Swenson is great. He is a super nice guy and makes marketing seem interesting. Good lectures and awesome guest speakers. Quizzes are easy and there are only 4 assignments, but make sure to do them. Tests are decently hard, but not too bad.

Swenson is a great guy, but I didn't love the class. I'm sure the class is great for marketing major, but I was bored. Attendance is definitely optional because everything important is in the myeducator book.

Most people disregard this class because it's significantly easier than the other business pre-reqs. Hard exams. Swenson's hilarious but it's easy to fall asleep in lecture. Study the review slides in-depth and make sure you know each bullet point on the end-of-chapter slides. Follow the instructions on the written assignments and you'll get 100%.

BusM 241 was an amazing class. I loved it! Some of the best lectures ever, and Dr. Swenson is a great guy! He isn't the most helpful only due to the class size, but the TA's are great. I had such a great time. The class might lull you into thinking you're doing great, but don't sleep on the exams. Overall, fantastic class.

Awesome teacher. Straightforward class. Easy content.

Tests aren't super hard but you definitely have to study for quite a bit if you want to get an A. Class is kind of pointless a lot of the time. Sometimes it's interesting, other times you're watching the clock. Tests are the biggest determinant of your grade. Also 4 pretty easy "Do-marketing" assignments. Easy quizzes before almost each class.

Lot of memorization. Brother Swenson is awesome. Really really great guy. If you put the time in you will do well.

Swenson knows his stuff and you can really learn a lot about the marketing mindset from the class. Most of the time I was wondering why I came to class that day: not very useful. I think flash cards would be tremendously helpful for those who doesn't memorize things easily. It's not all memorization, though, the tests make you apply concepts.

His class is interesting. Take notes or at least make sure you pay attention to the in class examples. You have a chapter to read an a quiz just about every class period so twice a week. There are 4 assignments. 2 Midterms and a Final with the option for extra credit. Don't take it too lightly but it's nothing to stress over.

Class consists of forever long lectures and readings with accompanying quizzes before everyclass period. I stopped going to class after the first test because all we did was watch videos. I really would have liked to have learned more. Study the slides, the preclass quizzes, and the textbook readings, and you'll kill the tests. Silly class, really.

Professor Swenson has probably been my favorite teacher at BYU ever!!!! His classes are fun and he knows what he is teaching! I would recommend this class whither you need it or not. As long as you pay attention in class and review the myeducator stuff you should get an easy A. Take this class!

PROFESSOR SWENSON IS AMAZING. He is clear about what needs to be done in the class. His presentations are clear and filled with videos and pictures. He is personable. His homework assignments aren't crazy and they are really beneficial. The way he teaches is natural and fun. He's the best ever.

I made the mistake of taking this class too lightly, after hearing it is an easy A. So now I am playing catch up a little bit after not doing as well as I wanted on the second exam. Good lectures, pretty straightforward format, just dedicate some time to it and you will be fine. Sometimes the lectures do get boring, but he is an awesome professor.

He gives legendary lectures and he reminds you of upcoming assignments and exams.

He is good at explaining concepts in class. Class is not mandatory because you have to complete the quiz before you come to class, so if you have questions, go. The online textbook is because you submit assignments in on there and thats where all the readings are so definitely buy it. He is clear on what he wants you to do.

I took him 2 years ago and it was one of my favorite classes at BYU! Midterm comes from reading and lectures, so go to class is important. :D What's going on with the bad rating, he is so great. He ven puts music at the beginning of class ^^

Prof Swenson is an entertaining lecturer... sometimes very funny. But the class was ridiculous. He lectures on EXACTLY what you read and got quizzed on, so I felt like it was a waste of time to go to class; you get attendance points. Tests were common sense but w/ vocab you don't know, so they require hours of studying. Bad class, good professor.

Professor Swenson is a great teacher! The lectures are super interesting and I love going to class.

The class is super straightforward. Do the short readings, come to class and take notes. The test questions are pulled from the reading, the lecture slides, and the homework quizzes. It's mostly just basic memorization, but Swenson makes it interesting. The tests can be difficult because how similar the answers are. You need to know the details

I skipped class often because he posts the slides online and all the reading is online too, however by doing this you miss out on a lot of in class examples that are on the test. He makes the class really fun and exciting with examples to help you remember things. If you pay attention, read, and show up, it'll be a breeze.

Offers extra credit (1% boost). He gives FANTASTIC LECTURES! The material may seem really straight forward and self explanatory at first, but the tests are quite ambiguous sometimes. Just be careful and you'll be fine. The only complaint I had about this class were the TAs. They were AWFUL. Graded papers late, didn't know material, grade typos etc.

Easily my favorite class last semester. The tests weren't difficult if you studied hard. The information wasn't terrible and the way that Dr. Swenson presents it was entertaining. I found myself excited to go to class and was sad if I had to skip.

Professor Swenson is kind and nice. I love having lecture taught by him! He gives lots of good/hilarious examples during class to make the hard concepts more memorable for me.

Professor Sweson is nice and kind. BUT SOME TAs ARE AWFUL. I got all A on midterms and final but I ended up with A- because of the assignments grades I got. TA graded them without any principle. They took out points for no reason. One time I was deducted 20 points without any reason and feedback.

I loved Swenson! He's hilarious and his lectures are so much fun. He lets you take notes on your laptop, and is incredibly patient, although finish all assignments and turn them in on time!

Professor Swenson is great. Class is pretty straightforward. Do the quizzes, assignments, show up to class, and study for the test and you'll do great. The videos and examples in class help keep things interesting.

Professor Swenson's class was so easy. I went to class about half the time (just log in to top hat at home and answer the questions), spent very little time on the assignments, and his tests were easy. If you know the material in the slides and myeducator, you'll do fine on the test.

Take this class! Take this professor! I ended up getting a B even though I worked hard just because the exams are weighted heavily, but honestly this class changed my life. He is the best professor ever. Super inspirational and easy going and friendly. I highly recommend this class, I almost switched my major because of him.

Hilarious and entertaining lecturer. Always shows commercials in class. Very personable professor and always posts slides. Tests are straight forward. significant amount of reading every week with easy reading quiz. There are a few longer assignments in a semester but they are very simple.

I really enjoy this class and Professor Swenson is knowledgeable and humorous. I have learned a lot bout the marketing form this class.

Here's the deal, study Prof Swenson's in class slides before tests, that's your best way of preparing. He throws in random test questions from something he mentioned briefly in a lecture so make sure you review his slide. He's funny and the class is fairly easy if you study. Also do as much extra credit as you can.

Very interesting lectures. Shows a lot of funny commercials in class.

This class was super interesting! It's a great business overview class with a slight emphasis in marketing. The class has a easy quiz due before each class, 4 projects that are quick, 2 midterms, and the final. Go the TA reviews and the tests are pretty easy. He posts his slides but going to class is important to get all of his info and attendence

Swenson has been my favorite professor so far! His classes were fun, engaging, and he always used funny examples that helped to retain the content because it made me laugh. He is always willing to help, reply emails, and he knew my name in a class of 600 students! I love this professor and I totally recommend taking this class from him!

Swenson is great, hilarious teacher! Shows lots of funny ads in class, and pretty straight-forward content. He does a Top Hat poll every class, which counts towards your grade, so show up! The reading is basically his lecture, but not too bad. Go through the class and review slides before the midterms and finals. It's a lot of memorizing terms.

10/10 would retake Swenson's class. He shows his faith in all his lectures and has a fun personality. Though he lectures, he makes it fun and worth coming. The points/ reading quizzes are very straightforward. Study hard for exams and be careful on projects! The points add up. Do the SONA extra credit, even if you don't think you'll need it.

A great teacher who does his best to keep lectures interesting. Overall, the class was great, assignments and tests weren't too hard, and I felt like I learned a lot.

Professor Swenson's marketing class was one of the highlights of my semester. He doesn't make the course material difficult, but helps you understand the basics of business. Use the textbook a lot and refer to his lecture slides when preparing for exams and you'll do fine.

Swenson is THE BEST! Very caring. This class is honestly very reasonable. Just read the chapter as assigned & youll be fine! For the tests you just need to know the slides that he puts on Learning Suite!

Dr. Swenson is a really swell guy. His class is fun and informative. The tests are pretty specific though and I never really know what to study so that's a bit annoying.

Super funny guy. Very laid back. Lots of ad clips, entertaining class!! Tests aren't too bad, study! Uses TopHat. 2 Online quizzes every week, 4 easy other assignments. SONA Lab for extra credit. 2 midterms, 1 final. Fairly easy overall, expect an A-B if you put in a decent amount of effort. He loves IKEA.

Professor Swenson is great, he teaches according to the textbook, but he brings in amazing guest speakers and has interesting examples. Im not a marketing major but I liked his class

Swenson is a good professor and teaches the material well. His lectures can be boring, but it can be important to listen just in case he tests you on small details. Other than that, if you put in 2 hours (max) outside of class each week, you will do fine. Very easy A if you do well on the tests, which aren't hard if you can memorize the slides.

You can tell he knows what he is talking about. His lectures were interesting and educating. I also left his class feeling excited to be apart of the business world. The readings were not that bad. If you do the readings, pay attention in class, and study for the exams, you will earn an A.

Really charming guy. The tests are fairly simple and it is easy to get an A in this class. Show up to the lectures. The readings are nice but I would say optional. He provides extensive study guides before exams. The lectures are interesting and his examples are really cool. Nike Exec. came and presented on the Summer Olympics in Rio and marketing.

Marketing is not the most exciting subject in the world. Professor Swenson does an amazing job of taking something that could be incredibly boring and makes it engaging. This course is a ton of memorizing things- nothing too hard. It is all pretty intuitive- but I enjoyed this course BECAUSE of Swenson. He is entertaining, funny, and engaging.

Not too hard of a class but I learned a ton about marketing. Go to class, enjoy some jokes and a good lecture- do the homework and quizzes- study a little for his midterms and you will get a good grade. I have had way harder classes. He does a good job at challenging you, not overwhelming you.

This is my second time taking MKTG (formerly BUSM 241). The TAs can be difficult graders, so take your 4 writing/do marketing assignments in before submitting. No late work accepted! Swenson is a fun lecturer, and makes a 75 minute class less terrible. If you spend a couple hours studying, you'll crush the exams. Open note biweekly quizzes, too!

You have to go to class to get the points from tophat. Sometimes the lectures are really fun with good videos. You don't really need to pay attention too much though. It is possible to just to go through all the slides right before the tests and still do well. Overall, it wasn't too bad.

Professor Swenson has a great sense of humor and makes class entertaining. The class follows the textbook closely, so you get great exposure to material. Lots of memorization, I would just create flash cards along the way. Tests made up a large percentage of your grade but weren't that hard. My only complaint was his heavy usage of powerpoints.

He is a great professor at teaching, inspiring, and entertaining and has a lot of connections, so he brings in a number of guest speakers. He uses TopHat to force you to come to class for credit, and on the Midterm and Final he will slip in some things he taught in class, so pay attention. Tests a lot on application. MKTG 201 has 1% Extra Credit.

Do not underestimate this class!! At first I thought this class was a joke but the second midterm was actually super hard!! I got an 82% and that basically ended up keeping me from an A in the class. Just study hard for every test and do all the extra credit and youll be fine.

Professor Swenson is my favorite professor I've had so far. He is such a great guy and makes class so much fun. It does stink though the amount of text book information there is, that is all very similar so it's hard to remember information sometimes, you really have to memorize. There are few assignments worth a lot of points.

First time taking a marketing class and I found that I love and enjoy it! Swenson is awesome. He's not only great in his field, but a good teacher as well. He's funny, interesting, and engaging. I read the textbook all the way through just because I found it interesting. Got a B+ on every exam, homework is all easy A's. Take Swenson, he's great!

Professor Swenson does a really good job with his lectures. I found his class very enjoyable, and it made marketing interesting for me. Even though he has many students, he does really care about each student. When I needed help with something, he was very understanding and helpful.

Dr. Swenson is a great teacher, even if this class does feel absolutely pointless most of the time. The reading and the lectures cover the exact same topics almost verbatim, so if you take notes on one you don't need to on the other. Study a little bit and you'll get an A. Swenson at least makes a boring class entertaining. Guest speakers are dope.

Swenson is a good man. He teaches well, though the class isn't always terribly interesting. Lots of stuff on the test comes from the lectures and the online textbook. There's a few assignments that help you understand your favorite brands, not too hard.

I loved Swenson as a teacher. Marketing itself was a bit dry, but he makes the class fun where he can! Great guest lecturers, fun videos, etc... Grade is based on reading quizzes, 4 assignments, 2 midterms, & final. 5% of grade is in-class attendance quizzes (participation only). Swenson is a kind & good teacher. I'd recommend him for this class.

Swenson is great! You have a reading quiz due before each class period, 2 midterms throughout the semester, 4 or 5 application assignments (which are annoying, but manageable). When a test is open class is cancelled that day. He takes attendance through online polling. Really funny dad jokes. Not too bad of a class. Take MKTG 201 from him!!

Lectures are redundant of what you were supposed to read the night prior. But, you can tell that Swenson puts a lot of thought and preparation into his ppt's. He really cares about his students & their success. The tests were fairly easy and straight forward. He makes a lot of dad jokes. Really great guy! 4 Assignments & Quizzes before each class.

Swenson is hilarious and chill. His tests are kind of lame, he makes them tricky because the material is so easy to understand, which wasn't my favorite. But he's chill. Also, I was one of the only people who laughed out loud at his jokes, but I personally cracked up. If you have a good sense of humor, you'll like him.

Good sense of humor and great ads made the class enjoyable. Seemed like we were always a little behind in lecture, but this gave us a chance to review material from the previous reading and quiz. Exams aren't as straight forward as the lectures; be sure NOT to read into any of the questions and choose the best answer. Marketing's cool.

Prof. Swenson is a good man. I like him as a person and professor, but I honestly felt like marketing was useless. Most of what you have to learn is terms, which is the test. I don't feel like there was any application in this class. His class is also really unstructured, which makes it hard to know what you actually need to study. 1% extra credit.

Swenson makes marketing interesting. Some of the topics in this class are a little dry, so that got boring, but he overall he keeps things entertaining. This class is pretty run of the mill, but watch out for the four assignments and make sure to go to the TA lab to double check those. His exams can be a little tricky too. Stand up guy though.

While the material is easy, it is sometimes tough to know what is on the test because he is not always clear as to what is important and what is just entertainment. Good professor though.

Swenson does what he can to make this a fun class. Marketing 201 is not the most exciting class, but he fills lecture with fun videos & makes it entertaining. The class is fairly simple if you study off his slides. You can't slack off, but it isn't too hard. Swenson is a good professor & you can tell he cares. He brings good guest lecturers too!

Funny guy

He is really funny and is a really cool guy. He's pretty clear on what he wants you to know. The midterm was not hard, all multiple choice. I would totally recommend him. We had a few guest speakers from big companies like Nike come in. Amazing class.

Professor Swenson is a solid pick for MKTG241. His class is lecture heavy, but the tests are reasonable. If you read the book and understand the material, you can actually get by without going to class, but the lectures are interesting enough that you probably won't feel the need to ditch them. Professor Swenson is famous for referencing IKEA.

Classes are a little long, but they do enhance your concept understanding. He gives so many examples of good/bad marketing, hence why classes can be a little long/boring. He's a good guy. Getting an A is pretty easy if you study the textbook. Bungeelink is used to track attendance-takes forever to load. He is impatient. Only gives 1 min to answer.

Lectures are long but enjoyable because of his sense of humor and the way they are structured. Bunjeelink questions for attendance. Four different large assignments and bi-weekly quizzes. Tests are long and pretty difficult, the questions are application questions, not just memorization. Overall a good class but work hard!

Prof. Swenson is a pretty funny guy. I have never taken a business class before, so it was hard for me to wrap my head around all of the charts/tables/models/etc, but he tries to make it as easy as possible. He uses BungeeLink questions in class to record attendance. Assignments are through the online textbook, so you need it.

Anyone who is telling you this class is hard either didn't read or go to class because this is the easiest material ever and Swenson makes it enjoyable. It's basically a class of common sense, I put in maybe an hour a week and I'm going into the final with a super high A. Swenson is funny and clear in his expectations for the course.

Great professor that does his best to make class interesting. Not a very challenging class, there are four easy papers throughout the semester and reading for almost every class period. Some people complain about his tests having more than one correct answer, but if you do the reading, the correct answers will be pretty obvious.

Swenson is a real gem at BYU. He is always very enthusiastic and available to his students. It is clear that he has a passion for what he teaches

Great teacher, massive class. 4 easy assignments where TAs are just trying to check off grading boxes, not look for understanding. He put in effort to teach well and make it fun. He wrote the textbook, so his teaching was the same as the reading.

I loved this class! It was super fun and Prof Swenson is a funny guy. There isn't much homework at all but the tests kind of hurt my grade. They are strict memorization and it's difficult to tell what is important to study. The first test was very easy and the second one was randomly a lot harder. Pay attention to lectures!

GREAT CLASS. Swenson is the greatest. Super chill guy. Gives you all the information you need to know in order to succeed. There's only 4 assignments and they're fun to do! Tests are easy if you study all the material. He posts all the slides so it's really easy to be prepared for tests.

Brother Swenson is great! His class is super entertaining although may seem like a waste of time sometimes. Attendance is required. 4 assignments are straightforward just make sure you are specific and detailed. Quizzes before class. It seems really easy but you need to study hard for his tests to get an A. Easy B/B+ class. Have to work for the A.

This class took me by surprise. I always felt like it would be fairly easy, but the tests caught me off guard every time, lowering my grade more than I would have liked. Study harder than I did and you'll be okay. Good lectures too.

Loved professor Swenson. He is always willing to help out and talk to you if you have any questions. Lectures are interesting, tests you should study for.

Everyone says that this is the easiest class of all the Marriott School prereqs. I would second that statement. The tests are actually pretty hard, which made me kinda nervous. But I studied and got high As on the first 2 tests. Then Covid happened and I think he felt pressured to make the final way harder. I got a B, but still ended with an A.

easy class, but you do have to land basically an A of A- on all the exams to get an A in the class. good professor, he was funny and kind to students. the assignments seem simple, but they are worth like 20% of your grade so put the time in on those.

Professor Swenson is super funny! He has participation quizzes each class so you need to go, but honestly I looked forward to his classes each week. There is reading and a pre-class quiz each week but it's super easy. If you do the reading you'll do well on the tests. He has super interesting guest speakers as well

Professor Swenson is awesome! He makes the lectures very interesting and finds ways to apply the principles in ways that the students understand. Attendance is based on bungeelink and he offers extra credit. The textbook is interesting and the quizzes are not bad.

Took during Fall 2020 Covid semester as on-demand. Put in minimal effort and am currently sitting at at A-. Do the reading in MyEducator or just google quiz answers for the weekly class quizzes, and the Lecture videos are essentially a repeat of the reading. Also 4 easy projects (took maybe an hour each). Two midterms and comprehensive final.

Brother Swenson is a great guy. He shares a good number of kinda cheesy dad jokes which are nice. His MKTG201 class is pretty easy. 2 quizzes per week usually (10 questions each), 3 exams, and 4 easy assignments. Not a hard class, but very interesting.

His lectures were great and easy to listen to. He also provides study guides for exams which was super helpful.

Get ready because his lectures are loooong! Easy projects and open notes quizzes. The only bad thing about his class is that midterms and finals cover a big percentage of your grade, so if you don't do well on tests, that would affect you a lot!

LOVED THIS CLASS! made me realize I wanted to be a marketer. he is very inconsistent w the length of the lectures. some were 30 min, others were 2 hours. he is very funny. the class is 70% tests though, and there are only 2 midterms and the final.

I enjoyed taking this class online b/c I could watch all lectures in doubletime. I felt like the subject material was a bit subjective at times, but that is more a complaint I have with marketing in general (I'm a microbiology major). I wish the TA's gave more feedback on their grading of the assignments but if you memorize quizlets youll get an A.

Professor Swenson's does a good job nailing down the basics of marketing. To pass, study well for each test as they are weighted heavily. Make sure to turn everything in on time as TAs' grading is sporadic.

Everything on the tests come from the lectures, so make sure you take good notes and don't skip class. Lot's of memorizing for the tests, but the concepts aren't too difficult to grasp. Anyone who complains about this class didn't go to class and didn't study for tests and cries because they actually had to study to succeed.

This class is very simple. 2 quizzes, 2 lectures a week, 3 tests, and 4 assignments. The lectures are long but recorded so you can double speed. It is easy to forget about this class but you definitely need to study for the tests. Tests are always curved a few percents. The tests have a lot from the lectures so don't forget to watch them!

For MKTG 201: Marketing wasn't my thing, but the workload for the course is not bad at all. It all comes down to tests, and there's always some tricky questions on the tests. If you study hard for the tests, you'll get a good grade, if you don't, you likely won't. He is passionate about marketing, and I've heard the in-person class is more fun

Here is a great professor. The quizzes are pretty easy and the assignments are super straightforward and don't take much time. The tests can be tough, but if you study straight from the class slides and review slides it is super easy. Highly recommend!

prof swenson is a great guy and knows what he's talking about. the only thing that's annoying is that if you miss class and there was some assignment announced, you won't hear about it later. they do not do email reminders or announcements if something changes. so skipping is not advised, but class does feel very repetitive of the reading so RIP

Really funny and nice guy. His tests especially the final were quite difficult at least for me. Lectures are just on the reading so not too crazy.

Great class, would for sure take again. He's a really great dude and missing class is no biggie he posts all slides online if you wanted to look over it.

I loved this class! He was a super fun professor and the lectures were awesome! Very entertaining and easy to follow. There is a reading before almost every class, and a few projects, but nothing crazy. Very clear about what he wants.

He gives you all the material you need to master the concepts, but you need to put the hours in outside of class (3-5 additional hours outside of readings). If you put in the time you will succeed. Talk to the TA's about your assignment before turning them in. Not hard conceptually, but there is a lot to memorize. I learned so much from this class.

This is an easy class and shouldn't hurt your grade. His lectures are helpful but missing a few won't hurt you. He is not very respectful to students or gracious in his words about other majors, but it's an essential class for the business school.

Honestly was a pretty good class. Liked the lectures. Tests are weighted really heavy so you definitely have to study. If you study, youll do well.

I have no idea why everyone is giving Professor Swenson a bad review. Sometimes his lectures felt a little boring, but it was so easy to do well in this class. The tests and assignments were super easy if you did the reading, paid attention in class, and studied the class slides. His lectures are repetitive, but that makes it easy to remember.

Professor Swenson is one of my favorite Professors at BYU. He is kind and cares about his students. To be successful in this class you have to put forth the effort. You will do well if you know his class slides (which he posts on learning suite) and are engaged in his lectures. He's always willing to help if you have a question and so are his TA's.

Swenson is one of the best professors at BYU. He wants each and everyone of his students to succeed. If you put in the time and effort and are engaged in his lectures you will be fine. KNOW THE SLIDES. He is very passionate, encouraging, supportive, he shares cool stories, and gives lots of great advice. TAKE THIS CLASS and get to know Swenson

Swenson is a lot of fun! If you take notes, pay attention in the lectures, and study the slides (all test questions come from the slides) then you will do well.

I did all the reading and took notes on it, and this made the class fairly easy. The tests and lectures were based off the textbook. The few assignments did not take very long. Professor Swenson was well-prepared and was good at covering applicable material in class.

Professor Swenson makes an effort to make his lectures not boring, and there are a lot of interesting guest lecturers. Reading/taking notes on textbook readings, going to most (if not all) of the lectures, studying in study groups for exams, studying slides he posts, and doing the SONA extra credit will make it easier to get an A.

It shows that he works hard to make his lectures interesting and fun, but because the class is an intro a lot of the test and quizzes are memorizing concepts. Overall, it was a good class and felt like all the needed resources were provided to succeed.

Although this class is lecture heavy, Professor Swenson tries to make them entertaining. The class is pretty straight forward. The one warning I would give is that the tests are hard and heavily weighted, so if you do bad on a test your grade is pretty much wrecked. Study terms and use the TAs especially to see what you get wrong on tests.

You need a 94 for an A. This class was hard. There were a lot of new concepts you had to memorize. The tests are the majority of your grade and they are difficult. I loved Prof. Swenson and enjoyed this class but it was really difficult and frustrating that even though I put in hours every week and worked really hard I still got an A-

This class is not as hard as people make it seem. Attending the lectures are not necessary if you read and take detailed notes from the textbook. Although sometimes the videos and examples from the lectures are very entertaining. The exams are very fair and you will get a good grade if you memorize your textbook notes. Overall, I enjoyed this class

This class is very easy if you are willing to put in the basic work. I think people find the tests difficult because they are skipping lectures or not doing the reading. Attend the lectures, take detailed notes, do the readings (and take notes), read the assignment instructions carefully, study for tests, and you'll do amazing!

There is a quiz due before each class on a chapter. He goes over the same material in the textbook in class so it can sometimes feel repetitive. But he is a very entertaining lecturer and is hilarious. Pay attention to the examples he uses in class they are really helpful for tests and understanding concepts

I have learned that studying for the test is not too bad as long as you are reading the textbook, attending lecture and paying attention, and taking notes. I had heard that the tests for this class could be tough, be I found that by putting in the effort before the test, studying and taking the first midterm was fairly easy.

One of my favorite business classes. His tests are extremely fair but very difficult, you need to review the class slides, read the textbook and attend the reviews, but if you do the tests are very straight forward. If you don't enjoy business you probably won't enjoy this class. Professor Swenson's lectures are often fun, and very content rich.

I liked Swenson, he's funny. Straightforward class, memorize concepts from textbook and be able to apply them to real-life scenarios. Test questions are mostly common sense and being able to pick up on context clues. Lectures are long but they follow the textbook. Put in time to study and you'll do fine. Good intro to marketing.

I liked Prof. Swenson but his class was hard for me. The tests were hard and it was a lot of reading and lectures covered the same things you read. Open book quizzes, but the tests didn't reflect the quizzes. The reviews also didn't prepare you well for the test. It's A TON of memorizing, and tests are pretty hard. Assignments weren't too bad.

Professor Swenson's class is not difficult as long as you attend lectures and take relatively good notes. Most of the exam material comes from the lectures. He makes the lectures fun and engaging, but sometimes they can be bland. His dad humor really helped me get through some of the more boring topics. The guest speakers are awesome too.

Don't mess with Prof Swenson in lecture! Very respectable teacher, most of the learning is done on your own in the online textbook. Two weekly open-note quizzes, four easy assignments over the semester, two midterms and a final. Very passionate about the subject, I'd recommend going to Swenson if you ever have questions, TAs aren't always helpful.

One of the easiest Marriott school pre-reqs. Reading the textbook and taking notes helped me understand the material, and then the lecture is kind of the same info, so you can just take notes on the stuff that's not in the textbook and the examples he gives. I thought the tests were pretty easy as long as you read the book and went to class.

He was awesome, hard tests but study and you'll do alright.

If you don't read the textbook, you're going to struggle. Read the book and then you'll understand what's going on in class and have an easier time memorizing it for the tests. Swenson is hilarious and even though I didn't love marketing, he tried to make it fun. The TAs were helpful, especially for going over the midterms to see what I missed.

I really enjoyed his lectures, the class did not feel like a class, so I got excited to go every single time.

Super fun person and gives funny lectures, it was by far my favorite class to go to. He is very sweet, just make sure you pay attention to the material during the lectures, I could have done better with that. But I loved him, he is so awesome and engaging with the lectures!

This man has an ego for sure--HOWEVER, this class is really not that bad. Tests are truly not challenging as long as you're generally paying attention in class and review your notes. A lot of the content feels pretty self explanatory. I thought the content was interesting and the textbook was engaging. Do extra credit, it helps.

He made class interesting! The slides and videos you watch are actually entertaining. The 3 tests are worth a lot, but if you study they were ok. And he is a nice person, and I appreciate how clear and organized everything is.

Loved this class! There are 2 weekly 5 question quizzes but its open textbook so not hard at all. Lectures were very entertaining, he's a funny guy. Test were basically memorization and application. There are 2 exams and a comprehensive final. I basically rewrote all his slides to study and finished with a high A. Also do the extra credit.

I'm sad that there are so many negative reviews because I loved Professor Swenson. He's funny, and the lectures were entertaining, as we would watch ads and analyze marketing campaigns. The tests are basically all memorization, so if you memorize everything you'll do well. Definitely not the most difficult class I've taken at BYU.

this class isn't very hard. there are a lot of assignments every week, but they took me an hour and a half a week max. the class can be taken completely remote since the only lecture is always recorded. I would recommend this class for the basic mktg credit

Professor Swenson's MKT201 is straightforward but can be a grind. Lots of weekly assignments, but not too difficult. Rely on the textbook and unstuckstudy ai for test prep - the lectures can be skipped if needed.

Professor Swenson has really good lectures, and explains the material well. I would take a class from him again! The tests are a lot of your grade, and can be difficult.

His class was fairly easy but very exam heavy. The quizzes, which were a small part of the grade, were very easy. All assignments you were allowed (or required) to use AI. The exams weren't hard for me you just need to attend class and understand the concepts taught. However, if you do bad at an exam you get screwed over with your grade.

I actually loved his lectures, definitely do the readings for the weekly quizzes and extra credit they seriously boost your grade. Tests were pretty heavy on memorizing, but the review sessions and slides pretty much tell you what's on the test so study it well and you'll be fine! You can also use AI on assignments, he was always available to meet!

I loved Swenson! He is super awesome and really nice when you talk to him. Honestly this class really isn't bad. Just turn in your assignments on time and study the class slides well for the exams. This class had well written exams. Overall I learned a lot from just paying attention to the lectures. You get out what you put into this class.

Swenson was a funny lecturer, and I enjoyed his class overall. The course has a lot of reading for daily quizzes and is very test-heavy. (70%) The extra credit is only 1% of the course and doesn't do much. I enjoyed the content of the course but am not a very good multiple-choice test taker, thus receiving a B.

I loved Professor Swenson. I thought his lectures were incredibly engaging and helped you gain a solid foundation of marketing concepts. This class is very test heavy though. It is relatively easy to get 100% on all the quizzes and assignments. Go to the TA review sessions for the midterms and final. They cover everything that will be on the exams.

He is a good professor. You get out what you put in. This class inspired me to go into marketing, and I will forever be grateful for that. He invited some really wonderful guest speakers (CMOs from big companies) and used lots of cool examples in his class.

His rate my professor rating should be higher. Prod. Swenson is amazing and I loved his MKTG 201 class. He taught concepts well and was overall super easy. His tests were not hard at all and there was no homework. He also tested us on his power points instead of the textbook, which was so nice. Definitely take MKTG 201 from him!

I loved this class so much, it made me decide to switch my major to Marketing. Swenson is such a good teacher and helps you love the content if you give him a chance. Class is hard, but study and you'll do fine

Honestly, if you are diligent in doing your daily quizzes (only two a week) and use the Study Guides before exams you should be absolutely fine! The class has great detailed material, but not too much that you are ever overloaded and I was able to crush every exam without stress. Professor Swenson is really funny but the class didn't get his jokes.

Prof Swenson is a great guy - he truly cares about his students and wants us to succeed. If you email him with an issue, he's super accommodating and helpful. I think his lectures were a bit boring at times, but he can be really funny at times too. He's a sweet older guy that has embraced AI, so we were encouraged to use AI on projects.

Swenson was great! Engaging lessons, hardly any homework, great sense of humor, and interesting/inspirational guest speakers. As long as you read the textbook chapters/take the quizzes consistently, and show up to class, it's easy to do well in his class. I always enjoyed his lectures and would definitely take from him again!

Tests are all about memorization. Attendance is not required. (You need to go to guest speakers because those will be on test but not textbook.) Assignments are easy and AI is allowed. 4 points of extra credit throughout the semester. Weekly readings in the textbook, along with weekly quizzes that are open book but limited to 10 minutes.

He is a very nice guy and I liked his humour. Your grade is 70% exams, but he tests you on his lecture slides, not his book. If you study well, his tests are pretty easy. Homework is really easy as well as the 4 assignments you do.