Positive attitude. Knows what he's talking about. Has real world experience and relates it to the class. Great class.

This guy is great: well-connected, has some interesting speakers come to class, and he's funny and smiley. He could definitely strive for more organization and clarity relative to lectures, though.

Study up for the tests and take advantage of the extra credit quizes. If you want to prepare and learn about the business world take him

The best professor I had at CSULB. If you want to learn something you will actually use in marketing definitely take his classes. The guest speakers were awesome and it is a rare opportunity to see what working in the real world is really like. Everything he taught and talked about turned out to be true after taking his classes 5 years ago.

Tough guy but he wants everyone to make it in the real world

Great Porfessor. Will do whatever it takes to help you if you put in the effort.

Tomlin is the man! One of the best teachers you can take cause he gives you real world experience. I am a graduate and work in an Advertising agency and I have to say besides interning - his classes were the best experiences and preparation.

First: Stop ****ing! He demands the best of his students. Just because he doesnt let you get away with being lazy doesnt make him bad. He is well connected and helps the students that make a TRUE EFFORT. He has been around forever and seen it all. I will say for the record the tests suck. Since he rarely lectures from the book, and the tests are straight from the book, kinda crappy. But it is our responsibility to handle our own sh**. Be grateful he holds us all to the same standards. Unlike other profs...

IF YOU WANT REAL LIFE EXPERIENCE IN THE BUSINESS WORLD, TAKE TOMLIN!! I DONT KNOW WHY THESE KIDS ARE B*TCHING ABOUT HIM. HE IS THE BEST PROFESSOR ON THE CSULB CAMPUS. HE DOESN'T SUGAR COAT THE BUSINESS WORLD AND GIVES IT TO YOU HOW IT REALLY IS! TAKE HIM IF YOU WANT TO BE PREPARED IN THE BUSINESS WORLD!

This teacher is great!!! He tells is how it is and prepares you for the "Real World"...Great with internships. His guest speakers are interesting.....the class is not hard but his test can be if you dont study a lot. Take His Class.. you will love it

If you are a GIRL- take him! Will NEVER lecture, all guest speakers. Tests are kinda hard but he gives Extra credit pop quizzes. Project is a ****, he expects over the top presentations. I got a C on most tests but with extra credit I pulled of a B. I would take him.

Very fun and imaginitve class. Helps prepare you for the real world.

Cls is interesting & not difficult at all if you study on your own for test.The subject matter is not difficult so if he did do lectures Ppoint like mot teachers..it would be really boring.His guest speakers, and Pro.Tomlin, tell you everything you need to know-make sure you get a group without slackers or you'll be introuble.Love him as a teacher!

He doesn't lecture--get over it!Just study the book and ull be fine(it's not a big deal!)Do the assignments thoroughly and ull get full credit. Choose a good group, ull learn ALOT from the project. Appreciate the guest speakers,its a good opp to hear them.i got an A.Have fun with the class and it will pay off. Work hard, welcome to the real world.

Tests are really hard- they are straight from the book and you need to read really well to do well on the exams. There are 3 exams, and one big project. The project is fun, and you learn a lot. Guidelines are spelled out. He grades easy on the project.

You learn a lot from the speakers he brings in. Just like most other marketing classes, just do the readings thoroughly and u'll do well. Good guy, doesn't lecture (literally). 3 tests and one group project which is pretty easy if you just follow the guidelines he gives out. Really pay attention to the speakers and ask them a lot of questions.

Best teacher I've had at Long Beach. Very difficult tests, but his speakers actually teach you about the real world. 3 difficult tests and one major project. Fun and interactive class. I highly recommened him. He is a great contact to have for your future.

Good professor. He knows his stuff, but he treats the classroom too much like a business setting. No lectures, just extremely successful guest speakers. Project is great if you really want to go into advertising. Take him if you think you want to work for an ad agency.

Great guy! One group project (10 ppl), a few exams (study/memorize the definitions in the chapters and you'll do fine), no lectures, in-class quizzes on review days, different successful speakers each class, and he can hook you up with some cool internships! Good reference for the future. :)

I was very hesitate about taking Tomlin's class after reading everyone's reviews. But, I'm glad I listened to my friend and took him anyways. This was one of the best classes I've ever taken! It was a very enjoyable class, not boring at all! He doesn't waste our time with pointless lectures that most students don't listen to anyways. I got an A.

All these kids that are complaining about Tomlin will never make it in the business world. He expects a lot out of you and can offer a lot in return. He is very well connected in the business world, so if you are serious about marketing, take him. The project is pretty hard, but good for your portfolio if you do well.

He does NOT play favs. Yes I'm part of AMA but it doesn't mean he favored me over others. I got a low score before.trust. Teaching style is very different, however once u become accustomed to it, u may benefit greatly. I highly suggest his class ONLY if u r interested in mktg & hav the time & effort for his class. If u hav a busy schedule, 4get it.

No lecture just guest speakers however he does know what he's talking about when it comes to the "real business world". He plays favorites does but isn't that how it is in the real business world? Join AMA if you can and speak with him in his office about internship opportunities. If you want a taste of the real business world take his class.

Doesn't teach--just talks about real world stuff. Mostly guest speakers (good ones). He favor AMAers. He says he has the ability to help u get an internship but it took him over 2 months only to keep me on my toes and ultimately tell me that the position was never available. However, he is very helpful with other advice. Very fun class

Very entertaining. Fun class that actually gives you a taste of the real world. Read the text book and memorize the vocab terms and you should be fine with the tests. He puts you on the spot too, so don't expect to sit in the back and remain unseen. Tons of guest speakers, some interesting some boring but all very knowledgeable.

Although many of the previous comments are true, Prof. Tomlin is a great example of a Marketing professional. Learn to work with him and network with classmates. Group projects are the closest thing you'll get to a real life experience.

Tests are pretty easy, just read the chapters and study them. I definitely learned from the guest speakers. The group project is something that you can put on your resume if you do a good job.

He likes to dramatize situations a lot. However, he does offer a lot of real world insight & experience. MUST READ THE BOOK to do well. PLEASE do NOT be overwhelmed by the group project! Do NOT let it consume your life! It's not worth nearly as much as ONE exam is! FOCUS ON THE EXAMS! They are worth MUCH more than the project. Pop quizzes r ex. cr.

My absolute favorite teacher! He tests you on the book material but doesn't teach it in class so you have to at least skim the book - the test questions come straight from the book so it's not too hard. He brings in a lot of guest speakers who will teach you more than any book will. The group project is intense, though.

Tomlin is a great professor. Rather than lecturing about the assigned chapters, he trusts that your read it and lectures on how it is being/would be applied in real life. In addition, he brings in guests speakers that often offer internships. Take him if you are actually interested in the marketing world. He has a million connections.

I took both Tomlin's Advertising and Promotions classes. Tomlin is the ONE professor I had who truly prepared me for the real world and a realistic experience. Success in his class and especially the group project led to a great piece to discuss in interviews. I have personally hired several Tomlin graduates over the years. Tough but worth it!!!

After transferring to CSULB, I found every professor to be bland until Tomlin. He's the prof that truly inspired me. Group projects are tough and not clearly told what to do, so you'll have to network. Doesn't lecture but usually great guest speakers. If you can't handle this class then it's a sign to change your major.

Professor Tomlin is the most inspirational professor at CSULB. He does provide lectures on the textbook but by the end of the class you will walk away with real world experience and knowledge that is applicable to any aspect of you life. He provides quality guidance so go to his office hours!!!

Tomlin is by far one of the best professors in the Marketing Department. If I didn't take this class, it worries me when I would have been taught what a marketing deck is. He needs to teach more MKTG classes, but the school completely ignores the students' wishes. Never had so much fun in a marketing class. Real world marketing cases

I once had a heated discussion with him - while all the other students watched in horror. This guy wants you to believe that he is the door to your future - I choose to take my own. While he may have accomplished great things, he is not a king. Pushes internships and his connections. If it works for you, I'm glad.

Prof. Tomlin will offer you valuable real-world info & exercises. Class is engaging, can sometimes be stressful, but by end of semester, you'll have the confidence, experience and presentable material necessary to get you an internship and be a top-contender for rewarding careers. Avoid if you are a procrastinator andor looking to breeze through.

Amazing. Changed my life. Read assigned readings then his lectures do cover material. He told me I was not that important. It made me a better person. Spent an 1 12 after class talking to me. Gifted at bringing out the good in students. If you feel like a loser take his class. He will remind you that you can be a winner. Make a wish. Take him.

Very knowledgeable in advertising. Has had real life experiences with big companies. I haven never learned so much from one class. Don't take this class unless it's taught my Tomlin.

Professor Tomlin is by far the most inspirational professor in my college career. He definitely provides real world insight into what we will be doing after we graduate. If you are willing to work hard and apply what you have learned to real life situations, then you will learn a great deal. He respects who respects him such an inspiration.

I really enjoyed Professor Tomlin's class, he takes a different approach to teaching. There are no lectures, only guest speakers who currently work in the field of marketing. If you're a Marketing major, Tomlin is definitely someone you want to take & get to know. Also pick your members for group projects wisely, GPs are a big chunk of your grade.

Yes, the class might not be per say easy, but easily the best class I have taken in the CBA. Sure he is on his high horse all the time, but by far I have learned the most "real marketing" lessons. All other classes are based on a textbook that is non beneficial , but Tomlin's class are another level. Might not be easy, but most learning.

Professor Tomlin's class is not designed for weak people. His class is hard and that's great. He's trying to show you that you need to rise above mediocrity and develop your critical thinking skills. He spends his class talking about valuable first-hand experiences and has great guest speakers. No point wasting valuable time on the textbook.

Do not take Professor Tomlin if you are lazy. He is a MUST take if you are a marketing major. If you can keep up and do well in his class, he WILL jumpstart your career. The grade is based on 2 group projects and 4 tests from the textbook. He does not lecture the material from the tests. Listen to all of his advice about his class, he hides nothing

This professor changed my life. Step up, get involved, take ownership and accountability for your work! The project decks you walk away with are portfolio worthy. Take advantage of his office hours and drop by to say hi. Prove yourself and he will set you up for interviews/internships. He got me my first marketing job and it was incredible!

If youre lazy dont take. He doesnt lecture on the book, should be reading on your own hes not going to feed you answers & the tests are not hard if you read. For people saying they dont like group projects news flash youll be working with a team when you graduate and get a job, get used to it. Overall tries to prepare you for the real world.

people who complain about Tomlin don't think outside of the box. Easily one of the most important teachers at this school, has INSANE amounts of experience in his field & truely cares about shaping his students into better marketers. Although you have to really study for test and consider non-typical sources his class is amazing.

Don't recommend if you cannot take upfront honesty and criticism. If you suck, he will bluntly tell you that you suck. Might bother some people, but it didn't bother me. I enjoy honesty. You must read the textbook in order to do well on test; he does not lecture about it, instead, he mostly brings guest speakers. 2 group projects and presentation.

Professor Tomlin can be intimidating but his expectations only make you work harder. He brings in many guest speakers and his lectures are all on his past experience as an executive + he encourages questions and has great advice to offer. You need to read to pass exams. This was the first class I've ever taken that felt useful to my future.

If you think you're going to get a job in marketing/advertising by just knowing how to read and memorize, good luck lol. Yes, this course includes that, but even more important is learning how to apply it and creatively problem solve. You get world-class work, world-class guests, and a shot to prove your worth. *Soft people will be weeded out.

Phenomenal. If you are going to school to get As and get a degree - don't take him. If your goal is to learn, to challenge yourself, to improve, then look no further because he is an expert at helping people to break through the boundaries of mediocrity. By far the best professor in the business department.

This is the best teacher I have ever had. He brings on the best guest speakers from Fortune 500 companies.

As a former student of Michael Tomlin, I can confidently say that he is the epitome of what every teacher should aspire to be. With his warm and engaging personality, Mr. Tomlin creates an inclusive and vibrant learning environment that has left a lasting impact on me and my peers.