Best Teacher in the B school

Interesting lecturer and I learned a lot, but his class is just too unstructured

I think he is a good teacher. A bit hard, but he made me interested in Marketing. He takes a lot of examples from real life so it's very easy to see what's going on. Again, I'm just saying he's a good teacher, not a good person, nor he has an easy class

It is a hard class and you need to go everyday but if you actually like to learn something instead of being spoon fed its a great class to take.

Best class I have taken in Auburn. He is a very hard teacher, but you will learn so much. Go to his office as much as you can. Dont be scared to talk to him. Keep up with the reading and go to class EVERYDAY. Be prepared to answer questions in class.

He will make you work for your grade, but he is fair. Overall, a great teacher who is glad to help you. He even makes time in his office for you.

This guy, while he will piss you off to no end with his arrogance, is an excellent teacher because although I made a C in the class, I feel this is one of the few classes in the COB where I actually really learned the material. He's not for the students looking for easy marketing electives though.

He's definately a bit smug at times but overall he's a good teacher. Definately expects a lot out of you but the material is actually pretty interesting. Some of his lectures can be quite boring but some of them are the most intellectually stimulating I've had during my time here.

Demands that you come to class prepared and expects everyone to have a brain. Kind of refreshing change.

Rotfeld is a really good teacher. I feel like I learned so much. He can be a little unclear in class sometimes, but if you go to his office he is always glad to help you. I'm pretty sure I should have gotten a B but he gave me an A.

Great professor! You have to be prepared for class ahead of time. He is by no means easy. However, I learned more in his two classes than any other classes taken at Auburn. Be prepared to work hard and actually LEARN something useful!

I think people tend to rate him harsh. This class was not bad at all, as long as you properly prepare. You are not graded on attendance, although many questions do come from lecture alone. Just come, pay attention, read, and you will do fine. He is full of information so the class is quite interesting. 4 tests & 40% final. Got an A!

He's a very interesting guy. He has dry humor, which was good for me, but some find it annoying. Go to class! It's really the only way to pass. I would recommend him for students who want to learn.

I really liked him. You HAVE to take him in the summer though. He is a lot more personable in the summer and not as cocky. He was one of my favorite teachers. Do not take him if you plan on skipping class. He will call you out. Summer classes were very entertaining. Fall & Spring he is out to prove that he is in charge. (Bigger Audience!)

The third time's a charm. As he reads this, Hey Herb. The tests floating around campus can help, but won't get you a passing grade without going to class to absorbe The Daily Show and The Colbert Report. They ARE relevant. He actually makes other professors look bad by being on top of his game. Your welcome in advance for a, rare, good review!

Attending class is a must. This is where most of his test questions come from. And let's be honest, those that have to repeat the class/say they hate it so much, obviously didn't go and put in effort. This class is challenging but if you put in the work, it is very interesting and applicable to the real world. Get to know him!

Yes, in class he's a complete ass. But he's not as bad as people say. He's a lot cooler one on one, so just ask if you need help. Definitely go to class. Pay attention to everything he says or does, including Daily Show. First day of class, you should talk to the people around you and form a study group, pool resources, makes it a lot easier.

He is a the most cocky teacher I've ever had, and even being on his good side I still thought he was a complete jerk. I never missed class and I was also prepared and participated. I learned a lot and came out with a B in both, but I hated him! He also wouldn't let me see my Promotion Final exam after he graded it which is ridiculous and unfair!

Consumer Behavior was the hardest class I ever had at Auburn. Re-read the book left and right, make sure you NEVER miss a class. Re-read the notes and correlate its importance with the book material. To NOT underestimate this class or you will fail it. Its my hardest class last semester and its extremely challenging. STUDY!!! all the time

How to pass: 1. Go to every class. 2. Read the book, but look at it skeptically. He directly disputes many things in the text. 3. Write down everything he says. 4. Go to his office. 5. Do not underestimate this class-he will fail you without thinking twice. Overall, difficult guy, but he just wants to see that you care and learn something useful.

He is a good professor and the class is very interesting. He unfortunately makes the tests so that having knowing the material doesn't mean that you will get a good grade. In my opinion, it is arrogant of him to only assign readings he is either the writer of or featured in. He is smart though and you will learn a lot.

He is one of the better professors at AU.His class isn't is hard as people say it is.You just need to do the readings and pay attention in class and take notes on all of the random things he says in class because they will be on the test.If you are having trouble with notes or anything,I suggest reading his book "Adventures in Misplaced Marketing"

Dr. Rotfeld is my favorite professor I have had at Auburn. I am taking him again next semester during my final semester at Auburn. If you want an easy slacker class, don't take him, but if you want to be challenged and to learn more real world information than all of your other classes combined, this is the class for you.

He was the best TEACHER I have ever had at Auburn. He challenges students, provides incredible perspective, and if you are willing to put in the work, provides you with great understanding of the subject. I made an A, but it was the hardest and most fulfilling grade I ever got. Go to class, read, and take note of key facts given in class.

This was my favorite class I have taken in the Marketing dept. I had over a 100% going into the test and it made me furious when so many people were talking about how hard he was. If you actually do the readings (actually an interesting book) and go to class then you'll be fine

Rotfeld is an interesting guy. He is tough, often times for lack of a reason, but is a professor that will make sure you leave the class knowing how to think critically. Every student should have a professor like this at least once, but he makes Advertising harder than it's worth at least as an elective. Just don't be stupid in his class.

Professor Rotfeld is hands down one of my top two professors ever at AU. He teaches you to think, literally and critically. You won't be given a passing grade in this class; you must earn it. He teaches students the invaluable life lesson of hard work and participation. I hope to have him again before I graduate. Best money ever spent on tuition.

I have taken both Misplaced Marketing and Advertising with Professor Rotfeld. He is a tough teacher, but wants to see his students succeed. His class is set up to prepare you for real life. With that being said, if you don't go to class and read you will fail. His classes were the most beneficial classes I have taken at Auburn.

I've taken both of Rotfeld's classes and I will admit they are not easy, but they are so much more beneficial than just about any other class you'll take at Auburn. You really have to think critically and make connections across the lectures and readings to do well. Keep up with readings, lecture notes, and supplemental emails and you'll be fine.

Dr. Rotfeld is honestly the best professor I've had at Auburn! He is very knowledgeable on his subjects and he really cares for his students. With that being said, you can't slack off in this class! You must come to class and do ALL of the work. He does essay exams, but if you know the material, they're a walk in the park. Highly recommend!

Dr. Rotfeld is honestly the best professor I've had at Auburn! You must work to get a good grade, but he rewards those that he sees making an effort in class. His classes are completely lecture and about critical thinking. His tests are essay tests, but if you know the material, it will be very easy. Highly recommend!

By far the best teacher I've had at Auburn. After taking his class I literally became more aware of the world around me and genuinely learned so much about real life situations than any other class I have taken. Put in the time to meet with your class mates for homework assignments and test reviews. Office hours are a must too.

This was my favorite professor at Auburn and my favorite class I took as well. His lectures are both educational and enjoyable, with a mixture of videos and real-world examples (not just reading slides!). You'll have to work in this class, but it's worth it. Read, do the homework, come to class, visit him in his office if you have questions.

This was the hardest class I've taken at Auburn so far. It was a lot of work, but maybe if all college classes were like this I'd feel like my money is being well spent. If you spend hours on each homework assignment you might still fail the tests, but if you can pass the final you'll pass the class.

Ok he is super tough but if you actually have an interest in advertising you will LOVE this class. Doesn't use Canvas sucks but I thought I had a D based on my quizzes and came out with a B. Seem interested in class and take hardcore notes - study them. You might hate him throughout the year but once it was over I realized I wanna go into advertisi

Dr. Rotfeld is hands down the best professor I've had in college. I found his lectures interesting and he slows/speeds up the material depending on how well the class understands it. He makes sure you really know the material and that carries into his test which are three easy questions almost always relating to in class discussions. Pay attention.