2.4

Jeffrey Buchman

Marketing - Fashion Institute of Technology

2.4
Quality
3.7
Difficulty
32%
Would Retake
121
Reviews
2.4
Quality
3.7
Difficulty
2.4
Helpful
2.4
Clarity

32%

Would Retake

121

Reviews

Rating Distribution
Official

5

15

4

16

3

25

2

23

1

42

What Students Say

Worst teacher I ever had

AC362702 - 1.0 rating

To quote Jean-Ralphio,"the woooorst

EN362 - 2.0 rating
Class Info

Online Classes

100%

Attendance Mandatory

95%

Textbook Required

57%

Grade Predictor

Your expected effort level

LowHigh

Predicted Grade

B+

95% confidence
Based on 40 grades
Most common grades:
A (12)
A- (7)
Not sure yet (7)
Grade Distribution
A(16)B(5)C(5)D(0)F(1)A-/B+(13)
Based on 47 reported grades
A: 12
A-: 7
Not sure yet: 7
B+: 6
Common Tags
Participation matters (39)
Group projects (21)
Tough grader (19)
Skip class? You won't pass. (13)
Get ready to read (9)
LECTURE HEAVY (7)
Lecture heavy (5)
Gives good feedback (4)
Rating Trend

Stable

+0.11 avg change
Feb
Mar
Apr
May
Nov
Dec
Last 6 months
Ratings by Course

AC111BCAST

5.0

(1)

AC411701

5.0

(1)

AC231

4.3

(3)

ACC111

4.0

(1)

BROADCASTING

4.0

(1)
+17 more courses
Difficulty by Course

CREATIVESTRAT

5.0

BRAODCAST

5.0

AC362702

5.0

EN362

5.0

AC321

5.0

Reviews (121)
3.0
3.0
ADVERTISIN
May 21, 2004

No Comments

3.0
3.0
COPYWRITING
Nov 11, 2004

He was REALLY awesome in the beginning, but i'm seeing a change and he's kinda bossy and snubby now...BUT he does no wat hes talking about...idk i have mixed feelings and i love almost all of my teachers so its not like i have issues with him...

2.0
2.0
COPYWRITING
Nov 19, 2004

No Comments

1.0
4.0
MARKETING
Feb 3, 2005

He was nice at first, and then he became very vague on what material we were going to cover for the final. We were on Chapt 1 for two months and raced through chapters 2 - 17 in one month. He was rude and non-empathetic to the students. I would not recommend taking him. He sucks!!!

4.0
3.0
ACC111
Jul 15, 2005

He was a very fair teacher because he always went over everything that was on the tests. At times, he was really funny and entertaining. Overall, he was an extremely good teacher but he has a short temper. Stay on topic or he gets annoyed!

2.0
5.0
CREATIVESTRAT
Jul 30, 2005

I've had Buchman for Broadcast and Creative Strategies. He is so unhelpful and tells you one thing but expects another. He tells says you are on the right track and then completely knocks you when you do it that way. He isn't consistent and nothing is ever good enough. He never explains what he really wants. He doesn't teach.

3.0
5.0
BRAODCAST
Aug 30, 2005

No Comments

4.0
3.0
BROADCASTING
Aug 31, 2005

He was a little strict but he was funny.

2.0
4.0
MARKETING
Grade: B+
Sep 3, 2005

touch cookie, but knows his stuff

4.0
4.0
MARKETING
Sep 3, 2005

tough cookie, but knows his stuff

5.0
4.0
AC111BCAST
Nov 9, 2005

He's One Of The Most Informative, Knowledgable Professors Our School Has To Offer. He Is Dry But Very Funny If You Like Dry Humor...And I Did, So I Learned A TON And Laughed A Lot. He's The Man. Just Dont Get On His Bad Side I Suppose

1.0
4.0
AC411
Jan 10, 2006

This one girl was presenting in front of the class and all he kept doing was asking her, "what do you mean?" and condescending her throughout her presentation. The girl left the class crying. This wasn't the first time he's done it.

4.0
1.0
AC362
Jul 11, 2006

I think this class was easy because all you have to do is produce commercials. If you and your group members finish your script before you come to class you can spend your time rehersing your commercials and filming. But take good notes becouse he only explains it once and the rest of the time you spend applying what you learned.

3.0
3.0
AC362
Nov 5, 2006

The only thing I got out of this class was the importance of good team work-which is not a bad thing, but everything else was completely useless and antequated knowledge. Prof. Buchman was not very helpful in class but was full of criticism at presentation time. He also turned into a bit of a bully at times and was condescending to me twice.

1.0
4.0
AC411
Jan 1, 2007

Professor Buchman was a total jerk. He never fully explained what he required from assignments but graded severely when these things he didn't mention were missing. He struts around in his pretentious Prada loafers and acts like he knows EVERYTHING. I would NEVER take him. EVER. Avoid this jerk at ALL costs.

4.0
2.0
AC231
Jan 23, 2007

Copywriting is hard. And he made us see that. If u love coming up with ads then u'll like the class. if not then sorry. he's pretty funny. and if u ask for help he'll definitely help u. pretty good class overall. BTW don't be absent more then twice. he'll remember and i think ur grade will get lowered. and he doesn't care about the excuses.

1.0
4.0
AMC411
May 21, 2007

Of course he knows what he's talking about, but that doesnt make him a good teacher. He's absolutly horribe. Someone can be vey knowledgable and not know how to teach a class. i would rather die then take him again!

2.0
4.0
AC411
May 24, 2007

He's very abrasive and difficult to learn from. Do not be absent more than twice, or your grade will be lowered no matter what! He does not care what the excuse is! He has made people cry, and he has made people feel like fools. He CAN be funny which is the only upside to taking him. But, if you like marketing, you may learn a thing or 2 from him.

1.0
4.0
ADVER111
Aug 28, 2007

RUDE. I was wandering how did he end up teaching. He probably has dome sort of training in the field, but he is DEFINETELY NOT trained as a teacher. He has no consideration for students, is abrasive, not motivating; basically if a student got some sort of interest in advertising the teacher will kill it by the end of the semester.GEt someone else !

1.0
5.0
AC111
Oct 3, 2007

hated this class. He can not teach. can not explain. Rude. Teacheing is very unclear. Never explains what he want . Lowering grade no matter what you do.

5.0
3.0
AC111
Nov 24, 2007

Professor Buchman is brilliant. So long as you are happy to learn, and aren't there just to mess about with the cameras then he is great. Although he sometimes seems tough, he is in fact pretty cool, with a great sense of humor.

5.0
4.0
AC111
Jan 23, 2008

I had Prof. Buchman for AC111. I learned a lot and he is one of my favorite professors that I have ever had. You have to read the book and pay attention in class, but it was well worth it. I really enjoyed going to class.

3.0
4.0
AC111
Feb 1, 2008

Professor Buchman is a very knowledgable man with lots of exp.He loves group participation,& if u raise ur hand enough he gives a better grade.He does get off topic a lot & the tests covers stuff we never got to.Doesnt give a lot of direction but grades tough.

4.0
5.0
AC362
May 28, 2008

Professor Buchman is very intelligent but I regret taking this w/him. He expects too much, is very unsympathetic and entirely unencouraging. Get in a good group because if your production stinks so will your grade, even if you have absolutely no prior experience. This was my hardest class this semester, I did all I could and didn't even get an A-.

1.0
5.0
AC111
Jun 13, 2008

Worst professor I have ever had!I have taken so many marketing/ad classes and this is the only one I got less than an A in!If you enjoy AMC, he will change your mind forever!He is NOT funny & unless you talk every second he will not give you more than a C for participation.He'd rather the class teach than himself..y is he paid?Dont waste your money

1.0
5.0
AC111
Jul 6, 2008

He sucks!! I bust my tail in that class. Was never absent, always participated, did well on exams and got a stinking B+, what the hell is that?He's very cranky and does not like to answer too many questions.

3.0
5.0
AC362
Jul 17, 2008

According to him a B is a great grade. Tell that to my sunken GPA.

1.0
5.0
AC111
Sep 8, 2008

This man is a joke, and an embarassment to the Fashion Institute of Technology. He is stiff, monotone and belabors pointless information. If you email him- don't expect a response

1.0
1.0
AC112
Dec 29, 2008

Don't buy the text book because he hates it, be very afraid to speak in class as he will make fun of you. Don't expect to learn anything, as everything gets repeated and nothing is being said, and you don't get to see the comments on your final project or test. He's all about appearance (mostly his own), and it doesn't look good. Avoid him!!

1.0
4.0
AC111
Jan 5, 2009

i like prof buchman but his class is extremely unclear.he never gives exact definitions and goes over the same examples over and over again.he expects us to know everything on the test by reading the book which he goes over just once b4 the tests.i never missed his class and spent a long time on the final project but got a disappointing grade.

1.0
5.0
AC411
Jan 21, 2009

I had him for Brand Management and all I can say is AVOID AT ALL COSTS. In my opinion Buchman is a condescending **** of a professor. His classes are boring and repetitive. I learned NOTHING new. He keeps himself enthusiasm by picking at students, and not in a funny playful way, he is just nasty and irritating. Just thinking of his facial expressi

4.0
4.0
AC412
May 26, 2009

Creative strategies - great class. He's a sarcastic guy, funny, and means well. Projects were interesting, and he criticizes everyone during presentations but he gives constructive criticism and is very clear about what he expects. No midterm, just 2 mini projects and 2 group projects. He expects a lot, but grades fairly.

4.0
4.0
AC111
Jul 5, 2009

Has a dry sense of humor that is sometimes great, sometimes frustrating. Has high expectations of the class, which really forces you to learn the material. Everyone always worried that he wouldn't prepare you for the exam but he DOES. He throws no curve balls, just expects you to learn.

4.0
3.0
AC362
Jul 17, 2009

He seemed like a cold type of character at first. Almost like the silent villain out of a story line. Lol. Interesting class and he does know his stuff. No homework and I would definitely recommend him. He tends to warm up around the middle of the semester and is great as long as you do the work expected of you.

2.0
3.0
AC111
Nov 4, 2009

This teacher is fairly hard to follow. The class is not alot of work until the end. I would suggest this techer, but not as a first choice.

5.0
3.0
AC111
Nov 18, 2009

he knows his sht and thoroughly exlpains the terms &concepts so we understand wats going on. he can be a lil monotonous, but its interesting stuff &the class gets better after the 1st few wks. he relates all the material to the outside world &what we know &makes it so much easier to understand. pay attention &dont leave the project til last min.

3.0
3.0
AC111
Feb 14, 2010

This professor understands what advertising and promotion is all about, but the way he teaches the material makes it confusing to understand. His lectures eventually sound like a repetition and after a while, all of the terminology seem to have the same meaning. Overall, this professor was okay at teaching...the class gets boring.

4.0
2.0
AC231
Apr 19, 2010

My favorite professor so far at FIT. At first he seems cold but he will warm up to everyone in the class and become one of the students. He is humorous, and laid back. We had no exams in this class only simple copy-writing assignments.

1.0
3.0
AC412
May 17, 2011

would NOT recommend this professor, he plays a guessing game in class when he tries to explain things--as if you should/could really read his mind and then he makes uncalled-for remarks.. pretty rude professor by far + my 2nd worst at FIT. If you want to do yourself a favor and not have to play mind games for a semester, pick another prof.!

3.0
3.0
AC11
Jun 7, 2011

Rude, talks about himself the entire class. Tries to make everyone think he's smart. Has anger management problems, snaps, literally goes off on students, yells, is mean. Learned all about him in the class cause that's all he talks about.

2.0
4.0
AC111
Nov 9, 2011

He is an extremely unfair professor. He had me drop the class because I had surgery and wouldn't take a medical excuse as a reason to miss class. He was going to deduct a whole grade because of my absence and said there was no way I was going to pass because I need to hear his lectures, the textbook was different from his views.

1.0
5.0
AC362
Dec 6, 2011

Save urself!You wont learn a thing. Video Prod: thrown in and expected to know what to do, doesn't teach u anything, criticizes ur work without telling u what u did wrong or how to fix it.Doesn't work w/ students or others.Rude+mean to techs and students.Absolute @$$.Shows up late to class but expects u to be there on time+stay till the end

5.0
3.0
AC411
Apr 28, 2012

Students either love him/hate him. He is by far my FAV PROF at FIT and you WILL learn from him. I had him for 3 semesters and I specifically chose the sections he taught bc I know I'd get a real world edu from him. We had no book for ac411 and it was a challenge just getting thru the midterm, but its bc he expects senior-level work. no regrets tho

4.0
4.0
AC111
Jan 24, 2013

I loved this professor. He was the first professor I had in the AMC department. He is very smart, and I respect him. He knows his stuff, but his tests were very difficult. He seemed to lose his temper a little bit sometimes, but overall I would want him again- even if I hadn't received an A-.

1.0
5.0
AC362702
Jan 31, 2013

Save yourself and register for another class. He takes himself, and the class, way too seriously. He treats his staff poorly and will find a way to yell at you if he can. Spends too much time talking (which feels like an eternity because of his lack of enthusiasm). Required class, so try to take it with someone else. And choose your group wisely!

2.0
5.0
AC362
May 3, 2013

DROP THE CLASS IMMEDIATELY! Rude, condescending, refuses to help. He makes you feel like you have no idea what you are doing, then refuses to help you understand. No matter what you do, he'll have an issue with it. He is never satisfied. Save yourself the time and effort and go for another professor. You will be happy you did it. I wish I did.

2.0
5.0
AC362
Aug 26, 2013

Intense production class,with a teacher who isn't very clear on what he wants.However, show that you have passion for his projects,keep them simple and straightforward (don't take on more than you can handle), and keep your group organized and on task, and you'll be fine. Be pleasant and respectful, you'll get on his good side and get a good grade

2.0
3.0
AC362
Nov 21, 2013

Very disrespectful to students. I really don't understand how this man has a full-time position at FIT. He will critique work but when you say what he wants is included he will says "Well I didn't read the script." Oh, forgot reviewing work was part of a teacher's job. I can't even call him a teacher let alone a professor. He glares and mumbles.

1.0
5.0
AC362
Nov 26, 2013

Such a rude teacher to students, I have never experienced this in my life with a faculty member of FIT. Avoid this guy if you can.

5.0
3.0
AC114
May 6, 2014

THE BEST PROFESSOR AT FIT. Knows exactly what he is talking about and has a great sense of humor. He comes off tough but maybe that's why I like him so much. If you participate and work hard every class he'll like you too. I will definitely try to get him for other classes in upcoming semesters. Love him.

2.0
5.0
EN362
May 28, 2014

To quote Jean-Ralphio,"the woooorst!"

1.0
4.0
AC114
Nov 6, 2014

Professor Buchman is the worst professor EVER. He has a very snobbycondescending attitude. For ex, when we go over tests, he makes rude comments such as "this is common sense" or "how does anyone get this Q wrong" instead of explaining why we got it wrong. He thinks he knows what he's talking about but he really doesn't. DO NOT TAKE HIS CLASS.

2.0
4.0
AC362
Grade: A
Jan 21, 2015

Video Studio Production is something majority of the class has never done before and beyond the first day this professor is USELESS. No feedback until after production. The tech guys were more helpful and I hope they get paid more because they sure deserve it!! Not a horrible professor but do not expect help or clarity.

1.0
5.0
AC362702
Apr 8, 2015

Worst teacher I ever had!!! Not sure why he's still teaching at FIT. He seems like he hates he's job. His classes are sooooo boring and God forbid ask him for help. He's a monster in human body.

1.0
5.0
AC321
Grade: B
May 18, 2015

By far the worst professor at FIT. Rude, condescending, unhelpful, and all around horrible. Instead of helping students he puts them down when they ask for guidnce. He makes rude comments out loud about students work and constantly rolls his eyes when a student presents something. How FIT allows this man to teach their students is beyond me.

4.0
1.0
AC362
Grade: A
Aug 6, 2015

I'm not sure why students complain about his class. It's actually quite easy. He wants you to think for yourself rather be spoon fed. The video production class was a breeze. Just choose your groups wisely. He grades a bit tough, but you'll end up with an A by the end of term. Take him! He's kinda funny because's he's blunt.

4.0
3.0
AC114
Nov 3, 2015

Professor Buchman is a great instructor. He encourages class participation and loves when people ask questions. He wants you to not only know concepts but UNDERSTAND them and be prepared for the real world. Also likes bringing food to class and has an awesome sense of humor, so I don't understand how you couldn't like him.

3.0
3.0
AC411
Grade: A-
Jan 27, 2016

Pros: no tests, very minimal homework, no textbook, sense of humor, brings food for the class. Cons: Tough grader, sometimes not specific enough, big group projects, repetitive, goes off topic, gets sidetracked easily.

3.0
3.0
AC114
Grade: A-
Jan 27, 2016

Wouldn't take this professor again solely because I didn't like his personality/teaching style(hes actually a fair prof/easy grader)doesn't have powerpoint just writes everything on the board, very repetitive but that made tests easy, not many grades just a midterm, final, & final group project, teaches directly to the test, brings snacks to class

5.0
1.0
AC231
Grade: A+
Mar 9, 2016

Prof. Buchman is an extremely intelligent and well-read, well travelled and an interesting professor. He comes across as a tough task master. But, he operates on the principle of considering his students as mature and responsible adults. It is simple a great opportunity to be a part of this wonderful professor's class.

1.0
5.0
AC362
May 20, 2016

Worst professor I've ever had in my 3 years of college. Extremely rude and condescending. Keeps you the full 4 hours when the last 3 you are doing nothing. Refuses to let you out early. Not helpful at all. You will learn nothing in his class. If I could go back I would drop the class and wait a semester. You've been warned

5.0
4.0
AC411
Grade: A
Oct 26, 2016
Would take again

He knows a lot and is willing to answer any questions you may have. TAKE HIM

Gives good feedback
Participation matters
LECTURE HEAVY
1.0
3.0
AC362
Grade: A-
Oct 31, 2016
Wouldn't take again

Unhelpful, offers a lot of criticism, rarely constructive.

Skip class? You won't pass.
3.0
4.0
AC114
Dec 12, 2016
Would take again

The only assignments our class had was a midterm, group project, and a final. He gives a lecture every class that takes up the whole period and expects every student to read the chapters before hand. He goes over all the chapters in detail though so you can get away with not buying the book if you pay attention in class. Overall, he's pretty good.

Skip class? You won't pass.
GRADED BY FEW THINGS
LECTURE HEAVY
3.0
3.0
AC114
Dec 13, 2016
Wouldn't take again

He expects everyone to participate in class and is very annoying about it. Never any real homework other than to read chapters in textbook. He always focuses on one question for a good half of the class. Midterm, group project and final exam. Nice guy but definitely wouldn't take him again

Participation matters
Skip class? You won't pass.
3.0
3.0
AC114
Grade: Not sure yet
Dec 14, 2016
Would take again

No homework, just midterm, final project and exam. All lecture no powerpoint. Can be really funny, you can tell he's a bit arrogant but he is a nice guy. Keeps you the whole class period. Sometimes brings Oreos. Make sure you read and keep up with the textbook because he doesn't explain everything clearly.

Respected
Get ready to read
Skip class? You won't pass.
3.0
4.0
AC114
Grade: B+
Jan 2, 2017
Wouldn't take again

Professor Buchman was a really nice guy but he wasn't a great teacher. He never had lesson plans he just went off our questions which is good and bad. He jumped from topic to topic so your notes are going to be everywhere. His class seemed to take years since he was so mono tone and BORING. However his tests were fair cause he prepares you for it.

Get ready to read
Participation matters
LECTURE HEAVY
3.0
4.0
AC114
Jan 25, 2017
Wouldn't take again

He's so monotoned and drags on and on. No one was prepared for the tests and he gave us almost no specific info on what the tests were on.

Participation matters
1.0
4.0
AC114
Grade: B-
Jan 25, 2017
Wouldn't take again

Dreaded going to this class every week. Homework was to read the chapters in the textbook. Each class, he would ask if anyone had any questions yet took over an hour to answer each one. There were no PowerPoints, just lecture. I wouldn't barely even call this a lecture because he just rambled on and on about nothing. Be prepared to teach yourself!!

Get ready to read
Participation matters
Skip class? You won't pass.
3.0
4.0
AC114
May 22, 2017
Wouldn't take again

I liked Professor Buchman but he lectures the whole 3 hours about the same material every class, and how important participation is. He really is a nice man, a little intimidating at first but overall he's alright. He also bring in Oreos from time to time. Read the chapters and you'll be fine.

Participation matters
LECTURE HEAVY
4.0
3.0
AC411
May 24, 2017
Would take again

Yes, Professor Buchman likes to sit in the front of the class and talk talk talk but he's very funny and cares about answering students questions. He tries to come off as intimidating the first few classes, but then he lets go. Strong focus on two major group projects. Don't say the word "like" and bring in oreos!

Hilarious
GROUP PROJECTS
LECTURE HEAVY
5.0
3.0
AC114
Grade: B+
May 24, 2018
Would take again

I loved having Professor Buchman as my professor. He is extremely experienced and knowledgeable. As long as you pay attention, and put the work in you will do well. Highly recommend!!!

Hilarious
Amazing lectures
Caring
1.0
4.0
AC114
Oct 11, 2018
Wouldn't take again

I'm not even done with this class yet but second semester class registration is coming up so I MUST warn you to not take this professor's class. All of the negative reviews are accurate. This professor is very knowledgeable, but also redundant, unnecessarily condescending, and overall has a weird, rude vibe about participation.

Get ready to read
Participation matters
LECTURE HEAVY
2.0
4.0
AC362
Oct 16, 2018
Wouldn't take again

Prof. Buchman definitely knows what he's talking about. That being said, it's impossible to tell when he's actually going to be willing to answer a question that you have, or when he's going to give you a snarky answer. His mood is also a bit unpredictable, so you'll have to be on guard some days in order to prevent him getting upset over nothing.

Respected
Participation matters
Skip class? You won't pass.
3.0
3.0
AC411
Nov 6, 2018
Would take again

Not tough, and fair grading. Just follow his rules on how he wants things done and you'll be fine.

Skip class? You won't pass.
GROUP PROJECTS
LECTURE HEAVY
2.0
3.0
AC114
Nov 19, 2018
Wouldn't take again

Professor Buchman is condescending, repetitive, and passive aggressive. He emphasizes the same few things over and over again every class and you never know what mood he'll be in. He doesn't use Blackboard, so just keep track of handouts and read the textbook every week.

Tough Grader
Get ready to read
Participation matters
1.0
4.0
AC362
Grade: A
Nov 23, 2018
Wouldn't take again

Prof. Buchman is not worth taking. You will never know what kind of mood he will be in. If he's in a bad mood, then you risk him going off on you for even the simplest and most respectful questions. He is unhelpful and likes to see students fold from pressure. He's tenured, though, so you will never get give FIT feedback for him. DO NOT TAKE!

Tough Grader
Skip class? You won't pass.
ACCESSIBLE OUTSIDE CLASS
4.0
3.0
AC111
Grade: A-
Feb 7, 2019
Would take again

Hes a good teacher. A lot of people dont like him but I think its because of his Brooklyneeze passive-aggressive tone. I learned a lot from him.

Participation matters
GRADED BY FEW THINGS
Amazing lectures
5.0
1.0
AC411701
May 16, 2019
Would take again

A lot of people are complaining but it's really simple if you just bring in something interesting to discuss to class. He doesn't like shy people. It's VERY big on group work so you should show up just to keep up. He knows his stuff but you've really just gotta listen. It's an easy grade. Very real world professor.

Accessible outside class
Participation matters
Group projects
1.0
5.0
AC411
Grade: C+
Apr 20, 2020
Wouldn't take again

Worst professor at FIT in the marketing department. He is rude and condescending to his students. Any assignments you do in his class will never be good enough for him. Professor Buchman doesn't even have a phd and has no clue what he is talking about during his lectures.

Tough grader
3.0
2.0
AC362
Grade: B+
Aug 30, 2020
Would take again

Professor Buchman is pretty intimidating, not going to lie I was pretty scared of him and have even been *slightly* yelled at by him. HOWEVER, he knows what he is talking about, really does give good feedback, and is a fair grader. Just be prepared he is not one for excuses, so if you won't be in class, let him know. DO NOT just not show up.

Gives good feedback
Participation matters
Skip class? You won't pass.
5.0
4.0
AMC411
Grade: A
Nov 2, 2020
Would take again

I have taken two of his classes, both of which were intensive, but I learned a lot. He cares about the material and student's success so he does push his students. This is not a professor to take for an easy A, you have to be willing to put in the work. Overall, his courses have provided me with strong material to use for my portfolio.

Gives good feedback
Participation matters
Skip class? You won't pass.
3.0
5.0
AC114
Nov 6, 2020
Wouldn't take again

Super monotoned. No midterm just quizzes & smartbooks. Can get repetitive. Group project & final. A lot the quiz is based on the book and not his lectures. His lectures are more so just extra explanations of the material. HUGE on participation. If youre shy your grade will reflect that.

Get ready to read
Participation matters
1.0
3.0
AC114
Grade: Not sure yet
Jan 3, 2021
Wouldn't take again

He doesn't know what assignments are due (automatically assigned from the textbook), and won't respond to emails. He has no idea what he's teaching, and doesn't answer questions accurately. There were quizzes assigned after the semester ended, and now every student has a zero on them. We don't even have a final grade yet, and it's Jan 2. AVOID!!

2.0
1.0
AC11
Grade: B
Jan 12, 2021
Wouldn't take again

There's no homework really. It's majorly the midterm, final, & group project. He does not post any lecture slides on blackboard & does not explain the chapters in detail. I don't think I really learned anything despite it being a capstone class. He's super strict with his grading. I would not recommend him unless you're passionate about the subject

Participation matters
Group projects
Tough grader
1.0
3.0
AC114
Grade: A-
Jan 26, 2021
Wouldn't take again

This class was terrible. I only have 350 characters, so I'll try to skip to the point, but so much happened. He is arrogant and rude. He didn't put our grades in until the last possible minute, and they were wrong. Thank god we all came together to contact the head of the dept. He also never replies to emails. Good luck if you're taking this class

Graded by few things
1.0
3.0
AC114
Grade: A
Jan 27, 2021
Wouldn't take again

I genuinely dislike this man so very much. He is so arrogant. He submitted our final grades realizing that they were all wrong. He screams if no one participates making us literally scared to even talk.

Get ready to read
Participation matters
Skip class? You won't pass.
2.0
2.0
AC114
Oct 31, 2021
Wouldn't take again

Only 20% of what he says in lectures will help you. Better off just reading the textbook. The only teacher who teaches this course that does a group project Two unexcused absences are allowed before theyre taken out your grade. Participation goes to your grade. If you dont participate, it comes out your grade. Mask always below nose/mouth.

Get ready to read
Participation matters
Group projects
5.0
2.0
AC114
Grade: A+
Nov 29, 2021
Would take again

amazing professor for online. do discussion posts and smartbook and you will get an A. gives feeedback and moves due dates if the class needs. answers emails quick, always happy to help you. tests are kinds hard since you dont learn much but everything is in the textbook if you look

Gives good feedback
Accessible outside class
Caring
1.0
4.0
AC412
Dec 15, 2021
Wouldn't take again

This class gave me so much anxiety. Not so much because of the work, but because of the way he spoke to us. This man never has a smile on his face. Always in a bad mood and incredibly rude. Talked to us like we were dumb. He made a girl cry while she was presenting. Do yourself a favor and don't take him if u don't tolerate disrespect.

Participation matters
Group projects
So many papers
1.0
4.0
AC412
Dec 22, 2021
Wouldn't take again

Horrible. Asking him questions was painful, it seemed like he was bothered to answer, most of us were genuinely scared to ask questions. The workload itself is not too bad, but his communication and attitude are. Usually, I take these ratings w/ a grain of salt, but I wish I hadn't with this professor. This class truly made me hate the semester.

Participation matters
Skip class? You won't pass.
Group projects
3.0
3.0
AC114
Dec 22, 2021
Would take again

Participation matters A LOT, make sure to interact every class or you will be at a disadvantage. Weekly assignments include an online activity and a quiz via the online textbook. One group project and a final at the end of the semester. The group project & Final make up 60% of your grade. Buchman is funny and will go over anything.

Participation matters
Skip class? You won't pass.
Group projects
2.0
4.0
AC114
Grade: Not sure yet
Mar 8, 2022

He bases his whole class around participation but is such an unwelcoming man and makes you feel so nervous too. He is highly arrogant and seems to think he's cured cancer but just works in marketing. The FUNNIEST line was "there are no excused absences" and when someone mentioned covid he still said "no".

Participation matters
Group projects
2.0
4.0
AC114
Mar 9, 2022

If you have any sort of disability do not take his class because he's gone out of his way to affirm that he doesn't care. No unexcused absences, even if sick. Unapproachable. I can't stand talking to this guy but participation is mandatory, makes me feel like I'm on trial.

Participation matters
Group projects
Lecture heavy
2.0
5.0
AC114
Grade: C
May 27, 2022

This was an online class so not much for me to talk about but he does grade impossibly hard and in my opinion, gives out an unreasonable amount of work especially for being an online class.

1.0
2.0
AC114
Grade: A
Jul 26, 2022

SO RUDE. Has an attitude if you ask him questions or try to have him clarify things. For someone who's job is teaching, he seems like he absolutely hates it.

Tough grader
Lecture heavy
1.0
4.0
AC114
Grade: B+
Aug 15, 2022

DO NOT TAKE THIS PROF. WORST professor I have encountered since starting at FIT. He made it a point to call out the female students to embarrass them, would not accept any academic accommodations, and talked down to all of his students. He thought the entire class was stupid because he laughed when we answered one of his questions incorrectly.

Participation matters
Lecture heavy
5.0
3.0
AC114
Grade: A
Jan 30, 2023
Would take again

Prof. Buchman is very knowledgeable in the world of business, marketing, and finance. Although he may come off as being a bit brash at times, he wants his students to succeed and is a great resource for information as a student looking to enter the business world. I highly recommend taking his class. Your grade is based mostly on one lengthy final.

Participation matters
Amazing lectures
Graded by few things
5.0
4.0
AC111
Grade: A+
Apr 27, 2023
Would take again

This class is definitely not easy - Prof. Buchman is a tough grader but if you can keep up with his work and weekly quizzes, you will get a lot more from his classes than you might think. He knows his course and subject matter more than any professor I have had for marketing. Read up, do the quizzes, talk in class - you'll be great at class.

Get ready to read
Participation matters
Clear grading criteria
2.0
3.0
AC362
Grade: Not sure yet
Oct 24, 2023

i thought the reviews were exaggerating but they weren't. he is really rude if you ask him a question even if he was completely unclear. super unhelpful, will criticize everything you do but never offers help or advice just rhetorical questions and shrugs. doesn't excuse absences so don't miss class. only 3 main projects & no textbook.

Participation matters
Group projects
1.0
5.0
AC362
Grade: A-
Apr 11, 2024

Flat-out rude and disrespectful. He will never accept he is wrong. He has made students cry because he is extremely intimidating and the class is not a comfortable environment. Majority of this class he will watch you like a hawk silent with a judging look on his face. After the 4th week, he doesn't help you anymore because this is a studio class.

Tough grader
2.0
4.0
AC114
Grade: A-
Apr 18, 2024
Would take again

Buchman is more lenient with students who show engagement but is blunt via email. You will be fine in his AC 114 class if you're a dedicated student. But I understand why students do not like him; oddly, his teaching style pushed me to try harder, and I succeeded further. But it's personal preference; I'm neutral towards him!

Tough grader
Lots of homework
2.0
4.0
AC111
Grade: B
May 21, 2024

Its clear that he has an extensive knowledge of the subject, but I would never ever take him again because of how rude and condescending he is to his students. He would often belittle students for asking "dumb" or "the wrong" questions in his class. The workload is very heavy so dont take him if you are already in 4-5 other classes.

Tough grader
Participation matters
Group projects
2.0
4.0
AC114
May 23, 2024

He's very rude, creates awkward silences, and doesn't give you space to think outside the box.

Tough grader
Participation matters
Group projects
1.0
4.0
AC411
Grade: C
May 24, 2024

His grading system does not go according to what you actually get. He gave me a lower final grade although I have always gotten higher grades. His grading is based off whatever he thinks of you overall.

1.0
5.0
AC114
Grade: F
May 26, 2024

DO NOT TAKE THIS CLASS. I had to get surgery and missed class which I got a doctor's note for. My other professors accepted this except for Jeffery and he failed me. As a professor he is rude, a harsh grader, and mean to students. He requires participation in class but will laugh at you if you get something wrong.

Tough grader
Participation matters
Lecture heavy
1.0
5.0
AC114
Grade: C
Nov 1, 2024

Do not take this professor. Worst class I have ever taken at FIT. Consistently receive C, D grades on discussion posts when I am following all the grading criteria. Mcgraw Hill Connect assignments take up to 2 hours each and are extremely repetitive and useless. I took this course as an elective and regret it completely. DON'T TAKE HIM.

Tough grader
1.0
5.0
AC114
Grade: Not sure yet
Nov 20, 2024

I was so excited to take this class until it started. He requires you to participate in every lecture or your grade will suffer, even if you raise your hand he's rude. While he doesn't give out difficult homework assignments because they're through the textbook in my opinion any assignment that he creates is a mess. Please don't take this class!!!

Tough grader
Participation matters
Group projects
2.0
5.0
AC411
Grade: Not sure yet
Nov 20, 2024

Not a good teacher. I wish he came to class with actual lesson plans instead of relying on student participation to guide class. So much time wasted scolding students for not talking and going over the same exact group project every week. Boring. Spends too much time rambling about what we should know instead of teaching it to us.

Tough grader
Participation matters
Group projects
1.0
5.0
AC114
Grade: Not sure yet
Dec 2, 2024

The professor barely goes over materials and would rather have the students talk about current events that he will then use as an excuse to rant. Two-thirds of the class is wasted by this. Then, when it is time to discuss the textbook assignment on McGraw-Hill, he'll skim over it because "we're supposed to know" as if it's not an intro class.

Tough grader
Participation matters
Lecture heavy
3.0
3.0
AC114
Grade: A+
Dec 26, 2024

This class is not that difficult to manage if you put effort in. Buchman is kind of blunt and loves to put people on the spot, but you have to persevere through it and continue to participate, or you will not do well. Come to class with two well-thought-out questions to ask weekly, and he will like you a lot. If you do your work, you'll be fine.

Tough grader
Participation matters
Group projects
3.0
4.0
AC114
Grade: B
Jan 13, 2025

Professor Buchman has a strict teaching style, but if you engage with his system, you can succeed. Unstuck AI and the course textbook were helpful study tools alongside regular class attendance.

3.0
3.0
AC114
Grade: A
Jan 27, 2025

In all honesty, professor Buchman wasn't too terrible. He does humiliate some people whenever they participate, so make sure to give an in depth response to whatever he's asking. The workload wasn't bad - we had two quiz things every week. The final project was lengthy and very confusing. If you want to challenge yourself a bit, take him!

Tough grader
Participation matters
Group projects
1.0
5.0
AC114
Grade: C
Jan 29, 2025

The most cold and unapproachable professor. I received only A's the entire semester but received an F on one assignment though I followed the guidelines meticulously. I met with him to talk about the assignment and he was way too smitten. It almost felt like a power flex. He didn't even look at my assignment after revising it. Too bad he's tenured.

5.0
4.0
AC411
Grade: A
Feb 11, 2025
Would take again

I've taken three classes with Jeffery Buchman and can confidently say he's one of the most intelligent people I've ever met. He may be curt, but he's kind if you look past that. Engage with his lectures, and you'll not only excel in his course but also learn a ton. He is truly the lifeblood of the AMC department at FIT.

Participation matters
Amazing lectures
Inspirational
3.0
4.0
AC411
Grade: A
Mar 14, 2025
Would take again

I have taken brand management with Professor Buchman, and though I don't totally align with his approach, I have learned a lot from him. The class itself requires you to spend a lot of time researching and taking notes, but if you struggle, make sure he sees your effort. Go to office hours if you can, talk to him after class, and you'll succeed.

Participation matters
Group projects
Accessible outside class
1.0
4.0
AC362
Apr 23, 2025

Such a terrible professor who doesn't want his students to succeed. Do not take this class.

Tough grader
Group projects
Graded by few things
1.0
5.0
AC114
May 19, 2025

I tried very hard to like him mostly cause I felt bad that most people disliked him. But I really could not. He demands a lott of participation. Classes get really boring and he doesn't go chapter by chapter it's all a big mess. Oh he's also sexist. He fr said “all women want is to be adored.” There's a reason his rating is low. Do not take him!!!

Tough grader
Participation matters
Group projects
1.0
5.0
AC362
Grade: B+
May 28, 2025

He's so stubborn and does not care about his students nor their future. He expects what he expects and doesn't care what you think or innovative approaches going on in the industry. Not good

Tough grader
Participation matters
Group projects
3.0
4.0
AC11
Grade: A
Nov 9, 2025
Would take again

I enjoyed him in intro to integrated marketing communications. He is a good teacher and you can tell he knows a lot about marketing. I've learned a ton from his class, probably the most from any other classes I've taken. There will be weekly readings, four tests, and a final group project. This class is difficult and not for the weak but worth it.

Tough grader
Participation matters
Group projects
4.0
3.0
AC362
Dec 3, 2025
Would take again

This is my second time taking a class of his and I absolutely loved It the second time around. He is very blunt about what he expects and he is very involved when it comes to us working in the studio and asking us question about how and why we are doing a certain thing. He is a tough grader but will explain why you got the grade you got

Tough grader
Group projects
Clear grading criteria
Class Info

Online Classes

100%

Attendance Mandatory

95%

Textbook Required

57%

Grade Predictor

Your expected effort level

LowHigh

Predicted Grade

B+

95% confidence
Based on 40 grades
Most common grades:
A (12)
A- (7)
Not sure yet (7)
Grade Distribution
A(16)B(5)C(5)D(0)F(1)A-/B+(13)
Based on 47 reported grades
A: 12
A-: 7
Not sure yet: 7
B+: 6
Common Tags
Participation matters (39)
Group projects (21)
Tough grader (19)
Skip class? You won't pass. (13)
Get ready to read (9)
LECTURE HEAVY (7)
Lecture heavy (5)
Gives good feedback (4)
Rating Trend

Stable

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