2.4
Quality3.7
Difficulty32%
Would Retake121
Reviews32%
Would Retake
121
Reviews
Rating DistributionOfficial
5
15
4
16
3
25
2
23
1
42
What Students Say
“Worst teacher I ever had”
AC362702 - 1.0 rating“To quote Jean-Ralphio,"the woooorst”
EN362 - 2.0 ratingClass Info
Online Classes
100%
Attendance Mandatory
95%
Textbook Required
57%
Grade Predictor
Your expected effort level
Predicted Grade
B+
Grade Distribution
Common Tags
Rating Trend
Stable
+0.11 avg changeRatings by Course
AC111BCAST
5.0
(1)AC411701
5.0
(1)AC231
4.3
(3)ACC111
4.0
(1)BROADCASTING
4.0
(1)Difficulty by Course
CREATIVESTRAT
5.0
BRAODCAST
5.0
AC362702
5.0
EN362
5.0
AC321
5.0
Reviews (121)
No Comments
He was REALLY awesome in the beginning, but i'm seeing a change and he's kinda bossy and snubby now...BUT he does no wat hes talking about...idk i have mixed feelings and i love almost all of my teachers so its not like i have issues with him...
No Comments
He was nice at first, and then he became very vague on what material we were going to cover for the final. We were on Chapt 1 for two months and raced through chapters 2 - 17 in one month. He was rude and non-empathetic to the students. I would not recommend taking him. He sucks!!!
He was a very fair teacher because he always went over everything that was on the tests. At times, he was really funny and entertaining. Overall, he was an extremely good teacher but he has a short temper. Stay on topic or he gets annoyed!
I've had Buchman for Broadcast and Creative Strategies. He is so unhelpful and tells you one thing but expects another. He tells says you are on the right track and then completely knocks you when you do it that way. He isn't consistent and nothing is ever good enough. He never explains what he really wants. He doesn't teach.
No Comments
He was a little strict but he was funny.
touch cookie, but knows his stuff
tough cookie, but knows his stuff
He's One Of The Most Informative, Knowledgable Professors Our School Has To Offer. He Is Dry But Very Funny If You Like Dry Humor...And I Did, So I Learned A TON And Laughed A Lot. He's The Man. Just Dont Get On His Bad Side I Suppose
This one girl was presenting in front of the class and all he kept doing was asking her, "what do you mean?" and condescending her throughout her presentation. The girl left the class crying. This wasn't the first time he's done it.
I think this class was easy because all you have to do is produce commercials. If you and your group members finish your script before you come to class you can spend your time rehersing your commercials and filming. But take good notes becouse he only explains it once and the rest of the time you spend applying what you learned.
The only thing I got out of this class was the importance of good team work-which is not a bad thing, but everything else was completely useless and antequated knowledge. Prof. Buchman was not very helpful in class but was full of criticism at presentation time. He also turned into a bit of a bully at times and was condescending to me twice.
Professor Buchman was a total jerk. He never fully explained what he required from assignments but graded severely when these things he didn't mention were missing. He struts around in his pretentious Prada loafers and acts like he knows EVERYTHING. I would NEVER take him. EVER. Avoid this jerk at ALL costs.
Copywriting is hard. And he made us see that. If u love coming up with ads then u'll like the class. if not then sorry. he's pretty funny. and if u ask for help he'll definitely help u. pretty good class overall. BTW don't be absent more then twice. he'll remember and i think ur grade will get lowered. and he doesn't care about the excuses.
Of course he knows what he's talking about, but that doesnt make him a good teacher. He's absolutly horribe. Someone can be vey knowledgable and not know how to teach a class. i would rather die then take him again!
He's very abrasive and difficult to learn from. Do not be absent more than twice, or your grade will be lowered no matter what! He does not care what the excuse is! He has made people cry, and he has made people feel like fools. He CAN be funny which is the only upside to taking him. But, if you like marketing, you may learn a thing or 2 from him.
RUDE. I was wandering how did he end up teaching. He probably has dome sort of training in the field, but he is DEFINETELY NOT trained as a teacher. He has no consideration for students, is abrasive, not motivating; basically if a student got some sort of interest in advertising the teacher will kill it by the end of the semester.GEt someone else !
hated this class. He can not teach. can not explain. Rude. Teacheing is very unclear. Never explains what he want . Lowering grade no matter what you do.
Professor Buchman is brilliant. So long as you are happy to learn, and aren't there just to mess about with the cameras then he is great. Although he sometimes seems tough, he is in fact pretty cool, with a great sense of humor.
I had Prof. Buchman for AC111. I learned a lot and he is one of my favorite professors that I have ever had. You have to read the book and pay attention in class, but it was well worth it. I really enjoyed going to class.
Professor Buchman is a very knowledgable man with lots of exp.He loves group participation,& if u raise ur hand enough he gives a better grade.He does get off topic a lot & the tests covers stuff we never got to.Doesnt give a lot of direction but grades tough.
Professor Buchman is very intelligent but I regret taking this w/him. He expects too much, is very unsympathetic and entirely unencouraging. Get in a good group because if your production stinks so will your grade, even if you have absolutely no prior experience. This was my hardest class this semester, I did all I could and didn't even get an A-.
Worst professor I have ever had!I have taken so many marketing/ad classes and this is the only one I got less than an A in!If you enjoy AMC, he will change your mind forever!He is NOT funny & unless you talk every second he will not give you more than a C for participation.He'd rather the class teach than himself..y is he paid?Dont waste your money
He sucks!! I bust my tail in that class. Was never absent, always participated, did well on exams and got a stinking B+, what the hell is that?He's very cranky and does not like to answer too many questions.
According to him a B is a great grade. Tell that to my sunken GPA.
This man is a joke, and an embarassment to the Fashion Institute of Technology. He is stiff, monotone and belabors pointless information. If you email him- don't expect a response
Don't buy the text book because he hates it, be very afraid to speak in class as he will make fun of you. Don't expect to learn anything, as everything gets repeated and nothing is being said, and you don't get to see the comments on your final project or test. He's all about appearance (mostly his own), and it doesn't look good. Avoid him!!
i like prof buchman but his class is extremely unclear.he never gives exact definitions and goes over the same examples over and over again.he expects us to know everything on the test by reading the book which he goes over just once b4 the tests.i never missed his class and spent a long time on the final project but got a disappointing grade.
I had him for Brand Management and all I can say is AVOID AT ALL COSTS. In my opinion Buchman is a condescending **** of a professor. His classes are boring and repetitive. I learned NOTHING new. He keeps himself enthusiasm by picking at students, and not in a funny playful way, he is just nasty and irritating. Just thinking of his facial expressi
Creative strategies - great class. He's a sarcastic guy, funny, and means well. Projects were interesting, and he criticizes everyone during presentations but he gives constructive criticism and is very clear about what he expects. No midterm, just 2 mini projects and 2 group projects. He expects a lot, but grades fairly.
Has a dry sense of humor that is sometimes great, sometimes frustrating. Has high expectations of the class, which really forces you to learn the material. Everyone always worried that he wouldn't prepare you for the exam but he DOES. He throws no curve balls, just expects you to learn.
He seemed like a cold type of character at first. Almost like the silent villain out of a story line. Lol. Interesting class and he does know his stuff. No homework and I would definitely recommend him. He tends to warm up around the middle of the semester and is great as long as you do the work expected of you.
This teacher is fairly hard to follow. The class is not alot of work until the end. I would suggest this techer, but not as a first choice.
he knows his sht and thoroughly exlpains the terms &concepts so we understand wats going on. he can be a lil monotonous, but its interesting stuff &the class gets better after the 1st few wks. he relates all the material to the outside world &what we know &makes it so much easier to understand. pay attention &dont leave the project til last min.
This professor understands what advertising and promotion is all about, but the way he teaches the material makes it confusing to understand. His lectures eventually sound like a repetition and after a while, all of the terminology seem to have the same meaning. Overall, this professor was okay at teaching...the class gets boring.
My favorite professor so far at FIT. At first he seems cold but he will warm up to everyone in the class and become one of the students. He is humorous, and laid back. We had no exams in this class only simple copy-writing assignments.
would NOT recommend this professor, he plays a guessing game in class when he tries to explain things--as if you should/could really read his mind and then he makes uncalled-for remarks.. pretty rude professor by far + my 2nd worst at FIT. If you want to do yourself a favor and not have to play mind games for a semester, pick another prof.!
Rude, talks about himself the entire class. Tries to make everyone think he's smart. Has anger management problems, snaps, literally goes off on students, yells, is mean. Learned all about him in the class cause that's all he talks about.
He is an extremely unfair professor. He had me drop the class because I had surgery and wouldn't take a medical excuse as a reason to miss class. He was going to deduct a whole grade because of my absence and said there was no way I was going to pass because I need to hear his lectures, the textbook was different from his views.
Save urself!You wont learn a thing. Video Prod: thrown in and expected to know what to do, doesn't teach u anything, criticizes ur work without telling u what u did wrong or how to fix it.Doesn't work w/ students or others.Rude+mean to techs and students.Absolute @$$.Shows up late to class but expects u to be there on time+stay till the end
Students either love him/hate him. He is by far my FAV PROF at FIT and you WILL learn from him. I had him for 3 semesters and I specifically chose the sections he taught bc I know I'd get a real world edu from him. We had no book for ac411 and it was a challenge just getting thru the midterm, but its bc he expects senior-level work. no regrets tho
I loved this professor. He was the first professor I had in the AMC department. He is very smart, and I respect him. He knows his stuff, but his tests were very difficult. He seemed to lose his temper a little bit sometimes, but overall I would want him again- even if I hadn't received an A-.
Save yourself and register for another class. He takes himself, and the class, way too seriously. He treats his staff poorly and will find a way to yell at you if he can. Spends too much time talking (which feels like an eternity because of his lack of enthusiasm). Required class, so try to take it with someone else. And choose your group wisely!
DROP THE CLASS IMMEDIATELY! Rude, condescending, refuses to help. He makes you feel like you have no idea what you are doing, then refuses to help you understand. No matter what you do, he'll have an issue with it. He is never satisfied. Save yourself the time and effort and go for another professor. You will be happy you did it. I wish I did.
Intense production class,with a teacher who isn't very clear on what he wants.However, show that you have passion for his projects,keep them simple and straightforward (don't take on more than you can handle), and keep your group organized and on task, and you'll be fine. Be pleasant and respectful, you'll get on his good side and get a good grade
Very disrespectful to students. I really don't understand how this man has a full-time position at FIT. He will critique work but when you say what he wants is included he will says "Well I didn't read the script." Oh, forgot reviewing work was part of a teacher's job. I can't even call him a teacher let alone a professor. He glares and mumbles.
Such a rude teacher to students, I have never experienced this in my life with a faculty member of FIT. Avoid this guy if you can.
THE BEST PROFESSOR AT FIT. Knows exactly what he is talking about and has a great sense of humor. He comes off tough but maybe that's why I like him so much. If you participate and work hard every class he'll like you too. I will definitely try to get him for other classes in upcoming semesters. Love him.
To quote Jean-Ralphio,"the woooorst!"
Professor Buchman is the worst professor EVER. He has a very snobbycondescending attitude. For ex, when we go over tests, he makes rude comments such as "this is common sense" or "how does anyone get this Q wrong" instead of explaining why we got it wrong. He thinks he knows what he's talking about but he really doesn't. DO NOT TAKE HIS CLASS.
Video Studio Production is something majority of the class has never done before and beyond the first day this professor is USELESS. No feedback until after production. The tech guys were more helpful and I hope they get paid more because they sure deserve it!! Not a horrible professor but do not expect help or clarity.
Worst teacher I ever had!!! Not sure why he's still teaching at FIT. He seems like he hates he's job. His classes are sooooo boring and God forbid ask him for help. He's a monster in human body.
By far the worst professor at FIT. Rude, condescending, unhelpful, and all around horrible. Instead of helping students he puts them down when they ask for guidnce. He makes rude comments out loud about students work and constantly rolls his eyes when a student presents something. How FIT allows this man to teach their students is beyond me.
I'm not sure why students complain about his class. It's actually quite easy. He wants you to think for yourself rather be spoon fed. The video production class was a breeze. Just choose your groups wisely. He grades a bit tough, but you'll end up with an A by the end of term. Take him! He's kinda funny because's he's blunt.
Professor Buchman is a great instructor. He encourages class participation and loves when people ask questions. He wants you to not only know concepts but UNDERSTAND them and be prepared for the real world. Also likes bringing food to class and has an awesome sense of humor, so I don't understand how you couldn't like him.
Pros: no tests, very minimal homework, no textbook, sense of humor, brings food for the class. Cons: Tough grader, sometimes not specific enough, big group projects, repetitive, goes off topic, gets sidetracked easily.
Wouldn't take this professor again solely because I didn't like his personality/teaching style(hes actually a fair prof/easy grader)doesn't have powerpoint just writes everything on the board, very repetitive but that made tests easy, not many grades just a midterm, final, & final group project, teaches directly to the test, brings snacks to class
Prof. Buchman is an extremely intelligent and well-read, well travelled and an interesting professor. He comes across as a tough task master. But, he operates on the principle of considering his students as mature and responsible adults. It is simple a great opportunity to be a part of this wonderful professor's class.
Worst professor I've ever had in my 3 years of college. Extremely rude and condescending. Keeps you the full 4 hours when the last 3 you are doing nothing. Refuses to let you out early. Not helpful at all. You will learn nothing in his class. If I could go back I would drop the class and wait a semester. You've been warned
He knows a lot and is willing to answer any questions you may have. TAKE HIM
Unhelpful, offers a lot of criticism, rarely constructive.
The only assignments our class had was a midterm, group project, and a final. He gives a lecture every class that takes up the whole period and expects every student to read the chapters before hand. He goes over all the chapters in detail though so you can get away with not buying the book if you pay attention in class. Overall, he's pretty good.
He expects everyone to participate in class and is very annoying about it. Never any real homework other than to read chapters in textbook. He always focuses on one question for a good half of the class. Midterm, group project and final exam. Nice guy but definitely wouldn't take him again
No homework, just midterm, final project and exam. All lecture no powerpoint. Can be really funny, you can tell he's a bit arrogant but he is a nice guy. Keeps you the whole class period. Sometimes brings Oreos. Make sure you read and keep up with the textbook because he doesn't explain everything clearly.
Professor Buchman was a really nice guy but he wasn't a great teacher. He never had lesson plans he just went off our questions which is good and bad. He jumped from topic to topic so your notes are going to be everywhere. His class seemed to take years since he was so mono tone and BORING. However his tests were fair cause he prepares you for it.
He's so monotoned and drags on and on. No one was prepared for the tests and he gave us almost no specific info on what the tests were on.
Dreaded going to this class every week. Homework was to read the chapters in the textbook. Each class, he would ask if anyone had any questions yet took over an hour to answer each one. There were no PowerPoints, just lecture. I wouldn't barely even call this a lecture because he just rambled on and on about nothing. Be prepared to teach yourself!!
I liked Professor Buchman but he lectures the whole 3 hours about the same material every class, and how important participation is. He really is a nice man, a little intimidating at first but overall he's alright. He also bring in Oreos from time to time. Read the chapters and you'll be fine.
Yes, Professor Buchman likes to sit in the front of the class and talk talk talk but he's very funny and cares about answering students questions. He tries to come off as intimidating the first few classes, but then he lets go. Strong focus on two major group projects. Don't say the word "like" and bring in oreos!
I loved having Professor Buchman as my professor. He is extremely experienced and knowledgeable. As long as you pay attention, and put the work in you will do well. Highly recommend!!!
I'm not even done with this class yet but second semester class registration is coming up so I MUST warn you to not take this professor's class. All of the negative reviews are accurate. This professor is very knowledgeable, but also redundant, unnecessarily condescending, and overall has a weird, rude vibe about participation.
Prof. Buchman definitely knows what he's talking about. That being said, it's impossible to tell when he's actually going to be willing to answer a question that you have, or when he's going to give you a snarky answer. His mood is also a bit unpredictable, so you'll have to be on guard some days in order to prevent him getting upset over nothing.
Not tough, and fair grading. Just follow his rules on how he wants things done and you'll be fine.
Professor Buchman is condescending, repetitive, and passive aggressive. He emphasizes the same few things over and over again every class and you never know what mood he'll be in. He doesn't use Blackboard, so just keep track of handouts and read the textbook every week.
Prof. Buchman is not worth taking. You will never know what kind of mood he will be in. If he's in a bad mood, then you risk him going off on you for even the simplest and most respectful questions. He is unhelpful and likes to see students fold from pressure. He's tenured, though, so you will never get give FIT feedback for him. DO NOT TAKE!
Hes a good teacher. A lot of people dont like him but I think its because of his Brooklyneeze passive-aggressive tone. I learned a lot from him.
A lot of people are complaining but it's really simple if you just bring in something interesting to discuss to class. He doesn't like shy people. It's VERY big on group work so you should show up just to keep up. He knows his stuff but you've really just gotta listen. It's an easy grade. Very real world professor.
Worst professor at FIT in the marketing department. He is rude and condescending to his students. Any assignments you do in his class will never be good enough for him. Professor Buchman doesn't even have a phd and has no clue what he is talking about during his lectures.
Professor Buchman is pretty intimidating, not going to lie I was pretty scared of him and have even been *slightly* yelled at by him. HOWEVER, he knows what he is talking about, really does give good feedback, and is a fair grader. Just be prepared he is not one for excuses, so if you won't be in class, let him know. DO NOT just not show up.
I have taken two of his classes, both of which were intensive, but I learned a lot. He cares about the material and student's success so he does push his students. This is not a professor to take for an easy A, you have to be willing to put in the work. Overall, his courses have provided me with strong material to use for my portfolio.
Super monotoned. No midterm just quizzes & smartbooks. Can get repetitive. Group project & final. A lot the quiz is based on the book and not his lectures. His lectures are more so just extra explanations of the material. HUGE on participation. If youre shy your grade will reflect that.
He doesn't know what assignments are due (automatically assigned from the textbook), and won't respond to emails. He has no idea what he's teaching, and doesn't answer questions accurately. There were quizzes assigned after the semester ended, and now every student has a zero on them. We don't even have a final grade yet, and it's Jan 2. AVOID!!
There's no homework really. It's majorly the midterm, final, & group project. He does not post any lecture slides on blackboard & does not explain the chapters in detail. I don't think I really learned anything despite it being a capstone class. He's super strict with his grading. I would not recommend him unless you're passionate about the subject
This class was terrible. I only have 350 characters, so I'll try to skip to the point, but so much happened. He is arrogant and rude. He didn't put our grades in until the last possible minute, and they were wrong. Thank god we all came together to contact the head of the dept. He also never replies to emails. Good luck if you're taking this class
I genuinely dislike this man so very much. He is so arrogant. He submitted our final grades realizing that they were all wrong. He screams if no one participates making us literally scared to even talk.
Only 20% of what he says in lectures will help you. Better off just reading the textbook. The only teacher who teaches this course that does a group project Two unexcused absences are allowed before theyre taken out your grade. Participation goes to your grade. If you dont participate, it comes out your grade. Mask always below nose/mouth.
amazing professor for online. do discussion posts and smartbook and you will get an A. gives feeedback and moves due dates if the class needs. answers emails quick, always happy to help you. tests are kinds hard since you dont learn much but everything is in the textbook if you look
This class gave me so much anxiety. Not so much because of the work, but because of the way he spoke to us. This man never has a smile on his face. Always in a bad mood and incredibly rude. Talked to us like we were dumb. He made a girl cry while she was presenting. Do yourself a favor and don't take him if u don't tolerate disrespect.
Horrible. Asking him questions was painful, it seemed like he was bothered to answer, most of us were genuinely scared to ask questions. The workload itself is not too bad, but his communication and attitude are. Usually, I take these ratings w/ a grain of salt, but I wish I hadn't with this professor. This class truly made me hate the semester.
Participation matters A LOT, make sure to interact every class or you will be at a disadvantage. Weekly assignments include an online activity and a quiz via the online textbook. One group project and a final at the end of the semester. The group project & Final make up 60% of your grade. Buchman is funny and will go over anything.
He bases his whole class around participation but is such an unwelcoming man and makes you feel so nervous too. He is highly arrogant and seems to think he's cured cancer but just works in marketing. The FUNNIEST line was "there are no excused absences" and when someone mentioned covid he still said "no".
If you have any sort of disability do not take his class because he's gone out of his way to affirm that he doesn't care. No unexcused absences, even if sick. Unapproachable. I can't stand talking to this guy but participation is mandatory, makes me feel like I'm on trial.
This was an online class so not much for me to talk about but he does grade impossibly hard and in my opinion, gives out an unreasonable amount of work especially for being an online class.
SO RUDE. Has an attitude if you ask him questions or try to have him clarify things. For someone who's job is teaching, he seems like he absolutely hates it.
DO NOT TAKE THIS PROF. WORST professor I have encountered since starting at FIT. He made it a point to call out the female students to embarrass them, would not accept any academic accommodations, and talked down to all of his students. He thought the entire class was stupid because he laughed when we answered one of his questions incorrectly.
Prof. Buchman is very knowledgeable in the world of business, marketing, and finance. Although he may come off as being a bit brash at times, he wants his students to succeed and is a great resource for information as a student looking to enter the business world. I highly recommend taking his class. Your grade is based mostly on one lengthy final.
This class is definitely not easy - Prof. Buchman is a tough grader but if you can keep up with his work and weekly quizzes, you will get a lot more from his classes than you might think. He knows his course and subject matter more than any professor I have had for marketing. Read up, do the quizzes, talk in class - you'll be great at class.
i thought the reviews were exaggerating but they weren't. he is really rude if you ask him a question even if he was completely unclear. super unhelpful, will criticize everything you do but never offers help or advice just rhetorical questions and shrugs. doesn't excuse absences so don't miss class. only 3 main projects & no textbook.
Flat-out rude and disrespectful. He will never accept he is wrong. He has made students cry because he is extremely intimidating and the class is not a comfortable environment. Majority of this class he will watch you like a hawk silent with a judging look on his face. After the 4th week, he doesn't help you anymore because this is a studio class.
Buchman is more lenient with students who show engagement but is blunt via email. You will be fine in his AC 114 class if you're a dedicated student. But I understand why students do not like him; oddly, his teaching style pushed me to try harder, and I succeeded further. But it's personal preference; I'm neutral towards him!
Its clear that he has an extensive knowledge of the subject, but I would never ever take him again because of how rude and condescending he is to his students. He would often belittle students for asking "dumb" or "the wrong" questions in his class. The workload is very heavy so dont take him if you are already in 4-5 other classes.
He's very rude, creates awkward silences, and doesn't give you space to think outside the box.
His grading system does not go according to what you actually get. He gave me a lower final grade although I have always gotten higher grades. His grading is based off whatever he thinks of you overall.
DO NOT TAKE THIS CLASS. I had to get surgery and missed class which I got a doctor's note for. My other professors accepted this except for Jeffery and he failed me. As a professor he is rude, a harsh grader, and mean to students. He requires participation in class but will laugh at you if you get something wrong.
Do not take this professor. Worst class I have ever taken at FIT. Consistently receive C, D grades on discussion posts when I am following all the grading criteria. Mcgraw Hill Connect assignments take up to 2 hours each and are extremely repetitive and useless. I took this course as an elective and regret it completely. DON'T TAKE HIM.
I was so excited to take this class until it started. He requires you to participate in every lecture or your grade will suffer, even if you raise your hand he's rude. While he doesn't give out difficult homework assignments because they're through the textbook in my opinion any assignment that he creates is a mess. Please don't take this class!!!
Not a good teacher. I wish he came to class with actual lesson plans instead of relying on student participation to guide class. So much time wasted scolding students for not talking and going over the same exact group project every week. Boring. Spends too much time rambling about what we should know instead of teaching it to us.
The professor barely goes over materials and would rather have the students talk about current events that he will then use as an excuse to rant. Two-thirds of the class is wasted by this. Then, when it is time to discuss the textbook assignment on McGraw-Hill, he'll skim over it because "we're supposed to know" as if it's not an intro class.
This class is not that difficult to manage if you put effort in. Buchman is kind of blunt and loves to put people on the spot, but you have to persevere through it and continue to participate, or you will not do well. Come to class with two well-thought-out questions to ask weekly, and he will like you a lot. If you do your work, you'll be fine.
Professor Buchman has a strict teaching style, but if you engage with his system, you can succeed. Unstuck AI and the course textbook were helpful study tools alongside regular class attendance.
In all honesty, professor Buchman wasn't too terrible. He does humiliate some people whenever they participate, so make sure to give an in depth response to whatever he's asking. The workload wasn't bad - we had two quiz things every week. The final project was lengthy and very confusing. If you want to challenge yourself a bit, take him!
The most cold and unapproachable professor. I received only A's the entire semester but received an F on one assignment though I followed the guidelines meticulously. I met with him to talk about the assignment and he was way too smitten. It almost felt like a power flex. He didn't even look at my assignment after revising it. Too bad he's tenured.
I've taken three classes with Jeffery Buchman and can confidently say he's one of the most intelligent people I've ever met. He may be curt, but he's kind if you look past that. Engage with his lectures, and you'll not only excel in his course but also learn a ton. He is truly the lifeblood of the AMC department at FIT.
I have taken brand management with Professor Buchman, and though I don't totally align with his approach, I have learned a lot from him. The class itself requires you to spend a lot of time researching and taking notes, but if you struggle, make sure he sees your effort. Go to office hours if you can, talk to him after class, and you'll succeed.
Such a terrible professor who doesn't want his students to succeed. Do not take this class.
I tried very hard to like him mostly cause I felt bad that most people disliked him. But I really could not. He demands a lott of participation. Classes get really boring and he doesn't go chapter by chapter it's all a big mess. Oh he's also sexist. He fr said “all women want is to be adored.” There's a reason his rating is low. Do not take him!!!
He's so stubborn and does not care about his students nor their future. He expects what he expects and doesn't care what you think or innovative approaches going on in the industry. Not good
I enjoyed him in intro to integrated marketing communications. He is a good teacher and you can tell he knows a lot about marketing. I've learned a ton from his class, probably the most from any other classes I've taken. There will be weekly readings, four tests, and a final group project. This class is difficult and not for the weak but worth it.
This is my second time taking a class of his and I absolutely loved It the second time around. He is very blunt about what he expects and he is very involved when it comes to us working in the studio and asking us question about how and why we are doing a certain thing. He is a tough grader but will explain why you got the grade you got
Class Info
Online Classes
100%
Attendance Mandatory
95%
Textbook Required
57%
Grade Predictor
Your expected effort level
Predicted Grade
B+
Grade Distribution
Common Tags
Rating Trend
Stable
+0.11 avg changeRatings by Course
AC111BCAST
5.0
(1)AC411701
5.0
(1)AC231
4.3
(3)ACC111
4.0
(1)BROADCASTING
4.0
(1)Difficulty by Course
CREATIVESTRAT
5.0
BRAODCAST
5.0
AC362702
5.0
EN362
5.0
AC321
5.0