Wow- I don't know how you wouldn't like this class. Useful material and easy A if you study at all. There are some writing assignments that I found to be fun and somewhat easy. Koch has a dry/sarcastic sense of humor that I could see being interpretted as cocky, but I liked him. Attendace wasn't mandatory too!

I have never learned so much from anyone professor!

He used to be a big wig at Coca-Cola Co, he has a lot to offer! Personable and he will invest in his students that engage him.

He is a very entertaining teacher. There is two midterms worth 30% that are not complicated if you listen to his lectures. Also there is a presentation worth 20% and a paper worth 20%. I enjoyed this class alot.

Strategic Marketing. Koch is a really nice and funny guy, with great stories. You have to buy the book (cheap), but you'll spend all of 10 minutes reading 5 pages in it. Majority of the class is a marketing simulation which is fun but frustrating. Class easily done in half-semester.

Professor is funny always making jokes and picking on people. I love this class I did not have much interest in marketing but thanks to this class it has called my attention and want to minor in it. He makes class go by fast. Pretty easy grader. I would really recommend this professor

Wonderful, engaging professor made this class extremely enjoyable. I would return next semester just to sit in on another of his classes. Fair grader tests are based on class lectures not obscure foot notes from the book. Great class

He is such an engaging teacher. Love his sense of humor. He has 2 tests and a final and gives two extra credit opportunities. You really have to go to class for the clickers. I received a B which was a low blow because i did study for his tests.

He's nice and his lectures are pretty entertaining. Attendance is taken by answering questions on videos seen in class. Tests are generally pretty easy, follow his review and power points.

2 midterms and 1 final make u 90% of your grade, homework and attendance are 10%. he gives good reviews for midterms and final. As an international student whose first language is not english i made an A but i study for it! but the class is an easy B if you want an A you need to read the book and do the reviews

Great professor. He knows business. Take him if you have passion for business and want to advance in the field of marketing.

Annoying homework and clicker questions. 2 quizzes, 2 test, & 1 final. He gives out reviews for his two tests for the people who attend class. He's super nice though. The tests were okay - read over the review he gives out!

He is truly an asset to Bauer, as he has work experience in marketing with big name companies (i.e. CocaCola, Sega, Mattel, etc). Was a die hard accounting major before this course (already had internship) and had no prior MARK desire. MARK will now be my fall back major due to Koch. Koch is an example of why Bauer is "where awesome happens."

Definitely one of the most enjoyable classes I've taken at UH, and this is due in part largely to Koch. His lectures are fascinating, he has a great sense of humor, and he's very "real" with his students. The tests are fairly straightforward, just make sure you pick up on what he deems extra important, because they'll probably show up on exams.

He's a nice guy but I wasn't very interested in the class. There are easy in-class assignments (people try to cheat by not going to class but still doing the work and apparently he always catches them idk). Homework is all very easy (usually two per week). Study homework for the quizzes. Easy quizzes and tests.

He is kind of boring but the exams are super easy if you do the reviews.

Professor Koch is not a bad professor. He gives us a review on what to go over for our quizzes or midterm. Lectures are pretty interesting. Not strict. Hes caring and funny and not a tough grader. I would take him again if I can. You wont regret taking him. Easy class if you actually know whats going on.

He is a good professor. If you listen to his lectures and study what he reviews then the exams will be easy. There is extra credit that gets added to the final grade. The final exam had the same questions as the past 2 midterms pooled together. Not hard to get an A.

quizzes/tests/final 90% of your grade. HW/Participation 10%. Do the STUDY PLANS on MyMarketingLab!!! I got an A on my first quiz because I studied. Focus on anything that has steps/categories in the textbook and VOCAB, VOCAB, VOCAB. Extra credit is market research participation outside of class.

I loved taking this class with professor Koch. Most of his lectures were engaging and very interesting. Really just showing up to class and paying attention sets you up for success. The textbook is actually overall easy to read if you choose to. You still have to put some effort in but the material is not hard. Highly recommend him!

Great lectures. Funny guy. Koch is a really knowledgeable professor that has a lot of industry experience and examples to share. Great at speaking to large 300+ student classes. Online homework assignment for each chapter is easy. 2 quizzes. 2 exams. 1 final. Would definitely take any of his courses.

Went to class on day one and never went back (except for tests and quizzes) - attendance is worth 5 points of your final grade. Tests carry a heavy weight on your final grade. You can get an A if you really study the material. Make sure to keep track of the homework due dates because it's easy to miss one (there were 19 of them).

I'm not a Business major, but I had to take this class for my certification. I really enjoyed his lectures. Professor Koch is funny and attendance matters to get an easy participation grade. There are 2 quizzes, 2 midterms, and 1 final plus HW and participation. As long as you show up to class and read the book you should pass.

Dont need the book. Hes a nice guy who puts effort in his lectures its just that his grading scale is atrocious. He gives learning catalytics which you can find the answers on quizlet. He will sometimes give a curve ball if he feels people are using the code that arent in class. Just study the powerpoints and you should fine. This should be easier

This is one of the better professors at UH. He cares about your feedback and is willing to alter due dates as long as there is consensus with the class. His exams are easy as long as you study (duh), and he brings a humor to his lectures. He is also willing to relate the course material to real-time events.

You don't need the book. Hes a nice guy who puts effort in his lectures its just that his grading scale is unpleasant. Study his ppt and notes. Sometimes he would give a curve and extra point. so attend the class. Exams are ppt and sometimes on quizlet.

Takes attendance for credit, Very funny and keeps class interesting, Easy grader, just wished he could have posted them sooner than on the last month of the semester. His 2 exams are a little curve ball, you should study the ppts to get an A but these exams were worth 5% a piece so if you fail you should be making it up elsewhere.

Favorite Marketing Professor at Bauer, going into Senior year.

This class is super test heavy, 80% of the grade comes from tests and another 10% from quizzes. However, Prof. Koch provides great reviews which make studying super straightforward. His lectures are great and the material is not hard, so just study the topics he mentions on the review a little and you'll do well.

Good professor, just super test-heavy. You will have t put in the effort but professor Koch has a lot of knowledge he is willing to share.

Great professor. Great class. Professor Koch was a superb lecturer with a relatable sense of humor. Take the honors section if you canSERIOUSLY. I enjoyed the smaller class sections and personalized interactions. The Markstrat simulation (only honors) made the class much more interesting with a competitive edge. I loved every part of it. Take him!

Took his class face to face and his lectures are quite useful and if there are any questions, ask away and you'll get an answer. Attendance is not required. 2 Exams (50 Questions per), 2 Quiz, and 1 Final (Cumulative of the 2 Exams/50 Questions) are all given a statement of what to review for Exams. Takes the honor system seriously. Recommended!

I took the honors section for Dr. Koch - marketing classes tend to be easy As, but this was more of an easy B. Read and review the textbook, you will do well (B+ to A). The honors sections get to participate in a marketing simulation which is a lot of fun. Really nice, personable guy who seems to enjoy what he does and keeps class lighthearted.

Idk why theres so many bad reviews. Prof Koch is a great lecturer. Yes, there is a lot of reading but as long as you do your part, you should be fine.

He made the class entertaining. He provided study guides and was not bad at all. I would 100% take his class again.

One of the best professor I have ever taken. Attendance is not mandatory, but I do recommend going and more when you are getting closer to the exam dates since he gives the review in class only. He post the slides of the lecture online. Also, the test are taking in class, which they are pretty average, as long as you study you should be fine.

Teacher is good. In class he will give you power point presentation but you do have to read book . Last 2 test are hard because it covers a lot more topics. final is over previous test and quizzes.

MARK3365; 1 paper, 2 quizzes, 2 midterms, 1 cumulative final. This class was good but most lectures the volume was entirely way too low to hear anything. If you have any questions be prepared to either never receive a response or a response that is too late. Grading is weird, the 2nd quiz and midterm were shorter but weighted more? very confusing.

Great professor! He's a hilarious dude - his presentations are PowerPoints - they're useful, but reading the book is definitely recommended too, especially for the hws. His quizzes and tests are pretty straightforward, he gives great reviews for those.

Professor Koch is legit awesome. I'm in his class now, and we had a midterm scheduled today. He did not even hesitate to bump it due to the rain, which is a huge relief not to have to choose between grades and traveling in unsafe weather. Take his class! (He also posts lecture slides online, makes them genuinely engaging, and offers extra credit.)

He is a great professor, as he comes from the field of marketing, having worked as a high-level executive in some of the most prestigious companies. He is very understanding and applies the material to real-world scenarios. Take this class and show up/participate.

Professor Koch has the best humor while he teaches, which makes the class even more worthwhile to attend. His assignments are fairly easy if you put in the effort. His reviews before quizzes and exams are very helpful. Although his syllabus is fairly strict with the weightage, so work hard from the start. Offers extra credit at his own discretion.

His class consists of 3 exams (the final is cumulative), 2 quizzes, and homework. The concepts are easy, and most of them are common sense. His in-person exam reviews are basically the exams. Study the concepts he mentioned in the reviews and you'll ace the tests. He gives out a lot of extra credits too. TAKE HIM!

Glad to see Koch's ratings went up, bc he is a great prof! He's a laid back guy with an impressive background in marketing so everything he has to say is truly insightful. Class consists of two major group projects (mktg plan & a mktg simulation) and writing a one pager and presenting a summary of an assigned mktg law. Easy grader, just take him!

Passed the class with a B+, however his lectures are extremely boring and he posts his lectures online. Attendance isn't recommended, however, I recommend going for reviews. His review is literally him reading from the test, but the questions on the quizzes and tests are also a little confusing so you really need to study.

Professor Koch is an industry expert and knows what he is talking about, sometimes it may come off a little advanced especially during the group project we do in the honors section but it is overall a smooth course. Tests and Quizzes are mainly vocab and concept questions.

Professor Koch has decades of experience under his belt. He knows what he is talking about, which makes his class interesting. He rarely took attendance, grades were based on homework assignments, two quizzes, and two tests. There were extra credit opportunities available as well. Overall, great professor and an interesting class.

This class is straight forward and there is not much work outside of class besides studying. You will pass this class if you takes notes and study the in class reviews. Despite your grade not being posted, it is very easy to go to grade calculator and type in your scores manually. Professor Koch is wonderful, highly recommend taking this class!

Prof Koch was amazing! Even though his lectures are reading off the slide, he has tons of real-world experience related to the material. He reviews what exactly to study a few classes before the quiz/exam that WILL be on the test. He has different versions, so some materials he may speak of wouldn't be there. He also gives out extra credit surveys!

2 quizzes for 5% each, 2 midterms for 25% each, 1 final for 30%, HW for 10%. He gives good reviews before each quiz/test, so if you study based on those you will get a good grade. He can ramble a little, but his lectures are good.

Professor Koch was great! During his lectures he gave us so many real life examples of things that made it easy for the material to stick with me. He also has an impressive background in working for major marketing firms. I felt like I really was learning from the best! A big chunk of the grade is based on the midterm exams so make sure to study!

Awesome and engaging lectures. He has tons of real-world experience that he recounts and overall he's a chill guy. Nearly all of the stuff on exams and quizzes is covered in lectures. The whole grade you get consists of 2 exams, 2 quizzes, and one final.

He is a funny professor. Your grade comes straight from quizzes and exams grades so make sure to study for those. They are in person on scantrons.

Great prof, talks a lot but his lectures are usually interesting and easy to follow along. The only grades in the class are quizzes and tests, so make sure to do well on them. A week before the tests, he will tell you exactly what will be on the test, so make sure to at least attend that class.

He is a fun professor. His course was good but I wouldn't say easy. He only assigns 2 in person quizzes, 2 midterms, and 1 final. You have to do good on those since those are the only things he grades. He gives a review before the exam in class. Lectures are just him readding off his pp and he post those on canvas. I recommend taking him.