Hes a cool teacher. Let us come late and leave early. He also knows what hes talking about, so you could learn from him, not so much the book material but real life. He has his own clothing company. Assigns good "real Life" projects

I'm sure there are a lot of better professors for this course, but if you get Frichner, dont sweat it. He is a very easy man, and the course is very easy. No textbook use, strictly from notes, so be there every class. He was a very nice man and liked to get to know students on a personal level. Lectures were a little boring, but overall, great guy.

He is a really nice man, and his class is easy and casual. He grades fairly, and is always willing to listen and help. He makes it easy to do well, and is very considerate to students.

Don't buy text. You won't use it. Guy is nice. Class is easy if you are semi smart. Hardly any work. I got an A. 3 essay tests and a 2-4 pg paper. The class is super boring but if you can sit through it then you can do well. He gets off topic and you learn close to nothing but its an easy way to get rid of a requirement.

such a boring class but an easy A! 3 tests should be a breeze if you managed to stay awake for some of the lectures, no hw assigments and no textbook readings were necessary. He was a decent guy but not interesting, even when he tried to be thought-provoking.

He is very BORING. DO NOT BUY THE TEXT. I fell asleep almost every class. If you miss a test you will have to do 2 papers to make it up. He is very knowledgeable and will answer any questions that you have. Very professional and an excellent teacher and industry source.

cool guy, cool class, easy A. don't buy the book.

He is an incredibly knowledgeable teacher. He teaches from experience and does not use the textbook. I really appreciate having him as my teacher and the projects/midterms are "real life" projects. Although his class can get a bit boing but thats when you have to remember why your in that class and what you want to do when you grow up.

very cute and sense of style, loved it but DO NOT GET THE TEXTBOOK. dont waste yourmoney he goes over everything anyway really

Prof Frichner is fantastic! He is so passionate and knowledgeable about the fashion industry- I was captivated by all of his lecturers! As long as you come to class and take notes there's no need to buy the textbook. His essay format exams are fair and the final project was so simple! Definitely recommend him!

loved his class! very knowledgeable about the industry and he is passionate about marketing! haha. He expects high quality work from his students and you will learn a lot!

I ABSOLUTELY LOVE HIM!!!!!! MY FAVORITE PROF BY FAR

Prof. Frichner is definitely very knowledgeable of the industry. At first I though he was a bit cocky but he is actually very nice. His class was filled with animated lectures, however I did find a lot of trouble with the Term Project... He didn't explain it thoroughly but overall I did well. His tests are essays so be sure you prepare for them.

Nice guy, talks a lot but gets his point across. Tests are essay which makes it easier to do well. Gives time for final project in class so you can ask questions.

Such a boring class. he reads the powerpoints and puts them up on angel, so a textbook doesn't serve much use. Didn't really enjoy him as a professor. he assigned us essays as our tests and the only challenging part of the class was the final project.

I took him twice. He treats class like a performance and has a strict attendance policy. He WILL drop you. The worst part of his class are exams... all essays, questions can be brutal, but he's a liberal grader. Don't buy the book because his ppts are taken from the publisher and they are up on angel. He will help you out if you ask.

He's a tough professor. But considering what he expects from college students, this isn't so bad. Just be sure to pay attention during classes and be able to improvise on the information he gives you.

Very easy class. He made it as clear as possible. Helpful if you have any kind of question. Tests are essays and he gives the topic for it in advance. What else can you ask for? Definetely take it!

This class is easy, if you study. All exams are essay style but the questions can be brutal. The more you write, the more points you're able to get. When you're answering questions make sure your answers are simple but be ready to emphasize. Extra credit is available, and there's a group project. Don't be afraid to ask for help, Herb is a sweet guy

The class was easy for the most part. Midterm and final are the only exams and both are short answer. You get study guides so its not that bad, the more you write the better. Everything is on power point so you don't need the text. He will get pissed and call you out if you don't pay attention in class.

Prof. Frichner is very professional, knowledgeable, passionate, classy, & funny. His lectures are interesting; he prepares you well for the real world. There are 3 tests (essay format) & a final team project. He is clear & answers your questions. You can use the book if you want to, but he explains everything well in class. Want to learn? Take him!

Participation matters - even if you're wrong every time. Just be polite, pay attention to the lectures & observe his colorful, arrogant personality - there are many like him in the industry so you should learn how he operates. Tough guy but he also cares, and is aware of his pompous attitude. A real piece of work who I wound up really appreciating.

Take him!! He does not give any homework so you just show up to class and listen to him lecture. He is one of those guys that always has to be right. Class was supposed to be 3 hours but he let us out an hour early every time.

At first after reading all these reviews I was scared and didn't like him but I actually really enjoy his class now. The test are essay format and he is a light grader. I actually am learning in this class as suppose to reading a book and memorizing answers. The class is kind of intimidating bc he calls out students but really easy! +No book

AMAZING PROFESSOR! He thoroughly explains the material (which can get repetitive and boring, but extremely helpful) and is very kind. He only gives two exams which are essay based- but he emails the class what to study and everything he says will be on the test are actually on the test. Participation matters. Super easy class. Just pay attention!

Professor Herb is quite a character! He was intimidating at first with his theatrics and essay only tests. He is very lecture heavy but he is so dramatic and funny it makes it not too bad. If you have any questions at all he is always there to listen! Easy class if you pay attention and write everything down! He practically wrote the course!

Professor has many experiences related to fashion marketing, choose him and do study for the ppt, you'll get good grades. He also emails test study information to students before the exams.

I highly recommend taking this class with him as you get no homework, two midterms which are both essay based and relatively easy if you pay attention in class , a group term project which was interesting and a final essay exam. He ended my 630-930pm class an hour early and his lectures were easy to follow and the content was explained well.

Professor Frichner is very knowledgable in the industry and is really adamant about participation. His lectures are information-heavy but he gives us the prompts on the midterm beforehand. The final is a presentation that may be tricky, but as long as you follow his guidelines he's an easy A. Be prepared to answer his questions though.

Prof Frichner is an awesome professor, he is very knowledgeable about the industry and really wants his students to understand and be successful. He lectures the entire time but he is not boring at all, actually extremely interesting. Very few quizzes, all essay based and final is a project. I really recommend u take him, he was my favorite prof.

Professor Frichner was extremely knowledgeable and has so much experience in the fashion industry. You will learn from taking his class, make sure to take notes since he can drop some real gems of info. Weekly chapter summaries, and a final project that stressed me out a bit. Work on it early and save yourself the headache!

I had Prof Frichner 2 semesters in a row. Overall nice guy. He can get kinda boring during lectures but he talks about his personal experiences in the industry which is cool. He always lets out his night classes an hour or more early which was awesome. He never assigns homework and only gives 2 easy essay based exams and a project.

He is okay as a professor. His lectures are really long but as long as you do the weekly summaries, you should be fine. The final project is a 6-8 page paper and a 15 minute presentation but it's not as bad as it seems.

Professor Frichner is a very lecture and essay heavy professor. You write essays weekly that tally up and replace a final exam. You have a final group project instead. He is an easy grader and if you like lecture lessons like myself I do recommend him greatly. However, if you aren't one to regularly participate in class, he can come off a bit tough

If you take him, do not take things personally. His general demeanor can sound condescending, but he truly does want students to succeed, and if you communicate with him he is always willing to help. He values students who put in effort and attempt to engage in the content. I once wrote an extra summary by accident and he gave me extra credit.

The students that failed or disliked the professor, were the ones who did not study/pay attention in class. This is the class I had to put the most amount of hours into this semester, HOWEVER it is also the class I got the most knowledge out of. The professor really knows what he's talking about and if you're a committed student, the class is great

when i was registering for courses and this professor was the only one available, i was skeptical to take it from all the terrible reviews. Im not sure if we have had the same professor because he is awesome! coming from someone who hates school and homework his class is enjoyable and to the point. he ends early and starts late too.

I saw so many bad reviews for him but he was great! His lectures were entertaining, he was so nice, and I never dreaded going to his class. Assignments and tests were very fair. I recommend taking his class!!

I took him for FM 231 (strategies of selling) and he was lecture heavy and made us do summaries on chapters but it was not difficult. He does use all three hours and has a lot of knowledge on this subject. His test were essay exams and grades off of how in depth you get. I honestly really liked him.

He was so kind and nice and helpful to anything I needed I genuinely dont know why he has bad reviews it was probably those who didn't pay attention because he would call on the kids in the back who stared at their computer the whole time and get annoyed when they would ask to repeat the question but he's so understanding and literally my fav

Frichner is a respected, experienced professor who's been in the game a long time. He teaches business in an old-school way, but it's valuable—you get a real understanding of the foundations of fashion business. Sometimes it's better to learn from someone wise than just chase what's modern. Take him if you can—his homework and projects are easy.

Prof. Frichner expects 3 main things from his students: chapter summary each class, 2-3 essay exams and in-class participation. There's also one final term project which is very easy to do. He's very clear with his instructions, doesn't like it when students disrespect him and picks on you if you're not paying attention. I would take him again!