Wonderful professor who has lots of great real life stories that makes class interesting. Gives TONS of extra credit, and the exams were super easy. She is very nice and fun, and really understands and cares about students. Take her class!!!

What a wonderful professor! She really cares about her students, and it shows by all the extra credit she gives! Makes class interesting and engaging, and the exams super easy! Although everyone did too well on them, so they may be harder next semester...

She really knows her stuff and has some great experience working for some reputable companies. She teaches at both Madison and UW-Milwaukee, so she seemed rushed at times. You could easily just follow the syllabus and read the textbook and never go to class and still get an A. Tests aren't bad, but hard to get above 90s on. Final was difficult.

I never went to class past the first midterm but I spent alot of quality time with the book. I got an A (95% cutoff) but only because I can memorize just about anything, and trust me, you will need to memorize the book cover to cover.

Lecture's are not really necessary. First day you think she's going to be insanely mean, but she's just very straightfoward. Take the time to read the book and if you want to reinforce what you've read go to lecture. The curve makes things more difficult, but overall not a hard class.

I had her over the summer for Marketing 300. She uses a lot of real world experiences and is interesting and engaging. Some people don't like her because she tells it like it is and sticks to her guns. She doesn't make grade exceptions just like the real world. Read the book, go to lecture. Not everything matches as others have suggested.

I thoroughly enjoyed her class. She keeps lecture very interesting through real world examples from her corporate experiences and recent video clips/examples. Lecture never drags on. She also assigned a project for a real client which helped us apply the marketing basics learned in lecture. Overall, great class for getting in the mkt mindset.

I disagree with a lot of opinions on here. I really liked attending Laurie's lectures and thought she used great real world examples. However, the tests seemed like a bad measure of how much you know the material. They weren't terribly difficult, but not very straightforward. Discussion is pretty pointless.

Professor Brachman did a great job holding my interest during lectures! I looked forward to attending her lectures. She would pull real life examples of different marketing tactics and would break them down for us. Some lectures seemed more helpful than others, but I still had a good time in her class. Homework was a little tedious, but I managed.

Laurie is much better than reviews would indicate. Her lectures are clear cut, easy to follow and interesting. Tests are fair. Reading the book is a large part of the class as much of the test questions come from it. Overall it's an interesting course that I would recommend with Professor Brachman.

Lectures are pointless besides clicker points, you have to go. Participation in discussion is mandatory too. Don't even try to take notes in lecture, review at home later. Do well on the PMP at the beginning of the year! Try hard on group project, it's easy by work. Read all of the textbook for tests, they aren't easy! Do extra credit! Tough curve.

This class can be challenging and the grading curve is hard, but I loved Laurie as a professor. She has a sarcastic sense of humor, which I found to be funny. Lectures are mandatory for participation because of Tophat and you do have to study for the exams and be able to apply concepts. Lots of real life examples in class and usage of short videos.

Yes the professor presents a lot of information to learn, yes her tests are designed to trip people up, but it's taught well, and she is always happy to help you determine how you study better.

Needed 455 points in her class for an AB, got 454. Make sure you triple check all your group and individ projects to her guidelines so you don't lose a couple extra points like I did, and you should be alright. The rest of the class was easy.

Lectures are very engaging with lots of videos and we got out early almost every day. If you go to lecture and do the readings the tests are pretty easy. However, the group project is not fun and the grading depends on your TA. You can easily get up to 8 extra credit points that are added in after the curve is set which will probably bump you up.

The exams are easy, but the group and individual projects are not. The grading is subjective based on your TA and whether they agree with your marketing strategy. Very frustrating class, but Laurie was entertaining.

Reviews on here are way to aggressive. Laurie is not that bad and her tests are fair. There are a view questions that can trip you, but for the most part if you do the readings and attend lecture you will be totally fine! You can tell she has a true passion for marketing and her rating on here is way worse than it needs to be! Don't worry its fine!

I really enjoyed this class. Laurie made lectures entertaining and the material fun to learn. If I could take another class with her, I would.

She's a little scary the first day, but she's really very nice. Lectures are great. Exams are very fair (easy) if you've paid attention (take notes) and read the book (notes here, too). Do the reading before lecture! It really helps. Group project can be a pain, and the grading isn't fun, but the 8 EC points do help a lot. Very competitive class.

Laurie was a fun and engaging professor, I enjoyed going to class. The material isn't hard, but you have to completely understand each concept, which is easy with all of the examples provided. As everyone says, there were two projects, with the group one being the most demanding of the two. Make sure to use the professor and the TA's, like I did!

Laurie's course was fairly graded, however I wish she awarded more A's because less than 10% of the class received one after the curve. Her lectures were helpful but not necessary other than answering Top Hat questions. If you read the textbook and understood the concepts, the exams were manageable. Overall, I was very satisfied with this course.

She is unfairly criticized for the grading criteria mandated for all 300 level classes in the business school. She is clearly very knowledgeable and wants her students to succeed. Majority of the grade is based on 2 projects, and midterms and a final that were very fair. Read the textbook before class and know the in-class examples.

Dr. Brachman is a very interesting lecturer. I can see why she gets harsher reviews, because she can be a bit stern. She is very no nonsense, but she knows her stuff. She has a lot of interesting stories from her marketing days which she brings out in lecture often.

Laurie gets a bad rep on here and its not accurate. Laurie knows everything and anything about marketing, current, future or past. The class is super structured which is very nice, but your grade depends on your TA grading of your projects. Follow the rubric closely and try to stand out. Very competitive class, but lectures go by fast with videos

Laurie is an exceptional lecturer. She is undoubtedly intelligent and well-rounded, always has interesting and relevant examples, and a true expert in the marketing field. She cares about students' grades, but wants to challenge students. The class is hard, but for MKT 300 she has to adhere to a curve set by the WSB. Top 5 WSB classes I've taken.

Laurie is treated very unfairly and I think is misunderstood. She cares about her students and can't give out all As because of Business School policies. She's super smart in her field (and overall) and her lectures are actually really interesting. Great prof!

I loved this class & loved Laurie. I really appreciated her straight-forward & clear directions to what she expected of us as students. I think people make this class out to be harder than it is. Definitely do the readings. I got B's on all the exams, an AB on the first project, & an A on the final project and ended up with an AB in the class.

Best professor I have had. She is organized passionate and funny. Class is easy but is required to curve to a B but she does extra credit after the curve to help you out which is nice.

One of the best professors i've had. Lectures were interesting and she's passionate about her field. Her expectations were clearly. While there's more group work than I would normally prefer, she made it easy as her rubrics will guide you through the assignment. Follow the rubric for projects, read the text, and attend lectures and you'll be fine

Laurie is a gem who low-key has some great jokes. No one will laugh but you'll silently appreciate them and her effort. Her class isn't too bad depending on your TA. Make sure to take the PMP and group projects seriously. Pay attention and be on top of things.

Curved class, so hard to get an A. Lectures are cool since you watch at ton of videos. Get a TA that grades easy, it will save your grade. Rashi was a chill TA

Laurie's lectures are interesting and she uses relevant examples to help demonstrate the material/readings. The exams are kind of heavily based on the readings, which, there are a lot of. There are also major group projects (worth a lot so watch out) but there are plenty of extra credit opportunities and the points are applied after the curve.

Good teacher but challenging class.

Laurie is a great professor who makes it easy to relate content to the real world with her examples from her previous jobs. She makes class fun to attend and plays lots of videos and ads to help you understand her concepts. Only complaint is that the final is worth so much more than the other exams, i.e. midterm is 13% of grade and the final 33%.

Laurie was an interesting lecturer but definitely read the book. I got an 80-84 on the first two midterms, an 88 on the PMP, 95 on the group project and a 93 on the final and somehow ended up with an A (93%). Read the book and study hard for the final it's worth a ton and can make or break your grade. Also, do the appeals if you think it's unfair

Laurie is really personable and makes an effort to make marketing relevant to everyone, regardless of major. We had 2 midterms and 1 final, in addition to 1 large group project and 1 individual project. The best way to study for exams is from the textbook and notes she posts. You don't need to go to lecture, but the examples given are helpful.

I think Laurie did a great job with the pilot of this 4 week summer course. Everything was extremely organized and easy to understand. She lays out the entire class from week one which is very helpful. In this session you will need to spend 30-35 hours a week doing stuff but it is very doable.

Her classes go in accordance to the book and it is important to read the book to do well in her class. She has a lot of experience in marketing and uses this to explain concepts better and ensures that her content that she shows to class is up to date.

Honestly a pretty tough class, but doable. Study hard and make sure you understand how to apply the concepts that you read in the textbook. 3 exams and 1 project. DO THE EXTRA CREDIT. After the curve, these points brought me from an AB to an A

Prof. Brachman made lectures fairly interesting / engaging with videos and TopHat. The majority of the class is graded on tests and a project, personal marketing plan. The project took place over a long period of time and was long and tedious, but not all that hard. Tests seemed like they were meant to trick students. Don't need to read to get an A

I definitely recommend taking MKT300, great class, very doable and interesting with Brachman!

Laurie is an amazing professor that clearly loves what she's teaching. If you go to lectures and do the readings you shouldn't have a hard time getting a good grade. I put in very minimal effort and got a BC.

Really good professor who knows what she is talking about and has a lot of real world experience. I really enjoyed this class.

Brachman is a great lecturer because she has tons of real life experience. She uses TopHat for lecture attendance so you gotta go, but you should anyways because she makes note of important things. She makes it clear what do study and the exams are fair you just need to know the material and apply it. Multiple chances for EC applied to your exam

I think the harsh ratings here are inaccurate! Laurie is a fantastic professor with TONS of real-world knowledge and you can tell how passionate she is about the content. She is warm, engaging and subtly sarcastic, which keeps lectures fun. Do the readings and make sure you can explain topics to yourself/others -- don't just memorize for exams!

Laurie is a great professor who knows her stuff. Her lectures are interesting and involve lots of fun videos. Lectures are easy to sit through. Some of the material can be tough, but overall a great class.

Her canvas page is kind of confusing to navigate, she puts all the info for a week under one module so it's easy to miss things. She also takes tophat attendance, & if your phone knows you aren't in the room trying to get attendance points you lose all of your participation grade. Pretty easy though, show up and there isn't much out of class to do

Laurie was very clear about assignments and expectations on Canvas. Plenty of Extra Credit points to help keep your grade at an A. Turn in assignments on time, understand lecture/textbook concepts, and prepare a day or two in advance for exams and you won't have a problem getting an A.

Lots of reading, quizzes every few weeks, group project work most weeks writing out concepts from book and coming up with 2 "test" questions. Found exams to be so hard. Easy material but so much reading it was hard to prepare for exams. Very clear class layout, class graded on curve. Really liked project making elevator pitch worth a lot of points

A lot of the content is book based, so you HAVE to read if you want to have an easier time in class. The content is not hard, pretty logical. Didn't study much at all and did well on the exams. The PMP project is stupid but it's still not that hard. I took it online and it saved me a lot of time rather than scheduled lectures.

Professor Brachman is very passionate about what she teaches and shares a lot of real-life experiences when teaching. Her lectures are engaging and very helpful to student learning. This course is material dense and concept heavy, and be prepared for the exams because they are almost all application questions. Pay attention and read the textbook!

Good professor. Fell asleep in most lectures, but Laurie does a great job keeping them short. She has a lot of personal stories which keeps the class somewhat engaging. Textbook, quizzes, exams were all online and we were able to use 1 page of notes for quizzes and exams.

Laurie Brachman has been one of the most engaging and passionate professors I've had at UW-Madison. She cares so much about marketing and it clearly shows in her lectures. The material itself is not hard, but you should definitely attend the lecture seeing as how most of the exams are related to what Laurie discusses.

Laurie herself is really great; she's clearly passionate about marketing and gave lots of examples from her own career experience to help us understand the material. I went to all the lectures, but if you want to skip them just make sure to read the book. I thought the content was pretty common-sense stuff, so the class was pretty easy.

Laurie is very passionate about marketing but that is good for this class. The textbook readings were easy, I only read the bolded words and summaries on the side of every page. Lots of EC opportunities and EC is applied after the curve. Overall, I am not super interested in marketing but Laurie made it enjoyable and the class is not very difficult

Laurie is very clear with everything you need to know about the class structure, content, and scheduling. Interesting lectures, I learned a lot and loved how she provided examples for all the concepts we learned. This class is a nice and easy one to take with Accounting or Gen Bus. Low stress and enjoyable.

Very nice and funny woman. Everything was graded by the TA other than the exams. Lectures were mostly fun to attend if a little boring at times. The semester-long project wasn't too hard and will actually help me in real life. Not sure why she has such a bad rep!

Easy course to take online. She posts lecture videos that are pretty short. Exams and quizzes are easy if you watch the videos. I never did the reading, but it would help if you are struggling. Offers a decent amount of extra credit. Some group work, each assignment takes like 15 minutes. Decent class and I mainly interacted with my TA.

Laurie is a passionate instructor and a great lecturer. That said, lectures often deviate from textbook content. The yearlong project is annoying but not too difficult. Lots of reading, but at least it is interesting. Some of the test questions are ambiguous and unclear. Do the extra credit. Only have to show up to 5 discussions to get full points.

Great professor, just attend lectures and be engaged - you'll manage within this class

Laurie was a great professor. Her lectures were genuinely entertaining and the content was fairly easy. You get a notecard on the exams. The discussions seemed kind of useless to me but the lectures were helpful and there are lots of extra credit opportunities.

Her lectures are interesting yet very fast paced. Extra credit is very helpful. Material is not difficult, but some exam questions are difficult to comprehend.

Gives out a lot of extra credit, makes it apparent to not cheat and posts lectures online if you miss. Really hard to get an A like most 300s. Study for the quizzes and exams you will be fine.