so very yummy

ALOT OF WORK

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Bob teaches very well !!!! and is super cute ;o)

Great prof. Class for learning practical stuff. Don`t need to but text book!

Intersting, fun classes. Great, but hard projects.

Fun class, attend and you'll see. Interesting topics and info... not hard on the eyes either!

Great class. Hot prof. Just want to have sex with him

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He is a really good teacher and really nice and approachable. You really want to approach him he is delicious!

Get in a good group or its a long symester. Awesome teaching when he gets rolling.

I didn't like him in other classes but in sales he's awesome. To my surprise, it was among my top 3 favourite courses at mcgill. Make sure you include financials in your papers. :) Don't forget.. this is key with him!!

very friendly teacher and very helpful, he inspires me to continue into branding

Very helpful and gives great examples in class, but he looks for a lot of content and understanding in the papers.

i want him as my professor.............t n

I love this guy, couldnt ask for a better prof. He is a hot one, yum yum!

Amazing! Common sense, it's just the application that's hard. Looks for a lot of content and insight in papers. Final exam simple....If he tells you as a comment "guys, that's an upper level comment", you're on your way to a good grade! Lots o

hot hot hot hot hot hot hot hot hot!!!

its soooo much fun taking classes with this teacher, although he's a bit harsh on the grading, he's really hot though!!!

He's HOTTTT! Looks like Ryan Seacrest from American Idol! Anyways, his classes are always entertaining and is a fair grader! One of the best profs at McGill!

From a dudes perspective, this guy is the man. Top 3 best teachers I've ever had. Makes this already fun class even more fun. So dynamic, true he is a tough grader (even though he cant spell)

greatest teacher around; made me want to switch program

Really cool guy. Makes the class entertaining. Def one of the top teachers at McGill

really good class. looks like scott wolfe circa party of five days.

excellent prof. geeky hot look...

really interesting prof, and extremely knowledgeable. makes 3 hours go by fairly quickly. marking however...a bit hard, and doesnt seem to have a set rubric or anything.

Awesome teacher - its obvious from the statistics. Class is very fun and interactive; he makes this subject very interesting. Definetely the best teacher I have had here.

Makes the class fun, i had him at night and i think that was the best way. Goes through the material quickly so we can leave early and does it well so you remember it later. THe easiest teacher to catch in office hours, only through emial mostly. If learn by having fun this is the class for you.

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I love this man

okay yeah, hes hot, moving on... hes hard with the project but the final is so easy you wonder if youre actually delirious. He is one of few interesting teachers :)

VERY HOT!!

Entertaining classes...never a dull moment with Bob

Bob may be good looking but all this 'hot' talk can only mean one thing: womanizer... great teacher... but a clearly too self involved. He likes the attention.

He really wants you to learn. It's a great class and he's incredibly energetic. He tries very hard to get you involved and excited.

Awesome prof - loves what he does and makes you really enjoy the class.

What can i say?! He maskes me smille all the time and says everything what must say in a especial way, that dont makes me forget the things.

i wish i was your student

a very fun course!

Lot of fun to go to class and he's so suh-weet to look at. As far as core goes, this is the best so far.

Nice guy. Funny. And keeps his classes interesting. He's not too helpful during office hours though. Overall, it's a class that you won't skip eventhough you can.

He's the sh*t! The most fun I have ever had in class.

Bob is the global brand! Awesome course Bob!

not a fan.

Bob is an awesome teacher and makes his class fun and dynamic. He is very clear and I can guarantee you that you will not fall asleep in his class...maybe except for the oral presentations of other peers :P

I've never done more work for fewer grades but learned so much. Fun guy who give you the best d*mn class.

He is a really good teacher. I was never borred in any of his classes!

AMAZING

Professor Mackalski was amazing. He brings a wealth of practical experience to the class and I found him to be very fair. The class is entertaining to say the least. I didn't miss a class and felt that I got my money's worth.

Had this professor for last semester. He's the epitome of teaching greatness: knowledgeable and interesting all wrapped in one package.

BobbyMac makes everything so easy to understand and classes fun. Its the only class that I didn't skip in my 4 year at McGill.

Brand values to his class: Crazy work load (like 2 courses) and super fun. My favorite prof and class at McGill (or as he always says Desautels)

Bob , u rock !! U branded yourself in a grat way . My secondary associations are : very helpful , professional , approachable , and know whathe is doing . You will regret not taking BOB's class !!

Take him if u wanna learn in a different way. Yeah it is a demanding class but totally worth it :)

My favorite prof with the best course at Management.

Bob is by far the best teacher i had at my 3 years in management. U learn , have fun and feel the you got your money's worth for it. I actually use the theory he teaches in rea life. He is an AMAZING person ! Take my advice : line up now in the b-com office to get in his class.He know his stuff!!!

three words : Take his class.

One of the best classes you will EVER take.

BOB , he is the best person you will ever get the chance to meet. I am very glad an d honoured that i had a class with him . He is the best thing Mcgill can ever offer to students !

the class has got so much work and he read every mofo page in our 70 page (PART 2!!!) report but it was still my favorite class

BEST TEACHER IN MANAGEMENT AT MCGILL BY FAAARRRR!!! I took Bob TWICE because not only did I love him as a teacher but he was a great person to be around. There is no textbook needed. His slides are very clear an concise. The group projects are a lot of work but SOO fun and interesting! TAKE HIS CLASS!!

Study abroad brazil is the best decision I took this year. I learned a ton about brazil and brands but I also took his advice (I quote) to "suck the marrow out of life". Thanks bob for everything.

Bob is the best you can get at McGill :)

One of a kind. Take this class.

Be prepared to work extremely hard- but it is worth it!!! Bob is an AMAZING teacher, so fun and interactive. The material is actually practical and interesting, Take this class... you won't regret it!

BEST TEACHER AT MCGILL BY FAR love this man - so helpful, no need for textbook cuz he teaches impeccably, nicest, funniest, hottest teacher ever! its not an exaggeration when ppl say best teacher at mcgill - TAKE HIM (you many also fall in love with him in the process)

I am surprised this course is not a core Marketing course. Learned more in this class than probably any other marketing course. Bob is absolutely great. Highly recommend this class with this prof.

Waited for 2 terms to get into his brand class. When you finally get in to the class you will know why. HE IS BEST AND MOST FUN PROF I HAVE EVER HAD.

You can't help but have a crush on this guy. Every class is fun, and his activities drive the concepts home. TAKE THIS CLASS; you'll learn a lot and have fun.

The most available prof I've ever met. office hours are from 9:30 - 11:30.. through his iPhone. Not a lot of content in MGCR 211 but he teaches it very well

Bob is the best teacher I've ever had! The classes covers both theoretical framework and a practical one (group projects). Two years later and I still remember most of the stuff taught it class! Definitely take it if you can.. you will not regret it! I fall asleep in many classes, but never in this one ;)

An awesome teacher!!! Classes are fun but workload is intense.

Bob lead our study abroad Brazil group. He is na AMAZING teacher and the pefect leader for our group!! Obrigado Bob!!

Absolutely LOVED him and Brand class. Register the first hours of registration coz you won't get in otherwise.

Loved him, he is super energetic and makes this long and annoying class very entertaining. If you don't like marketing much, you should take him

Awesome person, cheerful personality, very helpful... He is very demanding but TOTALLY worth it. Nothing but great great things to say about Bob. He makes the class very engaging and interesting. I loved his guest speakers.

The most interesting class in management. Concepts are crystal clear and almost ever class has a surprise or interesting activity. The guest speakers are fabulous.

Bob is actually the best teacher I've had at McGill. Amazing lectures, but participation is worth a lot. Group projects are a lot of work but he's always there if you have any questions. Take him if you can!

We all know Bob is great -- so let me tell you how to deal with him. Go to class or you wont do well. He expects that of you. He'll also mark your exam and project on how well he knows you. Truly, do not take this class if you dont plan on attending. That said, you don't need the book. He'll drill material into your head; it's easy if you attend.

Bob is the man. He expects you to show up to class so don't take this course if you're looking for a bird to skip. Teaches in a hands-on, example-focused way that keeps the class engaged and interested. Always willing to help you out if you put in the time and effort. Overall great guy who knows his stuff and wants you to succeed.

Bob is by easily one of the best professors at McGill. Some advice: attend every lecture, participate, read his slides before class. He is a very tough grader but he is so clear and drills the material into you. Midterm was fair, so make sure you study enough. His lectures are interesting and he cold calls you. 100% would recommend his class.

He's arrogant but its ok because this was my favourite class at McGill because of him, very interesting class and I've learned so much from him/this class. very interesting / fun lectures i was actually looking forward to going to class ! attend every lecture and participate!

Probably one of the best Marketing classes I have taken. Bob is extremely passionate and expects his students to show the same motivation in his classes. There wasn't one class that I did not enjoy. Grading is more than fair.

I took Brand Management as an elective, and absolutely loved it! Bob made this class truly memorable. He was a fair grader and showed how deeply he cared about his students. He gets everyone to participate and makes us laugh and makes learning the material a pleasure. He teaches it in a unique and incredible way. No complaints, would take him again

Bob is the best professor. I learned so much from him and he inspires me. A must take certainly.

My favourite prof at Desautels. Inspired myself and many others to pursue careers in branding. Couldn't give him any higher praise, and many of us have kept in touch with him since graduation. His brand class will change the way you look at the world -- if you put the time in. Participate, talk to him, pay attention. You'll have a blast.

What an amazing prof! Truly passionate about teaching and very caring for his students. Definitely a class with loads of work, but if you put in the effort you will learn so much and do well. Don't take this is you want an easy A, but if you want an amazing learning experience - like the best at McGill - take brand management with Bob.

Sooo much fun!

The best prof at McGill by far and one of the most enjoyable classes I've had. The midterms are not hard but are graded harshly. Make sure to be specific and use exact material given in class. Make sure to get in with a good group who actively work in the marketing field. The project is long and takes a lot of work but it's enjoyable. Take him!

Bob is the absolute best. Brand management is the best class I've ever taken and he makes all lectures extremely interesting. You have to take him.

Bob is undoubtedly the best marketing professor at Desautels. Both of his classes- Brand Management and IMC have provided me with the most hands-on understanding compared to any other business course I have taken. I have never seen a teacher that is so passionate and dedicated to his students' learning and experience in the course.

Amazing in class experience

Bob is one of the best profs at Desautels. Makes class super interesting. The group project can be tough, but it's very fun to put together. Would definitely take again!

Love this prof and course. Amazing lectures, lots and lots of feedback, and an interesting project where you actually feel you've accomplished something substantial. Probably the best prof/course I've had. The downside is that you have to work like crazy to get an A.

Bob, along with Sujata and Robert David are the best profs in Desautels. Bob is incredibly knowledgeable on the subject, cares about his students and not matter if you study or not you WILL learn what branding is and remember it in the long run. Group project is painful however, where your partners might mess up your GPA with their peer eval.

if you have the option to take Bob, do it. He is such an inspirational human and will teach you so much each class. He is a very caring individual who you can constantly contact for any questions. He really wants you to succeed and learn. He is also simply a hilarious human being. I took one class with him (brand) and im planning on taking two more

He's the prof that runs on passion. Loved the content and delivery. My favorite class at desautels.

Bob is the best. Period. Go to class and get a group with competent people and you'll do well. Such a funny and interesting guy who makes class a true pleasure. You will learn a lot, but testing is very fair and rewarding for those who put effort into the class. The project is a lot of work but is very interesting. Definitely take this class.

Brand management was my favorite class at Mcgill so far. Bob has a way of teaching that makes you want to go to class, and love the subject. He maintains a friendly link with his students and knows all of us. His class is really interactive, I wish he thaught another class. His grading is fair, make sure to take notes of everything he says.

I would take a class on watching paint dry if Bob was the one teaching it

A class worth taking, he is an awesome professor, although I wish I learned more, instead of repeating the same concepts over and over again. Perhaps could benefit from more, regular small assignments? Still one of the best Marketing classes at McGill.

Best prof I've had at McGIll. He knows your name by the end of add drop and will call randomly so show up to class. Brand Management is crazy interesting and he knows his stuff. Always leave his class in a better mood.