4.7

Richard Utecht

Marketing - University of Texas at San Antonio

4.7
Quality
3.0
Difficulty
92%
Would Retake
137
Reviews
4.7
Quality
3.0
Difficulty
4.7
Helpful
4.7
Clarity

92%

Would Retake

137

Reviews

Rating Distribution
Official

5

120

4

9

3

5

2

1

1

2

What Students Say

WEAR SPURS GEAR FOR EXTRA CREDIT

MKT3043 - 3.0 rating

Most amazing professor I have ever taken

MKT3053 - 5.0 rating
Class Info

Online Classes

100%

Attendance Mandatory

49%

Textbook Required

67%

Grade Predictor

Your expected effort level

LowHigh

Predicted Grade

A-

95% confidence
Based on 38 grades
Most common grades:
A (21)
A+ (8)
B (6)
Grade Distribution
A(29)B(7)C(0)D(2)F(0)A-/B+(2)
Based on 45 reported grades
A: 21
A+: 8
B: 6
Not sure yet: 5
Common Tags
Inspirational (16)
Hilarious (12)
Respected (11)
Caring (11)
Amazing lectures (10)
Participation matters (10)
Amazing lectures (10)
Get ready to read (8)
Rating Trend

Declining

-0.24 avg change
Apr
May
Jun
Aug
Nov
Dec
Last 6 months
Ratings by Course

ADV

5.0

(1)

MKT

5.0

(3)

RETAILINGADVER

5.0

(1)

MKT5003

5.0

(8)

ADVT

5.0

(1)
+23 more courses
Difficulty by Course

ADV

4.0

ADVT

4.0

4DIFFCLASSES

4.0

MKT5803

4.0

GBA7103

4.0

Reviews (137)
5.0
3.0
MKT3043
Nov 10, 2003

Awesome professor. I have taken every class he has offered and loved them all. He is the best teacher ever!

4.0
4.0
MARKETING
Apr 16, 2004

very entertaining. be prepared to work. u have to stay on the ball & go to every class or u will get lost fast. he gives a lot of quizzes & the tests are not hard if u study the notes & read all of the chapters.

5.0
4.0
MARKETING
Apr 21, 2004

My fav professor at UTSA. Very hard--only class I ever read the textbook in. But well worth it--you actually learn something! I love Dr. Utecht!

5.0
4.0
RETAILING
Jun 2, 2004

Kick ass! Not the easiest teacher out there, but a very fun and informative class. This guy really actually cares about his job and is extemely likeable. The only class I've WANTED to go to... Probably the best teacher I've had at UTSA. RECOMMENDED!

5.0
4.0
MKT3043
Oct 7, 2004

Most awesome professor out there! He is so great, you will work for your grade, but you won't complain. I definately recommend. I would take his courses even if I didn't need them cause he is so bad ass!

5.0
4.0
ADV
Nov 13, 2004

Great Guy! He really cares about his students. He is really funny, But his tests are pretty hard

5.0
2.0
MKT
Nov 15, 2004

He is the bomb

5.0
3.0
MKT3043
Nov 17, 2004

He is an honest professor that cares about his students. He will change the way you see school and will motivate you to get started on your career. He gives great advice and will continue to help you even if you don't have him for class anymore. Don't leave school without taking him for a class.

5.0
3.0
MKT3043
Dec 2, 2004

Great Teacher! Probably one of the top professors the university has. Be prepared to work in this class, but unlike in other classes you will actually learn something.

5.0
2.0
RETAILINGADVER
Jan 6, 2005

The tests are hard, but he is the best teacher at UTSA. TAKE HIM

5.0
4.0
MARKETING
Jan 12, 2005

Best professor I have ever had.

5.0
4.0
MKT5003
Jan 27, 2005

He is one of the best professors I have took at UTSA.

5.0
4.0
MKT5003
Mar 16, 2005

One of the best professors I've ever had. Very challenging but an excellent teacher. Very interesting and engaging. Has a real concern for and interest in the students. Tests from the book and lectures so you have to keep up with both. I learned a lot. Excellent professor.

5.0
4.0
ADVT
Apr 15, 2005

The best Professor I've ever had. Yes, his tests are kind of hard, but it is very much worth it. His lectures are awesome...very entertaining.

5.0
2.0
ADVERTISING
Jun 13, 2005

HE IS THE BEST PROFESSOR I HAVE EVER HAD IN MY COLLEGE YEARS. PROFESSOR UTECHT HAS AN ENGAGING PERSONALITY THAT WILL MAKE YOU PAY ATTENTION TO EVERYTHING HE SAYS. YOU WON'T GET BORED AT ALL. IN THIS CLASS YOU WILL NOT ONLY LEARN ABOUT WHAT ADVERTISING IS ALL ABOUT BUT MARKETING AS A WHOLE. TAKE IT WITH HIM !!!

5.0
3.0
MKT30133043
Jun 22, 2005

Greatest teacher ever. Not the easiest but the funniest and most wonderful teacher in all of UTSA. Class is great. You better know your stuff but fun and informative. And he will remember your name from now to forver and get ready to smile for the camera. lol

5.0
2.0
MRKT3013
Jul 9, 2005

Actually cares about his students and their learning. In depth material, well-covered. Tests are a little challenging, but he outlines what he wants. Apply yourself and youll get an A. Very engaging and has a great personality. One of the best teachers at UTSA.

5.0
2.0
MKT3013
Jul 9, 2005

I enjoyed the class and the professor. I'm not a marketing major, but I need an upper division business elective to graduate so I hope he teaches in the sping so I can take another class with him.

5.0
3.0
MKT3043
Jul 11, 2005

By far the best professor at UTSA. I did not need to take this class but I came out with more than I thought I would. He is very helpful and he actually cares about his students. Remember to outline your chapters b/c it really makes a difference in your grade!

5.0
2.0
MKT3043
Jul 28, 2005

I took two classes with him. He is great. The first class, I did not get all of his thinking, but the 2nd class was a continuation of his first and has a great way of putting the whole marketing mix together. It was fun, but you need to study the tests and attend class. Need to read the text to do great on the tests.

5.0
3.0
MKT3043
Jul 30, 2005

Of all of the professors I have had over the past 4 years, he is the BEST professor I've had. He keeps you on your toes when it comes to learning, but it helps so much for the quizzes and tests. I've learnd the most and had the most fun in his class.

5.0
4.0
4DIFFCLASSES
Aug 30, 2005

I long ago graduated (dec 89), but he was BY FAR the best professor I have ever had. I can honestly say that Ive used so much of what I learned from him in my professional life... He knows his stuff, and makes it fun. The best!

5.0
2.0
ADVERTISING
Sep 13, 2005

No Comments

5.0
4.0
MKT5083
Oct 3, 2005

I took this class over two years ago and I am amazed at how much of the info I use today. By far the best graduate level instructor/teacher that the UTSA school of business has. Truely understands the real world outside the college campus and prepares students correctly for the challenges that they will face.

5.0
2.0
MARKETING
Oct 26, 2005

I've already graduated, but I still remember Dr. Utecht as my favorite and BEST professor at UTSA. I'm a little frustrated that it hurts his score on here if I don't put a "5" on easy...but he's not the easiest, just the best.

5.0
3.0
MARKETING5003
Nov 8, 2005

Very informative class and even though its almost 3 hours he keeps you into the lecture. He has lots of funny examples and a nice setup to the course so that it all ties together. The test can be difficult because you MUST read the chapters. You'll enjoy his class.

5.0
2.0
MRKT3013
Nov 10, 2005

Simply one of the best. You have to read to do good on the test, but he is very clear, concise, and will definitely make you remember the material. Somehow knows everybody's name, even in lecture hall size classes.

5.0
2.0
MKT3043
Nov 10, 2005

Awesome professor, really engages students in the lectures. Encourages students to come to his office, even if it's just to chat. Class is challenging due to the fact that you MUST read the chapters, but he's very straightforward. You will learn in this class.

5.0
3.0
MKT3013
Nov 10, 2005

awesome professor, have to read and go to class, but his lectures are so clear and he keeps the class fun and interesting, would definitely take him again!!

5.0
3.0
MKT3013
Nov 14, 2005

DR. Utecht is very interesting and you can tell he loves what he does. His exams are difficult and tricky...I made the highest grade in class a 92 (Not so high and this was before the curve). But his curves are great. Overall, he's fun.

5.0
3.0
MKT
Jan 7, 2006

Great Prof. Tests are hard. He is very engaging, and has a wealth of knowledge. Be prepared for the pop quizzes....that killed me for my final grade.

5.0
4.0
MKT
Jan 19, 2006

GREAT GREAT Teacher!! if you take his class really be active in class and seem interested and ask questions and you will for sure make atleast an B!

5.0
3.0
MKT5003
Apr 3, 2006

He is an amazing professor. His taxonomy system gives the student as understanding of how marketing works as a system. Very helpful outside of class as well. Rearrange your schedule to take him.

5.0
4.0
MKT5803
Jun 6, 2006

Class was intensive but so much fun.

5.0
2.0
MKTADVERTISING
Jul 15, 2006

Excellent proff. Memorizes your name/face on the first day. Difficult tests but huge curve. Random quizes but ok if you know your Taxonomy. - key to making an A. Uses video, lecture, group activites, etc. Funny/nice guy - has kittens. Will go over your resmume for you. Picks favs, but loves whole class. Does volunteer work. Recommended.

1.0
4.0
GBA7103
Aug 17, 2006

No Comments

5.0
2.0
MKT3013
Aug 20, 2006

Dr. Utecht is my favorite professor of my college experience. He is very funny. He is good about relating the topic at hand to the real world. He takes an interest in each and every one of your students. He is always willing to help you. You have to go to class and take notes which counts for 50% of the tests. The other 50% is from the book.

5.0
2.0
MKT3013
Oct 10, 2006

Great professor, makes class interseting and easy to understand. Memorises students names first day of class. Highly recommended

5.0
3.0
MKT3013
Nov 3, 2006

Highly recommended, this professor is very knowledgeable, and makes the class fun and interesting, easy exams, lots of quizes. You will learn a LOT

5.0
4.0
MKT3013
Nov 16, 2006

Utecht is a hilarious. I always have a good time in his class, and able to learn at the same time. Intelligent and is able to answer your question right on the spot. Remembers your name which is pretty cool. He has a helpful curve system for exams. Conducts random quizzes. There's a lot of class material to learn. So be aware.

5.0
4.0
MKT3043
Aug 7, 2007

Great and funny professor. Enjoyed going to this class because he kep t my attention. I learned a lot of information in this class. You will have pop quizzes. Learn the taxonomy and read the chapters and you will do fine. He also gives a nice curve. I also appreciated that he learned everyone's name on the first day of class.

5.0
4.0
MKT3043
Aug 13, 2007

Dr. Utecht is awesome. He is always willing to help, and he always relates material to real life situations. He also has internships that he passes on to students. His tests are about half book and half notes, but if you learn the taxonomy (and the meaning behind it) you'll do great.

5.0
3.0
MKT001
Nov 4, 2007

GREAT TEACHER; KEEPS YOU INTERESTED IN THE TOPIC

5.0
3.0
MKT001
Nov 8, 2007

This is the BEST professor in the world! He is funny, helps you out as much as he can, will help you find an internship, learn your name and pick on you:) He know a lot, and will teach you everything he knows, loved going ot his class, you will see videos, rate ads, etc. He does pop quizes, but they aren't hard.

5.0
4.0
MKT5003
Nov 19, 2007

Dr. Utecht is an awesome professor, but he expects you to do the reading and study. He is very entertaining and knowledgable, and makes it a point to learn everyone's name the first day of class. The exams are challenging but fair. But don't expect to ever get out of class early - he uses every second.

5.0
3.0
MKT3043
Nov 20, 2007

Great instructor ! He lets you figure out the book on your own.Just read the assignments and take notes. Semi-laidback atmosphere.

5.0
4.0
MKT3043
Nov 20, 2007

Excellent professor! He really understands the fundamentals of learning and enjoys teaching. Very personable and high energy. Highly recommended!

5.0
2.0
MKT3053
May 14, 2008

Great professor! He makes class interesting and fun with his may stories. Attendance is not mandatory, but he gives random in class assignments. His tests are fairly easy if you read the book and remember key points that he stresses in class. He has a genourous curve on his tests.

5.0
2.0
MKT3113
Jul 9, 2008

Like everyone else has said, he's a great teacher! He won't let anyone fail as long as you show you're trying. I promise you'll look forward to going to class everyday b/c he makes everyone laugh and makes a somewhat boring class(retailing) fun. You'll watch a lot of videos by the way and he'll give you reviews for the tests which he curves also!

5.0
4.0
MKT3043
Aug 5, 2008

Wish I had taken THE MAN sooner. Excellent professor who really wants you to succeed in school and in life. Classes are interesting and enjoyable, quizes are there to help you, but exams are challenging. If a business major..do not miss your chance to see what a college professor is supposed to be. Fair, fun, but not easy, prepare to work.

5.0
3.0
MKT3043
Aug 13, 2008

It is a privilege to be a student in Dr. Utecht's class. He is one of the best professors I've ever had, and I recommend him highly. I learned more in this class than I initially expected, and have taken away a valuable classroom experience with a truly talented and gifted teacher.

5.0
5.0
MKT5003
Dec 24, 2008

If you want to learn what marketing is, take this class, but be warned...you'll be challenged on tests, expected to read the book, and take good notes in class. On the other side, he has a great setup to break down marketing as a discipline- something you'll be able to USE. Clear your schedule of work-heavy classes and take this one- no regrets

3.0
4.0
MKT3113
May 21, 2009

Best teacher in the world! Take him, he is the best! You really learn alot about Marketing from him... You'll regret not taking him.

5.0
4.0
MKT5083
May 30, 2009

Dr. Utecht is the best teaching professor that I have ever had through both undergraduate and graduate. He obviously knows the subject matter very well and cares a lot about the success of his students. Very engaging and active lecture style which really keeps you interested even if advertising isn't your favorite subject. Overall, awesome!

5.0
3.0
MKT3013
Dec 3, 2009

He's a fantastastic prof!

5.0
4.0
MKT3043
Apr 7, 2010

The best professor I have ever had. From day one, he is seriously inspiring and will teach you more in one class than you have learned thus far. He's the only teacher that made me feel prepared for real world endeavors. It's a fun learning evironment, but you must earn your A. If you have an opportunity to take him for any class...do it.

5.0
2.0
MKT3113
Apr 12, 2010

He's an excellent teacher and will explain to you specific things to remember that can be used in the real world. He goes over the tests and you have a chance to regain points if you have a legit argument. He won "Best Business dressed teach" which was cool. I recommend him.

5.0
5.0
MKT5003
Apr 20, 2010

Dr. Utecht really knows his stuff. The best professor I have seen at UTSA. He truly is passionate about Marketing and ensuring that his students learn the subject matter. You cannot skip class since he gives pop quizzes.

5.0
2.0
MTG3013
May 8, 2010

Great professor, Excellent text book with superior online content. Grades with a generous curve, provides guides before exams...yet many still find his classes difficult. Take his class, attend, and read the chapters, and you'll come away with knowledge and a good grade.

5.0
4.0
MKT3043
May 26, 2010

This one class kinda makes up for all the bad professors I have had. Great teacher, entertaining class, and very fair. He accommodates his exams to all versions of the book. Not an easy A but definitely worth it.

5.0
3.0
MKT3013
Aug 3, 2010

Professor Utecht is an AWESOME teacher! he brings marketing to another level...go to class, it will help your grade. You won't want to miss, his classes are very entertaining, you always learn something new! does everything to work with you as long as you try. WOULD TAKE HIM FOR ANY CLASS!

5.0
3.0
MKT3043
Nov 16, 2010

Hands down best professor in the world!! PS learn the taxonomy and dont poke the bear. Also, dont mention the basketball team from Dallas. You will have to earn an A but you will enjoy going to class

5.0
1.0
MKT3013
Dec 2, 2010

Dr. Utecht is the BEST professor ever! You have to take his class do yourself a favor and sign up before everyone else does, because they will. He cares about his students and doesent let ANYONE fall behind. He grades on a curve and is helps whenever you need it. Attendance isnt mandatory but trust me you will want to go it'll be your favorite clas

5.0
2.0
MKTADV
Mar 7, 2011

He is by far the best professor I have ever had. He makes it a point to know every student's name. He also helps students if they need career advice or a letter of recommendation. From the first day he tells you that it is not an easy class. His class will be hard if you do not outline your chapters or review your in-class notes. TAKE HIM!!

5.0
3.0
MKT5003
Apr 3, 2011

I'm currently taking his leveling graduate class, and it's pretty entertaining. He's very outgoing and kind, but he's also tough. His tests for the grad students consist of SEVEN in-class essays, plus multiple choice. Egads, those tests are GRUELING. He doesn't talk about the textbook at all, but a big chunk of the essays come from there, so READ!!

5.0
4.0
MKT3013
May 26, 2011

Utecht is the best instructor I've had. The course content is by no means easy and should require a good amount of outside studying, but Utecht is very understanding since he "was a college kid once" and grades on a very fair curve. He is funny, offers sound life advice and helps whenever he can so long as you don't poke the bear.

4.0
4.0
MKT3013
Jun 14, 2011

Great Professor. Really cares about his students. Lot of material. Have to read chapters in order to do well on exams. Gives great and reasonable curves. Very talkative, funny, and friendly. Will work with you on your grade if he see you in class often and making an effort.

5.0
3.0
MKT3043
Aug 19, 2011

Dr. Utecht is a great professor. His class is by no means "easy". You need to read the chapters and take notes but you will come out of his class with a new wealth of knowledge. If you get a chance to take him, I stronly recommend that you do.

5.0
3.0
MKT3013
Oct 4, 2011

Dr. Utecht is one of those teachers who teaches with such Passion that you wish you were just as passionate about something when you get to your career. The class is fun if you go daily and you Need to read. His lectures outline the reading but definately don't help on the test if that's all you study. I HIGHLY RECOMMEND him.

3.0
3.0
MKT3013
Apr 17, 2012

Utecht is an ok professor. he gets teh job done.

5.0
4.0
MKT3113
Nov 7, 2012

Utecht is by far the best professor I have had at UTSA. I have taken Marketing Principles, Advertising and Retailing with him and have enjoyed all. He is a passionate prof who cares about his students and their education, not his paycheck.He loves his job and will help students in any way he can, whether inside or outside the class. Take his Class!

5.0
3.0
MKT5023
Nov 13, 2012

Utecht is outstanding. Attendance is a must if you want to make an A, but that's okay because he's a very engaging, charismatic presenter. As corny as it sounds, he makes learning fun. Not many professors can or are interested in pulling that off. Plus he genuinely cares about the success of students.

5.0
3.0
MKT3013
Apr 9, 2013

Completely stunned at the intelligence of this man. Best teacher I have had my entire college career. Lectures are extremely fun/interesting, never get bored. Cares for his students and wants everyone,even those failing, to pass. Read, attend class, and study 20 min a day & you will be golden. His teaching methods are crazy good.

5.0
4.0
MKT3113
Jun 3, 2013

This guy is awesome. Really wants to help his students learn and succeed. Lecture is never boring and always engaging. By no means is this class a cake walk. You definitely need to read the book and study his requested 20 mins a day.

4.0
4.0
RETAILING
Jun 12, 2013

Professor gave great tools to use in order to learn material. Professor is outgoing, funny, and can keep the class interesting. He is willing to help you learn and do well in class. Very good professor.

5.0
1.0
MKT3013
Aug 8, 2013

One of the best professors I've had at UTSA. And he's a big spurs fan! So lakers fans beware! He will deduct points..jk. Material is easy and he is extremely knowledgeable about marketing. He makes it really fun to learn. 20 minutes a day! Remember this!

5.0
4.0
TEACHING
Dec 7, 2013

This instructor helps you to become a better educator. At times he is a bit arrogant however and tends to give quiz questions based on sports events which is a bit biased. His teaching style is a bit like a coach. I think it is better for male students than female ones. He cares a great deal but I do not care for his teaching style.

5.0
4.0
MKT3043
Dec 8, 2013

Professor Utecht's class is very enjoyable. He clearly displays a passion for teaching, and he knows how to reach/engage his students. His teachings go beyond the textbook; he cares about his students' success now and in the future. He's always available. Attend class, read the book, and study 20 minutes per day = an A! Definitely recommend.

5.0
3.0
MKT30433113
Dec 11, 2013

The absolute best professor at UTSA. He knows what he is talking about and he is funny. He makes you want to do well in his class. If you outline your chapters and study 20 minutes a day, an A is easily attainable. He's not like any other college professor. The best.

4.0
2.0
3043
May 12, 2014

AWESOME PROFESSOR. VERY ENGAGING W/STUDENTS. HE WANTS YOU TO OWN YOUR DEGREE, NOT LEASE IT. PROVIDES REAL LIFE EXAMPLES THAT HELP W/DIFFERENT MKT CONCEPTS. TRULY ENJOYED HIS CLASS, BOTH RETAILING AND ADVERTISING.

5.0
3.0
RETAILING
Grade: A
Jun 30, 2014

The best professor I have ever had!!! I learned more in his class than I have in my entire college career.

3.0
1.0
MKT3043
Aug 22, 2014

There is no denying Utecht is one of the most funny, down to earth, relatable professors you will have at UTSA. However, for students who prefer well-structured classes, this is definitely not one. Either way, go to class, read/study the definitions in the textbook before tests and you can get an A. WEAR SPURS GEAR FOR EXTRA CREDIT!!! :)

5.0
1.0
MKT5003
Grade: A
Apr 9, 2015

He is best ..!!! That's sums it all..!!

5.0
4.0
MKT3113
Grade: A
Nov 1, 2015

Amazing professor, pretty hard class. LOTS of extra credit chances, and he curves the exams a lot!

5.0
2.0
MKT3013
Nov 9, 2015

Professor Utecht is easily one of my favorite professors I've ever taken! He is a great teacher and is very good at putting information into his own words to understand. ICEs are super easy, tests are pretty tough. Make sure to read class notes and the book. He curves the tests very well! He also gives extra credit for wearing Spurs gear!!!!

5.0
3.0
MKT3013
Nov 16, 2015

Dr. Utech is one of the best professors at UTSA! His lectures are easy to look forward to. He doesn't go by "powerpoints" or "book terms" etc, he gives you real life examples, and he teaches what you need to know in real life. He's smart and hilarious! ! Although, please note that if you want an A in his class you have to study hard for his tests!

5.0
1.0
MKT3013
Grade: B+
Dec 28, 2015

One word ***Awesome***. Dr. Utech has been the best professor that I have had the pleasure of taking. You can tell that he loves to teach. Like other reviews stated, he doesn't use the standard power points. Doesn't give homework but does give in class quizzes. His test are super hard but study class notes and vocab. He curves graciously as well.

5.0
2.0
MKT30433113
Grade: A
Apr 7, 2016

Dr. Utecht is the best teacher I've had at UTSA. If you get a chance to take him, jump on the opportunity. His tests can be a little tough but he goes off the 2/3's rule. He really cares for his students and that's the reason I liked him so much. He is a great teacher.

5.0
4.0
MKT3113
Apr 28, 2016

Fun, but really tough. When he says study 20 minutes a day he means it. ICE's (Quizzes) are very easy. Tests are 20x harder. Outline your chapters, it will make a difference! 90% Tests, 10% Quiz. There is your grade makeup. Great class though. Strongly recommend the class to anyone. FANTASTIC PROFESSOR! Be ready to laugh and learn. It's a party!

5.0
3.0
MKT3043
Grade: B
Nov 2, 2016
Would take again

One of the best professors. He gives many quizzes but they are easy, he would actually tell you what to study. The tests are hard, but if you study and take notes you would do well. Must take class! excellent professor, he cares about students.

Respected
Hilarious
Caring
5.0
4.0
MKT5023
Grade: A+
Nov 10, 2016
Would take again

Best professor EVER! Took for for Retailing and Advertising, and going to take him again while getting my MBA. He has been a great mentor and someone who is there for me 24/7. He really is passionate about his students' success. This is a man you want by your side. His classes are difficult, but study study study and you will do well.

BEWARE OF POP QUIZZES
Amazing lectures
Caring
4.0
4.0
MKT3013
Jan 11, 2017
Would take again

This class wasn't easy! But i loved him as a professor he really cares about us! his test are super hard there more of give an example of a term from the book with all the answers sounding the same but all multiple choice! really just study the terms from the chapters needed for the tests and do the 20 minutes a day! Really enjoyed his lectures!!!

Get ready to read
Hilarious
Amazing lectures
5.0
4.0
MKT3013
Grade: A-
Apr 5, 2017
Would take again

The best professor I have ever had! Makes you earn the grade! His lectures are relavent and fun! He tries to connect with everyone. I actually looked forward to the class. "Don't poke the bear" is a phrase you'll learn. You must like "Top Gun", "Spurs", "Giants" (baseball) and "Shark-nado". All in good humor!! Study! Study!

Respected
Skip class? You won't pass.
Inspirational
5.0
3.0
MKT3053
Apr 13, 2017
Would take again

Most amazing professor I have ever taken. He really cares about his students, he's honest, and has hilarious stories. Tests & pop quizzes(ICE's) are challenging but if you read the book & study your notes, you'll be okay. If you have the chance to take Dr. Utecht, DO IT. You'll be friends with the entire class by the end of the semester.

Inspirational
Hilarious
Amazing lectures
5.0
4.0
MKT3043
Grade: A
May 7, 2017
Would take again

Dr. Utecht is a legend. Attendance is mandatory if you want to pass. By far one of if not the best professor I have taken in the College of Business. He cares for his students and makes that very apparent. There is a lot to learn from him, and I would recommend everyone take his courses. UTSA needs more professors like Utecht. Read, study, A

Respected
Participation matters
Inspirational
5.0
4.0
RETAILING
Aug 9, 2017
Would take again

Dr. Utecht... I don't even know where to start. Two words.. FREAKING AWESOME. He is literally the BEST professor I have had at UTSA. He is so inspirational, and driven to teach young people and help them strive for success. He will do anything in his power to help you achieve your goals. His classes are great, but who he is as a person is amazing.

Amazing lectures
Gives good feedback
Inspirational
5.0
4.0
MKT30433113
Grade: A
Aug 11, 2017
Would take again

A straight up legend. The tests are mainly out of the book, but he let's you argue answers and curves the grade. Study the book and you shall pass. TALK WITH HIM IN CLASS. Engage. MEMORIZE. THE ENTIRE. TAXONOMY. Really listen to what he says, and think about it. You will learn the most you've ever learned in college. ICEs WILL HELP YOUR GRADE.

Participation matters
Skip class? You won't pass.
Amazing lectures
5.0
4.0
MKT3013
Dec 3, 2017
Would take again

Amazing professor! I would take any class with him. He is serious about his tests. Read the chapters and take good notes or you won't pass. The only other grades he has is ICE's (pop quizzes). You don't have to go to class but you will miss a-lot if you do miss.

Tough Grader
Gives good feedback
Respected
4.0
4.0
MKT3013
Grade: A
Jan 31, 2018
Would take again

Utecht is a great professor. He wants his students to learn the information and apply it to their everyday lives and you can really see that in his lectures. He is super relatable and wants you to succeed. He allows for makeups on quizzes as well which help with getting a good grade. Show up and get that A

Gives good feedback
Respected
Inspirational
5.0
4.0
MKT30133043
Grade: A+
Feb 14, 2018
Would take again

Professor Utech was by far my favorite and most inspiring professor through out my college career. Took all his marketing classes. You need to listen and write down his notes and have good memorization skills. Read the chapters, study notes, and show up is all you need to do. Exams are tough but he makes learning easy. He may even call you a JEDI!

Gives good feedback
Inspirational
Hilarious
5.0
3.0
ADV3034
Grade: Not sure yet
Apr 4, 2018
Would take again

If you are in the Business School try to take him at least once. You will leave every class with a smile on your face. Such an amazing professor and you will not want to skip class. Attendance isn't mandatory but he knows who comes to class/who doesn't. He will raise your grade significantly at end of semester if he knows you've come to class a lot

Participation matters
BEWARE OF POP QUIZZES
Hilarious
5.0
4.0
MKT3013
Grade: B
Jul 1, 2018
Would take again

I have been out of undergrad for three years, and I still talk about how Utecht was one of the most caring professors I have ever had. He changed the way I look at college, and I am thankful that I was able to take him. Put in the work and you will pass. Go to class and engage. Talk to him and introduce yourself.

Gives good feedback
Respected
Caring
5.0
3.0
MARKETING5003
Grade: A
Jul 2, 2018
Would take again

Very interesting personality. He learns your name after the first day. I feel like he cares about the impact he is making on his students careers. I wish more profs were like him. Beware of pop quizzes and study the book for tests. TESTS ARE HARD BE PREPARED. Totally worth it though.. Highly recommend for a MBA class.

BEWARE OF POP QUIZZES
TEST HEAVY
Amazing lectures
5.0
4.0
MKT3113
Oct 30, 2018
Would take again

Professor Utecht is AMAZING! His class is not easy but he makes you want to learn. The test is 50/50 lecture and book so you will have to read and be prepared. Always stay up to date on your notes in case he gives out an ICE, he typically does 2-3 before each test. Overall he is funny and inspiring and I would take more classes by him if I could!

Get ready to read
Skip class? You won't pass.
BEWARE OF POP QUIZZES
5.0
4.0
MKT3113
Oct 30, 2018
Would take again

Dr. Utecht is one of the best teachers I've ever had. If I could take all of my business classes with him I would. Attendance is mandatory if you want to pass. Study the notes, read the chapters and you'll have no problem in his class.

Skip class? You won't pass.
Inspirational
Amazing lectures
5.0
3.0
MKT3113
Grade: A
Dec 17, 2018
Would take again

Best teacher in Business school and its not even close. Come to class every time and he will respect/like you. Go to his office hours, do good on quizzes. Big curves on exams. Get a 100 on short answer portion of each exam and class will be a lot easier. He cares more than all of the teachers combined. Need to be more teachers like Utecht.

Respected
Amazing lectures
Caring
5.0
3.0
MKT3013
Grade: Not sure yet
Jan 24, 2019
Would take again

Only my second week and i really like this professor and this class. I have learned so much already. I also find him very humorous so it breaks some of the ice and tension I already have in my other classes. Learning is fun in his class. Very relatable, knowledgeable and great teacher. I HIGHLY recommend taking his class.

Participation matters
Inspirational
Hilarious
4.0
5.0
MKT3013
May 15, 2019
Would take again

Utecht is like a father-figure. From the first day of classes he makes it clear that hes accessible and motivational. This class was definitely hard because most of our grade comes from 3 exams. But always read the book in advance and review your class notes and you will do just fine. Go to his office if you need anything whatsoever!

Inspirational
Amazing lectures
Skip class? You won't pass.
4.0
3.0
MKT3113
Grade: A
Jan 27, 2020
Would take again

Dr. Utecht was one of my all time favorite professors! He gives really insightful and interesting lectures and has his own unique teaching style. While the material can be a little much, he offers a lot of easy extra credit opportunities. He's hilarious but also passionate about what he teaches. Definitely take him at least once!

Inspirational
Hilarious
Amazing lectures
5.0
3.0
MKT001
Grade: B
May 4, 2020
Would take again

Professor Richard Utrecht impresses me with his story about his father putting him to work in a city public works job. It taught how important college is in getting a great job! He is a top shelf individual.

Respected
Inspirational
Caring
5.0
2.0
MKT3043
May 26, 2020
Would take again

Without a doubt, the best professor I have ever had. Very helpful and truly cares about his students.

Respected
Inspirational
Caring
5.0
2.0
MKT3013
Grade: A
Nov 18, 2020
Would take again

Easy class! All you do is chapter concepts and quizzes on McGraw-Hill. Time consuming but have unlimited attempts. 1- 2 chapters a week for a total of 19 chapters covered. 3 tests that have the same questions as the chapter quizzes. Never saw his face or heard his voice but wasn't necessary. As long as you do every assignment, should get easy A!

Lots of homework
5.0
2.0
MKT3013
Grade: A
Dec 4, 2020
Would take again

No lectures did reminders and let us know of events he thought would be helpful, all assignments, and tests are open notes. About 2 chapters a week. Multiple attempts on chapter quizzes, easiest A you can earn. All through McGraw-Hill. Do the work, you'll be fine.

5.0
2.0
MKT3043
Grade: A
Dec 10, 2021
Would take again

Professor Utecht made this class simple and smooth. He is very accessible via email and is empathetic of his students rather than harsh and cold like some professors. He wants his students to do well. Take him!!!

5.0
2.0
MKT3013
Grade: A+
Apr 19, 2022
Would take again

I took him online, so all we had to do was learn smarts which is totally fine but there was a lot of concepts. If you have good time management I would recommend taking his class.

Get ready to read
Lots of homework
5.0
3.0
MKT3013
Grade: B
Aug 5, 2022
Would take again

I took Dr. Utecht in the Fall of 2014 and he is the best educator I have ever known. He is the one who inspired me to set my foundation to be a business professional and leader. This professor is a one of a kind and truly cares about his students beyond a classroom and has a way of being inspirational to make a student want to succeed.

Amazing lectures
Inspirational
Hilarious
5.0
1.0
MKT5083
Grade: A+
Aug 13, 2022
Would take again

Very polite and emails back quickly. Smartbook quizzes are a bit tedious but the prepared me well for the tests. I would definitely take this professor again.

Get ready to read
Caring
Accessible outside class
5.0
1.0
MKT3013
Grade: A
Dec 2, 2022
Would take again

This class was so doable and self-explanatory. Professor Utecht had a clear structure for the course and made it easier as it was online. Highly recommend!

Clear grading criteria
Lots of homework
Online Savvy
5.0
3.0
MKT3013
Grade: A
Dec 27, 2022
Would take again

Hybrid class: Amazing professor! He creates interesting/engaging lectures, and provides in-person extra credit quizzes for most lectures (adds the points to the final grades). Attendance is not mandatory, but the lecture and reading material is what will be on the exams. There are 3 online exams, online quizzes, and online SmartBook assignments.

Amazing lectures
Clear grading criteria
Accessible outside class
3.0
1.0
MKT3113
Grade: B
Jan 4, 2023
Would take again

Honestly, I didn't ever meet this professor. The class was completely online and easy enough. There are way too many concepts in each smartbook so get ahead if you can. If you miss any assignments though, it is harder to bring your grade up.

Clear grading criteria
Lots of homework
5.0
2.0
MKT3013
Grade: A+
Apr 20, 2023
Would take again

Imagine watching a Ted Talk and stand-up comedy at the same time. This professor was the wisest person I've ever met in my life. He still helps me with life advice a year after I took his class. I consider myself lucky that I met him. :)

Amazing lectures
Inspirational
Hilarious
5.0
1.0
MKT3043
Grade: Not sure yet
Apr 24, 2023
Would take again

Dr. Utecht is by far my favorite professor that I've had. I took his online course and was very happy to have gotten to take his class in person. He truly cares about his students and wants to help. Attend his office hours and just make conversation with him - he really is the best! (Also, study each day for the class and exams/work will be easy)

Amazing lectures
Inspirational
Respected
5.0
2.0
MKT3013
Grade: A
Jan 31, 2024
Would take again

Professor Utecht lectures are definitely fun and entertaining. His tests can be harder than you think but his curves are generous. Easy A and wish I could take him for other classes. You will need to attend class though.

EXTRA CREDIT
Amazing lectures
Lecture heavy
5.0
1.0
ADVERTISING
Grade: A+
Mar 25, 2024
Would take again

Easily the best professor i've ever had at UTSA. 10/10 would recommend

Amazing lectures
Inspirational
Beware of pop quizzes
2.0
5.0
3043
Grade: Drop/Withdrawal
May 17, 2024

I had to drop this class because there was so few things that were graded. Only things were graded were in person exams and homework. If you don't do good on the first exam for Advertising 3043 class then you're in danger of failing, basically exams are the only way to get a good grade in this class. Very risky class to take which is why I dropped

Beware of pop quizzes
Caring
Lecture heavy
5.0
4.0
MKT3043
Grade: A+
Jun 3, 2024
Would take again

Professor Utecht is one of the most caring, genuine ones out there. It's rare to come across an instructor who is proactive and treats everyone with respect. His material is heavy, and you have to study and read the text outside of class, but he offers ample extra credit opportunities to help boost your scores. Don't take him if you want an easy A.

Get ready to read
Participation matters
Accessible outside class
5.0
1.0
MKT3043
Grade: A
Aug 27, 2024
Would take again

The best advertising professor, no doubt! He made classes so interactive and participatory; I definitely recommend taking him if you need this credit. We had "ices," which were quizzes, You want to learn your Marketing taxonomy, but overall, it was a very easy and fun class, It was almost 2 hours long and it felt like 30 tops.

Participation matters
EXTRA CREDIT
Hilarious
1.0
3.0
MKT3013
Grade: Drop/Withdrawal
Oct 15, 2024

This class is very test oriented which means if you don't do good on exams you might be in trouble. Professor is alright at best, would not recommend if you consider yourself a introvert

Participation matters
Beware of pop quizzes
Lecture heavy
3.0
4.0
MKT3043
Grade: B-
Dec 6, 2024

His lectures tend to get sidetracked on random tangents. He relies heavily on mcgraw hill. Assigns 2 80 concept chapters each week that will take a long time to complete. He has difficult exams, but he does want his students to succeed.

Get ready to read
Lots of homework
Beware of pop quizzes
5.0
3.0
MKT3013
Grade: B
Dec 7, 2024
Would take again

Professor Utecht's class is engaging and fun - like a TED Talk with stand-up comedy! The material can be challenging, but he's super helpful and provides great study resources. I found unstuck ai really useful for test prep alongside the textbook.

5.0
3.0
MARKETING
Grade: A+
Apr 6, 2025
Would take again

I took several marketing and advertising classes years ago and I still utilize the lessons I learned. His impact and real world applications of what he taught me are felt and used by me every day. He recommended me to be the UTSA host liason to the CBS Sports Final Four and it was an amazing experience. Thank you for all you do for your students!

Participation matters
Amazing lectures
Gives good feedback
5.0
3.0
MKT3043
Grade: A
Apr 27, 2025
Would take again

He's a very nice Professor, he cares a lot about his students. He's funny but you need to actually study hard in order to pass his class. There's 3 tests for a 75% of you grade. His tests are short answer response/ true and false/ and multiple choice. He's an easy grader. Most test questions are from the smartbook assignments.

Beware of pop quizzes
Caring
Test heavy
5.0
2.0
MKT3113
Grade: Not sure yet
May 12, 2025
Would take again

Greatest professor I've had in 3 years of school. He genuinely cares about his students and wants to connect with them. The tests can be difficult and you do have to study but if you go to class and make an effort to learn you will be rewarded. Every professor should watch how he teaches and take lots of notes.

Hilarious
Caring
Respected
5.0
3.0
MKT3043
Grade: A
Jun 5, 2025
Would take again

Genuine guy that knows exactly what he is talking about. You need to go to every class or else risk falling very behind. Exams are difficult but he gives a very generous curve. You will need to dedicate some real time to this class. Put in the effort and you will enjoy the class!

Participation matters
Amazing lectures
Test heavy
5.0
4.0
MARKETING
Grade: A
Aug 28, 2025
Would take again

May be the best teacher I ever had. It was educational and difficult, but worth it. Learned more and prepared me for real life than any other class.

Get ready to read
Participation matters
Amazing lectures
4.0
3.0
ADVERTISING
Grade: A
Nov 25, 2025

Homework is heavy some weeks, doubled w/ hw from his other classes if taking both. It's all connect / smartbook homework. He adds curves to the exams. Type of class you need to show up as lecture notes are on exam. As someone else said, be wary if you are an introvert. A lot of the class is just chit chat and having a friend helps.

Get ready to read
Lots of homework
Hilarious
5.0
3.0
ADVERTISING
Grade: Not sure yet
Dec 10, 2025
Would take again

By far the best teacher/professor I've ever had! He doesn't just read off a powerpoint, he let's us know what is actually important. He is always giving extra credit on quizzes and exams and is so kind. So glad to take him again next semester, the one class I genuinely enjoyed coming too.

Amazing lectures
Beware of pop quizzes
Caring
Class Info

Online Classes

100%

Attendance Mandatory

49%

Textbook Required

67%

Grade Predictor

Your expected effort level

LowHigh

Predicted Grade

A-

95% confidence
Based on 38 grades
Most common grades:
A (21)
A+ (8)
B (6)
Grade Distribution
A(29)B(7)C(0)D(2)F(0)A-/B+(2)
Based on 45 reported grades
A: 21
A+: 8
B: 6
Not sure yet: 5
Common Tags
Inspirational (16)
Hilarious (12)
Respected (11)
Caring (11)
Amazing lectures (10)
Participation matters (10)
Amazing lectures (10)
Get ready to read (8)
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