3.7
Quality2.8
Difficulty48%
Would Retake109
Reviews48%
Would Retake
109
Reviews
Rating DistributionOfficial
109 total ratings5
57
4
15
3
13
2
8
1
16
What Students Say
“Was not the worst professor, but certainly not the best”
AC231 - 3.0 rating“There's no midterm, only a final”
AC111 - 3.0 ratingClass Info
Online Classes
100%
Attendance Mandatory
68%
Textbook Required
62%
Grade Predictor
Your expected effort level
Predicted Grade
B+
Grade Distribution
Common Tags
Rating Trend
Declining
-0.83 avg changeRatings by Course
AC212
5.0
(1)FASH101
5.0
(1)COPYWRIT
5.0
(1)AC411
5.0
(2)AC114209
5.0
(2)Difficulty by Course
AC35A
4.0
AC321
4.0
AC231201
3.5
AC402
3.5
AC472
3.3
Reviews (108)
If you want to hear a 40+ year old talk about his misfortunes with women, then this is a class for you. All he talks about is himself, and how good he is at copy. He doesn't teach, doesnt give back work till the last day, and thus doesnt give you the opportunity to learn from your mistakes. He is the biggest waste of time in the AMC department.
Schachter is extremely engaging. His wit is razor-sharp; his lectures, unparalleled. His class is a joy to sit, laugh, and learn through.
awesome.. whoever wrote first review must have a vendetta for him.. he teaches in a way that is different from other professors, but in a good way.. he is funny, interesting, and u learn alot more than u would from text alone.. tests are a little challenging, but he is a fair grader.. i would take him again
awesome.. whoever wrote first review must have a vendetta for him.. he teaches in a way that is different from other professors, but in a good way.. he is funny, interesting, and u learn alot more than u would from text alone.. tests are a little challenging, but he is a fair grader.. i would take him again
He was funny and very knowledgeable. The tests were hard when you were taking them but then he curved questions that everyone got wrong. He would go crazy an try to scare you every once in a while about how difficult it is to survive in the corporate world but overall I thought he was an amazing teacher.
Made an otherwise boring class interesting. Always available to talk to and help students in any way possible. Sometimes I felt that he imposed too many of his personal opinions on us (i.e. marry rich) and he definitely plays favorites, but he's a nice guy and fair overall. Always offers a chance to improve your grade with additional assignments.
Best teacher i've ever had. You will learn so much from him. Don't listen to the other reviews, they have no idea what they are talking about. Shachter is the greatest.
Worst class ever! Probably the biggest regret in my entire FIT history. Do not let this man waste your time.
I just want to say that he reminds me of Booger from "Revenge of the Nerds"! Hah! Anyway, he's a very kind professor, very funny, keeps the lectures lively. My only complaints are he never used the text book that I spent my money on, he always walked in late, and he never stuck to his original plans for projects and such.
what an amazing professor! has a different way of teaching, but in my opinion, it works a lot better than other taching methods. i've learned so much about the industry through him. out of all the teachers ive had at fit, ive gotten the most out of this guy. take him.
I love this guy! He is so smart and he really knows what he is talking about. He is hilarious and always finds a way to make things funny and interesting. Take this class with him - you'll love it!
PROS: he's SO funny, energetic, and knows A LOT about the industry, always willing to help CONS: so disorganized and frantic, doesn't always focus or stick an agenda, tough to figure out what he expects
Funny guy
Scared me first day into thinking class would be super hard.. it wasn't! A lot of material presented in a boring book but made class interesting by telling funny stories and watching commercials. Made a 730am class bareable, really nice guy! Wiling to help and be flexible
Such an amazing professor! He is always making the whole class laugh, while still getting his points across. It was a pleasure to go to class for once! He is very straightfoward with what's on the tests: read the text book and you'll be fine.
I found the material to be interesting but his personality to be ANNOYING to the point where it made the class unbearable--take another class if you can! Otherwise, you will have a long long semester that will be painful.
This guy is awesome and sooooo funny. never gives HW and his tests are cake if you study the night before. TAKEE this class. Always lets out early and time flys if hes not talking about walmart.
I like this class and look forward to it. We are allowed to web surf or work on homework the entire class period, while the professor lectures. I still pay attention. I appreciate him trusting us. He brings in relevant and cutting edge guest speakers. He makes class content a possible career reality for his students.
seriously, i am obsessed with him.
This guy is AWESOME! Not only does he make Marketing more interesting to learn about, he is a fun guy to listen to.( Even when he goes off on his crazy rants.) If you want to experience one of those memorable professors in college, this is your guy.
if you HAVE to take a morning class take his because he'll wake you up and put you in a good mood. He really knows what he is talking about, and if you dont understand he'll go over it. Homework is no existant and tests are decent. Just study! He knows his stuff!
Love him!!!
He can be intimidating at first because he tries to be sarcastic and funny towards students but he is actually a really cool guy. His classes are pretty easy. There is no homework. 4 tests, all on the textbook. They are not too hard. He goes over things if you don't understand. Even gives points back on test questions to heighten your grade.
Prof. Schachter is in my opinion a great professor, he offered clear and constructive criticism, very detailed instructions for his assignments and his midterm and final were take home which was a huge PLUS. He is an amusing character, sarcastic but I appreciate it there aren't many individuals who can incorporate satire and humor very well.
Not good!
This guy is not helpful at all...when you ask questions he looks at you as if you are dumb, and doesn't take the time out to help...He has an attitude and acts as if every question is just plain common sense. Very impatient and rude!!!!
Loved him! Makes marketing interesting to learn. I was never bored in his class! Take him! No homework, just a few tests.
He is awesome. He tried to scare you at the beginning but he will win you over with his dry sense of humor. He takes no b.s. and gives you USEFUL information for the real-world. No textbook and very few assignments with one group project at the end. No tests. HIGHLY recommended.
Took him over the summer and I can deff say he the only professor that kept my attention at FIT. He is super funny/sarcastic so expect some ridiculous yet hilarious remarks. Overall his class consists of a couple of assignments, midterm, final, final essay. Sounds like a lot but its really not. Also there was no textbook. Take him!!
If you're serious about writing ads, take this professor. He is brusque, sardonic and often obnoxious but has lots of real world anecdotes and stories about the industry. Expectations are clearly stated and assignments are straightforward. His outbursts and ridiculous assertions will make you laugh.
By far my favorite professor at FIT. Really funny, sarcastic and knows A LOT about the advertising & marketing world. Take his class, you won't regret it.
His attitude is VERY annoying. Makes unnecessary comments that have nothing to do w/ the material. Quizzes, midterm and final. No assignments.
Often says random shocking things. He is really arrogant, however he is generally nice to everyone if they respect his class.
Amazing. If you want an interesting class take him. I had Schachter 4 times and he is very helpful and friendly. You get real world knowledge from his class. Take his classes
This man is amazing. A boatload of information inside and outside of the course. Frank and straightforward, yet has a great energy in the classroom that gets everyone discussing. Kind of casual, but totally on his game. Keep the ideas fresh, and remember to make your campaign unoffensive to any groups! Just a tip :)
Best professor I have had at FIT hands down. So helpful. Had him my first year as an FMM major and his class was so good that I am now switching to AMC for my bachelors next year. He wants you to do well and will help however possible. Even set aside time to meet with me to talk about changing majors. He's great!
My favorite teacher at FIT thus far. Straight forward, enthusiastic and entertaining. Take this class, you won't regret it!
Favorite teacher! As long as you pay attention you will do fine! He is so nice i wish i could take his class again!
Absolutely amazing professor. He really helps you understand the material through a real world lens. Definitely take his class if you have the chance. He doesn't teach "by the book" very on the fly but he KNOWS his stuff.
He's hilarious and makes the class light-hearted and funny. But he definitely knows his stuff. He doesn't teach from a textbook, which is good because it's more of a creative type of class. He gives a midterm and final, both of which you have to write ads for but it's fun if you're interested. There's also a group project.
This class was a hard class, but he is a very good teacher. He uses the Textbook on the projector as a guide, & then speaks of the material from a real world prospective which was very helpful. The final was not his, but SUPER hard so be sure to really study for that. He is very helpful & funny, kind of a smart ass but still definitely recommend :)
He is such a great teacher, i had him at 9am and i actually looked foward to his class! He teaches the info so well, and in a way that you can understand. He also doesn't waste your time with stuff you'll never use in Advertising. He's also so funny and cool. over all an awesome teacher!
He tried too hard to be funny, when he wasn't. He had an annoying attitude when you tried asking him for help or his opinion. Made unnecessary comments and overall, I did not learn much from his class. Was not the worst professor, but certainly not the best.
He is good at what he is doing, knows his thing. But has an attitude and if you're participating in class be prepared to be interrupted by him. He loves himself yet he seems really bitter at life. He will question everything you say. Very black or white too and opinionated. Jokes are so bad ppl dont even realize they're jokes.
Ted is a realist. He has a blunt personality which I really appreciated. He will go over something until the entire class understands. His explanations made more sense than other professor who taught similar classes vocab wise (AC171, AC111, AC114).Prepares you well for chapter quizzes. No midterm. Puts things into perspective. Mentor material.
One of my favorite professors at FIT and his lectures are very interesting. He gives 10 question quizzes on each chapter and they are very straight forward from his lectures and textbook. Would consider taking a class with him again in the future. He really cares about his students.
I love Teddy! He may come off cocky but if anything it just added to the appeal of the class and made him more interesting and entertaining to listen to. He gave great real life examples to back up the material and helped casuse everything to really stick in your mind purely with his lectures. Learned so much and would take again in a heartbeat.
Class was straight to the point. He gives 10 quizzes and a final. Quizzes are very easy as there are only 10 questions. Lectures length can vary depending on how long or difficult the chapter is. It is possible to get a A, you just have to pass the quizzes. Oh, he can tend is be sarcastic and is very candor.
Prof Schatchter is AWESOME. He likes to seem tough as a nail, he will try to convince you to drop his class during the first two weeks insisting that he is awfully tough but, he was one of the best professors I've ever had. A true inspiration and motivator, take him if you actually intend on taking your life and career seriously.
Love love love this Professor. He's really easy going with a great style of teaching. He gives 10 question quizzes throughout the semester but they're all pretty easy. As long as you show up and study for the final, you should get an A. Would definitely take again.
Took him because of his great reviews! His class is very straightforward, took about seven 10-question quizzes throughout the semester and a final. No midterm, no homework. He is such a funny guy and tries to liven up lectures with jokes! Just study and you'll pass! Not once did I ever dread going to class. Do yourself a favor and TAKE HIM.
Probably the best teacher I've had at FIT. He makes the class interesting by using real world examples, and everything he teaches is definitely useful in the real-world. His assignments are actually interesting and I learned a lot from doing them. Highly recommended.
There's no midterm, only a final. He does give like 6 quizzes but they don't require much studying. He is very cynical and I didn't like it at first but I learned to love his bluntness about the industry. No projects, which is surprising for AC111. Won't teach you anything unnecessary. I would recommend him! Take good notes &you won't need the book
If you take Schachter, you will look forward to going to his classes. He is clever and presents important information in a fun way, though he sometimes contradicts himself, leaving you confused on what he wantsyou need to do. No textbook, but you must go to class. Despite his cynicism, he actually cares. TAKE HIS CLASSES!!!
He's amazing, cynical and so much fun! He has good thoughts about marketing and great experience is much more than just study content but we do have chapter quizzes every week, it's not hard but you need to read the book you'll be fine! I just like sarcastic people, so maybe that's the reason I like him as a teacher.
Professor Schachter is really cool. He is very sarcastic which I find funny so I enjoyed listening to his lectures. The only grades in the class were chapter quizzes and he basically told you what would be on the quizzes. He shows video examples in class which I really like just to switch things up. I really enjoyed his class
Sarcastic and makes you laugh. May come off a little defensive if you ask for help but don't be intimidated. The type of professor that can joke around with students and make fun of himself. Is very clear on the grading, 7 quizzes (10 questions), which is on everything he went on in class. Tells you what is on the final and what to study.
Professor Schachter is super sarcastic and cynical, but if you need help he is understanding and there for you. If you take good notes you don't need to read the book. He gives a 10 question quiz almost every week, but it's not a big deal. He claims the final is really hard, but it's actually not much different than the quizzes.
Prof Schachter is really laid back and made me interested in adv/mktg/comm. He gives a 10q quiz almost every week so its important that you show up for class and pay attention to what he has to say because you will be tested on it. Short lectures, gets straight to the point, no homework. I recommend sharing a textbook with someone.
He is extremely sarcastic and ironic, which makes him so funny and interesting. He is talented and knows so much about the subjects. Absolutely favorite professor!
Very sarcastic Professor, all he talked about were comments based on his life. He seemed to not want to be there. He would talk all through out class but about nothing based in the quizzes. Will not be taking one of his classes again. Don't bother buying the book.
Prof. Schacter's grading system is awful. No averaging, just quizzes and the final. He just takes all the points deducted across the board and subtracts them from 100 for the final grade. So I got all 9/10s and the highest i could have gotten at that point without the final was a low A because I had 7 points deducted from the quizzes.
He's very hard but you'll learn a lot. Very inspirational but he's so funny the three hours will pass by fast.
I love Professor Schachter. While he is very sarcastic and hilarious, he has amazing industry experience and tells you the real deal about working at an Advertising agency. Learned so much from that, which is what I look for in a prof. He gives a 10 Q quiz almost every week from the book, so make sure you read the chapter. No homework either.
Funny guy, hard quizzes. make sure to read the book and don't ask stupid questions. tries to make things entertaining but the few things your grade is based on should be good grades.
He does not care about his job or his students. He lacks basic respect for people. He is demeaning and prejudicial. His class is not worth taking. I would recommend a different professor as he provides no help or explanations.
My attitude toward this professor completely changed after a few classes. At first he seemed to be too sarcastic and talk too much irrelevant stuff. But it turns out that hes actually very caring, smart and knowledgeable. He explains the key points for test very clearly. He lets us leave early. No group project or reports. Quizzes and final only.
On the first day of class, I was taken back by his sarcasm and attitude. After a few classes, I have found that he is very knowledgable and he gives information that is so useful for a career in advertising. He invites awesome guest speakers. Lectures are relevant. No quizzes, tests, or group work. Only a midterm project and a final project!
Professor Schachter is one of my favorite professors in FIT. He is very sarcastic and has dry humor but I personally thought it made his lectures interesting. He covers material well in class and but you still have to study the terms outside of class. His grading system is strange, just pay attention and study! Actually retaking him next semester!
No assignment and project, just quiz. He is kind of sarcastic, but fun. Very interesting class.
Very funny professor if you don't get offended easily. Make sure you study for the quizzes, they have a lot of weight in your final grade! Only thing that annoyed me is that he said we would have quizzes every other week and we had them every week. He didn't really teach to the textbook either, so make sure to study outside of class.
I learned a lot about the material taught but also about the city and life in general. Prof Schachter often gets distracted and is a busy person, but you can tell he cares about his students. He's quite pessimistic but unlike any other professor I've had at FIT.
I retook professor Schachter for the second time in my freshman year at FIT and I honestly don't regret that decision a bit. If you don't get offended easily his lectures are incredible. No midterm, only a final but there are 8 quizzes (easy if you study) but overall v inspirational and easy to understand, definitely take him if you get the chance!
Didn't give any homework for the first half of the semester. Funny lecturer but too difficult - I got 90+ on the midterm and all my assignments, worked really hard on the final project, but still got a B+.
Professor Schachter started out the semester by attempting to use scare tactics to encourage weaker students worried about getting bad grades to drop. But soon into the semester, it was revealed that he is actually a very nice, understanding, and personable guy who really wishes nothing but success for all... P.S. He LOVES Kale, Brunch & Hipsters
If you want to learn anything truly meaningful regarding this subject, don't take his class. Lectures are extremely disjointed from the assignments, and the assignments themselves are explained very poorly. He threatens that this class will be very hard, however it's simply useless in the broader context of learning.
Ive had Ted four times over my years at FIT. At first I LOVED him - he was so sarcastic and different than other teachers... but as I kept taking him, the bit got pretty old. He has such a big ego and tries to get people riled up by saying "controversial" things... even though nothing he says is that exciting. Easy grader, but annoying man.
If you have the opportunity to take him, TAKE HIM! Had him for advertising and promotion. He's such a chill and understanding teacher. He always ended class at least an hour early. Hardly any homework. Weekly quizzes, but you can google the questions and find Quizlets on some of them. He is so smart and makes you really think.
Great class he tells you a lot about the business which is useful, he also grades a little tough sometimes with the term project we had, but he just wants us to do well and know what were gonna be doing in the real world. Very useful, great feedback.
Probably one of the best professors I had this semester. He is very qualified in what he teaches and gives excellent advice. However he is very sarcastic and brutally honest. The only work in the class are quizzes either every week or every other week, so if you dont do good then you will most likely fail. Quizzes are easy if you have the textbook
He is a nice but strict professor. He grades so roughly and actually looks at grammar. I would recommend if you want an easy A don't take him. He makes you work for the grade and gives discussions that you have to answer or you'll fail. You have to want to pass and succeed in this class. So its up to you really. He will answer your emails to help u
He has a lot of knowledge in the field and makes classes interesting. Yet, he is a very tough grader. There are no exams and few papers. The entire grade is based on just the homework. He brings in great guest speakers.
honestly just salty because he takes mad points off for grammar and spelling but there has been a typo of his in nearly every assignment. practice what u preach bro idk. also super curt and rude in giving feedback, does not seem like he gives a damn about any of his students
really tough & rude. dont email him for a Q bc he will be so rude to you & degrade you. takes off 10 pts for spelling but always makes spelling mistakes. does not care 4 students, has a huge ego, thinks he is all that but wld rather make students feel bad for asking a Q than actually help them understand. Take any1 else before you even consider him
Literally did not grade a single item during the entire semester. My course ends in less than a week and I have no clue what my grade is. Also, despite being pre-recorded, much of the content posted was out of date or contained spelling / formatting errors. Not sure what this prof was doing all semester since it wasn't grading or teaching for sure
Extremely tough grader for the few assignments and discussions we have. Every instruction must be followed to the letter. Strict on grammar. Great assignments, learned a lot but felt that he sucked all the creativity out of copywriting. With all the guidelines he set, there was absolutely no room to be creative.
ive taken professor schachter for 2 classes at FIT now both in person and online. Im signing up for classes now and I'm sure I am going to take him again and figured I may as well write a review while I'm at it because he deserves it. he is one of those professors that is just straight forward and good. No tricks, just teaching and learning.
Condescending as hell, will ask the class questions only to berate ppl for their answers. THAT BEING SAID - he's great. I appreciated the non-traditional teaching format, and found I could ask him questions about the industry without the usual academic "fussiness". Sometimes annoying (personal opinion) but he genuinely cares about what he teaches.
Such a great professor, I looked forward to his class. He provided lots of real world advice and lectures were very interesting. He does give homework but it is not excessive. I enjoyed the class :)
Very rude and condescending. Makes you regret participating in the first place. I thought this was a learning environment. He should not be teaching.
He sends condescending emails and does tear you apart in the comments of the grading. However, I still did well in the class. I had a question about a grade and he kindly met with me in person during office hours and was very sweet in person. I think he goes off abrasive online but prob doesn't mean it. No textbook and never watched lectures
His ego is beyond and he's extremely rude with his commentary. He wants you to follow all of the assignments to the T but does not give clear enough instructions. Expects you to be perfect even if he isn't himself. Got super defensive in class when someone called him out for his mistakes. Assignments were fairly easy.
Rudest teacher I have ever had. His comments are not feedback but instead a way to fuel his ego which is crazy he has an ego for not a single person ever hearing of him in the industry before. Assignments are easy that they are almost hard. He gives very vague instructions & when you ask for help he belittles you and makes you feel dumb. AVOID HIM.
Avoid this professor at all costs. He is a bully and should be removed from teaching. He has the meanest comments on assignments and instead does not tell you nicely what you should fix but instead that you should have done it better? I hope FIT sees these reviews and fires him because he is a nasty nasty person and should not be working.
He is literally so rude. I take his class online and I have NEVER regretted something more. He takes months to grade one assignment, and when he does... wow. His comments are so unbelievably rude. He is not helpful in anyway and only makes you feel stupid when it comes to feedback. Please avoid him at all costs and don't make the same mistake I did
THE BEST PROF AT THE SCHOOL as long as you put in the work! Very sarcastic so don't take that personal (if you have him online, this can easily be misinterpreted as rude). He genuinely wants to help and always will, so reach out to him if you have any questions about an assignment. He knows a lot about the field and gives great feedback.
He is one of the rudest professors I've had at FIT. He gives feedback but it is not constructive and all of his comments are to boost his own ego. He always has a rebuttal to anything a student says and many students have turned to not speaking in class because of the way he responds.
I am a honors student and this man was not taking any of my work well. We is a shit prof and i would not take his bum class again
This course was tough but the professor did very well in explaining what the course was about and the outlines for assigments. He really knows his stuff on the subject and is always there to correct you. His feedback can be harsh but you will improve. Don't be intimated by reviews you can do good in this class.
This professor should not be allowed to teach. He is extremely rude and won't mention clear grading criteria. Avoid him at all costs, especially in an online course.
Take this class if your taking a lot of other classes. It's an EASY A. He gave 3 discussions, 5 quizzes, and a final exam. All super easy, answers were online. Easy grader. Easy everything. Take himmmmm
It's an easy pass if u do all the discussions every week, listen to the material & take the feedback he gives. He explains well in lectures and answers are easy to find online. He knows his stuff on the subject & is always there to correct you. His feedback can be harsh but u will improve. Don't be intimated by reviews u can do good in this class!
He truly knows his stuff on the subject and is always there to correct you. His feedback can be harsh, but you will improve. Don't be intimidated by reviews u can do good in this class!
love this professor so much, truly such a great guy at FIT and cares about the quality of worm you submit.
I don't know about in-person, but I wouldn't recommend taking this professor online. Talks down to many of his students and gives bad grades without a clear explanation, or is seemingly annoyed when you ask for feedback/clarification. Very rude and makes the class feel like a waste of time.
I get why people may be intimidated, but it's really not that bad! He gives 5 assignments throughout the semester, they get easier as you go. They take time to research, but its so doable. Always lets class out early, and you can do other hw the entire time. He is very kind, especially if you make the effort to ask questions through email.
He is a very tough grader and when he explains why you received your grade he is rude and not clear. I emailed him asking him questions about assignments and he could not give a clear answer and gave me a back handed response. He shows no care for students and be littles people. Would not take a class with him again.
I took him online, His lectures were 10-20 minutes long, and up to 5 years old. No powerpoint to help further your understanding, instead includes out-dated youtube videos, from cheesy marketing channels. Took weeks to grade despite spending zero time on course material. If you value your education, get a professor that provides current materials.
Class Info
Online Classes
100%
Attendance Mandatory
68%
Textbook Required
62%
Grade Predictor
Your expected effort level
Predicted Grade
B+
Grade Distribution
Common Tags
Rating Trend
Declining
-0.83 avg changeRatings by Course
AC212
5.0
(1)FASH101
5.0
(1)COPYWRIT
5.0
(1)AC411
5.0
(2)AC114209
5.0
(2)Difficulty by Course
AC35A
4.0
AC321
4.0
AC231201
3.5
AC402
3.5
AC472
3.3