8
A-: 8
Common Tags
Amazing lectures (11)
Participation matters (8)
Respected (7)
Hilarious (7)
Get ready to read (6)
Inspirational (6)
Tough grader (5)
Caring (4)
Rating Trend

Declining

-1.01 avg change
Oct
Aug
Sep
Oct
Nov
Dec
Last 6 months
Ratings by Course

MKG452

5.0

(1)

MARK695D

4.0

(2)

MARK405

3.7

(35)

COMM305

3.5

(8)

MARK493

2.5

(13)
+3 more courses
Difficulty by Course

MARK695D

4.5

MSCA672

4.0

MARK405

3.2

MARK671

3.0

MARK493

2.6

Reviews (93)
5.0
4.0
MARK405
May 6, 2004

Very good teacher. Interesting material that isn't covered in other Mark405 classes. You do have to work a LOT but you will learn something. A little pompous at times, but an overall nice guy.

3.0
3.0
MARK405
Aug 28, 2004

One of the best teacher's in Concordia. You have to work to get a good mark in this class but you will definitley learn something new. I highly reccomend taking his course.

5.0
3.0
MARK405
Sep 14, 2004

Amazing class. Talk about Evolutionnary Psych and he'll love you for it.

4.0
3.0
MARK405
Jan 4, 2005

One of the best teacher's in Concordia. Motivates you to work hard. Tough at the begininng of the course and by the end a big softy. Show up to every class, he know when you are not there.

4.0
3.0
MARK405
Jan 6, 2005

He's just the best teacher I've had in my whole education career! This guy is brilliant and respect other brilliant people. People who don't like him probably felt attacked by his critism of the average guy. Take him, you won't regret it!

3.0
3.0
MARK405
Feb 2, 2005

I only took him for one class.I want to say that this mans views are not the norm, reason for my leaving the course.He is one of two professors in the world who teach his method. He forces his views.Could be interesting however I want to learn what the whole world knows not what this man believes.

4.0
4.0
MARK405
Mar 23, 2005

If u want an easy grade, avoid. On group projects, the class average is between 67-73%. Really hard to get a good grade. U can't skip.. he takes off points.

4.0
3.0
MARKETING
Mar 26, 2005

I thought his class was interesting and i learned a lot, however, he reinforces his views on you. Everything he does not agree with is pure ****.

1.0
5.0
MARK405
Apr 12, 2005

I am so happy this course is over. It has my nightmare. I don't speak too much English and he was too tough on me.

3.0
3.0
MARK405
Dec 18, 2005

Students who do not like this teacher generally dont like to expand their horizons. He doesn't follow the book. If something is in his notes and the book.. know it.. If you get stuck with a bad team change. The project is worth alot. Be creative for project. Marks arent high but at least you learn something.

4.0
3.0
MARK405
Dec 26, 2005

If you take Gad Saad for this course you will learn much more than if you took a different teacher. You will learn about fundamentals of evolutionary psychology; material which goes way beyond the BS in the textbook. I highly recommend him for that reason. Tests are also easy. The only thing is that he's really stingy with grading the project.

4.0
3.0
MARK405
Dec 29, 2005

Gad Saad is a great marketing teacher. He knows what he is talking about. His lectures are interesting. His exams are easy but he is very tough when it comes to grading the project. He makes funny comments in class!

5.0
1.0
MKG452
Mar 1, 2006

Fantastic!

5.0
3.0
MARK405
Oct 7, 2007

The most amazing prof!!!! interesting, smart, fair, and funny. Never missed a class

5.0
5.0
MARK405
Nov 3, 2008

He is smart and funny but ....I believe that for the work we do in his class he is not very understanding grades wise......he seems to think he is the smartest person out there. he is smart i give him that but sometimes he gets arrogant! "YOU're Frustrating Me"

5.0
4.0
MARK405
Jan 5, 2009

very interesting approach with Darwinian theories! he is a great guy who cares about his students and is very passionate about his subject. dont be impressed by his severe syllabus this class is really interesting no finals and exams are MCQ !!! But do NOT think that you can get A if you dont put any effort on it, be intereseted its the KEY !!

5.0
4.0
MARK405
Jan 5, 2009

best teacher EVER, you wont feel that you already know most of the stuff he's teaching( usually it happens with others teachers) But DONT think you can get an easy grade, participate, show some interest, do not skip class, select your teammates carefully and make sure you choose a project with Evolutionnary Pysch on it !!

5.0
4.0
MARK405
Nov 24, 2010

amazing teacher, he really knows his stuff! the course is so much more interesting than other marketing courses and its all because he adds his own flavor to it. you won't be bored, and you'll really learn a LOT from him! get started on the readings early though.

3.0
5.0
MARK695D
Mar 29, 2011

Great topic. Too much material to cover. Very entertaining in class. Make sure you show up!

5.0
1.0
MARK405
Apr 1, 2011

Amazing class. Every lecture was thoroughly interesting and captivating. There's a lot more reading in this section than other 405 classes, but it's well worth it considering the material he provides us (his book + articles) are more interesting than the textbook. It's an easy class if you show up to every lecture and keep up with the work.

3.0
5.0
MARK405
May 2, 2011

very interesting but very hard

5.0
3.0
MARK405
Nov 15, 2011

Best prof I've had in a while. VERY interesting classes and course material, loves our feedback and participation. A lot of reading though, so get started early. Not exactly an "easy A" but it's worth the work you put into it! There used to be a group project in the past, but that's been removed so now it's just midterm + final + participation pts.

3.0
4.0
MARK405
Dec 10, 2011

Interesting Prof. He definitly makes the course harder than it should be. He makes you read the Textbook, two of his books which are copys of eachother (it seemed like he had other motives behind making us buy them), and 70 articles. His theory of Evoluionary Psych is actually very interesting although it felt more like a science course sometimes.

4.0
4.0
MARK405
Dec 20, 2011

Totally agree with the rating below me. Very interesting class but didn't learn much about consumer behavior from a marketing perspective. It felt like a science class and for the amount of work we have to do in his class he is not very understanding about the grades. But very interesting material.

5.0
4.0
COMM305
Dec 11, 2012

I loved this class. I seriously learned so much, and found everything so interesting. He's passionate about what he does, which makes it really fun to go to his lectures. Study all hit stuff, take it seriously, get into it, and you'll really feel like you learned something!

1.0
5.0
MARK493
Jan 5, 2018
Wouldn't take again

I hated this class. Prof. Saad was extremely rude with his feedback and it took over a week for him to answer at times. His exams are very difficult and the project even worse. The material could be said to be interesting but it is utterly useless for our professional lives. I regret taking this class and would never recommend it.

Tough Grader
Get ready to read
Participation matters
1.0
3.0
MSCA672
Jan 17, 2018
Wouldn't take again

In the first week of the class made us buy his books, told us he is always right, bragged about how important he is and talked about his distaste of gendered pronouns and social justice warriors. Security waits outside in case he is attacked by someone, and we are are locked in the classroom for his safety. Dropped the class after that.

5.0
4.0
MSCA672
Mar 31, 2018
Would take again

Absolutely loved this class. The materials are ntense, he is a tough grader, but it is by far the most interesting class I've taken this semester. I think people that are too sensitive won't like his approach; he is science oriented and speaks the truth, which can hurt some people. Don't let people discourage you, it's interesting and worth it!

Skip class? You won't pass.
Inspirational
Amazing lectures
1.0
1.0
MARK493
Grade: A+
Feb 21, 2019
Wouldn't take again

The course is one of the easier ones I've taken, definitely a GPA booster, and I didn't really learn much. The professor was corrected multiple times during the lecture and didn't care much about teaching.

5.0
3.0
COMM305
Grade: B+
Jul 6, 2019
Would take again

Follows reason and logic with a strong grasp of reality.

1.0
2.0
COMM305
Grade: A+
Jul 6, 2019
Wouldn't take again

Poor preparation

5.0
3.0
COMM305
Jul 7, 2019
Would take again

Great professor

Respected
Inspirational
Tough grader
4.0
3.0
MARK493
Grade: Not sure yet
Dec 11, 2019
Would take again

An absolute character of a prof, extremely interesting topics although at times can feel a little irrelevant to business. He's a very eager facts-and-logic kind of person, and if you're someone who dislikes people like that, then I wouldn't recommend him. Still a fascinating lecturer, and he's apparently pretty famous too.

Respected
Group projects
Amazing lectures
1.0
3.0
MARK493
May 13, 2020
Wouldn't take again

He is neither as interesting, nor knowledgeable as he acts and the material he presents is from a different century. The class should be called "criticized issues" not "Critical". I don't even know what I will do with this stuff in the business world. He is funny, but not in the way he thinks he is. If you agree with him, you will do well.

1.0
1.0
MARK493
Jun 11, 2020
Wouldn't take again

This is supposed to be a business course not a philosophy course. The content is easy, but you won't learn much.

1.0
1.0
MARK493
Jun 18, 2020
Wouldn't take again

He has no idea what he's teaching.

5.0
2.0
MARK493
Apr 27, 2021
Would take again

Professor Saad is a great lecturer and has an amazing sense of humor. Unlike many college professors, Saad has common sense and is willing to think skeptically about the practices of academia. A lot of students aren't fans of his views, but for those who either share his opinions or have a thick skin will enjoy his classes!

Respected
Hilarious
Amazing lectures
5.0
3.0
MARK405
Sep 15, 2021
Would take again

What an incredible professor. I cannot express enough how great of an experience it was taking his class. Students be sour because he doesnt caress their stupid egos or validate their faulty world views - hands down fantastic teacher

Respected
Clear grading criteria
Hilarious
5.0
3.0
MARK405
Nov 16, 2021
Would take again

I think some people here haven't even taken his classes and are just posting negatively because he shatters their worldviews with reality so they have to find a place to rant about it. Great professor, extremely knowledgeable, pushes you to think better

1.0
3.0
MARK671
Dec 29, 2021
Wouldn't take again

Avoid at all costs! Prof Saad doesn't understand what he is teaching. One thing is for sure, it's a nonsensical marketing course. The material is not useful in the business world at all. He is also outdated and, god forbid, you disagree with him on his bogus science. Take another course, any course in fact will be more useful.

1.0
2.0
MARK671
Feb 7, 2022
Wouldn't take again

Waste of my tuition money for information that should be on a podcast, not an MBA course. Deliverables were useless and more useful if we were in a PhD in evolutionary science. Bad with feedback and is more interested in how much you agree with him than what you learn for your career. Avoid

2.0
2.0
MARK671
Grade: B+
Dec 18, 2022

He spends more time tweeting about his diarrhea and boring lunches than answering emails or preparing for classes. The lectures were 90% about his own niche work and his grievances about feminists, leftists, and wokes. The course was totally useless for the real world. He cancels class frequently to go on interviews with extreme right journalists.

1.0
5.0
MARK671
Grade: A
Dec 20, 2022

I didn't know who this person was until taking their course; big mistake. Sure he has a phd, but he's a glorified Twitter troll. Nothing more, nothing less. Gad tries to make a name for himself in alt-right spaces, and not even they respect what he has to say. If I could turn back time, I would have dropped his course.

Online Savvy
1.0
2.0
MARKETING
Grade: F
Aug 2, 2023

Worst teacher in Canada

5.0
2.0
MARK405
Grade: A+
Sep 19, 2023
Would take again

He's an awesome guy with a tone of experience.

5.0
3.0
MARK405
Grade: A
Oct 22, 2023
Would take again

The professor is very clear in his thought process and presents the ideas in a easy to comprehend and fun manner. Would take his class again

Amazing lectures
Gives good feedback
Hilarious
1.0
3.0
MARK493
Grade: B+
Nov 10, 2023

He was incredibly annoying. I don't have any particular feelings about politics nor do I care I just come to class so I can learn not hear how well his book sold or his opiniona on transgenders. A waste of time please either teach or leave the politics to twitter from what I see here

Tough grader
Get ready to read
Participation matters
5.0
4.0
MARK493
Grade: A-
Jan 13, 2024
Would take again

Honestly one of the best classes ive taken at jmsb. You will come out of it a different person.

Amazing lectures
Inspirational
Caring
1.0
5.0
MSCA672
Grade: F
Mar 6, 2024

Social media has ruined this man over time, and he has become such an unpleasant professor to be around. He presents himself as rational truth teller surrounded by woke academics, he is really just pushy and arrogant and suspects people to roll over and listen to him be this way, otherwise they are just denying evolutionary biology and are "woke".

1.0
3.0
MARK493
Grade: B-
Jul 9, 2024

Too much time yapping mindlessly on Twitter not enough time revising lecture material

Amazing lectures
Test heavy
Online Savvy
5.0
1.0
MARK405
Grade: A+
Jul 10, 2024
Would take again

Verrry gooood

1.0
3.0
MARKETING
Grade: B-
Jul 10, 2024

Literally the worst

1.0
1.0
COMM305
Grade: Rather not say
Jul 10, 2024

bad bad bad

Tough grader
Get ready to read
Participation matters
5.0
3.0
MARKETING
Grade: A-
Jul 10, 2024
Would take again

New insights, inspiring teacher

Amazing lectures
Inspirational
Respected
5.0
3.0
COMM305
Grade: B+
Jul 10, 2024
Would take again

Exceptionally good lecturer.

Amazing lectures
Caring
5.0
3.0
MARK405
Grade: A-
Jul 10, 2024
Would take again

Too bad I graduated. Lectures were great, however I recommend you do your reading beforehand to get the most out of them.

Amazing lectures
Gives good feedback
Caring
5.0
4.0
MARKETING
Grade: Rather not say
Jul 10, 2024
Would take again

What an incredible professor. I cannot express enough how great of an experience it was taking his class. Do be well prepared and leave your fragile ego at the door.

Get ready to read
Participation matters
Amazing lectures
5.0
1.0
COMM305
Grade: A+
Jul 10, 2024
Would take again

Professor Saad is an amazing professor. They don't call him the Gadfather for nothing! Listening to him is an experience of pure pleasure. He may be strongly opinionated, but he provides evidence from many different fields of research for his views, which has taught me to build a Nomological Networks of Cumulative Evidence to support my positions.

Amazing lectures
Inspirational
Hilarious
5.0
3.0
MARK405
Grade: A-
Aug 7, 2024
Would take again

Really enjoyed the lectures - great insights, thoughtful presentation. Also loved the dry sense of humor. I know some students dislike his anti-woke views on social media but it didn't really come up in class. Highly recommended - would definitely like to take more classes with him.

Get ready to read
Amazing lectures
Hilarious
5.0
5.0
MARK405
Grade: A+
Sep 8, 2024
Would take again

First thing I liked that he was very charming and knew what he was talking about. I would recommend anyone take his classes for true wisdom. He's a decent man with a pure heart. His teaching is worth the money.

5.0
4.0
MARK695D
Grade: A+
Sep 8, 2024
Would take again

Very interesting and great professor

Participation matters
Gives good feedback
Inspirational
5.0
1.0
MARKETING
Grade: A
Oct 4, 2024
Would take again

GOATED professor. must take!

Hilarious
Caring
Respected
1.0
3.0
MARKETING
Grade: A
Aug 21, 2025

I took his course almost 5 years ago now. Back then I found him to have opinions that I didn't fully agree with, but I didn't care. His lectures were average - most of his jokes landed poorly, and he likes to brag a lot about himself and his book sales. Seemed he never prepared for his lectures and sometimes cancelled lectures. Avoid at all costs.

Tough grader
Get ready to read
5.0
3.0
MARK493
Grade: A-
Aug 25, 2025
Would take again

I took Professor Saad's course on Consuming Instinct a couple of years ago as my last 400-level Marketing class. I thoroughly enjoyed the class and took a lot from attending lectures. He had a tendency to go on many tangents throughout the 3 hours, but I personally found his lectures far more tolerable than other Comm courses.

Amazing lectures
Hilarious
Graded by few things
1.0
5.0
MARKETING
Grade: Rather not say
Aug 27, 2025

very outdated lecture material. the lectures were more focused on side commentary than the actual course material. I often did not have a clear sense of what was expected for exams and projects.

2.0
1.0
MARKETING
Grade: A-
Aug 30, 2025

One of the worst classes I ever took. This class was a total waste of time and waste of money. The lectures have not been updated in decades and most lectures went into side commentary.

Graded by few things
1.0
5.0
MARKETING
Sep 10, 2025

I found this course very discouraging. It offered minimal learning value, and the consensus among my classmates was that the readings and assignments added little benefit for marketing students.

1.0
3.0
MARK405
Grade: B+
Sep 10, 2025

Course material hasn't been updated in a long time. Choose a different class.

Participation matters
1.0
3.0
MARKETING
Grade: Drop/Withdrawal
Sep 13, 2025

I took this course hoping to get something out of it. But the class was really disappointing. The professor made no effort to seriously teach anything, and most lectures became episodes where the professor was making fun of leftists, or bragging about his book sales. I eventually dropped the class as it was a total waste on time and money.

Graded by few things
1.0
2.0
MARKETING
Grade: B+
Sep 17, 2025

Lectures are outdated and professor spends too much time discussing material that is not relevant to the course. Total waste of time. The professor needs to update the lecture material and needs to care about the welfare of the students.

1.0
2.0
MARKETING
Grade: A
Sep 23, 2025

Got nothing out of the class. Professor needs to update the course material. Not relevant to find jobs in today's market. Avoid completely.

1.0
2.0
MARK405
Grade: A
Sep 24, 2025

This class is a total waste of time & money. Professor doesn't come prepared to class, has not updated the course material in two decades, and simply talks about random things not at all related to the course. Avoid this class.

1.0
2.0
MARKETING
Grade: C+
Sep 26, 2025

Absolutely useless class that has not been updated in decades. Professor takes no effort to teach and spends class time on talking about tangential topics. Please avoid this class and save your money.

1.0
5.0
MARKETING
Sep 29, 2025

at points he could be quite mean and pointed towards people he didn't seem to agree with on certain topics. a bit of a tense environment

1.0
5.0
MARKETING
Grade: B+
Oct 3, 2025

The lectures are old and outdated. Classes are more like sermons than a space for intellectual debate. Avoid this class and save your money. You gain zero employable skills from this class.

1.0
2.0
MARKETING
Grade: A
Oct 20, 2025

Total waste of time for anyone looking to upskill themselves in this difficult environment. Spend your money elsewhere.

1.0
1.0
MARKETING
Grade: A+
Oct 26, 2025

The course material is outdated and professor cares more about his book sales than making sure that the students pick up some employable skills. Avoid this class.

1.0
4.0
MARKETING
Grade: Drop/Withdrawal
Oct 27, 2025

Scaringly unable to concentrate on his own lecture; endlessly complaining about leftists and wokists and all people who disagree with his ideas.

Tough grader
Lecture heavy
Online Savvy
1.0
2.0
MARKETING
Grade: C+
Oct 28, 2025

I stopped going to the lectures after the first month. The professor doesn't come prepared to his lectures and seems to just "wing it". The class material is outdated and professor should care more about his students learning something than complaning about leftists and feminists that he disagrees with.

5.0
2.0
MARK493
Grade: B+
Oct 28, 2025
Would take again

Encourages debate and critical thinking - can somewhat have controversial opinions and critiques and is widely known across campus for that, but overall very passionate about his material and students

Amazing lectures
Clear grading criteria
Respected
1.0
4.0
MARK405
Oct 28, 2025

Course Material outdated and lectures are so long and off-topic. Would not take again.

1.0
2.0
MARKETING
Grade: A
Oct 28, 2025

I never understood why more than half of the lecture time was spent discussing tangential topics like politics, and not related to marketing at all. Class is a waste of time and money. I didn't learn anything, and I can say this as I diligently attended every single lecture.

Participation matters
1.0
1.0
MARKETING
Grade: A
Nov 4, 2025

I did well in the class, and the professor bashed liberals which was quite refreshing. But I paid for the class to learn actual employable skills, which I didn't receive. The professor didn't care whether students learned something actually useful.

1.0
1.0
MARKETING
Grade: A-
Nov 4, 2025

I replied that I wont attend his class again only because he doesnt actually teach anything related to the course curriculum. The professor is quite entertaining otherwise and will not mind listening to him speak outside of the classroom.

1.0
1.0
COMM305
Nov 5, 2025

The class strength dropped by almost 75% after the first week as it became clear that the professor was not willing to teach us any real course material. He was simply wasting time in class talking about random topics. I dropped out of the course after 3 weeks, as his lack of respect for students time became unbearable for me.

1.0
2.0
MARK405
Grade: A
Nov 12, 2025

This is one of the worst classes I took in terms of the course content. Because the professor spent most of the time in the lecture discussing totally random stuff, unrelated to the course material. I wish I had dropped this class entirely. By the time I realized I should drop the class, it was too late, and so I somehow finsihed it.

5.0
3.0
MARKETING
Grade: A
Nov 26, 2025
Would take again

Great class and great professor! He taught me a lot. Was also very good at getting back to me about additional questions I had.

1.0
2.0
MARKETING
Grade: A
Nov 26, 2025

As pointed out by other commenters, this professor's material is totally outdated. Professor doesn't actually do any teaching.

1.0
1.0
MARKETING
Grade: A+
Nov 29, 2025

Professor does not actually teach the course material in his lectures. Most of the time is spent in tangential topics. Nobody should spend money on this class. It is both a waste of time and money.

1.0
1.0
MARK405
Grade: A
Nov 30, 2025

Easily the worst class that I have taken in my life. Professor is in the wrong profession. He does not want to teach the students anything relevant to the course material during the lectures, and I have serious doubt if he is even qualified to do so. This class should be avoided at all costs. Total waste of time and money.

Participation matters
1.0
2.0
MARKETING
Grade: A
Dec 1, 2025

All the comments saying Gad Saad doesn't actually make any effort in teaching the course material during the lecture hours is 100% correct. I took this class and felt it was a total waste of time and money. He needs to retire as a professor and do whatever else he actually likes doing (it is not teaching).

1.0
3.0
MARK493
Grade: B
Dec 5, 2025

I learned so much about why wokes and transgenders are enemy of the western civilization

1.0
2.0
MARK405
Grade: A-
Dec 23, 2025

All the professor do in class is complain about feminists and woke and liberals. Like c'mon at least teach some of the course material please!! What a waste.

Class Info

Online Classes

100%

Attendance Mandatory

40%

Textbook Required

14%

Grade Predictor

Your expected effort level

LowHigh

Predicted Grade

A-

95% confidence
Based on 46 grades
Most common grades:
A (14)
A+ (9)
B+ (8)
Grade Distribution
A(23)B(3)C(2)D(2)F(2)A-/B+(16)
Based on 52 reported grades
A: 14
A+: 9
B+: 8
A-: 8
Common Tags
Amazing lectures (11)
Participation matters (8)
Respected (7)
Hilarious (7)
Get ready to read (6)
Inspirational (6)
Tough grader (5)
Caring (4)
Rating Trend

Declining

-1.01 avg change
Oct
Aug
Sep
Oct
Nov
Dec
Last 6 months
Ratings by Course

MKG452

5.0

(1)

MARK695D

4.0

(2)

MARK405

3.7

(35)

COMM305

3.5

(8)

MARK493

2.5

(13)
+3 more courses
Difficulty by Course

MARK695D

4.5

MSCA672

4.0

MARK405

3.2

MARK671

3.0

MARK493

2.6

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